- Series: Voices That Matter
- Paperback: 216 pages
- Publisher: New Riders; 3 edition (January 3, 2014)
- Language: English
- ISBN-10: 0321965515
- ISBN-13: 978-0321965516
- Product Dimensions: 7 x 0.6 x 9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.6 out of 5 stars See all reviews (599 customer reviews)
- Amazon Best Sellers Rank: #1,659 in Books (See Top 100 in Books)
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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) 3rd Edition
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About the Author
Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.
His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.
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Top Customer Reviews
Some of the key things that are pointed out in this book are:
1. Don't make me think: Basically the web user does not want to venture into a site that requires them to figure it out. It should be self-evident. How do we use web pages:
a. We don't read pages, we scan them
b. We don't make optimal choices, we satisfice
c. We don't figure out, how things work, we muddle through
2. It doesn't matter how many times I click as long as each click is a mindless unambiguous choice
3. Get rid of half the words on each page, then get rid of half of what's left.
The first 5 chapters clearly illustrate the three "Krug's Laws of Usability" listed above with lots of pictures and examples. Well done.
His chapters on navigation and finding your way around are a cookbook on how to do it right. He finishes the chapters with several examples, first asking the reader to look at the examples and then discusses how he feels it should be redone. Excellent teaching tool. Similarly, he broaches the topic of the Home page and how it should be structured and the various forces pulling in different directions. The examples he gives at the end here too are a good teaching tool.
The remainder of the book discusses the design processes and the usability tests. These are excellent chapters in the forces at work and it is evident, he has done this many times from the information he has gathered.
He provides specific suggestions for web usability testing for various stages of sites as well as for various problems. This is wonderful guidance if you are new at this. He also provides a guideline on scripting and report writing. Nice job.
He winds up the book with recommended reading and also providing a website for readers of this book: [...]
1. Don't Make Me Think!
The number one usability rule, most often expresed by users. Web pages should be self-evident, obvious, and self-explanatory. Buttons should have short text and look clickable. The default search for your site should be simple.
2. Design for scanning not reading
By observing users Krug found that people glance, scan some text, and click on the first reasonable option (called "satisficing"). People scan Web pages, they don't read them. We don't make optimal choices, we satisfice.
Here are some things you can do to make sure users understand as much of your site as possible:
a. Create a clear visual hierarchy to show relative importance of content (H1/H2 etc.)
b. Take advantage of conventions
c. Break pages up into clearly defined areas
d. Make it obvious what's clickable
e. Minimize noise
3. Users like mindless choices
Make each click an unambiguous orthogonal alternative.
4. Omit needless words
Get rid of half of the words on each page, then get rid of half of what's left. This is especially important on home pages and
5. Navigation: Use street signs and breadcrumbs
Factoid: The back button accounts for 30 to 40 percent of all Web clicks. Persistent navigation appears on every page of the site and should include the following five elements:
a. Site ID
b. A way home
Your navigation should answer these questions:
a. What site is this?
b. What page am I on?
c. What are the major sections of this site?
d. What are my options at this level?
e. Where am my in the scheme of things?
f. How can I search?
6. Your home page should convey the big picture
What is the site about? Use a good short tag line and welcome blurb. Rotate site promotions. Remove everything nonessential.
7. Most Web design usability arguments are waste of time
These "religious debates" consist of people expressing strongly held personal beliefs about things that can't be proven. All Web users are unique. There are no average users. There are no simple "right" answers for most Web design questions. What works is good integrated design that fills a need, that's carefully thought out, well executed, and tested.
The antidote for religious debate is to ask specific questions and test with real users. The last three chapters of the book show how to perform testing on the cheap with three or four users. I really enjoyed this book, especially Krug's easy humor. From WebReference.com.