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Dot Font Talking About Fonts Paperback – February 26, 2007

4.5 out of 5 stars 2 customer reviews

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Product Details

  • Series: Dot-Font
  • Paperback: 128 pages
  • Publisher: Mark Batty Publisher (February 26, 2007)
  • Language: English
  • ISBN-10: 0977282708
  • ISBN-13: 978-0977282708
  • Product Dimensions: 5.6 x 0.5 x 8.1 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #4,463,909 in Books (See Top 100 in Books)

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By Grady Harp HALL OF FAMETOP 100 REVIEWERVINE VOICE on March 24, 2007
Format: Paperback
John D. Berry may be categorized as an editor, book designer, and expert on typography (and his credentials certainly substantiate that slot!), but to this reader Berry is a contemporary philosopher. He just happens to use as his tools for investigating human thought and idea extension the wide variety of fonts and their uses in the media as a means to explore human response and even human behavior.

The casual reader may not be attracted to a book about fonts (or, in older terms, typeface): the topic sounds dry and sterile and far too narrow to warrant buy his book to peruse with care. The book is most assuredly a 'Must' for graphic designers, artists who incorporate words or word fragments into their art, and for those who evaluate the final presentation of any book, whether a child's story, and adult novel, an art book, or newspapers and magazines. The surprise is the book's affinity for all readers fascinated with language and its development visually as a means of looking at the times!

What Berry achieves in this fascinating collection of essays culled form his website Creativepro.com is a history of the written word focused on the appearance of the constituents (read letter appearance) developed and used from as early as the 18th century to modern times. The old arguments, such as the long enduring one as to whether serif or sans serif (footed or non-footed) typeface/fonts produce faster and easier reading, are explored with both humor and scientific approach. But the essays all offer an entirely new ways of thinking about how the appearance of what we read plays on our retinas and hence our brain entries and the whys of that phenomenon.
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dot font is a good book if you like reading about typography and the history of letters and the people that make them. i think all of what is in this book has been culled from the internet, so you may even be able to find it all for free if you dont mind searching a little. it's a nice book, well written, well designed. there are other books in the series as well, and i will probably pick those up for casual reading.
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