- Paperback: 236 pages
- Publisher: Morgan James Publishing (April 28, 2015)
- Language: English
- ISBN-10: 1630474770
- ISBN-13: 978-1630474775
- Product Dimensions: 5.5 x 0.6 x 8.5 inches
- Shipping Weight: 11.7 ounces (View shipping rates and policies)
- Customer Reviews: 1,041 customer ratings
- Amazon Best Sellers Rank: #9,188 in Books (See Top 100 in Books)
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DotCom Secrets: The Underground Playbook for Growing Your Company Online Paperback – April 28, 2015
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"Russell is not a 'pretend' expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results." -- Bill Glazier
"I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell." -- Dan Kennedy
"I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them." -- Allan Tutt, Amazon Customer
"If you want to know how to prime a customer for a purchase and un- derstand how to get people to sell themselves on your product, then this is the book." -- Linda Leon, Amazon Customer
"Russell shares amazing insights into what makes a dotcom business succeed, if you don't follow these principles you'll surely struggle." -- Dan, Amazon Customer
"There is nothing to not like! The explanations are so clear. Combined with Expert Secrets you can learn all you need to skyrocket your business success beyond your wildest imagination." -- Stan, Anderton
About the Author
For over 10 years now Russell has been starting and scaling companies online. He owns a software company, a supplement company, a coaching company, and is one of the top super affiliates in the world.
DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online.
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I admit I'm not the sales-y type, and Russell is. That's great. I don't mean to fault the man for what he can't help. My central issue with Dotcom Secrets is that it leaves you with the sense that the primary goal in business isn't to provide people with a product or service that is actually helpful. Rather, it seems like the thing that Russell finds most exciting is that he can use psychology to manipulate people into giving him money. Which is cool, if you're into that.
Perhaps I'm too romantic (I am), but the culture of the make-money-online world, mostly centered around Clickbank, seems to have very little concern for *what* you sell, but simply that you sell it. Dotcom Secrets perpetuates this ethos. The outlandish number of very obvious grammatical errors alone on the ClickFunnels website (Russel's company) conveys the idea that you can throw any elementary sales pitch together and, who cares, some idiots will fall for it. It all makes me feel a bit dirty.
However, I do plan to plunder this book for its valuable insights (and there are many) and use them in the cause of selling something meaningful and helpful - *because* it's meaningful and helpful.
I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.
This book has just the right mix of high-level strategy and low-level tactics to make it a solid playbook for anyone who wants to make their online business a profitable one, while operating with the highest degree of ethics and integrity. It has shown me where I have made many mistakes along the way, and as I implement the ideas, I'm finding that it's easier to attract the right customers who resonate with my materials, and help them see the value in owning my higher-end products.
The only downside to this book is that it doesn't address the technical side of things, and this means that a newbie will need to go elsewhere for the final implementation. The good news is that once you have implemented the information here, you won't have to rebuild everything again, because you'll have done it right the first time.
Seriously... I hate to hype things up, but this book hands down gave me more information (and complete information) needed to launch a full online marketing system. Russell doesn't hold back, gives you all the info you need, delivered in an easy to understand book, and provides simple examples to help further drive home the lessons he teaches. I love that he even goes into webinar structures and provides free downloads you can check out too (with links in the book).
This book is structured simply so you know exactly what you'll get with each chapter. I'd definitely recommend reading this book chapter by chapter... and rereading chapters as needed. Make sure you keep a couple highlighters in close proximity too. I now use this book frequently with the people I coach, to help them expand their wellness coaching businesses. We frequently do book clubs together... having read and referenced this book several times over the past few months, I can honestly say it is an invaluable book in my home library!
Top international reviews
Interest, engaging, full of actionable tips to make your business tick. It has some great downloadable resources too, like all of the fantastic stick man illustrations within!