Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) 3rd Edition

by Steve Krug (Author)

1,111 customer reviews

in User Experience & Website Usability

ISBN-13: 978-0321965516

ISBN-10: 9780321965516

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Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards

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From the Publisher


	A Pratical Guide to Simplicity	Master User Experience and Interaction Design from the Developer’s Perspective	Discover a Design Method that Starts with Content, Not Pixels	Crafting Rich Experiences with Progressive Enhancement	A Common Sense Approach to Web Usability
Title	Simple and Usable Web, Mobile, and Interaction Design, Second Edition.	The Joy of UX.	Designing Connected Content.	Adaptive Web Design.	Don't Make Me Think, Revisited.
Core Concept	Think about design from the user’s perspective; make things feel simple to use.	For modern developers, UX expertise is indispensable. Without outstanding user experience, your software will fail.	Content created just once can be structured and connected to appear all over the place and be reused and remixed.	Understanding progressive enhancement will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop.	Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on Web design and usability.
What You Will Learn	Simplicity is a discipline that can be learned. This book shows you how–with humor, powerful examples, quotes, and case studies.	"Dave has done an excellent job of explaining what developers need to know about UX, in a complete but compact, easy-to-absorb, and implementable form.” - Steve Krug, Author of 'Don't Make Me Think'.	An end-to-end process for building a structured content framework and how to plan and design interfaces for mobile, desktop, voice, and beyond.	How to build elegant, functional websites that work anywhere, won’t break, are accessible by anyone—on any device—and are designed to work well into the future.	The principles of intuitive navigation and information design.
About the Author(s)	Giles Colborne helped create one of the world's first commercial websites. He is a former President of the UK Usability Professionals' Association and now sits on their Global Advisory Committee.	David S. Platt teaches Programming .NET at Harvard University Extension School and at companies all over the world. He was selected by Microsoft as one of their Software Legends.	Mike Atherton is a content strategist at Facebook and Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training.	Aaron Gustrafson is group manager of the Web Standards Project (WaSP) and serves as an Invited Expert to the World Wide Web Consortium's Open Web Education Alliance (OWEA).	Steve Krug is a highly respected usability consultant who has worked quietly for years for companies like Apple, Netscape, AOL, BarnesandNoble, Excite@Home, and Circle. 'Don't Make Me Think!' is the product of more than 10 years experience as a user advocate.

Editorial Reviews

About the Author

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

Series: Voices That Matter
Paperback: 216 pages
Publisher: New Riders; 3 edition (January 3, 2014)
Language: English
ISBN-10: 9780321965516
ISBN-13: 978-0321965516
ASIN: 0321965515
Product Dimensions: 6.9 x 0.6 x 8.9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review: 1,111 customer reviews
Amazon Best Sellers Rank: #7,751 in Books (See Top 100 in Books)
- #1 in Books > Computers & Technology > Graphics & Design > User Experience & Usability
- #4 in Books > Computers & Technology > Web Development & Design > Web Design
- #6 in Books > Computers & Technology > Databases & Big Data > Data Processing

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William J. Sauber

Great book for anyone that is maintaining a website for ...

March 7, 2016

Format: PaperbackVerified Purchase

Great book for anyone that is maintaining a website for a small business or organization. Not a technical book about writing code. Gives you a clear direction and guidance about how the vast majority of users surf the net and how to make your site easy for the majority of users. Less words, more photos, clear and obvious navigation. Great examples of both real and pretend sites that are good and bad and why they are good or bad.

15 people found this helpful

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Dave de la Rosa

Common Sense Clarified

June 29, 2006

Format: PaperbackVerified Purchase

I am currently designing a web site for my small business and I will use the guidance from this book above all the other design books I have read. I get it! If it's not easy to use, people will not enjoy my web site, and may not return. Steve Krug has watched how people use web sites, and the concepts in his book are smart and, well, common sense. When I go looking for something on the net, I too, don't want to think, until necessary. I just want to click on the obvious and get where I am going, much like scanning the newspaper until I find what interests me, then I focus. I wish that every site I visit was built around usability, because "clever and intricate" is usually not why I am there. This book spells it out in a quick-read that is very clear and concise, and I am very glad I found it before I built my web site.

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Dog's Boy on the Sunny Southern OR Coast

November 15, 2014

Format: PaperbackVerified Purchase

My review concerns the 2002 2nd edition. There is a much more recent 3rd edition (which is also much more expensive). I believe there is great value in either. And I would heartily recommend this book.

The author is a consultant making his living evaluating others' web sites. He approaches evaluation from the standpoint of the user seeking to fulfill user needs. The quintessential marketing approach.

The book steps us thru the mindset needed to focus, foremost, on the user's experience and the user's goals in accessing a web site. The title of the book refers understanding users' well enough so that a web site is written to be essentially self-evident -- thus avoiding forcing to THINK about what the web site wants or expects. What is expected is just...obvious.

He steps thru many of the means that web sites use to provide such an experience, focusing heavily on effective site design & navigation. He also strongly recommend reducing verbiage by 75% as a rule.

All in all, I found his focus on the user & his attention to a site's navigational structure to be very useful. Thru his experience, he is able to provide both positive & negative examples of these and other points thruout the book.

This is one author that I sense I trust his judgment and enjoy his writing style. As one measure of that, I've already purchased a few of the books he highly recommended in his "Recommended Reading" section. Those, too, appear to be excellent books written from the same place with the user in the center.

3 people found this helpful

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Eddie VanArsdall

My Favorite Book on Usability

August 31, 2018

Format: Kindle EditionVerified Purchase

Steve Krug's Don’t Make Me Think is one of my favorite books on website usability.

Krug is an esteemed expert and author with a sometimes wicked sense of humor. He also has a down-to-earth, no-nonsense approach to explaining the principles of usability as applied to websites.

Don't Make Me Think is a valuable resource for large organizations, small businesses, and individuals who need guidance for
(1) Launching a new website;
(2) Undergoing a website redesign; or
(3) Making corrections and enhancements for an existing site.

Available in printed or digital editions, Don't Make Me Think is a valuable guide for individuals who are starting small businesses.

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Samuel Bailey

The book is created using the same principles it teaches

October 14, 2017

Format: PaperbackVerified Purchase

And that means you'll very easily absorb, understand and retain the information. This book is used as a text for a UX/UI for Web Designers class at my college. And although it's a brief book, it's the best there is. Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

2 people found this helpful

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Holly

Stay focused on the customer.

March 5, 2015

Format: PaperbackVerified Purchase

If you've ever tried searching for something only to get results for something totally different, you know how frustrating it can be. This book helps business owners and marketers think like consumers. It helps you keep focus on the customer--a fundamental rule when you write. The easier you make it for a consumer, the more likely s/he will find you. The book suggests using consumer words rather than technically accurate words. It's all about keeping common sense in the forefront of your mind when you're creating or updating your website.

It's a refreshing reminder of staying focused on the reader.

4 people found this helpful

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G W

A Must Read! Even if you already are adept at UX concepts, this offers a fresh view at times and fun overall read.

August 17, 2015

Format: PaperbackVerified Purchase

Funny and easy reading that you can't not learn all of the concepts presented. I went through the entire book highlighting the important lines per page for easy reference. You can read this entire book either in a few hours or in over a few sessions. I'm now strongly considering his next book, "Rocket Science Made Easy"

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Neville Samuels

An easy, conversational guide to Web development and usability

March 21, 2013

Format: Kindle EditionVerified Purchase

People don't have time to waste when they're browsing through the web. And don't make them think, either.

Steve Krug's book is all about taking a common sense approach to web development, especially usability. He wrote that there's no such thing as an average user, everyone is different. So, as you can imagine, developing great websites that appeal to most people is almost like climbing Mt Everest wearing sneakers. It's a lot harder than it looks.

Mr. Krug has created an easy to read, conversational guide on what usually works in attracting visitors to a website, and to keep them returning. He points out some of the pitfalls, like how everyone wants to get their finger in the pie of the Home page, to the point where it could become bloated and useless.

Heard of 'Street Signs' and 'Breadcrumbs'? You will when you get to the part about making sure visitors know where they are and where they're going on a website. As much as people hate getting lost in a shopping mall, the same is true on the web.

There's also a substantive section on usability testing. How important it is, but also how it's not necessary to go overboard with it as well.

While it doesn't take long to get through this book, which happens to include useful illustrations and cartoons, you do learn a lot of things in this bestseller.

One person found this helpful

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