- Paperback: 216 pages
- Publisher: New Riders; 2nd edition (August 28, 2005)
- Language: English
- ISBN-10: 9780321344755
- ISBN-13: 978-0321344755
- ASIN: 0321344758
- Product Dimensions: 7.1 x 0.5 x 9 inches
- Shipping Weight: 14.4 ounces (View shipping rates and policies)
- Average Customer Review: 1,110 customer reviews
- Amazon Best Sellers Rank: #95,112 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition 2nd Edition
Use the Amazon App to scan ISBNs and compare prices.
Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime.
If you're a seller, Fulfillment by Amazon can help you increase your sales. We invite you to learn more about Fulfillment by Amazon .
There is a newer edition of this item:
Frequently bought together
Customers who bought this item also bought
About the Author
Steve Krug is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition of Don’t Make Me Think, he has become a highly sought-after speaker on usability design.
1,110 customer reviews
Review this product
Showing 1-8 of 1,110 reviews
There was a problem filtering reviews right now. Please try again later.
The author is a consultant making his living evaluating others' web sites. He approaches evaluation from the standpoint of the user seeking to fulfill user needs. The quintessential marketing approach.
The book steps us thru the mindset needed to focus, foremost, on the user's experience and the user's goals in accessing a web site. The title of the book refers understanding users' well enough so that a web site is written to be essentially self-evident -- thus avoiding forcing to THINK about what the web site wants or expects. What is expected is just...obvious.
He steps thru many of the means that web sites use to provide such an experience, focusing heavily on effective site design & navigation. He also strongly recommend reducing verbiage by 75% as a rule.
All in all, I found his focus on the user & his attention to a site's navigational structure to be very useful. Thru his experience, he is able to provide both positive & negative examples of these and other points thruout the book.
This is one author that I sense I trust his judgment and enjoy his writing style. As one measure of that, I've already purchased a few of the books he highly recommended in his "Recommended Reading" section. Those, too, appear to be excellent books written from the same place with the user in the center.
Krug is an esteemed expert and author with a sometimes wicked sense of humor. He also has a down-to-earth, no-nonsense approach to explaining the principles of usability as applied to websites.
Don't Make Me Think is a valuable resource for large organizations, small businesses, and individuals who need guidance for
(1) Launching a new website;
(2) Undergoing a website redesign; or
(3) Making corrections and enhancements for an existing site.
Available in printed or digital editions, Don't Make Me Think is a valuable guide for individuals who are starting small businesses.
It's a refreshing reminder of staying focused on the reader.
Steve Krug's book is all about taking a common sense approach to web development, especially usability. He wrote that there's no such thing as an average user, everyone is different. So, as you can imagine, developing great websites that appeal to most people is almost like climbing Mt Everest wearing sneakers. It's a lot harder than it looks.
Mr. Krug has created an easy to read, conversational guide on what usually works in attracting visitors to a website, and to keep them returning. He points out some of the pitfalls, like how everyone wants to get their finger in the pie of the Home page, to the point where it could become bloated and useless.
Heard of 'Street Signs' and 'Breadcrumbs'? You will when you get to the part about making sure visitors know where they are and where they're going on a website. As much as people hate getting lost in a shopping mall, the same is true on the web.
There's also a substantive section on usability testing. How important it is, but also how it's not necessary to go overboard with it as well.
While it doesn't take long to get through this book, which happens to include useful illustrations and cartoons, you do learn a lot of things in this bestseller.