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Jeremy Prestholdt

Domesticating the World: African Consumerism and the Genealogies of Globalization (Volume 6) (California World History Library) First Edition

by Jeremy Prestholdt (Author)

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This book boldly unsettles the idea of globalization as a recent phenomenon―and one driven solely by Western interests―by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.

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Editorial Reviews

Review

“Domesticating the World comes at an important moment in the development of globalization studies.” -- Jessica Lynn Achberger ― World History Bltn Published On: 2010-06-30

“This is truly a remarkable and important book. It is extremely well written, includes some wonderful pictures and illustrations, and is very accessible and engaging for scholars and students.” -- Dorothy L. Hodgson ― American Historical Review Published On: 2009-12-01

“The breadth and methodological approach, along with the singularity of its content, make this book a highly necessary addition to the ever-growing body of scholarship on globalization.” ― Journal Of World History Published On: 2010-09-01

From the Inside Flap

Ingeniously stands the study of globalization and trade on its head.Edward Alpers, Chair of Department of History, UCLA

Product details

Publisher ‏ : ‎ University of California Press; First edition (January 15, 2008)
Language ‏ : ‎ English
Paperback ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 0520254236
ISBN-13 ‏ : ‎ 978-0520254237
Item Weight ‏ : ‎ 14.4 ounces
Dimensions ‏ : ‎ 6 x 0.7 x 9 inches

Best Sellers Rank: #836,804 in Books (See Top 100 in Books)
- #639 in African Politics
- #877 in Globalization & Politics
- #1,840 in Economic History (Books)

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Jeremy Prestholdt

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Jeremy Prestholdt (PhD Northwestern University, 2003) is Professor of History at the University of California, San Diego. He has been awarded fellowships by the National Endowment for the Humanities, Rockefeller Foundation, Woodrow Wilson Foundation, Harry Frank Guggenheim Foundation, Social Science Research Council, and the Fulbright Foundation. His articles have appeared in numerous journals, including the American Historical Review, the Journal of African History, Public Culture, the Journal of Global History, and the Journal of World History. Prestholdt has lectured to audiences at diverse venues such as Oxford, Yale, Stanford, Cornell, the University of California-Los Angeles, McGill, the Sultan's Palace-Zanzibar, University of Cape Town, University of Witwatersrand, University of Tokyo, University of Hong Kong, University of Basel, University of Bergen, and the Copenhagen Business School as well as to organizations such as Amnesty International and the Advocates for Human Rights.

His first book, Domesticating the World: African Consumerism and the Genealogies of Globalization (2008), focuses on the intersections of culture and economy in East Africa. The book narrates African consumers' changing demands for material goods and how these shaped global exchanges in an era of sweeping social and economic change. His second book, Icons of Dissent: The Global Resonance of Che, Marley, Tupac, and Bin Laden, addresses the diverse meanings of global iconic figures since the 1960s. A third book project focuses on political culture, violence, and claims of autochthony in colonial and postcolonial Kenya.

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