Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition 2nd Edition

by Steve Krug (Author)

1,127 customer reviews

ISBN-13: 978-0321344755

ISBN-10: 0321344758

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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)
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Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. With these three new chapters:

Usability as common courtesy -- Why people really leave Web sites
Web Accessibility, CSS, and you -- Making sites usable and accessible
Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

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Editorial Reviews

About the Author

Steve Krug is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition of Don’t Make Me Think, he has become a highly sought-after speaker on usability design.

Paperback: 216 pages
Publisher: New Riders; 2nd edition (August 28, 2005)
Language: English
ISBN-10: 0321344758
ISBN-13: 978-0321344755
Product Dimensions: 7.1 x 0.5 x 9 inches
Shipping Weight: 14.4 ounces
Average Customer Review: 1,127 customer reviews
Amazon Best Sellers Rank: #35,378 in Books (See Top 100 in Books)
- #24 in Books > Computers & Technology > Graphics & Design > User Experience & Usability
- #196 in Books > Computers & Technology > Internet & Social Media
- #243 in Books > Computers & Technology > Web Development & Design

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"Common Sense" yet Expert Resource!

September 30, 2010

Format: PaperbackVerified Purchase

"Very approachable material on a very important discipline in Integrated Marketing and Communications today.

As the subtitle, "A Common Sense Approach", and Krug's consultancy's name, "Advanced Common Sense" ([...]) convey, many great design considerations today involve some simple approaches to dramatically improve your web user experiences.

"Don't Make Me Think" is the mantra here. If I cannot figure out what your site is when I land on it...I,the user/customer/prospect, will move on.(Can you say bounce rate? and No Conversion for You...)

Krug also points out the increasing needs for Accessibility and the advantages that CSS sheets provide for web design pros. Many book suggestions and resource links provided as well. Should be a desk reference!

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A Must

August 5, 2016

Format: PaperbackVerified Purchase

This should be required reading by ALL marketing execs, ALL web designers and developers, ALL graphic designers, ALL product designers and inventors, and ALL copywriters. The world would be a much simpler and thus much happier place to exist in.

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Charlotte Henley Babb

Thinking about Web Design

September 18, 2010

Format: PaperbackVerified Purchase

Krug breaks the issues of usable web design into simple, digestible form for anyone who depends on a website for promotion or income. Simply put, if it isn't usable, people won't use it, and they will go elsewhere with their money. He explains the need for and the process to do web testing so that the web site can fit itself to the needs of its particular audience, not some generic "user."

Designers who earned their chops in TV or print should read this book to see how the internet is a different animal, and how internet visitors have different needs than magazine/newspaper readers or TV watchers. Ignoring those differences will have an effect on the bottom line. Don't think about it. Get this book.

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Bauhausaurus

Only Complaint: I Want to Read More of It

March 17, 2007

Format: PaperbackVerified Purchase

I am a Web/Multimedia designer at a large corporation and happen to be currently in the midst of a major site redesign project with too many cooks in the kitchen. This book not only confirms a lot of what I already know, but gives me some insightful ammo to combat the arbitrary decision making process of others involved in the project, particularly when those decisions might otherwise result in unclear or confusing interface design decisions being made.

Sadly, after a couple of lunchtime reading sessions it's almost over. I wish there where more chapters to read, which really isn't much of a complaint at all.

Buy this book if you do any type of web design at all. I think many of the principles discussed in the book apply to other tasks/roles such as graphic design and page layout in general as well. Light reading, short chapters, easy to get into, filled with lot's of "Aha! I knew my intuition was right about that!" and a few "Oh, really? Maybe we should try it that way instead" moments. Good stuff.

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Phil

This should be a required read for people who claim to be in UX

May 13, 2013

Format: PaperbackVerified Purchase

Dear UX "Designers"

Your opinion doesn't count unless there is science behind it. Saying you like one color, or a certain workflow doesn't mean squat unless you test it. This book shows you how to make the best UX and user workflow without massive testing. It's easy. It's common sense. If you follow the guidelines you'll end up with an easy to follow, easy to use website.

To the UX designers who think they don't need to test because they know what works, hahahah. Good luck in your career.

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Carsten Cumbrowski

The "bible" to web usability

December 3, 2006

Format: PaperbackVerified Purchase

This book is a must read when it comes to web usability. It is not very long and an easy read in one afternoon. It covers all major design elements and provides good examples to visualize the issues and solutions for them. That fact makes this book a good read for anybody who is involved in any aspect of a websites operation, Web Developer, Marketing, Sales and Management (from mid level to upper level).

Most of the tips about how to go about things like testing etc. are very practical and can be adapted to any project quickly.

The book does not address in detail conflicts between pure usability and other aspects like search engine optimization, development processes etc.

I recommend to get additional material for those issues.

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Dan

I was able to finish it easily in an afternoon and learned a ton

January 16, 2017

Format: PaperbackVerified Purchase

This book is packed full of information and reads quickly. I was able to finish it easily in an afternoon and learned a ton. Mr. Krug discusses many interesting and practical points about user experience, particularly in the sections regarding how to "test" user experiences in an application. Many of the ideas and resources in the book have been incredibly valuable to me in my work, and it's almost always the first book I recommend to anyone asking questions about User Experience related topics.

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Dave Chung

Great resource for people starting out in product usability & college students interested in online media

November 25, 2015

Format: Kindle EditionVerified Purchase

You know when you hear a presentation or read a book on something and think, "I inherently knew this stuff, but I just needed someone to tell it to me the right way to help it make sense" ? Don't Make Me Think is one of those books.

I'm not an avid reader, but I really enjoyed Don't Make Me Think from cover to cover (or tap to tap on my Kindle). I've worked in product management, content, and UX for years and think this book is a great resource for anyone who wants to learn the basics or have a nice "ahhh that's why" moment regarding the work that they're already doing. While nothing in the book was groundbreaking to me, I'd highly recommend it to anyone who's getting started working on Internet products or college students who think that they want to pursue a career working in online media/apps.

No surprise, Krug's writing style is simple and approachable. Unlike a boring text book, Krug makes the book really fun with helpful (yet obvious) examples that bring some concepts to life. It does a great job of communicating things that people think they know. There's a reason why so many people recommend this book!

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