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Dorothy and Otis: Designing the American Dream Hardcover – November 4, 2014

by Norman Hathaway (Author), Dan Nadel (Author)

17 customer reviews

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A lavish, gorgeously designed full-color collection that showcases the designs of Dorothy and Otis Shepard, two groundbreaking giants of early twentieth-century American advertising.

Dorothy and Otis Shepard are the unsung heroes of early twentieth-century North American visual culture. Together, they were the first American graphic designers to work in multiple mediums and scales with equal skill and vision, and their work remains brilliant; yet their names are little known today.

Dorothy and Otis chronicles their story in detail for the first time. It explores the Shepards’ penchant for abstraction and modernism, and shows how the advent of billboard advertising inspired their creativity—large campaigns that matched the grandeur of their lifestyle. Throughout, it demonstrates how their influence touched all aspects of consumer culture—from collaborating on the packaging for Wrigley’s Gum and designing uniforms and logos for the Chicago Cubs to planning and promoting the resort island Catalina, where Stan Laurel, Oliver Hardy, Clark Gable, and other celebrities frequented.

Dorothy and Otis illuminates their personal lives as well, from their origins and early years to the eventual dissolution of their marriage. As it brings to life these pioneering artists and their momentous partnership, it elevates them to their rightful place in popular culture and makes clear how their legendary work reflected and exemplified the American Dream.

Dorothy and Otis: Designing the American Dream

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Editorial Reviews

Review

“This book is well worth having for any Cubs fan, because it shows off in beautiful images a slice of the teams history, much of which has been forgotten in the modern era.” (SB Nation)

“...a fascinating tale...” (Wall Street Journal)

“...with its smart text and more than 300 vivid color images it’s a sweet treat for designers, illustrators, graphic historians, and pop culture enthusiasts in general.” (Print Magazine Online)

“...absorbing, moving, and lushly illustrated...” (Paris Review)

From the Back Cover

Dorothy and Otis Shepard are the groundbreaking heroes of North American visual culture. They were the first American graphic designers to work in multiple mediums and scales, but despite the brilliance of their work, their names are little known today.

With 330 stunning, colorful images, Dorothy and Otis chronicles their story for the first time. It explores the Shepards' penchant for abstraction and modernism, and shows how the advent of billboard advertising inspired their creativity—their large campaigns matched the grandeur of their lifestyle. Throughout, this book demonstrates how their work influenced all aspects of consumer culture, from the styling of Wrigley's Gum and the Chicago Cubs to the design of Catalina Island, which Charlie Chaplin, Clark Gable, and other celebrities frequented.

As Dorothy and Otis brings these artists to life, it elevates them to their rightful place in popular culture and makes clear how their work shaped the American dream.

With more than 330 full-color photographs throughout

See all Editorial Reviews

Product details

Hardcover: 256 pages
Publisher: Harper Design (November 4, 2014)
Language: English
ISBN-10: 0062262424
ISBN-13: 978-0062262424
Product Dimensions: 10.3 x 1.1 x 10.6 inches
Shipping Weight: 3.3 pounds (View shipping rates and policies)
Average Customer Review: 17 customer reviews
Amazon Best Sellers Rank: #779,552 in Books (See Top 100 in Books)
- #1584 in Books > Biographies & Memoirs > Arts & Literature > Artists, Architects & Photographers
- #1722 in Books > Humor & Entertainment > Pop Culture > Art
- #2056 in Books > Arts & Photography > Graphic Design > Techniques

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Customer reviews

4.8 out of 5 stars

5 star		88%
4 star		12%
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Top customer reviews

Five Stars

ByKellyon March 11, 2017

Format: HardcoverVerified Purchase

Wonderful book and history

0CommentWas this review helpful to you?YesNo

Great addition to any coffee table book collection.

ByGail Sacharczukon May 9, 2017

Format: HardcoverVerified Purchase

This is a beautifully illustrated and informative book, did not know they were so involved with the Chicago Cubs identity design-highly recommend to any graphic artist!

0CommentWas this review helpful to you?YesNo

"Loved every word"

ByParticularMomon December 20, 2014

Format: HardcoverVerified Purchase

I purchased this book for my father who is a retired ad man and he thoroughly enjoyed the book. He commented on well done graphics, said it was a story well told, and that he "loved every word".

0Comment 2 people found this helpful. Was this review helpful to you?YesNo

Five Stars

ByHeckadudeon March 30, 2015

Format: HardcoverVerified Purchase

An absolutely beautiful book and a must-have for illustrators and designers alike. I'd recommend it to anyone.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Loved the book

ByJulia Faucion March 20, 2016

Format: Kindle EditionVerified Purchase

My father, Ted Teisler, was hired to replace "Shep," and copy his design style. I'd love to communicate with authors.

11 commentWas this review helpful to you?YesNo

It was a fun read.

ByMRS 1957on November 14, 2016

Format: HardcoverVerified Purchase

Very infotmative. It was a fun read.

0CommentWas this review helpful to you?YesNo

stunning, interesting tome

ByIra J. Sitomeron January 3, 2015

Format: HardcoverVerified Purchase

Many wonderful, nostalgic examples, lavishly printed and art directed. Might or might not read the details about this inspiring couple, but look forward to years of beautiful thumbing.

0CommentWas this review helpful to you?YesNo

Loved it!

ByAmazon Customeron June 11, 2016

Format: HardcoverVerified Purchase

Wonderful book! Great visuals and fascinating story... Well done, sir!

0CommentWas this review helpful to you?YesNo

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At the risk of sounding like Don Draper

At the risk of sounding like Don Draper, there never was a golden age. We like to think that there was, however, to con ourselves that our inability to make sense of what...Read more

Published 9 months ago by The Agency Review

Five Stars

very happy

Published on June 5, 2015 by Paul McCarty

Chews, Catalina and Cubs

One of the paragraphs in the book's introduction starts with: So how is it that Dorothy and Shep are almost unknown today?Read more

Published on May 31, 2015 by Robin

Rediscovered design duo

Fantastic book about a design couple who should be ranked right up there with the Eameses, Delaunays and Albers.

Published on March 13, 2015 by Amazon Customer

Five Stars

Great story. Quality reproductions.
Wavs a hit as a gift

Published on February 8, 2015 by Canonista

Advertising History

Interesting history. Had not put all of this together. Nice to know

Published on January 12, 2015 by Charlton P. Collar

Fabulous!

I gave as a gift and the recipient loved it

Published on January 12, 2015 by staci rothchild

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Dorothy and Otis: Designing the American Dream Hardcover – November 4, 2014

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