“A persuasive case for retooling how activists think and talk about matters of the wallet.”
"Shenker-Osorio, who's been fighting in the trenches of the word wars for years as a communications consultant to the ACLU, the MS. Foundation, America's Voice and dozens of other progressive groups, knows her stuff. Don't Buy It is a great handbook to start thinking about how to change the conversation, particularly on the economy."
About the Author
Anat Shenker-Osorio is a strategic communications consultant based in Oakland, CA. She crafts messaging for issues from immigration to contraception and completed research on how people make sense of and come to judgments about the economy. Anat has worked with the ACLU, Ms Foundation, America’s Voice, Ford Foundation and dozens of others, presenting findings to members of Congress, and as a keynote speaker at Netroots Nation. This is her first book.