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DotCom Secrets: The Underground Playbook for Growing Your Company Online Paperback – April 28, 2015

by Russell Brunson (Author), Dan Kennedy (Foreword)

418 customer reviews

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If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

DotCom Secrets: The Underground Playbook for Growing Your Company Online

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Editorial Reviews

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“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins

“Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” -- Bill Glazier

“I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” -- Dan Kennedy

Book Description

The underground playbook for growing your company online.

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Product details

Paperback: 236 pages
Publisher: Morgan James Publishing (April 28, 2015)
Language: English
ISBN-10: 1630474770
ISBN-13: 978-1630474775
Product Dimensions: 5.5 x 0.6 x 8.5 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review: 418 customer reviews
Amazon Best Sellers Rank: #5,338 in Books (See Top 100 in Books)
- #11 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
- #15 in Books > Business & Money > Processes & Infrastructure > E-Commerce
- #20 in Books > Computers & Technology > Internet & Social Media

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Top customer reviews

The Online Business Bible

ByAlan Tutton July 5, 2015

Format: PaperbackVerified Purchase

Having had an online business since January 2003, I've read many, MANY books about online marketing, and have even purchased some of the big-ticket courses, such as Jeff Walker's "Product Launch Formula" and Mike Filsaime's "Butterfly Marketing". I've even had a chance to review Frank Kern's "Mass Control" and "List Control" products. Others I've learned from include Rich Schefren, Glenn Livingston, Todd Brown, Mark Joyner, Terry Dean, Yanik Silver, Jim Edwards, Willie Crawford, Jimmy D. Brown, Dan Kennedy, and the list goes on and on.

I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.

This book has just the right mix of high-level strategy and low-level tactics to make it a solid playbook for anyone who wants to make their online business a profitable one, while operating with the highest degree of ethics and integrity. It has shown me where I have made many mistakes along the way, and as I implement the ideas, I'm finding that it's easier to attract the right customers who resonate with my materials, and help them see the value in owning my higher-end products.

The only downside to this book is that it doesn't address the technical side of things, and this means that a newbie will need to go elsewhere for the final implementation. The good news is that once you have implemented the information here, you won't have to rebuild everything again, because you'll have done it right the first time.

77 comments 128 people found this helpful. Was this review helpful to you?YesNo

Overview of Online Business Marketing but Not a How-To

ByKat Jiménezon June 16, 2016

Format: Paperback

This book is alright. For the beginner, it puts all the online marketing strategies "online marketing gurus" like to get entrepreneurs excited about into the larger context of running an online-based business: you need to do market research; you need to build your email list with a freebie; you need to engage in email marketing; and you need to have a mix of free to high-ticket offers. There are some how-to's for each of the phases. However, after trying to implement the email marketing phase, the welcome email series, I'm stuck.

What Russell offers are overviews and some of the elements that go into each. He doesn't offer formulas, and that is something beginners need when starting out. Obviously, one size doesn't fit all, but formulas get the ball rolling. After this, it is just a matter of learning what works and what doesn't, and optimizing if necessary.

The beginner also needs examples of how the concepts Russell is presenting can be applied to different types of businesses. How can you come up with an attractive character for real estate? How can you do so for an e-commerce business? For the welcome email series, what does a different series look like, say for a business with no paid offers yet? What should it look like for a straight up paid offer, such as the tripwire (or one-time) offer, and not Russell's invisible funnel to a webinar that the subscriber pays for if she thinks it is valuable? What are the best types of freebies? (Hint: if you got this book free from Russell, know that books are the worst types of freebies.) Formulas and examples are what make an online business "how-to" product successful.

If you want an overview of how an online-based business is supposed to run like, this book is a good source, better than most introductory books out there. But look elsewhere for a "how-to" on implementing these strategies.

33 comments 88 people found this helpful. Was this review helpful to you?YesNo

THIS IS AN UPSELL

ByNick Won August 29, 2016

Format: PaperbackVerified Purchase

FULL DISCLOSURE - THIS BOOK IS AN UPSELL however, the book and the theory are absolutely A1. Russ provides an amazing look into the world of building a company online and sellling products online. Throughout the book he is trying to upsell you on his programs, his coaching, etc. Good read but idk about the upsells

33 comments 51 people found this helpful. Was this review helpful to you?YesNo

Russell Is My Hero

ByDan E.on June 9, 2017

Format: PaperbackVerified Purchase

Russell shares amazing insights into what makes a dotcom business succeed, if you don't follow these principles you'll surely struggle. If you know it all-- don't buy this. If you are like me and willing to learn this is money well spent.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Dotcomsecrets

ByRicky Rodriguezon April 11, 2017

Format: Kindle EditionVerified Purchase

This book is a fantastic read for anyone who is trying to build a business online or in general. Highly recommended to everyone who knows how to read!

0Comment 2 people found this helpful. Was this review helpful to you?YesNo

Must read for any entrepreneur

ByFitness Enthusiaston May 4, 2017

Format: Kindle EditionVerified Purchase

This book is a real eye opener. So great to learn from someone that made all the mistakes for you, so that you don't have to. So I glad I found this book!

0CommentWas this review helpful to you?YesNo

Just do It! This book has given me tons of ideas to use in my own businesses

ByJamesHon July 14, 2017

Format: PaperbackVerified Purchase

Reading this book just gives you idea after idea on how to help your current business or any future business that you might have. I really like Russell's stuff!

0CommentWas this review helpful to you?YesNo

Awesome!

ByJOSHUAon March 18, 2017

Format: Kindle EditionVerified Purchase

Russell Brunson is the man in my opinion. Full of knowledge and insight not to mention wealthy. I'm excited to implement the strategies laid out and build an amazing future. Thanks Russell!!

0CommentWas this review helpful to you?YesNo

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Most recent customer reviews

MBA for online marketers in a book

With this book, Russell has become the rogue magician who reveals every other magician's secrets. This is a great book about marketing.Read more

Published 3 hours ago by Jesse Russell

Great book

Russels method is very methodical and the book sets everything out clearly. I haven't tried his method yet but when I do I'll update this review.

Published 5 days ago by Amazon Customer

Amazing Content

Literally the equivalent of a semesters worth of education in a power packed book. More importantly it's broken down in bite sized pieces that even a newbie like me can...Read more

Published 5 days ago by chuck lande

Value packed and eye opening

This book is filled with actionable tips to taking your online business to the next level. I has helped me understand more about online sales and ways to effectively improve.

Published 10 days ago by James P

Five Stars

such an amazing book I love the info in it.

Published 10 days ago by Jim lang

I really like the way that the book is laid out

I really like the way that the book is laid out, and I'm a happy ClickFunnels customer. Russell really knows his stuff, and it works!

Published 11 days ago by Eric A. Briggs

Five Stars

Practical and useful

Published 11 days ago by YMC

Great marketing insight

While the book claims to be about internet marketing I think the principles apply across the board. I would recommend this book to anyone selling anything on any platform, online...Read more

Published 11 days ago by Nicholas Rozier

Great book by Russell Brunson

Absolutely LOVED this book. Very informative and helpful

Published 13 days ago by Charles K.

The how to - starting with the framework - then the product in online sales & marketing

Good overview, inspiring and to the point.

Published 15 days ago by Henrik Tholstrup

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