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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) 3rd Edition

4.6 out of 5 stars 261 customer reviews
ISBN-13: 978-0321965516
ISBN-10: 0321965515
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Editorial Reviews

About the Author

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.
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Product Details

  • Series: Voices That Matter
  • Paperback: 216 pages
  • Publisher: New Riders; 3 edition (January 3, 2014)
  • Language: English
  • ISBN-10: 0321965515
  • ISBN-13: 978-0321965516
  • Product Dimensions: 6.9 x 0.9 x 8.9 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (261 customer reviews)
  • Amazon Best Sellers Rank: #795 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
There has been a noticeable shift in technology design - it's all about us - the users! In light of this change, Steve Krug has updated his bestselling guide to web usability. As he says himself, "The basic principles are the same even if the landscape has changed, because usability is about people and how they understand and use things, not about technology. And while technology often changes quickly, people change very slowly."

His core common sense approach remains the same, but with all the new devices that people are interacting with these days, the competitiveness of a product relies on how easy it is to use. You could pay for a professional like Krug to determine how usable your product is, if you can afford it. But even then, it's important to learn the principles yourself so you know whether the person you hire is considering and addressing the right issues. Happily, this book practices what it preaches, it's written in a friendly chatty way and well designed. In short, this great book goes down easy.

I've come across a lot of design books in my time and several in my last year while pursuing a higher education in graphic design - including a personal favorite The Practice of Creativity: A Manual for Dynamic Group Problem-Solving, which Krug strongly endorses in a previous edition's "Recommended Reading". It would have been so great to have this book at my disposal while I was studying website design because the information is so well organized. For my classes I was provided Peachpit software books, which I found a little hard to follow for being too text heavy. If you are going to educate on design principles, you should follow similar rhetoric.
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Format: Paperback
I read the book pretty fast, as I knew I would since the first one was a quick read as well. I've been waiting for it to come, especially since I had to speak at a tech conference a few weeks ago on "What We Know About Your Website Users."

I read it in three chunks, 30 minutes, then 1 hour on the treadmill walking and another hour on the treadmill today. I nearly injured myself only once when I dropped the book. So, in 3 hours or less, someone can learn a lot of important issues to consider about the making or redesign of a website!

I'm familiar with the older edition as it was required reading in grad school. Friends regularly ask me to look at their sites and usually the suggestions I make for improvement originate from usability guidelines in this book. Sometimes I get them to go buy it, and they come back to me with gratitude.

It's especially a great book for small business owners and soloprenuers who can't spend much money for web help. It would also be very helpful for anyone thinking about doing mobile usability testing - he covers the issues and challenges with that.

I really like the updated examples in this edition - they are great. Generally I felt like I had learned most, not all, of the information from the first book and that class in grad school. However, I by no means remember to use all the principles so it was great to review and think about things I need to change on my own website and for the sites I'm in the process of making now for others.

The mobile chapter was really what I was eager to see to learn some new things. I wanted an easy answer like "responsive is the way to go!" - and, understandably, that's not what's there since its about tradeoffs and not black and white (darn it!).
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Format: Kindle Edition Verified Purchase
Yes, all of his interface design comments are fairly well known and understood. You could probably come up with them if you had a lot of time and reviewed many good (and bad) websites for examples. But why go through that effort? King organizes all of the important elements of web design and clearly discusses them. The examples are excellent and his writing style is straightforward and easy to read. The book is great as a refresher for experienced designers as well as novices. Highly recommended!
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Format: Kindle Edition Verified Purchase
I don't think it's going too far to say that the most important issue in website design is usability. And here, my friends, is the bible of usability. Krug is wise, clear, persuasive, and funny. His years of work in the field are apparent throughout. His humanity is a nice bonus. He correctly asserts that a well-designed website is a gesture of kindness as well as a commercial plus.

I was in the advertising business for 30 years, and was something of a direct-response expert, so I was confident that I could design an effective landing page. Have you read Dunning and Kruger's "Unskilled and Unaware of It"?

Unfortunately, I designed my website before reading the book. But the day after I finished reading, I started to rework everything. The new site is going to go live in a few weeks. There isn't a single thing I didn't change.
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Format: Paperback Verified Purchase
This is arguably the best introduction to Web usability, and much of its philosophy is applicable to design and communication generally. The original edition revolutionized my (and many others') approach to Web development and online PR. This newer edition improves on the original with no loss or faults. I'd like to see an even newer one that covered mobile apps and such, but that would just be icing on the cake. While this is not as in-depth as Nielsen Norman Group usability reports, those are highly focused on very specific matters, are expensive, and are intended for high-pay Web developers with major clients. If you're just getting started, or don't do this for a living, or are the webmaster for a single organization, this book is probably most of what you need for shapening your Web architecture intuition regarding what will effectively communicate and what will not. Note: This is not a technical HTML coding book, it's a user interface and communications psychology book.
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