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Domination - the gtld name game: Naseem Javed, founder of ABC Namebank, is a globally recognized authority on corporate nomenclature and related ... market domination via name identity. Paperback – January 23, 2012
Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
About the Author
Top Customer Reviews
I have learned of a coming war, a new war, a war of words on a new frontier reminiscent of the wild west of America where the greatest winners are those that stake their claims early on the cyber landscape, for those with vision.
A place where one letter can create supreme greatness or ultimate failure. A place where words like "Glocalisation", "Nomenclature" and "Money Tree's" are common place.
This book gives a window into the complex thinking of a man who has dedicated his life like a specialist surgeon, to naming complexities and their implications for an ever more local, global era of humanity.
Naseem refers to phrases like "global touch" and "local reach" to identify the "one world" mantra that the expansion of the gTLD industry will create.
With an air of frustration Naseem painstakingly and systematically dissects what to him appears to be sheer common sense about how this very complex name game needs to be played.
To some he would appear to be a mad scientist, a dreamer, a man ahead of his time with an extraordinary vocabulary of dynamic words which he uses to describe a new future.
NOW is Naseem's time on the global stage and in this book you get the feeling that he knows it. His understanding of the core value of how a series of letters, arranged in a particular order, creates a certain sound or invokes a certain emotion can be as powerful as a nuclear bomb and accurate as a laser guided missile identifying its target with spectacular and devastating accuracy makes this book a delight to read.
Shaun Le Cornu
CEO & Internet Strategist of SLAM Marketing