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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) 3rd Edition
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Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards .
- ISBN-109780321965516
- ISBN-13978-0321965516
- Edition3rd
- PublisherNew Riders
- Publication dateDecember 24, 2013
- LanguageEnglish
- Dimensions6.95 x 0.7 x 8.95 inches
- Print length216 pages
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A Pratical Guide to Simplicity | Master User Experience and Interaction Design from the Developer’s Perspective | Discover a Design Method that Starts with Content, Not Pixels | Crafting Rich Experiences with Progressive Enhancement | A Common Sense Approach to Web Usability | |
Title | Simple and Usable Web, Mobile, and Interaction Design, Second Edition. | The Joy of UX. | Designing Connected Content. | Adaptive Web Design. | Don't Make Me Think, Revisited. |
Core Concept | Think about design from the user’s perspective; make things feel simple to use. | For modern developers, UX expertise is indispensable. Without outstanding user experience, your software will fail. | Content created just once can be structured and connected to appear all over the place and be reused and remixed. | Understanding progressive enhancement will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop. | Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on Web design and usability. |
What You Will Learn | Simplicity is a discipline that can be learned. This book shows you how–with humor, powerful examples, quotes, and case studies. | "Dave has done an excellent job of explaining what developers need to know about UX, in a complete but compact, easy-to-absorb, and implementable form.” - Steve Krug, Author of 'Don't Make Me Think'. | An end-to-end process for building a structured content framework and how to plan and design interfaces for mobile, desktop, voice, and beyond. | How to build elegant, functional websites that work anywhere, won’t break, are accessible by anyone—on any device—and are designed to work well into the future. | The principles of intuitive navigation and information design. |
About the Author(s) | Giles Colborne helped create one of the world's first commercial websites. He is a former President of the UK Usability Professionals' Association and now sits on their Global Advisory Committee. | David S. Platt teaches Programming .NET at Harvard University Extension School and at companies all over the world. He was selected by Microsoft as one of their Software Legends. | Mike Atherton is a content strategist at Facebook and Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. | Aaron Gustrafson is group manager of the Web Standards Project (WaSP) and serves as an Invited Expert to the World Wide Web Consortium's Open Web Education Alliance (OWEA). | Steve Krug is a highly respected usability consultant who has worked quietly for years for companies like Apple, Netscape, AOL, BarnesandNoble, Excite@Home, and Circle. 'Don't Make Me Think!' is the product of more than 10 years experience as a user advocate. |
Editorial Reviews
About the Author
His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.
Product details
- ASIN : 0321965515
- Publisher : New Riders; 3rd edition (December 24, 2013)
- Language : English
- Paperback : 216 pages
- ISBN-10 : 9780321965516
- ISBN-13 : 978-0321965516
- Item Weight : 14.8 ounces
- Dimensions : 6.95 x 0.7 x 8.95 inches
- Best Sellers Rank: #11,939 in Books (See Top 100 in Books)
- #1 in User Experience & Website Usability
- #3 in Web Design (Books)
- #21 in Internet & Social Media
- Customer Reviews:
About the author

Steve Krug is a usability consultant who has more than 30 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of his first book, Don't Make Me Think, he has become a highly sought-after speaker on usability design.
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Reviewed in the United States on October 16, 2022
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Top reviews
Top reviews from the United States
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In all seriousness, it is an excellent primer to make sure you cover the fundamentals before moving on to more exotic stuff. I do wish the author had included more website samples to illustrate his points, and fewer cartoons, maybe.
Fun fact: the author praises the work of Don Norman, author of "The Design of Everyday Things" and cites him as one of the authorities in the field. Then proceeds to knowingly and intentionally misuse basic terminology coined by Norman himself (affordances vs signifiers) in order to make his point, just cause it was more convenient. Ok...
Good read, more web engineers and PMs need to read it. Recommended.

Reviewed in the United States 🇺🇸 on October 16, 2022

Usability: “A person of average (or even below average) ability and experience can figure out how to use the thing [i.e., it’s learnable] to accomplish something [effective] without it being more trouble than it’s worth [efficient].”
This book is learnable in that its format is structured but delightful, with clearly laid out chapters with copious illustrations that enhance and amuse without distracting. It has a full index and easy-to-reread organization, which I know I will be turning to again and again as I perform regular usability testing on my company’s website.
This book is effective in its recommendations for how (and why) to design sites to be usable and then later to regularly test the usability of what you have created, being ready to tweak based on the results. Many other reviewers have said it, and I mean it: I am going to make this book required reading for all stakeholders in our company website. Whether we digest individual chapters at weekly staff meetings or people read it on their own, there is too much good content in Don’t Make Me Think to keep to myself.
And finally, this book is efficient. Weighing in at a scant 200 pages (yes, exactly 200), it still contains enough deep thought and meaty content to be truly useful. Krug just follows his own directives and writes the book as if writing for the Web, spare and concise, making good use of headings and bullet points to clearly get his message across. I salute his inclusion of the revised chapters addressing the “Wild West” of development for mobile platforms, even though trends are still in flux as developers work out what works and what doesn’t. He is understandably cautious to embrace any trend, and at this point, that is wise. I do look forward to the next revision, however, to see his take on the latest developments.
Don’t Make Me Think was required reading for a course on Emerging Web Trends, and I cannot think of a better text. I have already ordered many of the other books Krug recommends for my holiday reading, and appreciate his inclusion of links to helpful supplementary materials on his own website. If you are a student considering whether to rent or buy this textbook, I would definitely vote “buy.” This one is a keeper.
Top reviews from other countries

Iirc at the beginning it says something like there are no rules of UX because 'it depends' and hence it doesn't list any with a couple of exceptions at the end - a book on rules and what they depend on would have been infinitely more useful!
I wrote notes I felt useful as I went along and for the new(er) mobile section I just wrote "don't disable zoom"...
This book is a discussion on UX rather than a resource, if you're looking for specific do's and don'ts (rules) of good UX this book is not of value.

READ THIS BOOK IF: you need quick tips for building a useful, functional website with clear copy. You run a business and are setting up a content team. You work in any department and wonder why you're at odds with the digital team.
I'm a content writer and this is a must-have for any - EVERY -digital media professional. Especially those of you having to regularly defend your decisions to a business that cares not for UX... guess that's all of you, then!
This book needs updating more often, but the fact that it can get away with a once-a-decade refresh shows that wisdom is timeless. It shows that the user-centred approach wins out over pure design and copy flights of fancy, and capricious business whims, every time.


If you produce any content or design that is seen by other people then you should read this book. Even if you're already doing half of what it suggests, there will still be something in it of value.
I can't believe I took so long to buy it!

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