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The all-volunteer force that has served our country well for more than 50 years is at a critical inflection point. Today, recruiters are struggling to bring enough Zoomers into the armed services. Mismatched fundamental ideals, divergent beliefs about the workplace, and other sociocultural influences have contributed to the United States military scrambling to get a grasp on how to appeal to Gen Z.
Through the use of personal life stories and macro analysis, this book
explains why military recruiting in the United States is at an all-time low in order to suggest ways that American society and its leaders can fix this issue. We must rebuild the value proposition of military service by
demonstrating the benefits of the world’s greatest physical social network.




Matthew Weiss an Intelligence Officer in the United States Marine Corps. Previously, he worked in mergers and acquisitions at a cutting-edge defense technology company. He holds a BS and an MBA from the Wharton School at the University of Pennsylvania. Most importantly, he is a member of Generation Z who cares deeply about solving this issue of service.
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