- Hardcover: 272 pages
- Publisher: Bloomsbury USA; F First Edition edition (August 19, 2014)
- Language: English
- ISBN-10: 1620401339
- ISBN-13: 978-1620401330
- Product Dimensions: 6.4 x 0.9 x 9.5 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 81 customer reviews
- Amazon Best Sellers Rank: #782,881 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change F First Edition Edition
Use the Amazon App to scan ISBNs and compare prices.
Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime.
If you're a seller, Fulfillment by Amazon can help you increase your sales. We invite you to learn more about Fulfillment by Amazon .
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Frequently bought together
Customers who viewed this item also viewed
“[Marshall] offers advice on confronting climate change head on, stepping away from Green Guilt, and putting potentially world-saving policies into action.” ―The Boston Globe
“Intelligent and genial . . . In the end, Marshall is neither fatalistic nor idealistic about our chances of survival. Yes, he says, we're wired to ignore climate change. But we're also wired to do something about it.” ―Washington Post
“Clearly we're not responding to the reality of climate change with the speed the crisis requires. This book explains some of the reasons that could be--and how we might work around them in the short time that we have.” ―Bill McKibben, author of Eaarth
“The science of climate change is easy: burning fossil fuels creates greenhouse gasses that are warming our world. George Marshall reminds us about the hard part: connecting the wellhead to the tailpipe in people's minds as soon as possible. Please read this book, and think about it. Let's get to work.” ―Bill Nye
“Illuminating and important--makes clear why we continue down a dangerous path of increasing climate disruption, even when attractive, hospitable, alternative paths are available.” ―James Hansen, author of Storms of My Grandchildren and Former Director of NASA Goddard Institute for Space Studies
“George Marshall is one of the most interesting, challenging and original thinkers on the psychology of our collective climate denial. If his advice were heeded, we might just have the courage to look unblinkingly at this existential crisis, and then to act.” ―Naomi Klein, author of This Changes Everything and The Shock Doctrine
“Enlightening.” ―Publishers Weekly
“A real soul searching challenge for us all. Marshall illuminates the path to embarking on a heroic quest for a just and equitable world. A sobering, yet hopeful book.” ―Frank DiSalvo, Director of the Atkinson Center for a Sustainable Future, Cornell University
“In 42 engaging, bite-size chapters, Marshall presents the psychological research demonstrating why climate change simply doesn't feel dangerous enough to justify action and how we can trick our brains into changing our sense of urgency about the problem. His work is a much needed kick in the pants for policymakers, grassroots environmentalists, and the public to induce us to develop effective motivational tools to help us take action to face the reality of climate change before it's too late.” ―Booklist
“Essential reading for everyone interested in communicating the science of climate change and its urgent policy implications.” ―Critical Angle
“This is not a book to read and put away--but one that merits returning to and engaging with intellectually. Is there a higher compliment that one can give an author?” ―Daily Kos
“Absorbing, all-embracing, immensely readable.” ―Climate News Network
About the Author
George Marshall is the founder of the Climate Outreach and Information Network, based in Oxford UK, and over the past 25 years has worked at all levels of theenvironmental movement including senior positions for Greenpeace US and the Rainforest Foundation. He is one of the leading European experts in climate change communications, is a lead advisor to the Welsh Government, and counts major environmental organizations, politicians, faith groups, businesses, and trades unions among his clients. He lives in Wales. His website is http://climatedenial.org/.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
The scientific evidence of anthropogenic climate change on a very large and destructive scale is overwhelming. It is happening now, and looming dramatically larger in the coming decades. There is yet no consensus to act, much less how to act. The dominant response is to ignore the elephant in the room and hope it will not disturb us further.
Debating the evidence and arguing about what may happen is remarkably unproductive in terms of building consensus for action and changing cultural and economic patterns.
Climate change is global, complex, somewhat abstract most of the time, and occurs in a time frame of decades, all of which make it difficult for humans to respond appropriately. Costs are short term, for benefits which are longer term and not perceived as certain, though in fact they will be massively greater than the costs of action now.
This scenario does not readily yield tangible, emotionally salient images. Climate change is a "wicked" problem, subject to conflicting representations and lacking a clean solution.
Marshall is a communications specialist, knowledgeable about the science, and a good communicator. At present there is no systematic way to analyze the cultural and emotional obstructions to clear understanding, so he takes an episodic approach, presenting data, conversations, and ideas from many sources, building a kind of mosaic as he goes.
The facts are sobering. By mid-century disruptions from global warming - economic instability, food and water scarcity, perhaps military conflict, as well as extreme weather - will be widely visible and disruptive, and costly and difficult to contain. This will affect most people now under fifty years old.
Within the lifetime of people now being born the future survival and viability of human civilization will be determined. This is not far in the future.
Humans have never faced a transition on this scale within a short time frame of a lifetime. The poignancy is that the choice is obvious: give up carbon based fuels, and consume less altogether. Or face chaos and massive human die offs. Which sounds better?
There is not really a simple culprit for our current situation. Massive numbers of people have bought into the high consumption society as a model.
The fossil fuel industries are the core sector of modern economies. They have generated immense fortunes for their owners and their allies in government and the media, who have spent hundreds of millions of dollars promoting confusion and delay in responding to climate change.
After 200 years of industrial society and two or three generations of a consumer orgy, many people are shocked that it has come to an end in basically a single generation. Consuming less "stuff" is not in itself the end of the world. It is compatible with a rich and elegant lifestyle based on "consuming" culture and community instead.
The model of "stages of death" applies here. We are experiencing widespread denial and anger, to be followed by bargaining, depression, and acceptance. Culturally there is a loss, to be sure, but cultural change is not fatal - unless we fail to adapt to the realities. Then we are addicts who deny the cliff's existence as we sail right over it.
For a clear statement of what lies beyond the current cultural confusion, try Not-Two Is Peace, Expanded 3rd Edition. It cuts to the core of this discussion.
I had heard a talk by George Marshall and it was interesting enough to give the book a try.
As it turned out, I was greatly impressed by the descriptions of social conditioning, evolutionary adaptive behavior, and the particular multivalent nature of climate change as valid explanations as to why the response to climate change has been so tepid.
Marshall is not optimistic about a change in the public's consciousness regarding climate change, but his book should be required reading for any who wish to be more effective in reaching out to others in the perhaps futile effort to move the country from apathy to action.