- Series: Voices That Matter
- Paperback: 216 pages
- Publisher: New Riders; 3 edition (January 3, 2014)
- Language: English
- ISBN-10: 0321965515
- ISBN-13: 978-0321965516
- Product Dimensions: 7 x 0.6 x 8.9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 1,128 customer reviews
- Amazon Best Sellers Rank: #1,527 in Books (See Top 100 in Books)
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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) 3rd Edition
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About the Author
Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.
His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.
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Top customer reviews
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As the subtitle, "A Common Sense Approach", and Krug's consultancy's name, "Advanced Common Sense" ([...]) convey, many great design considerations today involve some simple approaches to dramatically improve your web user experiences.
"Don't Make Me Think" is the mantra here. If I cannot figure out what your site is when I land on it...I,the user/customer/prospect, will move on.(Can you say bounce rate? and No Conversion for You...)
Krug also points out the increasing needs for Accessibility and the advantages that CSS sheets provide for web design pros. Many book suggestions and resource links provided as well. Should be a desk reference!
Designers who earned their chops in TV or print should read this book to see how the internet is a different animal, and how internet visitors have different needs than magazine/newspaper readers or TV watchers. Ignoring those differences will have an effect on the bottom line. Don't think about it. Get this book.
Most of the tips about how to go about things like testing etc. are very practical and can be adapted to any project quickly.
The book does not address in detail conflicts between pure usability and other aspects like search engine optimization, development processes etc.
I recommend to get additional material for those issues.
I'm not an avid reader, but I really enjoyed Don't Make Me Think from cover to cover (or tap to tap on my Kindle). I've worked in product management, content, and UX for years and think this book is a great resource for anyone who wants to learn the basics or have a nice "ahhh that's why" moment regarding the work that they're already doing. While nothing in the book was groundbreaking to me, I'd highly recommend it to anyone who's getting started working on Internet products or college students who think that they want to pursue a career working in online media/apps.
No surprise, Krug's writing style is simple and approachable. Unlike a boring text book, Krug makes the book really fun with helpful (yet obvious) examples that bring some concepts to life. It does a great job of communicating things that people think they know. There's a reason why so many people recommend this book!
Just a fair warning: if you're looking for something to open your eyes and tell you about things you've never noticed, you might be disappointed in this book. While I read it, my reaction to most chapters was "YES! This HAS bothered me! I need to keep it in mind so I never make this mistake myself."
I would suggest this book to anyone who fancies themselves a web designer.
But how is though to follow common sense when building a website!
This book gives the frame into which you should create your website pages.
No matter if for fun or for business.
I use it on my daily work, to guide my business partners in the construction of the websites for my B2B Clients, and after reading it, is quirte amazing how you can immediatelly spot in the web the websites that follow its principles and those that don't.
I usually offer my client a couple of examples of website structures, using competitors or near-by companies examples.
Wonder what my Client choses at first sight?
Yes. those that follows Krug advices.
Thank You Krug.