- Paperback: 216 pages
- Publisher: New Riders; 2nd edition (August 28, 2005)
- Language: English
- ISBN-10: 0321344758
- ISBN-13: 978-0321344755
- Product Dimensions: 7.1 x 0.5 x 9 inches
- Shipping Weight: 14.4 ounces (View shipping rates and policies)
- Average Customer Review: 1,104 customer reviews
- Amazon Best Sellers Rank: #214,389 in Books (See Top 100 in Books)
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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition 2nd Edition
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About the Author
Steve Krug is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition of Don’t Make Me Think, he has become a highly sought-after speaker on usability design.
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To Krug’s credit, he’s right that a lot of his advice is so simple that it makes web usability look easy, and that the hard part is coming up with the simple principles. Having read “The Design of Everyday Things”, a basic understanding of graphic design, and spending a few months learning web usability before reading this book, I still had a few moments thinking “why didn’t I think of that? Its so simple!” Specifically about website navigation and organization.
So why is this book a disappointment? Everything I got out of this came from my first 90 minute reading session where he presents his principles. The rest of the book was about running your own usability test (which is basic) and web usability for mobile (where I didn’t see anything outside the realm of common knowledge). This book could easily be broken down into 3 blog posts (one of which I would highly recommend), instead its (currently) a $27 book. A great blog post. Not a bible.
It's a refreshing reminder of staying focused on the reader.
Steve Krug's book is all about taking a common sense approach to web development, especially usability. He wrote that there's no such thing as an average user, everyone is different. So, as you can imagine, developing great websites that appeal to most people is almost like climbing Mt Everest wearing sneakers. It's a lot harder than it looks.
Mr. Krug has created an easy to read, conversational guide on what usually works in attracting visitors to a website, and to keep them returning. He points out some of the pitfalls, like how everyone wants to get their finger in the pie of the Home page, to the point where it could become bloated and useless.
Heard of 'Street Signs' and 'Breadcrumbs'? You will when you get to the part about making sure visitors know where they are and where they're going on a website. As much as people hate getting lost in a shopping mall, the same is true on the web.
There's also a substantive section on usability testing. How important it is, but also how it's not necessary to go overboard with it as well.
While it doesn't take long to get through this book, which happens to include useful illustrations and cartoons, you do learn a lot of things in this bestseller.
I was in the advertising business for 30 years, and was something of a direct-response expert, so I was confident that I could design an effective landing page. Have you read Dunning and Kruger's "Unskilled and Unaware of It"?
Unfortunately, I designed my website before reading the book. But the day after I finished reading, I started to rework everything. The new site is going to go live in a few weeks. There isn't a single thing I didn't change.