Packaging, bottle, labeling, even the sticker on the bottom of the bottle appear identical to my empty bottle purchased from Macy's. When I first sprayed the perfume, I thought "hmmmm... This isn't smelled the Light Blue I've known and loved". It has a bit of a sweeter scent. It actually smells nice, but the scent doesn't last more than 30 minutes if that. Im guessing the alcohol content is high because the smell evaporates so quickly. My body spray from VS lasts longer. I saw reviews with 5 stars, and I wonder if those people got an actual authentic bottle. One thing I know, mine isn't. Since the item is not returnable, I'm stuck with the most expensive body spray I've ever had!