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Fred Vogelstein

Dogfight: How Apple and Google Went to War and Started a Revolution Hardcover – November 12, 2013

by Fred Vogelstein (Author)

198 ratings

Editors' pick Best Nonfiction

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Behind the bitter rivalry between Apple and Google―and how it's reshaping the way we think about technology

The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.
Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from―about the future of media and the Internet in Silicon Valley, New York, and Hollywood.

Print length

272 pages
Language

English
Publisher

Sarah Crichton Books
Publication date

November 12, 2013
Dimensions

6.42 x 1.07 x 9.18 inches
ISBN-10

0374109206
ISBN-13

978-0374109202
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Editorial Reviews

From Booklist

The smartphone and tablet computer have revolutionized personal computing to such an extent that they have caused waves of disruptions across numerous industries, decimating sales of laptops and giving consumers more choices than ever to have TV, movies, and the Internet on their own terms. The PC platform wars of the 1990s between Apple and Microsoft Windows may mirror the current fight for dominance over the smartphone market between Apple’s iPhone and Google’s Android, but today the stakes are higher and the battle more personal, to the extent where the fight has become “one of the nastiest, longest, and most public business battles in a generation.” Vogelstein, a contributing editor for Wired magazine in San Francisco, dissects the boardroom meetings, technological hurdles, product unveilings, courtroom battles, backstabbing, temper tantrums, and even the effect that Steve Jobs’ illness and untimely death has had on the rapidly changing landscape of mobile computing as well as on Apple’s prospects going forward. He cuts through the technological jargon and relates a succinct and compelling story, leaving value judgments up to the reader. --David Siegfried

Review

“In Dogfight, Fred Vogelstein deploys interviews with executives and key engineers from both companies to tell a refreshing inside story. If anyone wants to see why Silicon Valley still dominates global innovation, start here.” ―Nature

“Loaded with fresh, never-before-reported details.” ―Fortune

“Adept and well-reported . . . Colorful.” ―The New Yorker

“Engaging and informative.” ―The Boston Globe

“Old-school journalism that has plenty to say about the new media and how we absorb information today.” ―Kirkus Reviews

Product details

Publisher ‏ : ‎ Sarah Crichton Books; 1st edition (November 12, 2013)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 272 pages
ISBN-10 ‏ : ‎ 0374109206
ISBN-13 ‏ : ‎ 978-0374109202
Item Weight ‏ : ‎ 1.25 pounds
Dimensions ‏ : ‎ 6.42 x 1.07 x 9.18 inches

Best Sellers Rank: #1,821,156 in Books (See Top 100 in Books)
- #581 in Mobile & Wireless Telecommunications
- #1,413 in Computers & Technology Industry
- #3,427 in Company Business Profiles (Books)

Customer Reviews:
198 ratings

Customer reviews

5 star		42%
4 star		34%
3 star		21%
2 star		2%
1 star		1%

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Top reviews from the United States

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Stephen Dill

The Holy Grail: On Demand Perspective

Reviewed in the United States on January 5, 2014

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Books about technology's progress and impact are a little too common. Some of us readers avoid most tech business books after we read the first one that teaches us nothing new. And then there are so many that boldly predict a future that never happens – again wasting our time. Hence, I've been avoiding them for years.

But an excerpt from "Dogfight..." caught my eye, and being that it was about Apple (admitted Apple addict since finding a Mac in a friend's closet in 1984) I felt it was time to 'read tech' again. I'm thankful I did.

The author is engaging, so it's a hard book to put down. The insights into the cultures of the two companies and the changing use of patents in legal strategy may be nothing new to daily readers of the Wall Street Journal, Wired, Mashable, TechCrunch and other sources. But for the readers who choose not to take on a steady diet of those topics—much less analyze the rapidly transforming world of entertainment content—this book presents a valuable, concise, and presumed accurate perspective on some of the most important change going on in business today.

While the author doesn't predict the future, he gives us enough understanding of the many players in the two key fields slowly merging, entertainment and technology, that we come away from the book wiser, more aware, and optimistic about our lives to come.

4 people found this helpful

Helpful

Partha

Nice first part, scattered towards the end

Reviewed in the United States on November 20, 2013

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The first part of the book deals with the product-development war between Apple and Google. Very dramatic, insightful and well-written. Apart from the dramatic work stories from the insiders at Google and Apple, it also covers a number of strategic non-trivial points, and is a very good read.
The last part opens up a general topic of 'where is the revolution headed' and describes the current relationship tension between the media companies (who provides content) and the 'internet' companies (who are increasingly providing the platform, e.g. Netflix). Typically, this part should be a book by itself, if it has to rise above what most people already know. The treatment of this topic in the book is weak, and makes for a scattered last part.

28 people found this helpful

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Ammar Mardawi

Expected more from the last chapters

Reviewed in the United States on January 12, 2014

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This was a great read. I enjoyed every minute and definitely deserves 5 stars.

With that being said, I felt that the book didn't end well. I was really disappointed that the author didn't weight in on what to expect in the coming years, where each platform is heading, what are the competitive edges Google and Apple relay on, and what exactly differentiates one from the other. I could also used some sort of criteria that if one platform achieves, it will have a better chance at winning. As someone who have been following every detail of the fight since Android was first announced, I have formed some opinion on that, and I was hoping to read Mr. Vogelstein's opinion as well.

However, after a few days of reflecting on the book, I remembered that the story the book is telling is not finished yet, and chapters and sections are being wrote almost every week. While I have formed an immature opinion on where things might be heading, Mr. Vogelstein, being a book author, could not have stated his opinion without solid bases. Therefore, my only take on this book is that it was written too early. I think a few years from now, another book will come out telling the same story, but in a more complete way.

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Nick

An insightful book that leaves something to be desired

Reviewed in the United States on January 16, 2014

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If you're a hobbyist that follows Apple and Android/Google you'll want to read this book. It presents a behind the scenes look you don't get elsewhere and shows what it really takes to reinvent the wheel. Dogfight does a great job at portraying what the Apple engineers went through designing a revolutionary device, the pressure they were under, and the overall atmosphere inside of Apple HQ. After the introduction of the iPhone Dogfight turns it's focus on Android development, and discusses each companies struggle to become the dominating force in the present day platform war.

There are a lot of details in the book you'll already know just from following tech sites, however the book does a great job presenting information that I haven't found elsewhere. I only give it 4 out of 5 stars due to the fact I feel it could have gone into a lot more detail on many topics covered.

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Michael W

In the trenches but lacking a punchline

Reviewed in the United States on December 27, 2013

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I'm a fan of tech tell-all books. Two I enjoyed in this genre are "Showstopper" (developing Windows NT) and Microserfs (Doug Coupland). As other reviewers have noted, Dogfight begins strong and promises a gripping tale, but it tails off at the end with shorter, haphazard sections. I think the writer suffered from lack of sources for some of this and used historical filler (like the patent battles of Isaac Singer). That said, the book is worth it for the first 1/2 and it keep me reading till the very end. It gives you cultural insights and the fierce personalities and clashes that occur within. Amazing these firms don't just implode. Meanwhile, we benefit from their brilliance and tenacity.

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Shelly Jay

Best kind of "business" book - compelling & informative!

Reviewed in the United States on November 19, 2013

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Fred Vogelstein has been brilliantly writing about the tech industry for years. Dogfight is his first book and it is a pleasure to read - the best kind of "business" book, where you learn about the people, and the inside story of why and how things happened. The mobile revolution is here to stay - with a giant impact on how we all work & live. As I was reading the book on my Android device on a plane, I looked at the rows of people around me - 2/3s were on a tablet, a few lonely souls still had laptops, providing a perfect real world illustration of the importance of the story that Fred tells so compellingly.
I'm already planning to buy this book as a holiday gift for friends & family! Highly recommend!

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Top reviews from other countries

Alexander Kolesnikov

A valuable review for a mobile professional

Reviewed in the United Kingdom on July 13, 2014

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As a mobile developer, I am following the progress of the major computing platforms, but I don't have much time for reading and analysing and comparing various sources of information and opinions. This book gave me a lot of valuable information and added substantially to my understanding of the industry. Its final conclusion seems to hold true now, one year later. Google came up with Android Wear, a long expected platform for smart watches, and there is a range of attractive devices that implement it. On the other hand, Apple is still silent about the speculated iWatch, and by the middle of 2014 it still hasn't announced anything substantially new. The absence of Steve Jobs is felt very strongly.

One person found this helpful

Clifford X

The risks associated with getting too big to listen

Reviewed in the United Kingdom on December 27, 2013

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Like any good read one cannot wait to turn the page.
The book claims to record the factors that governed behaviour of the top people in the World's largest IT businesses.
It is full of intrigue and illustrates how quality (always) wins out over price. The significance of vision+creativity+commitment comes through time after time.
To what extent it is historically accurate remains an unknown. Despite that, the author presents scenarios that are both stimulating and plausible.
It will appeal to those who like to investigate 'why' questions.

sdb

bit one sided

Reviewed in the United Kingdom on June 8, 2015

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one sided book to google but maybe thats the way it was - enjoyable read, although the bit on the legal patent stuff seemed a bit of padding (especially for non americans) - Was Steve jobs that bad?

One person found this helpful

Jordanairwave

Worth a read

Reviewed in the United Kingdom on September 26, 2016

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Took me a while to read this book. But glad I did. Very insightful in to the paths each company took to get where they are today.

Paul Sneddon

Well written and interesting book

Reviewed in the United Kingdom on January 6, 2014

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This is a very interesting book, especially if you are interested in the inception of the iPhone and Android platforms, some very good stories although I did start to lose interest at the very end of the book, probably slightly longer than it needed to be.

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