Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) 3rd Edition

by Steve Krug (Author)

1,104 customer reviews

in User Experience & Website Usability

ISBN-13: 978-0321965516

ISBN-10: 0321965515

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Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

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Editorial Reviews

About the Author

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

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Product details

Series: Voices That Matter
Paperback: 216 pages
Publisher: New Riders; 3 edition (January 3, 2014)
Language: English
ISBN-10: 0321965515
ISBN-13: 978-0321965516
Product Dimensions: 7 x 0.6 x 9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review: 4.6 out of 5 stars See all reviews (1,104 customer reviews)
Amazon Best Sellers Rank: #3,045 in Books (See Top 100 in Books)
- #1 in Books > Computers & Technology > Graphics & Design > User Experience & Usability
- #2 in Books > Computers & Technology > Databases & Big Data > Data Processing
- #2 in Books > Computers & Technology > Web Development & Design > Web Design

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Customer reviews

1,104

4.6 out of 5 stars

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4 star		17%
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ByDog's Boy on the Sunny Southern OR Coaston November 15, 2014

Format: PaperbackVerified Purchase

My review concerns the 2002 2nd edition. There is a much more recent 3rd edition (which is also much more expensive). I believe there is great value in either. And I would heartily recommend this book.

The author is a consultant making his living evaluating others' web sites. He approaches evaluation from the standpoint of the user seeking to fulfill user needs. The quintessential marketing approach.

The book steps us thru the mindset needed to focus, foremost, on the user's experience and the user's goals in accessing a web site. The title of the book refers understanding users' well enough so that a web site is written to be essentially self-evident -- thus avoiding forcing to THINK about what the web site wants or expects. What is expected is just...obvious.

He steps thru many of the means that web sites use to provide such an experience, focusing heavily on effective site design & navigation. He also strongly recommend reducing verbiage by 75% as a rule.

All in all, I found his focus on the user & his attention to a site's navigational structure to be very useful. Thru his experience, he is able to provide both positive & negative examples of these and other points thruout the book.

This is one author that I sense I trust his judgment and enjoy his writing style. As one measure of that, I've already purchased a few of the books he highly recommended in his "Recommended Reading" section. Those, too, appear to be excellent books written from the same place with the user in the center.

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I find myself re-reading certain sentences like this one

ByDavid Hacketton November 1, 2015

Format: Kindle EditionVerified Purchase

Newly-upda...er excuse me (REVISITED) and more timely than ever. This book should be an essential part of every web developer's/web designer's library. I bought this book as a UX Design Immersive student at General Assembly SF, as part of their pre-course work and required reading. So it also fits into the world of designing for human-centered experiences.

I keep referring to this book throughout my learning and development as a UX Designer. I find myself re-reading certain sentences like this one: “Making every page or screen self-evident is like having good lighting in a store: it just makes everything seem better.” I like how the book is laid out as a series of tips. They are not these convoluted, complex ideas or concept models. As the title suggests, ‘Don't Make Me Think’ is really just rooted in good, common sense practices that can be applied to not only web design, but other areas of design as well.

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Helpful

ByGreatBooksforyouon February 28, 2013

Format: PaperbackVerified Purchase

I am glad I bought this book even though it is expensive and even though I had to pay international shipping to get it.
I am designing a site using WikiMedia and I got some beneficial information from Steve Krug.
Don't cram too much info on your site.
Don't make the user think too much.
Keep it simple.

Consider your website visitors to be similar to readers of billboards. They only have a few seconds to get the info you want them to get.

When people visit your site they don't read every word or every sentence. They search for what is important to them and then they "click".

Krug's book was helpful because he showed 'real live' sites and showed some of the minor problems with those sites, such as Verizon, Yahoo, Mojo, BizTravel, various bookstore sites, OrrinHatch.com, msnbc.com.

Krug's book was VERY EASY AND VERY FUN to read.

Minor problems: One page 64, Klug seems to imply that Arabic is read from left-to-right. It is not. It is read from right-to-left.

Klug also recommended the following related books:
Information Architecture for the World Wide Web: Designing Large-Scale Web Sites, 3rd Edition
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Sources of Power: How People Make Decisions
The Practice of Creativity: A Manual for Dynamic Group Problem-Solving
Web Application Design Handbook: Best Practices for Web-Based Software (Interactive Technologies)
Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points
The Design of Everyday Things
(and a few other books which are not currently for sale at the Amazon.com website.

Please let us know if these reviews are helpful.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Stay focused on the customer.

ByHollyon March 5, 2015

Format: PaperbackVerified Purchase

If you've ever tried searching for something only to get results for something totally different, you know how frustrating it can be. This book helps business owners and marketers think like consumers. It helps you keep focus on the customer--a fundamental rule when you write. The easier you make it for a consumer, the more likely s/he will find you. The book suggests using consumer words rather than technically accurate words. It's all about keeping common sense in the forefront of your mind when you're creating or updating your website.

It's a refreshing reminder of staying focused on the reader.

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Most recent customer reviews

An excellent book on Ux design

Fun, witty, smart and thoughtful

Published 2 days ago by Rohan

Great book with very practical ideas that can be applied ...

Great book with very practical ideas that can be applied immediately. This is good for a quick read as its explained. Actually techncial IT people need to read this as well.

Published 4 days ago by VANE

10/10

Great read with lots of useful information.

Published 10 days ago by James lilley

Great introductory for to UX from those who had never ...

Great introductory for to UX from those who had never thought about it before.
Not informative at all for those who had dealt with design and development at some point.

Published 15 days ago by Amazon Customer

A Must Read for Anyone Involved in Web Development

The writing of the book is simple and to the point with a unique humorist style and a lot of actionable recommendations.

Published 22 days ago by Jorge E. Escobar

Five Stars

Wonderful. It really introduced me to usability/ UX

Published 28 days ago by ddddd

Best book for beginners and mid-level UX designers

This book is a great asset to have in your personal library. Recommended for UX designers and designers in general.

Published 1 month ago by Christian Veigt

Five Stars

Can't go wrong with Steve Krug books.

Published 1 month ago by Dar C

Five Stars

As a web designer, this book has help me a lot.

Published 1 month ago by Amazon Customer

Quality Read

Great thought-process to UX related projects. I would recommend this book to any student/professional looking for perspectives to consider while designing UX.

Published 1 month ago by Ronald Coleman

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