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DotCom Secrets: The Underground Playbook for Growing Your Company Online Paperback – April 28, 2015

by Russell Brunson (Author), Dan Kennedy (Foreword)

392 customer reviews

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If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

DotCom Secrets: The Underground Playbook for Growing Your Company Online

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Editorial Reviews

Review

“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins

“Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” -- Bill Glazier

“I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” -- Dan Kennedy

Book Description

The underground playbook for growing your company online.

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Product details

Paperback: 236 pages
Publisher: Morgan James Publishing (April 28, 2015)
Language: English
ISBN-10: 1630474770
ISBN-13: 978-1630474775
Product Dimensions: 5.5 x 0.6 x 8.5 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review: 4.7 out of 5 stars See all reviews (392 customer reviews)
Amazon Best Sellers Rank: #3,470 in Books (See Top 100 in Books)
- #9 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
- #14 in Books > Computers & Technology > Internet & Social Media
- #14 in Books > Business & Money > Processes & Infrastructure > E-Commerce

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Top Customer Reviews

The Online Business Bible

ByAlan Tutton July 5, 2015

Format: PaperbackVerified Purchase

Having had an online business since January 2003, I've read many, MANY books about online marketing, and have even purchased some of the big-ticket courses, such as Jeff Walker's "Product Launch Formula" and Mike Filsaime's "Butterfly Marketing". I've even had a chance to review Frank Kern's "Mass Control" and "List Control" products. Others I've learned from include Rich Schefren, Glenn Livingston, Todd Brown, Mark Joyner, Terry Dean, Yanik Silver, Jim Edwards, Willie Crawford, Jimmy D. Brown, Dan Kennedy, and the list goes on and on.

I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.

This book has just the right mix of high-level strategy and low-level tactics to make it a solid playbook for anyone who wants to make their online business a profitable one, while operating with the highest degree of ethics and integrity. It has shown me where I have made many mistakes along the way, and as I implement the ideas, I'm finding that it's easier to attract the right customers who resonate with my materials, and help them see the value in owning my higher-end products.

The only downside to this book is that it doesn't address the technical side of things, and this means that a newbie will need to go elsewhere for the final implementation. The good news is that once you have implemented the information here, you won't have to rebuild everything again, because you'll have done it right the first time.

77 comments 117 people found this helpful. Was this review helpful to you?YesNo

THIS IS AN UPSELL

ByNick Won August 29, 2016

Format: PaperbackVerified Purchase

FULL DISCLOSURE - THIS BOOK IS AN UPSELL however, the book and the theory are absolutely A1. Russ provides an amazing look into the world of building a company online and sellling products online. Throughout the book he is trying to upsell you on his programs, his coaching, etc. Good read but idk about the upsells

33 comments 44 people found this helpful. Was this review helpful to you?YesNo

Overview of Online Business Marketing but Not a How-To

ByKat Jiménezon June 16, 2016

Format: Paperback

This book is alright. For the beginner, it puts all the online marketing strategies "online marketing gurus" like to get entrepreneurs excited about into the larger context of running an online-based business: you need to do market research; you need to build your email list with a freebie; you need to engage in email marketing; and you need to have a mix of free to high-ticket offers. There are some how-to's for each of the phases. However, after trying to implement the email marketing phase, the welcome email series, I'm stuck.

What Russell offers are overviews and some of the elements that go into each. He doesn't offer formulas, and that is something beginners need when starting out. Obviously, one size doesn't fit all, but formulas get the ball rolling. After this, it is just a matter of learning what works and what doesn't, and optimizing if necessary.

The beginner also needs examples of how the concepts Russell is presenting can be applied to different types of businesses. How can you come up with an attractive character for real estate? How can you do so for an e-commerce business? For the welcome email series, what does a different series look like, say for a business with no paid offers yet? What should it look like for a straight up paid offer, such as the tripwire (or one-time) offer, and not Russell's invisible funnel to a webinar that the subscriber pays for if she thinks it is valuable? What are the best types of freebies? (Hint: if you got this book free from Russell, know that books are the worst types of freebies.) Formulas and examples are what make an online business "how-to" product successful.

If you want an overview of how an online-based business is supposed to run like, this book is a good source, better than most introductory books out there. But look elsewhere for a "how-to" on implementing these strategies.

33 comments 74 people found this helpful. Was this review helpful to you?YesNo

Funnels, made clear

ByBrucea73on April 10, 2017

Format: PaperbackVerified Purchase

Excellent book. It breaks the complicated down into very simple and logical steps. If you are looking for a way to de-mystify the effective use of funnels then this is the book for you.

0Comment One person found this helpful. Was this review helpful to you?YesNo

but was still able to take a handful of good notes.

ByWhitney S.on June 5, 2016

Format: PaperbackVerified Purchase

I'm in ecommerce and digital marketing, but was still able to take a handful of good notes.. Some of the book is common sense. You'll take more business notes than online notes, which is explained in the first few pages.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Finally, a meaty marketing book with tons of actionable advice!

ByChris O'Byrneon June 22, 2015

Format: Kindle EditionVerified Purchase

Finally, a meaty marketing book with tons of actionable advice! I read another "funnel" book recently that was just the same old basic advice repackaged. DotCom Secrets, on the other hand came through with flying colors. As a former teacher and a long-time marketer and salesman, I give Russell's book an A+.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Russell Is My Hero

ByDan E.on June 9, 2017

Format: PaperbackVerified Purchase

Russell shares amazing insights into what makes a dotcom business succeed, if you don't follow these principles you'll surely struggle. If you know it all-- don't buy this. If you are like me and willing to learn this is money well spent.

0CommentWas this review helpful to you?YesNo

Great book for a newbie in the business (like me)

ByD Cabanon May 4, 2017

Format: Kindle EditionVerified Purchase

I read over the other customer's feedback (positive and negative) and decided to buy and read this book and formulate an opinion of my own. I have had it in my kindle for the last two-three months and yesterday i started to read it. I am almost halfway. I will tell you this, i have not gotten to the part where it comes across as a huge sales letter to other programs but i can see it will lead there. However, i will also say that what i have learned so far is pretty useful stuff. He does not go into the technicalities of applying these things but he gives plenty of examples of how you can strategize you online presence. If you are a newbie, like i am, this book is pretty sweet to give you some structure. Reading, learning, reading, learning... this saves a lot of time and money down the road.
It may be a huge sales letter but its filled with a lot of golden nuggets.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

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Most Recent Customer Reviews

Great info from the top of the funnel to the bottom

tonnes of good information, it is completely packed with value, from the differe t funnels, how to identify and go after your target audience, to how to structure your story and...Read more

Published 2 days ago by Steven Medina

Two Stars

The book is talking about the somethings . it's more for beginners

Published 5 days ago by Megan

You need this book!

Russell's book is amazing! Definitely a must-have for today's business owner and Entrepreneur.

Published 9 days ago by Sunni Hearin

... got to the end yet because it is so GOOD, I am taking my time

I haven't got to the end yet because it is so GOOD, I am taking my time.

Published 13 days ago by Davetta L. Moore

Five Stars

Very helpful

Published 14 days ago by Judith A. Ivy

Great book!

Russell is the man. Great book!!

Published 14 days ago by L. Pendleton

Lots of useful content.

Lots of useful content...so much useful info I have put post it notes and tags on many pages for continued reference!

Published 18 days ago by Shannon Evans

Awesome book. I am about to become a millionaire

Brilliant. Simple and will open up sales for so many non sales people who have tremendous products but can't get them to market.

Published 18 days ago by Andrew

Niall Moore

Gonna read it again. Loved it. It was that good. The man is a beast. Then ill read expertos secrets

Published 20 days ago by James

Five Stars

Great read

Published 20 days ago by Edward

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