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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition 2nd Edition

by Steve Krug (Author)
4.5 4.5 out of 5 stars 863 ratings
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Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. With these three new chapters:
  • Usability as common courtesy -- Why people really leave Web sites
  • Web Accessibility, CSS, and you -- Making sites usable and accessible
  • Help! My boss wants me to ______. -- Surviving executive design whims
"I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
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  1. ISBN-10
    9780321344755
  2. ISBN-13
    978-0321344755
  3. Edition
    2nd
  4. Publisher
    New Riders Pub
  5. Publication date
    January 1, 2006
  6. Language
    English
  7. Dimensions
    7 x 0.5 x 9 inches
  8. Print length
    201 pages
  9. See all details
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Editorial Reviews

About the Author

Steve Krug is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition ofDon’t Make Me Think, he has become a highly sought-after speaker on usability design.

Product details

  • ASIN ‏ : ‎ 0321344758
  • Publisher ‏ : ‎ New Riders Pub; 2nd edition (January 1, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 201 pages
  • ISBN-10 ‏ : ‎ 9780321344755
  • ISBN-13 ‏ : ‎ 978-0321344755
  • Item Weight ‏ : ‎ 1.04 pounds
  • Dimensions ‏ : ‎ 7 x 0.5 x 9 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 863 ratings

About the author

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Steve Krug

Steve Krug

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Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 700,000 copies in print.

Its younger sibling is the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

The books were based on the 25+ years he spent as a usability consultant for a wide variety of clients like Apple, Bloomberg, Lexus, NPR, and the International Monetary Fund.

His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.

Steve currently spends most of his time either a) writing, or b) watching old movies on tv (when he really should be writing).

Customer reviews

4.5 out of 5 stars
863 global ratings

Customers say

Customers find the book easy to understand and a quick read. They appreciate the examples and basic principles. Readers describe the book as interesting, fun, and well worth reading. They also appreciate the humor and short format. In addition, they mention the value for money is good.

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Ease of readInformation qualityReadabilityHumorShortnessValue for moneyDesignDated content
165 customers mention "Ease of read"149 positive16 negative

Customers find the book easy to understand, concise, and quick to read. They appreciate the simplicity, self-explanatory design, and approachable illustrations. Readers also mention that website usability is the point, and testing is easy to do yourself.

"The book is short by design which makes it an easy read. In the words of the author, "you can read it on a flight."..." Read more

"...Light reading, short chapters, easy to get into, filled with lot's of "Aha! I knew my intuition was right about that!" and a few "Oh, really?..." Read more

"...relevant for experienced web designers as Krug presents timeless tips to improve usability and design for the users...." Read more

"...n't use so many words" and "usability testing is important and easy to do yourself". I just didn't get much out of it...." Read more

158 customers mention "Information quality"154 positive4 negative

Customers find the book informative and helpful for understanding fundamental, common-sense practices. They say it provides great insight in a short amount of pages as to how you can make your website better. Readers also mention the concepts are smart and common-sense. Overall, they say it's one of the best introductions to the ins and outs of what makes a website.

"...The author writes with a style that is engaging and witty, which keeps you interested in the book...." Read more

"...design and management neophytes like myself, it has to be one of the best introductions to the ins and outs of what really works on web sites for..." Read more

"...book not only confirms a lot of what I already know, but gives me some insightful ammo to combat the arbitrary decision making process of others..." Read more

"...The tips are timeless, but references to VHS might make you chuckle and realize how far technology has come even within the few years since the 2nd..." Read more

103 customers mention "Readability"98 positive5 negative

Customers find the book great, interesting, and worth reading. They say it's well-written, easy to read, and has plenty of examples. Readers also mention the book is engaging and makes them laugh while learning.

"...writes with a style that is engaging and witty, which keeps you interested in the book...." Read more

"...Maybe we should try it that way instead" moments. Good stuff." Read more

"...Those, too, appear to be excellent books written from the same place with the user in the center." Read more

"...Krug's book was VERY EASY AND VERY FUN to read.Minor problems: One page 64, Klug seems to imply that Arabic is read from left-to-right...." Read more

28 customers mention "Humor"28 positive0 negative

Customers find the book witty, concise, and comprehensible. They also appreciate the author's common sense, chatty style. Readers mention the book is well-written with great examples.

"...The author writes with a style that is engaging and witty, which keeps you interested in the book...." Read more

"...Funny stuff. You'll have to read this book and sit through one of the web page design meetings to see its true truth and wisdom...." Read more

"...I was pleasantly surprised to find humorous, understandable explanations and tips for those new to web development...." Read more

"...This is one author that I sense I trust his judgment and enjoy his writing style...." Read more

24 customers mention "Shortness"24 positive0 negative

Customers find the book to be short, clear, and concise. They appreciate the compact content without missing important stuff.

"...Although there are 12 chapters, most of them are fairly short, with only two chapters taking up more than 5 or 6 pages...." Read more

"...Light reading, short chapters, easy to get into, filled with lot's of "Aha! I knew my intuition was right about that!" and a few "Oh, really?..." Read more

"...The book is short enough to keep your attention, but packed with helpful information from basic principles to designing for accessibility...." Read more

"...The format is attractive and easily digestible, and the book is short enough to be undaunting, with relevant and colorful illustrations...." Read more

21 customers mention "Value for money"21 positive0 negative

Customers find the book well worth the money and say it's worth reading.

"...This book is of great value, a true classic and I highly recommend it to anyone who is interested in the topic...." Read more

"...Well worth the price. It will become a permanent addition to my library." Read more

"...Otherwise buy this one and it will still be a super value for money." Read more

"...Nonetheless the advice within it is worth every penny. I won't repeat what other reviewers have to say about the content...." Read more

18 customers mention "Design"18 positive0 negative

Customers find the design of the book clear, beautiful, and crisp. They say it provides graphical representations of good and bad design. Readers also mention the book covers all major design elements and provides good examples to visualize the issues.

"...The format is attractive and easily digestible, and the book is short enough to be undaunting, with relevant and colorful illustrations...." Read more

"...It's very practical, easy to read, gives picture examples of "good" and "not good", gives guidelines that are easy for me to understand...." Read more

"...Chapter organization, page layout, typography, illustrations, paper stock, and use of color combine to make the content clear...." Read more

"...It is not very long and an easy read in one afternoon. It covers all major design elements and provides good examples to visualize the issues and..." Read more

14 customers mention "Dated content"0 positive14 negative

Customers find the content dated. They mention the references to websites are distracting.

"...The look & feel of most of the examples were so dated it was painful at times...." Read more

"...My only minor complaint is that the website samples are very dated and it would be nice to see those updated...." Read more

"...I am happy that I got to read it now. Although in 2014 this book seems a little dated, because the examples are from 2005, there is tonnes of common..." Read more

"...Some of the examples are dated, but it's not about the website being exactly the same today as it was when published (some are even defunct now!)..." Read more

Top reviews from the United States

Zero
5.0 out of 5 stars Must have book for any serious web designer
Reviewed in the United States on July 2, 2010
Verified Purchase
The book is short by design which makes it an easy read. In the words of the author, "you can read it on a flight." Although there are 12 chapters, most of them are fairly short, with only two chapters taking up more than 5 or 6 pages. The author writes with a style that is engaging and witty, which keeps you interested in the book.

He starts out with a brief explanation of why he wrote a second edition and what has changed in this book compared to the first edition. Once he gets that out of the way, he dives right into "Krug's first law of usability" (hint: its the title). He talks about the way many sites implement the same type of features, and what makes one better over the other.

Krug points out that there is a big difference between how most designers think users see their site, and how those users actually do see it. Designers tend to think that a visitor to their site will read through every single word on the page, taking in all this great copy and information that we spend so much time on. In reality, users scan pages rather than read them. They load a site and immediately begin looking for something that is close to what they think will let them complete the task they have in mind. After talking through these differences, Krug offers solutions to help a site cater more to the user that just scans.

One thing that Krug does keep to a minimum is talk about the proper way to do this or the correct way to do that when building a site. What he does try to convey in this book are some guiding principles for better usability. He discusses proper navigation and sub-navigation techniques as well as arranging content so that it is clear what section of the site a user is in.

The two chapters in the book that Krug commits the most time to covers what are probably two of the most important parts of any site: Navigation and the Home Page. He talks at length about navigation, specifically using the navigation to show a user where they currently are and where they have been. In both cases, real world sites are used to illustrate examples of good and bad navigation design. Krug also exalts the usefulness and importance of the breadcrumb.

If you have been thinking of conducting usability testing, but wrote it off as a luxury that you or your client couldn't afford, Krug helps smash that myth. With as little as $300, you can run a simple usability test. He even goes as far as to provide details of how to set up the test and a script you can follow if you are unsure of exactly what to ask.

All in all, this is a great book for web designers at any level. It helps put little nuggest of information in your head that you can pull out when designing and building a site to improve things as you build them. If you are new to usability, this book will help show you some simple solutions to common usability issues. The bottom line is that improving the usability of your site will improve your site overall, and this book offers the advice that will help you do that.
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M. Swinney
5.0 out of 5 stars Simple. Concise. Web Guru. Makes you think.
Reviewed in the United States on March 26, 2007
Verified Purchase
Steve Krug's, "Don't Make Me Think: A Common Sense Approach to Web Usability," is as good as any web page design and development management book around. It's style is based on the principles Krug lays forth of simplicity, minimize textual content, and don't tax people's already overloaded brains. The way the book was designed, thus, has Krug practicing what he preaches, at all of our benefit.

I have been in a position in corporate America to manage a corporate web site since December of 2006. After some precursory research on my favorite little book store: Amazon, I came up with Krug's web usabilty book on favorite listmania after favorite listmania. "Don't Make Me Think," made it on the top list for web designers, web page project managers, business owners, and average Joes and Jill like you and me. So I wanted to start my professional reading with a book that had some common collective wisdom behind it. Lo and behold, I was not disappointed.

Krug's book is probably best read through practice. I have already spouted off several of his principles at our weekly web page project meetings and I can tell folks are looking at me a little different these days. It could be because I'm going through my mid-life crisis and started wearing a goatee and using all this metero hair product, but I don't think that's the reason alone. I suspect it's because I scanned Krug's cartoons and sent them out to the members of our working group and executive council. I love the frame that has the project manager getting caught up in a web page design "religious debate," between a creative designer and a practical programmer with a thought bubble over her head saying, "I hate my life." Funny stuff. You'll have to read this book and sit through one of the web page design meetings to see its true truth and wisdom.

Though I've learned if you try to enact some of Krug's principles like having navigation tabs similar to those found on Amazon, you just may start some religious debates of your own. The book has a little something for everyone. For the web page design and management neophytes like myself, it has to be one of the best introductions to the ins and outs of what really works on web sites for engaging Internet users in such a way that keeps them coming back for more. For seasoned professionals in the industry, Krug's book will no doubt cause you to be challenged in your thinking, wrestle with how to gain control back from your overly-busy home page, and what can now be done with all that text you were stuffing your overly boring corporate site that no one really bothers to read.

For me the book started to drag with the two sections of web site testing. But, we recently stood up a new functionality feature that was in sore need of troubleshooting testing before pushing it live. Believe it or not, designers and ad agency managers don't catch very many mistakes before letting their clients view the page. So I found myself referring back to Krug's book to see how best to approach testing. As it turned out our work team, and some family members, caught the majority of the mistakes and folks were very happy with the final product. Another thing to watch out for is that Krug is giving advice based on what works best for the user of web page sites. Some of his advice is contrary to what I've experienced in my professional life in regards to search engine optimization. Krug says to cut out extraneous and unneeded text which is all fine and good for your web page readers, but will not get your page optimized (when a person types in keywords to yahoo or google...your page hitting the top of the search results list). So, just watch for that if you are more interested in people finding your web site vs. having an optimally pleasant experience once they get there.

So, Steve Krug is my new best friend and has helped me keep my job for another month. I think if you pick up a copy of, "Don't Make Me Think," you will be thinking Krug is your best friend too, with his egregious wit and practical knowledge of what works and doesn't on Internet web sites. He even does a minor overhaul of Amazon's site. You won't want to miss it. ...mmw
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Bauhausaurus
4.0 out of 5 stars Only Complaint: I Want to Read More of It
Reviewed in the United States on March 17, 2007
Verified Purchase
I am a Web/Multimedia designer at a large corporation and happen to be currently in the midst of a major site redesign project with too many cooks in the kitchen. This book not only confirms a lot of what I already know, but gives me some insightful ammo to combat the arbitrary decision making process of others involved in the project, particularly when those decisions might otherwise result in unclear or confusing interface design decisions being made.

Sadly, after a couple of lunchtime reading sessions it's almost over. I wish there where more chapters to read, which really isn't much of a complaint at all.

Buy this book if you do any type of web design at all. I think many of the principles discussed in the book apply to other tasks/roles such as graphic design and page layout in general as well. Light reading, short chapters, easy to get into, filled with lot's of "Aha! I knew my intuition was right about that!" and a few "Oh, really? Maybe we should try it that way instead" moments. Good stuff.
One person found this helpful
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Top reviews from other countries

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Cliente de Amazon
5.0 out of 5 stars good book
Reviewed in Mexico on June 30, 2018
Verified Purchase
excelente libro para tenerlo como cabecera y darle a nuestras páginas interés y ser amenas al visitante.
Puntos y explicaciones que hacen reflexionar.
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anavic
5.0 out of 5 stars Buen libro
Reviewed in Spain on March 7, 2019
Verified Purchase
Una buena elección
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Cynthia
1.0 out of 5 stars Do NOT buy the kindle edition
Reviewed in Australia on October 24, 2023
Verified Purchase
I'm sure the physical edition is fine, but DO NOT BUY THE KINDLE EDITION. The format is all messed up, it's basically unreadable.
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pragya108
5.0 out of 5 stars Usable usability
Reviewed in France on April 7, 2017
Verified Purchase
An absolute must-have for any website:CMS owner, developer and designer; content strategist or producer and anyone who has anything to do with digital users. While some may find the approach a little too flippant and 'American', there really is everything essential you need to know about usability. It is a well-set out, easy to skim through book, with practical examples and support - so to me, that reflects actual usability. Worth every cent.
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Christopher Hollister
5.0 out of 5 stars Usability For Dummies for the Business Guy
Reviewed in Canada on July 27, 2013
Verified Purchase
I bought the Kindle version of this book. At the time I was desperate to figure out how to build one of these seemingly mythical 'usable' web apps. The book was the right fit at the right time. Our team was in the middle of designing webpages where I was the least knowledgeable person. This helped me see issues we were facing, like trying to cram all types of things on the home page above the fold.

Making the purchase was easy, I got the sample than it seemed like exactly what I needed to solve my lack of usability knowledge. I recommend to all internet entrepreneurs who are the 'business guy' trying to understand web development.
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