Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) 3rd Edition

by Steve Krug (Author)

826 ratings

in User Experience & Website Usability

ISBN-13: 978-0321965516

ISBN-10: 9780321965516

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Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards

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From the Publisher


	A Pratical Guide to Simplicity	Master User Experience and Interaction Design from the Developer’s Perspective	Discover a Design Method that Starts with Content, Not Pixels	Crafting Rich Experiences with Progressive Enhancement	A Common Sense Approach to Web Usability
Title	Simple and Usable Web, Mobile, and Interaction Design, Second Edition.	The Joy of UX.	Designing Connected Content.	Adaptive Web Design.	Don't Make Me Think, Revisited.
Core Concept	Think about design from the user’s perspective; make things feel simple to use.	For modern developers, UX expertise is indispensable. Without outstanding user experience, your software will fail.	Content created just once can be structured and connected to appear all over the place and be reused and remixed.	Understanding progressive enhancement will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop.	Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on Web design and usability.
What You Will Learn	Simplicity is a discipline that can be learned. This book shows you how–with humor, powerful examples, quotes, and case studies.	"Dave has done an excellent job of explaining what developers need to know about UX, in a complete but compact, easy-to-absorb, and implementable form.” - Steve Krug, Author of 'Don't Make Me Think'.	An end-to-end process for building a structured content framework and how to plan and design interfaces for mobile, desktop, voice, and beyond.	How to build elegant, functional websites that work anywhere, won’t break, are accessible by anyone—on any device—and are designed to work well into the future.	The principles of intuitive navigation and information design.
About the Author(s)	Giles Colborne helped create one of the world's first commercial websites. He is a former President of the UK Usability Professionals' Association and now sits on their Global Advisory Committee.	David S. Platt teaches Programming .NET at Harvard University Extension School and at companies all over the world. He was selected by Microsoft as one of their Software Legends.	Mike Atherton is a content strategist at Facebook and Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training.	Aaron Gustrafson is group manager of the Web Standards Project (WaSP) and serves as an Invited Expert to the World Wide Web Consortium's Open Web Education Alliance (OWEA).	Steve Krug is a highly respected usability consultant who has worked quietly for years for companies like Apple, Netscape, AOL, BarnesandNoble, Excite@Home, and Circle. 'Don't Make Me Think!' is the product of more than 10 years experience as a user advocate.

Editorial Reviews

About the Author

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 600,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 30+ years he's spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

Product details

Series: Voices That Matter
Paperback: 216 pages
Publisher: New Riders; 3 edition (January 3, 2014)
Language: English
ISBN-10: 9780321965516
ISBN-13: 978-0321965516
ASIN: 0321965515
Product Dimensions: 7 x 0.7 x 9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Customer Reviews: 826 customer ratings
Amazon Best Sellers Rank: #9,784 in Books (See Top 100 in Books)
- #1 in User Experience & Website Usability
- #3 in Web Design (Books)
- #4 in Data Processing

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5 star		76%
4 star		13%
3 star		5%
2 star		3%
1 star		3%

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Lynda

Helpful information, a pleasant and accessible read

Reviewed in the United States on September 26, 2018

Verified Purchase

A very helpful usability manual that doesn't read like a textbook. I read a lot of technical books, and this has to be among my favorites. As of late 2018 the information is still relevant, in case you're wondering, and I don't see it becoming outdated in the next few years (unfortunately--because if the book did become outdated it would mean someone fixed something big in the usability world).

Steve Krug seems like a really nice guy. As a writer, he is NOT the person who will bludgeon you over the head and call you an idiot for not knowing the thing you're reading his work specifically to learn, an unfortunate habit that afflicts many writers of technology books and articles (I'm looking at you, Joel Spolsky). All of the figures and comics peppered into the book include full transcriptions. Nothing seems lost or out of place in the Kindle version either.

If you ever write user interfaces for anything from the Web to native software to even email newsletters with a lot of buttons and links, you should read this book. If you write the user interface for the Kindle review-writing page, you definitely need to read this book, because I can't scroll up or down within this text input.

46 people found this helpful

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Edward

Why this is not a bible of web usability (and more like the intro class to Web Usability 101)

Reviewed in the United States on June 17, 2018

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What are you’re expectations for this book when you scan through the description, preview, and reviews on Amazon? A lot of what I read made me think this would be the definitive book or bible on web usability — meaning it would cover all the main components of web usability in depth. It doesn’t. Maybe I misinterpreted that, and my expectations that led to disappointment are unfair. Because what I got out of this is book are some high level principles one can surmise from reading “The Design of Everyday Things” and knowing graphic design and applying them to web.

To Krug’s credit, he’s right that a lot of his advice is so simple that it makes web usability look easy, and that the hard part is coming up with the simple principles. Having read “The Design of Everyday Things”, a basic understanding of graphic design, and spending a few months learning web usability before reading this book, I still had a few moments thinking “why didn’t I think of that? Its so simple!” Specifically about website navigation and organization.

So why is this book a disappointment? Everything I got out of this came from my first 90 minute reading session where he presents his principles. The rest of the book was about running your own usability test (which is basic) and web usability for mobile (where I didn’t see anything outside the realm of common knowledge). This book could easily be broken down into 3 blog posts (one of which I would highly recommend), instead its (currently) a $27 book. A great blog post. Not a bible.

36 people found this helpful

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Eddie VanArsdall

My Favorite Book on Usability

Reviewed in the United States on August 31, 2018

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Steve Krug's Don’t Make Me Think is one of my favorite books on website usability.

Krug is an esteemed expert and author with a sometimes wicked sense of humor. He also has a down-to-earth, no-nonsense approach to explaining the principles of usability as applied to websites.

Don't Make Me Think is a valuable resource for large organizations, small businesses, and individuals who need guidance for
(1) Launching a new website;
(2) Undergoing a website redesign; or
(3) Making corrections and enhancements for an existing site.

Available in printed or digital editions, Don't Make Me Think is a valuable guide for individuals who are starting small businesses.

12 people found this helpful

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William J. Sauber

Great book for anyone that is maintaining a website for ...

Reviewed in the United States on March 7, 2016

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Great book for anyone that is maintaining a website for a small business or organization. Not a technical book about writing code. Gives you a clear direction and guidance about how the vast majority of users surf the net and how to make your site easy for the majority of users. Less words, more photos, clear and obvious navigation. Great examples of both real and pretend sites that are good and bad and why they are good or bad.

21 people found this helpful

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JaredPS

Makes website usability easy

Reviewed in the United States on August 10, 2019

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I used the first edition of Steve’s book as a primary tool in mapping and planning my website many years ago. Many clients have remarked since then that the site is simple, clear, and easy to navigate, especially compared to competitors. 🎉

I’ve also recommended the book to quite a few clients over the years—most of whom are leaving a corporate job to start a consulting practice—and they’ve been happy with it.

Now I’m back to read Steve’s refreshes ideas as I begin a much-needed website overhaul. Once again, his easy-to-read advice is helping me sift and sort through what’s most important: usability.

4 people found this helpful

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Samuel Bailey

The book is created using the same principles it teaches

Reviewed in the United States on October 14, 2017

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And that means you'll very easily absorb, understand and retain the information. This book is used as a text for a UX/UI for Web Designers class at my college. And although it's a brief book, it's the best there is. Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

8 people found this helpful

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Amazon Customer

Great Book!

Reviewed in the United States on January 20, 2020

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What you need to know as a Web designer and Developer. He informs you and brings out the humor in bad design practices. Fun read as well as technical, can you image that. The only complaint I have is that the picture examples are not big enough for me on some of the examples. No worries, you will fall out of your chair laughing cause his description will be all to familiar with your frustration with certain websites. I wish I had gotten this book sooner. It is inspiring and full of insight on how people read and react to websites in general.

One person found this helpful

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Informative!

Reviewed in the United States on October 29, 2019

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As a web developer within a small team of programmers, I dabble with UX design from time to time. I found this book informative and easy to read and understand. It covers all the basics really well, and it has expanded my design vocabulary. I recommend this book for developers looking to explore UX design as a possible career choice. It points out common design mistakes with clear examples, and provides a glimpse into the day-to-day work of a UX designer.

One person found this helpful

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Top international reviews

Georgie C

The original UX bible makes you think

Reviewed in the United Kingdom on September 16, 2017

Verified Purchase

This is ESSENTIAL for web people and all those who deal with them.

READ THIS BOOK IF: you need quick tips for building a useful, functional website with clear copy. You run a business and are setting up a content team. You work in any department and wonder why you're at odds with the digital team.

I'm a content writer and this is a must-have for any - EVERY -digital media professional. Especially those of you having to regularly defend your decisions to a business that cares not for UX... guess that's all of you, then!

This book needs updating more often, but the fact that it can get away with a once-a-decade refresh shows that wisdom is timeless. It shows that the user-centred approach wins out over pure design and copy flights of fancy, and capricious business whims, every time.

11 people found this helpful

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Will

Recommend for beginners

Reviewed in the United Kingdom on July 18, 2018

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Either my lecturers were really great at teaching mostly everything that this book already does or there isn't much to be learnt here if you already have a basic understanding of the web and UX. That said, there were a few interesting points made in the book so I enjoyed it somewhat and did find it to be of use, but a lot of it really is just common sense. Some example graphics seem a little dated and thus not truly relevant to 2018.

A great buy though if you're a total beginner to this area and want to get clued up fast. Pretty concise and to-the-point stuff that's easy to digest.

2 people found this helpful

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B. Eaton

Stating the obvious in a useful way

Reviewed in the United Kingdom on August 6, 2017

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Even the author says that this book just states the bleedin' obvious and he's not wrong. But it articulates it well and prescribes practical ideas for what to do with that 'obvious'.

If you produce any content or design that is seen by other people then you should read this book. Even if you're already doing half of what it suggests, there will still be something in it of value.

I can't believe I took so long to buy it!

3 people found this helpful

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Endomammy

Easy to read UX primer

Reviewed in the United Kingdom on February 22, 2020

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I bought this as a bit of a refresher on user experience basics. It's a very accessible and easy read, perhaps a lot of it is common sense, but covers the fundamentals well and helps me to organise my thoughts a little. Easy to see why it's recommended on most UX reading lists. Definitely get it if you're just starting out!

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adrian r

A must read if you design anything for the Internet.

Reviewed in the United Kingdom on November 7, 2019

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A dear friend recommended I read this. Well, actually, they insisted I read this. It made me completely rethink the way I approach anything to do with the Internet. It's such a good easy and fast read packed with information.

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Ian Hunneybell

Easy to digest, well written, many useful points

Reviewed in the United Kingdom on April 28, 2018

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My second copy of this excellent book. Quality paper and construction, contains many visuals to goneith the well-crafted words. Easy to read, numerous sensible suggestions and food for thought. Despite new section on mobile devices, it has a bit of a dated feel about it, examples are looking a bit old even if the lessons are still valid today.
This, and his other book - Rocket Surgery Made Easy - are valuable references for anyone interested in user interfaces and what makes a good one.

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J. C.

Fantastic Book to lay the groundwork to better understand Usability

Reviewed in the United Kingdom on May 24, 2016

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I lead a team of web designers and buy this book for every new starter as it lays a foundation of understanding user-centric design. I highly recommend this book for enthusiasts and professionals alike as Steve Krug has a grounded way of explaining usability. His advice on usability testing on small budgets is also invaluable.

2 people found this helpful

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Carla Ribeiro Oleiro

A book to have

Reviewed in the United Kingdom on January 27, 2019

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This is a classic that everyone should read. From Marketers to developers, this is just the book to read if you are thinking to have a new website. So easy to read and is so updated.

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Manuela Brundl

serif font, no style not user-friendly

Reviewed in the United Kingdom on February 3, 2020

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Some good points alot of things are logical thought and should not have to be mentioned. The biggest issue I have with the book is it's appearance, for a designer who likes books to be visually pleasing I do not like it. Reading serif font with the amount of text it has is difficult it puts me off completely. I prefer to read 100 Things Every Designer Needs to Know About People

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Jack Dyer

Are you in IT? Read this now!

Reviewed in the United Kingdom on January 3, 2017

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The quintessential book for anyone who works in IT. I'm serious. If you work in ANY capacity in an IT company (Developer, Product Owner, Designer, Manager, CTO, CEO, etc...) you need to read this book. Especially if you don't want your project to be one of the 85% of projects that fail.

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Kingsley Roberts

THE indisputable UX thought leader

Reviewed in the United Kingdom on December 29, 2017

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Brilliant wide-angle view on UX. You will need more specialised case study texts to build a project culture. However, I use quotes from this book to sell UX into new clients to explain how fundamental it is. Krug is the standout thought-leader.

One person found this helpful

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Lois - in Knutsford, actually, these days...

Buy it - it's brilliant.

Reviewed in the United Kingdom on June 24, 2019

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Buy this book if you want to create websites or web copy - it's a no-brainer. Read it in an evening, and learned so much. Thanks, Steve Krug. :)

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Marius Tugulea

Best ux book you could get

Reviewed in the United Kingdom on November 10, 2019

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It’s not my first UI/UX book but it’s definitely the best one.

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Nelson Gago

Recommend.

Reviewed in the United Kingdom on January 27, 2019

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Simple way to explain complex ideas that should be simple 😊

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cristina

Interesting read

Reviewed in the United Kingdom on February 16, 2020

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I would recommend this book to anyone new in UX design. It may get repetitive at times and state the obvious but then again it is aimed at UX beginners.

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