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DotCom Secrets: The Underground Playbook for Growing Your Company Online Paperback – April 28, 2015

by Russell Brunson (Author), Dan Kennedy (Foreword)

440 customer reviews

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If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

DotCom Secrets: The Underground Playbook for Growing Your Company Online

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Editorial Reviews

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“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins

“Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” -- Bill Glazier

“I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” -- Dan Kennedy

Book Description

The underground playbook for growing your company online.

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Product details

Paperback: 236 pages
Publisher: Morgan James Publishing (April 28, 2015)
Language: English
ISBN-10: 1630474770
ISBN-13: 978-1630474775
Product Dimensions: 5.5 x 0.6 x 8.5 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review: 440 customer reviews
Amazon Best Sellers Rank: #2,239 in Books (See Top 100 in Books)
- #4 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
- #6 in Books > Computers & Technology > Web Development & Design
- #9 in Books > Computers & Technology > Internet & Social Media

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The Online Business Bible

ByAlan Tutton July 5, 2015

Format: PaperbackVerified Purchase

Having had an online business since January 2003, I've read many, MANY books about online marketing, and have even purchased some of the big-ticket courses, such as Jeff Walker's "Product Launch Formula" and Mike Filsaime's "Butterfly Marketing". I've even had a chance to review Frank Kern's "Mass Control" and "List Control" products. Others I've learned from include Rich Schefren, Glenn Livingston, Todd Brown, Mark Joyner, Terry Dean, Yanik Silver, Jim Edwards, Willie Crawford, Jimmy D. Brown, Dan Kennedy, and the list goes on and on.

I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.

This book has just the right mix of high-level strategy and low-level tactics to make it a solid playbook for anyone who wants to make their online business a profitable one, while operating with the highest degree of ethics and integrity. It has shown me where I have made many mistakes along the way, and as I implement the ideas, I'm finding that it's easier to attract the right customers who resonate with my materials, and help them see the value in owning my higher-end products.

The only downside to this book is that it doesn't address the technical side of things, and this means that a newbie will need to go elsewhere for the final implementation. The good news is that once you have implemented the information here, you won't have to rebuild everything again, because you'll have done it right the first time.

77 comments 142 people found this helpful. Was this review helpful to you?YesNo

Overview of Online Business Marketing but Not a How-To

ByKat Jiménezon June 16, 2016

Format: Paperback

This book is alright. For the beginner, it puts all the online marketing strategies "online marketing gurus" like to get entrepreneurs excited about into the larger context of running an online-based business: you need to do market research; you need to build your email list with a freebie; you need to engage in email marketing; and you need to have a mix of free to high-ticket offers. There are some how-to's for each of the phases. However, after trying to implement the email marketing phase, the welcome email series, I'm stuck.

What Russell offers are overviews and some of the elements that go into each. He doesn't offer formulas, and that is something beginners need when starting out. Obviously, one size doesn't fit all, but formulas get the ball rolling. After this, it is just a matter of learning what works and what doesn't, and optimizing if necessary.

The beginner also needs examples of how the concepts Russell is presenting can be applied to different types of businesses. How can you come up with an attractive character for real estate? How can you do so for an e-commerce business? For the welcome email series, what does a different series look like, say for a business with no paid offers yet? What should it look like for a straight up paid offer, such as the tripwire (or one-time) offer, and not Russell's invisible funnel to a webinar that the subscriber pays for if she thinks it is valuable? What are the best types of freebies? (Hint: if you got this book free from Russell, know that books are the worst types of freebies.) Formulas and examples are what make an online business "how-to" product successful.

If you want an overview of how an online-based business is supposed to run like, this book is a good source, better than most introductory books out there. But look elsewhere for a "how-to" on implementing these strategies.

44 comments 101 people found this helpful. Was this review helpful to you?YesNo

THIS IS AN UPSELL

ByNick Won August 29, 2016

Format: PaperbackVerified Purchase

FULL DISCLOSURE - THIS BOOK IS AN UPSELL however, the book and the theory are absolutely A1. Russ provides an amazing look into the world of building a company online and sellling products online. Throughout the book he is trying to upsell you on his programs, his coaching, etc. Good read but idk about the upsells

33 comments 65 people found this helpful. Was this review helpful to you?YesNo

Still a lot of great info in this even if I already knew most of it.

ByRoberton September 21, 2017

Format: PaperbackVerified Purchase

Great book! A book just to up sell his services for click funnels haha. Still a lot of great info in this even if I already knew most of it.

0CommentWas this review helpful to you?YesNo

My Go to Guide for Sales Funnels

BySheila G.on October 16, 2017

Format: Kindle EditionVerified Purchase

This is my Go to Guide for Sales Funnels for Internet Marketing. Everything I needed to know about Sales Funnels, and More!

0CommentWas this review helpful to you?YesNo

Five Stars

ByJim langon August 5, 2017

Format: PaperbackVerified Purchase

such an amazing book I love the info in it.

0CommentWas this review helpful to you?YesNo

BEST ONLINE BUSINESS SECRETS!

ByAmazon Customeron September 12, 2017

Format: PaperbackVerified Purchase

Awesome book! I usually hate reading but the content in this book is exciting and sooo helpful! I am currently in the process of setting up several online stores so I am certain the diagrams and tips for building any business online will help tremendously!!

0CommentWas this review helpful to you?YesNo

Must read!

ByTony Rovereon July 25, 2017

Format: PaperbackVerified Purchase

Amazing book on building an ecommerce business

0CommentWas this review helpful to you?YesNo

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Most recent customer reviews

Great read!

Published 1 day ago by Scott Dawson

This book will (helpfully but unintentionally) challenge your motives for doing business

Partly this book makes me respect Russell Brunson for the complex web of information that he's laid out very simply here.Read more

Published 6 days ago by RM71

Book full of blank pages. No response from the ...

Book full of blank pages. No response from the author, so I guess I'm supposed to write my own playbook. YES I'M SALTY.

Published 11 days ago by Nelson Lane

I got the book last night and am about half ...

I got the book last night and am about half way through... this book is full of strategy that is timeless. Thank you Russell!

Published 11 days ago by Todd Botelho

Five Stars

An amazing book for anyone learning how to build successful funnel for their online business.

Published 13 days ago by Amazon Customer

A Must Have For That Entrepreneur Ready To Take Their Ideas & Business To The Next Next Level. Love It!!! HappyGrinding Russell

WOW! I haven't Been This Excited In A Long Time. By The Time I Was Half Way Through This Book I Purchased The Cook Book Also And Finished That In Less Than 24hrs.Read more

Published 18 days ago by Jeris Booker

... upsells and it is but there is so much great information included I can handle it

Other reviews said this book was full of upsells and it is but there is so much great information included I can handle it.Read more

Published 18 days ago by Linda Tapp

Three Stars

i recieved them on time it is okay

Published 22 days ago by Harry Swearingen

BEST INVESTMENT I EVER MADE !

This book is by far the Best investment I have ever made in my entire life.

Being I grew up Amish not knowing anything about the Internet this book change my life...Read more

Published 27 days ago by Amazon Customer

DotCom Secrets: The Underground Playbook for Growing Your Company or Your Own Personal Bank Account Online

#Financially free because of this book! Thank you so much Russell Brunson. Cant wait to buy your ExpertSecrets as well!

Published 1 month ago by AC

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