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Doing Business in India For Dummies Paperback – September 4, 2007
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"This practical, easy to understand guide covers all the basics of setting up and growing your business in India" (Retail & Leisure International, December 2007)
From the Back Cover
Navigate Indian politics, culture, and etiquette
The fun and easy way to expand your business to India
India is booming! This practical, easy-to-understand guide covers all the basics of setting up and growing your business in India, from choosing a location and selecting your Indian team to understanding the legal system, evaluating business partners, and settling disputes. You also get handy tips in financing, marketing, and manufacturing, as well as doing business from abroad.
- Develop a strong business plan
Train and manage your Indian team
Cut through bureaucratic red tape
Build lucrative relationships
Overcome communication challenges
Top customer reviews
I used this book to prepare for leading my first Scrum training in India. I found it very helpful to understand Indians and what motivates (or does not motivate) them. This helped me structure my course to be more effective. I was also able to work more effectively with my business partners. In India they may speak English, but the culture is quite different and a little understanding goes a long way!
Readers of Sharon Bowman's Training From the Back of the Room! will find the advice on training quite in sync with the TFTBOTR philosophy.
My only complaint is that the book is 5 years old. Many of the examples were even older. I would like to see more up to date examples, if for no other reason than to have some assurances that the examples are still relavent. It seems India is rapidly changing place.
You need to start from facts, this book appears to reflect popular opinions in India that get picked up in Western popular media which is often fictional.
That does not mean India is bad, just adjust expectations and manage carefully. It is a developing country, do not expect it to replace systems and processes you do in the West without loss of efficiency. Good luck.
It is a great introduction to India in general for Americans like me, helpfully summarizing elements of the country's history, politics, and law that one needs to know to operate there, and most helpfully helping you recognize potential difficulties you and your Indian co-workers will face in communicating with one another, and how to overcome them.
I will for sure require my India team members to read this book!
In contrast to others, this book explains not only business related issues (like tax/law-system) in easy words, it also gives a wide range of necessary insights of what you have to expect, when coming to India.
It gave me practical tips for all business and daily-life situations and i can really recommend it to anyone.