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Steve Krug

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) 3rd Edition

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Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards .

ISBN-10

9780321965516
ISBN-13

978-0321965516
Edition

3rd
Publisher

New Riders
Publication date

December 24, 2013
Language

English
Dimensions

6.95 x 0.7 x 8.95 inches
Print length

216 pages
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Popular Highlights in this book

What are popular highlights?

If you can’t make something self-evident, you at least need to make it self-explanatory.
Highlighted by 4,340 Kindle readers
The most important thing you can do is to understand the basic principle of eliminating question marks.
Highlighted by 3,751 Kindle readers
Clear, well-thought-out navigation is one of the best opportunities a site has to create a good impression.
Highlighted by 2,623 Kindle readers

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From the Publisher


	A Pratical Guide to Simplicity	Master User Experience and Interaction Design from the Developer’s Perspective	Discover a Design Method that Starts with Content, Not Pixels	Crafting Rich Experiences with Progressive Enhancement	A Common Sense Approach to Web Usability
Title	Simple and Usable Web, Mobile, and Interaction Design, Second Edition.	The Joy of UX.	Designing Connected Content.	Adaptive Web Design.	Don't Make Me Think, Revisited.
Core Concept	Think about design from the user’s perspective; make things feel simple to use.	For modern developers, UX expertise is indispensable. Without outstanding user experience, your software will fail.	Content created just once can be structured and connected to appear all over the place and be reused and remixed.	Understanding progressive enhancement will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop.	Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on Web design and usability.
What You Will Learn	Simplicity is a discipline that can be learned. This book shows you how–with humor, powerful examples, quotes, and case studies.	"Dave has done an excellent job of explaining what developers need to know about UX, in a complete but compact, easy-to-absorb, and implementable form.” - Steve Krug, Author of 'Don't Make Me Think'.	An end-to-end process for building a structured content framework and how to plan and design interfaces for mobile, desktop, voice, and beyond.	How to build elegant, functional websites that work anywhere, won’t break, are accessible by anyone—on any device—and are designed to work well into the future.	The principles of intuitive navigation and information design.
About the Author(s)	Giles Colborne helped create one of the world's first commercial websites. He is a former President of the UK Usability Professionals' Association and now sits on their Global Advisory Committee.	David S. Platt teaches Programming .NET at Harvard University Extension School and at companies all over the world. He was selected by Microsoft as one of their Software Legends.	Mike Atherton is a content strategist at Facebook and Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training.	Aaron Gustrafson is group manager of the Web Standards Project (WaSP) and serves as an Invited Expert to the World Wide Web Consortium's Open Web Education Alliance (OWEA).	Steve Krug is a highly respected usability consultant who has worked quietly for years for companies like Apple, Netscape, AOL, BarnesandNoble, Excite@Home, and Circle. 'Don't Make Me Think!' is the product of more than 10 years experience as a user advocate.

Editorial Reviews

About the Author

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 600,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 30+ years he's spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

Product details

ASIN ‏ : ‎ 0321965515
Publisher ‏ : ‎ New Riders; 3rd edition (December 24, 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 216 pages
ISBN-10 ‏ : ‎ 9780321965516
ISBN-13 ‏ : ‎ 978-0321965516
Item Weight ‏ : ‎ 14.8 ounces
Dimensions ‏ : ‎ 6.95 x 0.7 x 8.95 inches

Best Sellers Rank: #19,128 in Books (See Top 100 in Books)
- #2 in User Experience & Website Usability
- #2 in Web Design (Books)
- #29 in Internet & Social Media

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Steve Krug is a usability consultant who has more than 30 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of his first book, Don't Make Me Think, he has become a highly sought-after speaker on usability design.

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5 star		77%
4 star		14%
3 star		6%
2 star		1%
1 star		1%

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Kate

Easily explained hard to understand topics with humor

Reviewed in the United States 🇺🇸 on November 20, 2022

Verified Purchase

I read this book as a required reading for my User Experience class in library school however I thought it was written well. Explained what could be hard to understand concepts with ease and humor.

Helpful

Jerome Lewis

Don't make people think. It's true. Great practical concepts.

Reviewed in the United States 🇺🇸 on October 7, 2022

Verified Purchase

If you're involved in web design, Don't Make Me Think, Revisited is a must-read. In clear, concise language, Steve Krug lays out the principles of good usability and shows how to apply them in practice. Whether you're designing a website from scratch or working on an existing one, this book will help you achieve success. Krug's approach is based on common sense and years of experience in the business, and it has helped countless designers create more user-friendly websites. If you want your site to be easy to use and successful, Don't Make Me Think is an essential guide.

2 people found this helpful

Helpful

Sandra Lindo

Great Insights!

Reviewed in the United States 🇺🇸 on October 29, 2022

Verified Purchase

"Don't make me think" is an amazingly clever title because the book is about exactly it! Easy read and funny. :-)

Helpful

Ricardo De La Cruz

Got it used and it was in great condition!

Reviewed in the United States 🇺🇸 on October 16, 2022

Verified Purchase

I got this book because I’m starting my ux/ui design boot camp and I know it would greatly help!

One person found this helpful

Helpful

WU.

Covers the basics and does it well.

Reviewed in the United States 🇺🇸 on June 2, 2022

Verified Purchase

Supposedly, this book has inspired lots of people to leave their wives, families, and lucrative careers in order to become designers and usability experts. Legend goes that Steve Jobs asked to be cryo-frozen with a copy of this book in his hands. So read at your own risk. I personally don't think the siren call of UX projects strongly enough out of its pages to give me cause for concern. But there's plenty of food for thought.

In all seriousness, it is an excellent primer to make sure you cover the fundamentals before moving on to more exotic stuff. I do wish the author had included more website samples to illustrate his points, and fewer cartoons, maybe.

Fun fact: the author praises the work of Don Norman, author of "The Design of Everyday Things" and cites him as one of the authorities in the field. Then proceeds to knowingly and intentionally misuse basic terminology coined by Norman himself (affordances vs signifiers) in order to make his point, just cause it was more convenient. Ok...

Good read, more web engineers and PMs need to read it. Recommended.

4 people found this helpful

Helpful

AP

UX First Principles

Reviewed in the United States 🇺🇸 on February 21, 2022

Verified Purchase

Read in 2022. Pretty dated examples, as far as mobile goes, and is the reason for docking a star.

However it’s a good first principles look at UX that any web developer should keep in mind at all times. Great for beginners, or business owners (like me) who want to have a grasp on the fundamentals.

The repeated emphasis on doing testing on real users (and providing a method of doing so) is the big takeaway for me. UX doesn’t exist in a vacuum.

The author has a great sense of humor though, which makes this an easy read.

4 people found this helpful

Helpful

DarZeeDoats

Buy, don't rent, this usability text!

Reviewed in the United States 🇺🇸 on December 18, 2014

Verified Purchase

***SPOILER ALERT*** I share Steve Krug’s definition of Usability (even though he doesn't share it until the last chapter) here because I feel it describes his own book so well:
Usability: “A person of average (or even below average) ability and experience can figure out how to use the thing [i.e., it’s learnable] to accomplish something [effective] without it being more trouble than it’s worth [efficient].”
This book is learnable in that its format is structured but delightful, with clearly laid out chapters with copious illustrations that enhance and amuse without distracting. It has a full index and easy-to-reread organization, which I know I will be turning to again and again as I perform regular usability testing on my company’s website.
This book is effective in its recommendations for how (and why) to design sites to be usable and then later to regularly test the usability of what you have created, being ready to tweak based on the results. Many other reviewers have said it, and I mean it: I am going to make this book required reading for all stakeholders in our company website. Whether we digest individual chapters at weekly staff meetings or people read it on their own, there is too much good content in Don’t Make Me Think to keep to myself.
And finally, this book is efficient. Weighing in at a scant 200 pages (yes, exactly 200), it still contains enough deep thought and meaty content to be truly useful. Krug just follows his own directives and writes the book as if writing for the Web, spare and concise, making good use of headings and bullet points to clearly get his message across. I salute his inclusion of the revised chapters addressing the “Wild West” of development for mobile platforms, even though trends are still in flux as developers work out what works and what doesn’t. He is understandably cautious to embrace any trend, and at this point, that is wise. I do look forward to the next revision, however, to see his take on the latest developments.
Don’t Make Me Think was required reading for a course on Emerging Web Trends, and I cannot think of a better text. I have already ordered many of the other books Krug recommends for my holiday reading, and appreciate his inclusion of links to helpful supplementary materials on his own website. If you are a student considering whether to rent or buy this textbook, I would definitely vote “buy.” This one is a keeper.

4 people found this helpful

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Top reviews from other countries

DaveD

Common sense - not a resource

Reviewed in the United Kingdom 🇬🇧 on April 15, 2021

Verified Purchase

The book reads well but sadly little useful advice beyond basic human common sense.
Iirc at the beginning it says something like there are no rules of UX because 'it depends' and hence it doesn't list any with a couple of exceptions at the end - a book on rules and what they depend on would have been infinitely more useful!
I wrote notes I felt useful as I went along and for the new(er) mobile section I just wrote "don't disable zoom"...
This book is a discussion on UX rather than a resource, if you're looking for specific do's and don'ts (rules) of good UX this book is not of value.

7 people found this helpful

Georgie P

The original UX bible makes you think

Reviewed in the United Kingdom 🇬🇧 on September 16, 2017

Verified Purchase

This is ESSENTIAL for web people and all those who deal with them.

READ THIS BOOK IF: you need quick tips for building a useful, functional website with clear copy. You run a business and are setting up a content team. You work in any department and wonder why you're at odds with the digital team.

I'm a content writer and this is a must-have for any - EVERY -digital media professional. Especially those of you having to regularly defend your decisions to a business that cares not for UX... guess that's all of you, then!

This book needs updating more often, but the fact that it can get away with a once-a-decade refresh shows that wisdom is timeless. It shows that the user-centred approach wins out over pure design and copy flights of fancy, and capricious business whims, every time.

14 people found this helpful

Hannah

Fantastic book, easy to read

Reviewed in the United Kingdom 🇬🇧 on September 30, 2021

Verified Purchase

This book came highly recommended for anyone doing web design of any kind and so I gave it a go. It definitely has become one of my favourite books. It doesn't have to be complicated, simple is best as he describes everything in a plain and simple way, easy to understand and follow. Thank you!

One person found this helpful

B. Eaton

Stating the obvious in a useful way

Reviewed in the United Kingdom 🇬🇧 on August 6, 2017

Verified Purchase

Even the author says that this book just states the bleedin' obvious and he's not wrong. But it articulates it well and prescribes practical ideas for what to do with that 'obvious'.

If you produce any content or design that is seen by other people then you should read this book. Even if you're already doing half of what it suggests, there will still be something in it of value.

I can't believe I took so long to buy it!

4 people found this helpful

Manuela Brundl

serif font, no style not user-friendly

Reviewed in the United Kingdom 🇬🇧 on February 3, 2020

Verified Purchase

Some good points alot of things are logical thought and should not have to be mentioned. The biggest issue I have with the book is it's appearance, for a designer who likes books to be visually pleasing I do not like it. Reading serif font with the amount of text it has is difficult it puts me off completely. I prefer to read 100 Things Every Designer Needs to Know About People

2 people found this helpful

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Buy new:

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