- Paperback: 216 pages
- Publisher: New Riders; 2nd edition (August 28, 2005)
- Language: English
- ISBN-10: 0321344758
- ISBN-13: 978-0321344755
- Product Dimensions: 7.1 x 0.5 x 9 inches
- Shipping Weight: 14.4 ounces (View shipping rates and policies)
- Average Customer Review: 1,119 customer reviews
- Amazon Best Sellers Rank: #156,277 in Books (See Top 100 in Books)
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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition 2nd Edition
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About the Author
Steve Krug is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition of Don’t Make Me Think, he has become a highly sought-after speaker on usability design.
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Over the years I have found myself frequently pushing the concepts with traditional application developers - because they definitely translate.
Lately I've realized that the usability expectations for all applications are set by the web and mobile application experiences because they dominate people's computer experiences now.
Web / mobile started out with the necessity of keeping things simple and concise due to API and device size limitations.
I think these constraints inadvertently has caused developers to stumble on the truth that has been there all along - technical people (I'm one) tend to make applications overly complex.
The same principle applies equally to applications as it does to websites and mobile - given two alternatives for the same basic work - the one that provides the least cognitive friction to "finding your way around" will always win. In training we call this "Cognitive Load Management"
Almost all of us have gone to a website that's hard to use or bought a product that required serious thinking to figure out how to use it. Krug uses plain language to describe how to make things easy to use, which makes life a lot easier for product users.
The information was well organized in easy to digest sections. The book is short enough to keep your attention, but packed with helpful information from basic principles to designing for accessibility. Krug includes practical, real-life examples along with visual side-by-side comparisons to demonstrate his guidelines.
I would recommend this book for any level of web designer/developer and anyone involved with a website (whether you fund, build, design, write for, market or even use a website). The principles discussed in the book can be translated to other forms of communication as well, so it would be helpful for anyone in a communications position. This book will be staying within reach at work as it is one that I will reference again and again.
I think this book should be read by anyone involved in the website development. Is is easy to read, very practical, full of suggestions and colorful illustrations. I particularly liked a comparison of website sections to street signs, and the idea that there is always "just one more thing". I have to admit it, this book is both informative and entertaining.
Now, I am reviewing the third edition published in 2014. Currently, it is November 2016, so, inevitably, some information is no longer of current interest. Mr. Krug talks about a mobile version of websites, but the book was released before Google's "Mobilegeddon", therefore, not having a mobile site isn't even an option anymore. In the same chapter, he assembled a camera using a lightweight reading lamp and attached detailed instructions and photos. It just made me laugh )) Does it really need the instructions? Besides, why not use a GoPro?
Having said that, I really enjoyed the book. Yes, sometimes, it might a little bit too obvious , but it doesn't diminish the fact that this a very useful reading material for all your team members working on a new website. Have fun!
But I found a good deal of valuable information that I can instantly apply to my daily work, including my copywriting. Copywriters and designers almost always disagree which is more important, words or graphics. Of course, I vote the former and most if not all designers vote the latter.
But this book took no sides. It is something that both the graphics folks and we in marketing can adapt to our daily efforts to make the web useful. After all, we all want that. So there's no disagreement there.
I highly recommend this book to anyone who has anything at all to do with a Web site. No matter if it's a one-person show or a corporate site, this book will be of value to you.
It's extremely well written. It's lively and entertaining and just full of information that you can immediately put to use.
Susanna K. Hutcheson
Creative Director and Owner