DotCom Secrets: The Underground Playbook for Growing Your Company Online Paperback – April 28, 2015

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The Online Business Bible

July 5, 2015

Format: PaperbackVerified Purchase

Having had an online business since January 2003, I've read many, MANY books about online marketing, and have even purchased some of the big-ticket courses, such as Jeff Walker's "Product Launch Formula" and Mike Filsaime's "Butterfly Marketing". I've even had a chance to review Frank Kern's "Mass Control" and "List Control" products. Others I've learned from include Rich Schefren, Glenn Livingston, Todd Brown, Mark Joyner, Terry Dean, Yanik Silver, Jim Edwards, Willie Crawford, Jimmy D. Brown, Dan Kennedy, and the list goes on and on.

I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.

This book has just the right mix of high-level strategy and low-level tactics to make it a solid playbook for anyone who wants to make their online business a profitable one, while operating with the highest degree of ethics and integrity. It has shown me where I have made many mistakes along the way, and as I implement the ideas, I'm finding that it's easier to attract the right customers who resonate with my materials, and help them see the value in owning my higher-end products.

The only downside to this book is that it doesn't address the technical side of things, and this means that a newbie will need to go elsewhere for the final implementation. The good news is that once you have implemented the information here, you won't have to rebuild everything again, because you'll have done it right the first time.

181 people found this helpful

This book will (helpfully but unintentionally) challenge your motives for doing business

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RM71

October 12, 2017

Format: PaperbackVerified Purchase

Partly this book makes me respect Russell Brunson for the complex web of information that he's laid out very simply here. It's clear that Russell knows this information so well that it's become second nature to him. He's practically a walking sales letter, it seems. Unfortunately, that's also what turns me off about the book.

I admit I'm not the sales-y type, and Russell is. That's great. I don't mean to fault the man for what he can't help. My central issue with Dotcom Secrets is that it leaves you with the sense that the primary goal in business isn't to provide people with a product or service that is actually helpful. Rather, it seems like the thing that Russell finds most exciting is that he can use psychology to manipulate people into giving him money. Which is cool, I guess, if you're into that.

Perhaps I'm a bit too romantic (I am), but the culture of the make-money-online world, mostly centered around Clickbank, seems to have very little concern for *what* you sell, but simply that you sell it. Dotcom secret seems perpetuate this ethos. The outlandish number of very obvious grammatical errors alone on the ClickFunnels website (Russel's company) conveys the idea that you can throw any elementary sales pitch together and, who cares, some idiots will fall for it. It all makes me feel a bit dirty.

However, I do plan to plunder this book for its valuable riches (and there are many) and use them in the cause of selling something meaningful and helpful - *because* it's meaningful and helpful.

46 people found this helpful

Overview of Online Business Marketing but Not a How-To

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Kat Jiménez

June 16, 2016

Format: Paperback

This book is alright. For the beginner, it puts all the online marketing strategies "online marketing gurus" like to get entrepreneurs excited about into the larger context of running an online-based business: you need to do market research; you need to build your email list with a freebie; you need to engage in email marketing; and you need to have a mix of free to high-ticket offers. There are some how-to's for each of the phases. However, after trying to implement the email marketing phase, the welcome email series, I'm stuck.

What Russell offers are overviews and some of the elements that go into each. He doesn't offer formulas, and that is something beginners need when starting out. Obviously, one size doesn't fit all, but formulas get the ball rolling. After this, it is just a matter of learning what works and what doesn't, and optimizing if necessary.

The beginner also needs examples of how the concepts Russell is presenting can be applied to different types of businesses. How can you come up with an attractive character for real estate? How can you do so for an e-commerce business? For the welcome email series, what does a different series look like, say for a business with no paid offers yet? What should it look like for a straight up paid offer, such as the tripwire (or one-time) offer, and not Russell's invisible funnel to a webinar that the subscriber pays for if she thinks it is valuable? What are the best types of freebies? (Hint: if you got this book free from Russell, know that books are the worst types of freebies.) Formulas and examples are what make an online business "how-to" product successful.

If you want an overview of how an online-based business is supposed to run like, this book is a good source, better than most introductory books out there. But look elsewhere for a "how-to" on implementing these strategies.

158 people found this helpful

Russell Brunson's first book and it's great just like the rest of his material

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Most recent customer reviews

Todd A. Jacob

A classic and must read for anyone wanting to make money online. Russell Brunson's first book and it's great just like the rest of his material.

Published 1 day ago

Justin Davidson

Five Stars

A "have too" for ecom business owners!!!

Published 8 days ago

Matt walker

Your Being Funneled People

In a nutshell this is a book about creating funnels and the author uses it to funnel his readers to buy his $300 monthly software.Read more

Published 10 days ago

caro montes

Every marketer needs to read this book!

Couldn’t put it down since I got it. Read it in two days! If you are in Marketing, this book is a MUST!

Published 23 days ago

Jason

Five Stars

Really good insight to how some things work. Simple and to the point.

Published 29 days ago

Amazon Customer

Four Stars

GREAT BOOK

This book provides a lot of value. Love it!!!

M James

Love it!

It changed the way I think about commerce.

David Mason

Russell's approach to selling makes so much sense. It changed the way I think about commerce. Not a big fan of the name however, as I fear it misleads people.Read more

Great read and great information.

Thomas

This is a great book that teaches you how to scale your companies online through funnels, scripts and procrssss.

Great book for internet marketing

Kristin M Breen