Digital List Price: $16.00
Print List Price: $16.00
Kindle Price: $11.81

Save $4.19 (26%)

includes VAT*

Promotions apply when you purchase

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.

Enter a promotion code or Gift Card

Facebook Twitter Pinterest <Embed>
Flip to back Flip to front
Audible Narration Playing... Paused   You are listening to a sample of the Audible narration for this Kindle book.
Learn more
Kindle App Ad

The Dorito Effect: The Surprising New Truth About Food and Flavor Kindle Edition

by Mark Schatzker (Author)
4.7 out of 5 stars 110 customer reviews
See all 6 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
$11.81
— —
Hardcover
"Please retry"
$21.65
$0.48 $0.10
Paperback
"Please retry"
$10.73
$7.19 $8.85
Audible, Unabridged
"Please retry"
$0.00
Free with your Audible trial
MP3 CD, Audiobook, MP3 Audio, Unabridged
"Please retry"
$20.72
$16.72 $23.65
Length: 273 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Audible Narration:
Audible Narration
Switch back and forth between reading the Kindle book and listening to the Audible narration with Whispersync for Voice. Add narration for a reduced price of $4.74 when you buy the Kindle book.
Ready
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.
Download to your computer
Kindle Cloud Reader

Product Details

  • File Size: 4562 KB
  • Print Length: 273 pages
  • Page Numbers Source ISBN: 1476724210
  • Publisher: Simon & Schuster; Reprint edition (May 5, 2015)
  • Publication Date: May 5, 2015
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00LD1RWVK
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #83,426 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

    •  Would you like to give feedback on images or tell us about a lower price?

Customer Reviews

Top Customer Reviews

5.0 out of 5 starsAs a physician this will help me explain to my patient's why they have problems with their appetite and why appetite so often fa
By JSM on May 6, 2015
Format: Hardcover Verified Purchase
Incredible new insights into how we interact with food. As a physician this will help me explain to my patient's why they have problems with their appetite and why appetite so often fails to guide them to good food choices. This book helps us to understand the importance of the flavor of food and how it is natures way of "labeling" what we eat. The addition of flavorings to processed food is a form of false labeling. When there is a disconnect between flavor and nutrition we have metabolic "vertigo". The information from our senses does not correlate with the nutrients that we are absorbing and a subconscious confusion results. We keep on eating and eating and as a result developed the manifestations of metabolic syndrome.

This will definitely clarify the way we think about food.
4 Comments 47 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
5.0 out of 5 starshow the change in our food happened and the results
By She Treads Softly on May 9, 2015
Format: Kindle Edition
The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food.

In an effort to increase size, and production, we have taken the natural flavor out of food. Our bodies naturally crave flavors that the current food isn't providing so we eat more trying to fill the flavor void we're missing. Focusing on mainly chicken and tomatoes, Schatsker does an excellent job tracing how the change in our food happened and the results. There is a complex relationship between flavor and nutrition in food and we have diluted the flavor to increase size and production. Chicken today doesn't taste anything like the chicken of the past. Tomatoes today are mostly water. "The rise in obesity is the predictable result of the rise in manufactured deliciousness. Everything we add to food just makes us want it more." Schatzker points out that the big food companies have "created the snack equivalent of crystal meth and gotten us all hooked." Not only is more and more manufactured flavor being added to things, the availability of the food with enhanced flavors is more available.

"The Dorito Effect, very simply, is what happens when food gets blander and flavor technology gets better. This book is about how and why that took place. It's also about the consequences, which include obesity and metabolic disturbance along with a cultural love-hate obsession with food. This book argues that we need to begin understanding food through the same lens by which it is experienced: how it tastes. The food crisis we're spending so much time and money on might be better thought of as a large-scale flavor disorder.Read more ›
Comment 30 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
3.0 out of 5 starsGood, But Not As Good As "Steak"
By Angela Katherine on June 27, 2015
Format: Hardcover Verified Purchase
As someone who absolutely loved Schatzker's Steak book, I found this book disappointing. The parts about parasitic wasps and livestock and flavor are really cool, and the style of the book is written to be very engaging and easy to read for most people (who should definitely read it!). I think his advice about eating real foods for true flavor, to listen to what your taste is telling you, is very sound and wise.

I thought it was strange that it was never mentioned how MSG is used to create obesity in lab rats for study, or how flavor chemicals like aspartame and monosodium glutamate actually damage parts of the brain that are responsible for appetite control - sometimes permanently. It seems particularly poignant in a book about flavor chemicals and obesity.

While reading the Steak book, it seemed that he really got it about fats, but this book goes back to the low-fat, just-eat-lots-of-veggies paradigm. It was kind of an attempt at a Michael Pollan-esque book, although I do appreciate that he also wrote about the good chicken. It's not true that feeding pigs fat will make them fat - maybe at a certain point, but the best way to fatten hogs is with skimmed milk (I've seen it - I have a microdairy and I feed our pigs skimmed milk). They just don't fatten up the same way with whole milk. And I couldn't believe his fancy flavor feast featured extra-virgin canola oil! I would have been impressed if it had raw grassfed butter, real olive oil or lard from pastured pigs, or even fresh-made coconut oil. Why rapeseed? I don't get it.

I also feel very skeptical about his suggestion to just engineer better-tasting plants.Read more ›
4 Comments 51 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
5.0 out of 5 starsthoughtful insight and an absolutely delightful writing style into great stories within a master story or premise
By Paul Butler on May 5, 2015
Format: Hardcover Verified Purchase
A fascinating journey into the past, present and future of the complex world of FLAVOR. Mark has the unique ability of being able to combine deep research, thoughtful insight and an absolutely delightful writing style into great stories within a master story or premise.

An absolute MUST read for anyone with any interest in food and flavor.........and who doesn't have an interest in food and flavor???
Comment 20 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
4.0 out of 5 starsHold the Ranch Dressing
By takingadayoff TOP 500 REVIEWERVINE VOICE on June 11, 2015
Format: Audible Audio Edition
What's the matter with food anyway? I don't mean pseudo-food like Doritos or supermarket bread or soda. I mean fresh chicken and tomatoes and strawberries. They taste bland now and I have memories of them having quite vivid flavors. Am I just getting old and losing my sense of taste? Are my memories faulty? Perhaps. On the other hand...

Mark Schatzker makes a convincing case that food has been re-engineered to grow faster and to be better looking. It's important for tomatoes and strawberries to be big and plump and bright and smell good. They shouldn't be too soft to travel well either. But whether they have any flavor is beside the point. As long as they're cheap enough, Schatzker says, supermarkets will stock them and customers buy them. And then we cover them in ranch dressing and ketchup to give them some flavor.

Having no flavor is not just a disappointment to consumers, it's a health problem because flavor in food is directly connected to the presence of vitamins and minerals and other nutrients. Bland-tasting food is nutritionally bland as well.

Schatzker's journey to find out the science and marketing of the Dorito effect is informative and fun and Chris Patton's narration on the audio version matches the tone of the writing well.
Comment 9 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

5.0 out of 5 starsYou will not be eating the same as you were after reading this book.

Excellent book, full of information! As good as it is scary. Definitely a must read.

Published 1 day ago by Gail Paluga
5.0 out of 5 starsFood Truths!

Oh dear. This book is amazing.....nauseating.....and eye opening. It pretty much reinforces what I've thought all along......Food is not "food" any more. Read more

Published 14 days ago by TinkHerToy
5.0 out of 5 starsInteresting look on why the food we grow has become ...

Interesting look on why the food we grow has become tasteless, and its impact on our lives. It reinforces what I've discovered on my own, high quality heirloom options, grass feed... Read more

Published 15 days ago by Krose
5.0 out of 5 starsFive Stars

Very interesting! I look at food differently now!

Published 18 days ago by Judy
5.0 out of 5 starsHard to ready only one page...

This book had been on my "to read" list for a while. I didn't have any particular expectations, but it looked interesting. Read more

Published 24 days ago by marianne
5.0 out of 5 starsTruly food for thought.an important book.

In one book, implications for good food, nutrition,mindfulness,health. A must read for anyone who eats, or feeds someone else. I am now on a quest for excellent products.

Published 27 days ago by TosaMD
5.0 out of 5 starseasy read that will cause you to never eat at ...

A fast, easy read that will cause you to never eat at a restaurant again. I suppose it should be listed as a diet supplement.

Published 1 month ago by JustaCustomer
4.0 out of 5 starsGreat book

The Dorrito Effect is a rare breed that is very well researched but still manages to flow very well. Read more

Published 1 month ago by Jack Fallinger
5.0 out of 5 starsGood insights about what forces dictate why our food in ...

Well researched and written in an accessible manner. Good insights about what forces dictate why our food in the USA is like it is. Read more

Published 1 month ago by Amazon Customer
5.0 out of 5 starsVery enjoyable read

Great book,well written, very interesting!

Published 1 month ago by J-dubya

Forums

Set up an Amazon Giveaway

The Dorito Effect: The Surprising New Truth About Food and Flavor
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
This item: The Dorito Effect: The Surprising New Truth About Food and Flavor
Set up a giveaway

There's a problem loading this menu right now.

Learn more about Amazon Prime.



Look for Similar Items by Category

 
Feedback
If you need help or have a question for Customer Service, contact us.
Would you like to report poor quality or formatting in this book? Click here
Would you like to report this content as inappropriate? Click here
Do you believe that this item violates a copyright? Click here