- Paperback: 216 pages
- Publisher: New Riders; 2nd edition (August 28, 2005)
- Language: English
- ISBN-10: 0321344758
- ISBN-13: 978-0321344755
- Product Dimensions: 7.1 x 0.5 x 9 inches
- Shipping Weight: 14.4 ounces
- Average Customer Review: 1,115 customer reviews
- Amazon Best Sellers Rank: #56,891 in Books (See Top 100 in Books)
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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition 2nd Edition
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About the Author
Steve Krug is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition of Don’t Make Me Think, he has become a highly sought-after speaker on usability design.
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Top customer reviews
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Over the years I have found myself frequently pushing the concepts with traditional application developers - because they definitely translate.
Lately I've realized that the usability expectations for all applications are set by the web and mobile application experiences because they dominate people's computer experiences now.
Web / mobile started out with the necessity of keeping things simple and concise due to API and device size limitations.
I think these constraints inadvertently has caused developers to stumble on the truth that has been there all along - technical people (I'm one) tend to make applications overly complex.
The same principle applies equally to applications as it does to websites and mobile - given two alternatives for the same basic work - the one that provides the least cognitive friction to "finding your way around" will always win. In training we call this "Cognitive Load Management"
As I type this review, I notice that a 3rd edition is available for pre-order. I will be checking that out, for sure.
Almost all of us have gone to a website that's hard to use or bought a product that required serious thinking to figure out how to use it. Krug uses plain language to describe how to make things easy to use, which makes life a lot easier for product users.
This book gives great examples of the dos and don’ts of web design. It provides great insight in a short amount of pages as to how you can make your website worth viewing.
I bought this book because I was working on a related problem for a consulting firm -- how to integrate research and documentation of said research. The insights from this book into how people use a computer-based system allowed me to identify what was wrong with all of the proposed solutions -- such as software designed to handle references, like EndNote. The proposed solutions were too complex, requiring too much new learning and too many steps.
In the end we saved thousands of dollars by developing a very simple set of rules for putting together an excel spreadsheet for gathering and sourcing qualitative information -- easy to open, easy to operate, everyone already knows how to use the software.
The book was most useful because I was able to wave it in the air and announce "people won't use that feature" as we discussed different options. It was an antidote to the common tendency to feel that our co-workers "aught" or "should" do their work in a particular fashion. E.g. "Since documentation is important, people should be willing to spend some time doing it."
The information was well organized in easy to digest sections. The book is short enough to keep your attention, but packed with helpful information from basic principles to designing for accessibility. Krug includes practical, real-life examples along with visual side-by-side comparisons to demonstrate his guidelines.
I would recommend this book for any level of web designer/developer and anyone involved with a website (whether you fund, build, design, write for, market or even use a website). The principles discussed in the book can be translated to other forms of communication as well, so it would be helpful for anyone in a communications position. This book will be staying within reach at work as it is one that I will reference again and again.