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DotCom Secrets: The Underground Playbook for Growing Your Company Online Paperback – April 28, 2015

by Russell Brunson (Author), Dan Kennedy (Foreword)

431 customer reviews

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If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

DotCom Secrets: The Underground Playbook for Growing Your Company Online

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Editorial Reviews

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“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins

“Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” -- Bill Glazier

“I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” -- Dan Kennedy

Book Description

The underground playbook for growing your company online.

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Product details

Paperback: 236 pages
Publisher: Morgan James Publishing (April 28, 2015)
Language: English
ISBN-10: 1630474770
ISBN-13: 978-1630474775
Product Dimensions: 5.5 x 0.6 x 8.5 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review: 431 customer reviews
Amazon Best Sellers Rank: #2,164 in Books (See Top 100 in Books)
- #4 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
- #6 in Books > Computers & Technology > Web Development & Design
- #9 in Books > Computers & Technology > Internet & Social Media

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Top customer reviews

The Online Business Bible

ByAlan Tutton July 5, 2015

Format: PaperbackVerified Purchase

Having had an online business since January 2003, I've read many, MANY books about online marketing, and have even purchased some of the big-ticket courses, such as Jeff Walker's "Product Launch Formula" and Mike Filsaime's "Butterfly Marketing". I've even had a chance to review Frank Kern's "Mass Control" and "List Control" products. Others I've learned from include Rich Schefren, Glenn Livingston, Todd Brown, Mark Joyner, Terry Dean, Yanik Silver, Jim Edwards, Willie Crawford, Jimmy D. Brown, Dan Kennedy, and the list goes on and on.

I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.

This book has just the right mix of high-level strategy and low-level tactics to make it a solid playbook for anyone who wants to make their online business a profitable one, while operating with the highest degree of ethics and integrity. It has shown me where I have made many mistakes along the way, and as I implement the ideas, I'm finding that it's easier to attract the right customers who resonate with my materials, and help them see the value in owning my higher-end products.

The only downside to this book is that it doesn't address the technical side of things, and this means that a newbie will need to go elsewhere for the final implementation. The good news is that once you have implemented the information here, you won't have to rebuild everything again, because you'll have done it right the first time.

77 comments 136 people found this helpful. Was this review helpful to you?YesNo

Overview of Online Business Marketing but Not a How-To

ByKat Jiménezon June 16, 2016

Format: Paperback

This book is alright. For the beginner, it puts all the online marketing strategies "online marketing gurus" like to get entrepreneurs excited about into the larger context of running an online-based business: you need to do market research; you need to build your email list with a freebie; you need to engage in email marketing; and you need to have a mix of free to high-ticket offers. There are some how-to's for each of the phases. However, after trying to implement the email marketing phase, the welcome email series, I'm stuck.

What Russell offers are overviews and some of the elements that go into each. He doesn't offer formulas, and that is something beginners need when starting out. Obviously, one size doesn't fit all, but formulas get the ball rolling. After this, it is just a matter of learning what works and what doesn't, and optimizing if necessary.

The beginner also needs examples of how the concepts Russell is presenting can be applied to different types of businesses. How can you come up with an attractive character for real estate? How can you do so for an e-commerce business? For the welcome email series, what does a different series look like, say for a business with no paid offers yet? What should it look like for a straight up paid offer, such as the tripwire (or one-time) offer, and not Russell's invisible funnel to a webinar that the subscriber pays for if she thinks it is valuable? What are the best types of freebies? (Hint: if you got this book free from Russell, know that books are the worst types of freebies.) Formulas and examples are what make an online business "how-to" product successful.

If you want an overview of how an online-based business is supposed to run like, this book is a good source, better than most introductory books out there. But look elsewhere for a "how-to" on implementing these strategies.

44 comments 99 people found this helpful. Was this review helpful to you?YesNo

THIS IS AN UPSELL

ByNick Won August 29, 2016

Format: PaperbackVerified Purchase

FULL DISCLOSURE - THIS BOOK IS AN UPSELL however, the book and the theory are absolutely A1. Russ provides an amazing look into the world of building a company online and sellling products online. Throughout the book he is trying to upsell you on his programs, his coaching, etc. Good read but idk about the upsells

33 comments 59 people found this helpful. Was this review helpful to you?YesNo

The only resource you need for launching an online marketing program

ByNicoleon September 14, 2017

Format: PaperbackVerified Purchase

After having spent over $13,000 in the past year on various online marketing classes that all fell short with missing that last piece to make their programs take me from online marketing newbie to launching a solid plan. I lost $$thousands more running ads trying to figure out what I was missing... until I came across this book.

Seriously... I hate to hype things up, but this book hands down gave me more information (and complete information) needed to launch a full online marketing system. Russell doesn't hold back, gives you all the info you need, delivered in an easy to understand book, and provides simple examples to help further drive home the lessons he teaches. I love that he even goes into webinar structures and provides free downloads you can check out too (with links in the book).

This book is structured simply so you know exactly what you'll get with each chapter. I'd definitely recommend reading this book chapter by chapter... and rereading chapters as needed. Make sure you keep a couple highlighters in close proximity too. I now use this book frequently with the people I coach, to help them expand their wellness coaching businesses. We frequently do book clubs together... having read and referenced this book several times over the past few months, I can honestly say it is an invaluable book in my home library!

0CommentWas this review helpful to you?YesNo

Still a lot of great info in this even if I already knew most of it.

ByRoberton September 21, 2017

Format: PaperbackVerified Purchase

Great book! A book just to up sell his services for click funnels haha. Still a lot of great info in this even if I already knew most of it.

0CommentWas this review helpful to you?YesNo

Awesome!

ByJOSHUAon March 18, 2017

Format: Kindle EditionVerified Purchase

Russell Brunson is the man in my opinion. Full of knowledge and insight not to mention wealthy. I'm excited to implement the strategies laid out and build an amazing future. Thanks Russell!!

0CommentWas this review helpful to you?YesNo

Every single entrepreneur should read this book if you are ...

ByAmyLockon August 30, 2017

Format: PaperbackVerified Purchase

Every single entrepreneur should read this book if you are serious about starting a business. I could not put it down!

0CommentWas this review helpful to you?YesNo

Five Stars

ByJim langon August 5, 2017

Format: PaperbackVerified Purchase

such an amazing book I love the info in it.

0CommentWas this review helpful to you?YesNo

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Most recent customer reviews

BEST INVESTMENT I EVER MADE !

This book is by far the Best investment I have ever made in my entire life.

Being I grew up Amish not knowing anything about the Internet this book change my life...Read more

Published 1 day ago by Amazon Customer

DotCom Secrets: The Underground Playbook for Growing Your Company or Your Own Personal Bank Account Online

#Financially free because of this book! Thank you so much Russell Brunson. Cant wait to buy your ExpertSecrets as well!

Published 6 days ago by AC

BEST ONLINE BUSINESS SECRETS!

Awesome book! I usually hate reading but the content in this book is exciting and sooo helpful! I am currently in the process of setting up several online stores so I am certain...Read more

Published 10 days ago by Amazon Customer

Highly recommend.

Extremely informative book. Highly recommend.

Published 11 days ago by Jeremy R. Nevens

Five Stars

Great Book! Read Learn!

Published 16 days ago by Todd A. Shillington

I like this book so much

I like this book so much, It really added a great value to me even if I have been in this industry for 6 years.

Published 17 days ago by Ahmed Samy

Five Stars

Great book lots of information inside!

Published 22 days ago by Amazon Customer

Five Stars

Very clearly written and answers ALL the questions us newbies have.

Published 22 days ago by David Zaenglein

A good book about marketing -- including marketing on the internet.

Excellent book from someone who actually knows a thing or two about marketing. He began learning about marketing with direct mail order, which is a great way to start.Read more

Published 25 days ago by lightly

Great the most simplistic way of show how to grow ...

Really. Great the most simplistic way of show how to grow your business online

Published 27 days ago by Amer

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