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DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition) Paperback – April 28, 2015

by Russell Brunson (Author), Dan Kennedy (Foreword)

2,340 ratings

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“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins

“Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” -- Bill Glazier

“I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” -- Dan Kennedy

“I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.” -- Allan Tutt, Amazon Customer

“If you want to know how to prime a customer for a purchase and un- derstand how to get people to sell themselves on your product, then this is the book.” -- Linda Leon, Amazon Customer

“Russell shares amazing insights into what makes a dotcom business succeed, if you don't follow these principles you'll surely struggle.” -- Dan, Amazon Customer

“There is nothing to not like! The explanations are so clear. Combined with Expert Secrets you can learn all you need to skyrocket your business success beyond your wildest imagination.” -- Stan, Anderton

The Underground Playbook For Growing Your Company Online

Founder of Click Funnels, Russell Brunson, shares the secrets that he’s learned about driving online sales from helping 10,000’s of en- trepreneurs sell millions of dollars of products, and services

What is DotcomSecrets?

It is NOT just another “how to” book on Internet Marketing.

It is NOT about getting more traffic to your website - yet these secrets will help you to get exponentially MORE traffic than you’ve ever experienced before.

It is NOT about increasing your conversion - yet these secrets will increase your conversion MORE than any headline tweak or split test ever could.

In Russell Brunson's experience, after working with hundreds of thousands of businesses he realized that low traffic or conversions are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).

Inside this book will find the actual playbook we created after running thou- sands of tests and perfecting what works online. You now have access to all of the processes, funnels and scripts that we used to scale companies online.

DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

Russell Brunson is a serial entrepreneur who started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement!

For over 10 years now Russell has been starting and scaling companies online. He owns a software company, a supplement company, a coaching company, and is one of the top super affiliates in the world.

DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online.

Print length

236 pages
Language

English
Publisher

Morgan James Publishing
Publication date

April 28, 2015
Dimensions

5.5 x 0.62 x 8.5 inches
ISBN-10

1630474770
ISBN-13

978-1630474775
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Product details

Publisher ‏ : ‎ Morgan James Publishing; 1st edition (April 28, 2015)
Language ‏ : ‎ English
Paperback ‏ : ‎ 236 pages
ISBN-10 ‏ : ‎ 1630474770
ISBN-13 ‏ : ‎ 978-1630474775
Item Weight ‏ : ‎ 0.01 ounces
Dimensions ‏ : ‎ 5.5 x 0.62 x 8.5 inches

Best Sellers Rank: #97,805 in Books (See Top 100 in Books)
- #111 in Web Marketing (Books)
- #206 in E-commerce Professional (Books)
- #739 in Entrepreneurship (Books)

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4.6 out of 5

2,340 global ratings

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4 star		11%
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Zack Rao

Turn Yourself Into a Online Marketing Guru!

Reviewed in the United States 🇺🇸 on March 12, 2018

Verified Purchase

Russel Brunsons book DotCom Secrets is a very fulfilling read that gives you an enjoyable all around understanding of how to obtain customers online. While most of us are probably unaware of what a funnel system is or does for that matter, we have probably all been subjected to it at one point or another through various types of advertising steams such as Instagram, Facebook, Email letters, ect. Sadly though a lot of us are unaware of how to successfully use such a system to be able to attain new customers through such a system and thats exactly where this book comes into play. Rightfully so, the book starts out with a little background on the author, how he learned about the funneling system and the power that different, appropriately placed funnels within that system can make on being able to convert cold customers into high paying clients that make it all the way up to your value ladder (More of which is explained in the book). Topics covered range from all the different individual types of funneling pages, to what & how they are best used, How to structure scripts appropriately so that it is tailored specifically to a certain funnel allowing you the best chance of conversion and many other topics on the subject at hand. You learn about the three different types of traffic and how you need to have different messages for each one of those varying types of traffic because each type of traffic needs different types of advertising in order to be able to attract them to your service. You also learn how you can best attract your desired customer by going to your competitors webpages to run analytics on the exact banner ads that are working for them, as well as which ad copies are converting so that you know which tactics are best to use while also allowing you to know which ad tactics to avoid due to there lower success rate. After you receive a full description on all twenty-three different funnel building blocks and how to correctly structure them for specific marketing tactics, you’ll discover which funnel structures complement each other best and have the biggest success rates , learn how to write the appropriate scripts to match the funnels and many more tactics that’ll take you from a online marketing novice to sales generating guru! I highly recommend this book to anyone that is struggling or is coming up short on their desired results from paid advertisements through social media platforms as this book can and will dramatically help/change your marketing strategies for the better, while also giving you valuable, insightful tips & tricks that you probably would be unaware of unless you red this book.

23 people found this helpful

Helpful

Bobby M

This is the real deal - ignore the sales pitch cynics

Reviewed in the United States 🇺🇸 on January 21, 2019

Verified Purchase

This book is fantastic.

I’m specifically writing this to address the reviewers claiming this book disappointed them because it’s “just a big sales pitch for ClickFunnels.”

Imagine reading ‘Joy of Cooking’ because you want to feel confident in the kitchen. Maybe cooking is new to you, or you never had proper guidance. At the end of the book it casually mentioned that while you already have all the info you need to whip up delicious dishes – that *if* shopping for ingredients and preparing dishes sounds utterly overwhelming to you, that you feel lost, they also happen to have a takeout service you could call.

For someone to chuck the book and say “it was all just a sales pitch” is to discard a wealth of knowledge and strategies.

Having worked in website design, programming, and marketing since 2005 I can truthfully say you do not need to use ClickFunnels to put this information to use. It looks brilliant and I’m sure it would get you going faster than manually laying out a design, building the forms, hooking up a mailing list, etc. but that’s your call.

I wish I’d read this years ago. I can already envision how I’ll adjust the way I present my own services to potential clients. More importantly, I can imagine how this would be helpful to other business owners big and small who have something to offer the world (whether you’re selling a product, or are service-based).

If the only thing this book does is jog your thinking on the possibilities in separating yourself from your personal hours available – to replicate your expertise beyond what you can possibly offer by doing everything one-on-one, directly – then you’ll already add several digits in ROI for the meager $10-20 you spend to tap into this knowledge. (that's not the only concept in the book, but it really stood out for me, the guy always wearing lots of hats and feeling short on time)

To be clear, I have no affiliation with ClickFunnels. I just hate to see reviews talking down genuinely valuable information all because they were soooo put off by the mention of software existing. I almost listened to them.

If you’re on the fence, this book is worth a read. I’m almost overflowing with new ideas for growth and opportunity in 2019 now that I finished it.

91 people found this helpful

Helpful

Claude Whitacre author of One Call Closing

A $3,000 Internet Marketing Seminar For The Price Of A Cheap Lunch.

Reviewed in the United States 🇺🇸 on November 28, 2019

Verified Purchase

I bought this book a few years ago, and just picked it up to read a few days ago.
First, as has been pointed out before....Yes, it's a book written to promote Clickfunnels. All marketing books are written as a lead generation tool. Mine are, as are everyone else's.

Soooooo...why five stars? The content is phenomenal. Here is what you are getting...

Tested and proven format and script for a lead generation page. Proven script and layout for a "Free plus shipping" lead generation offer.....and scripts and layouts for webinar selling...and a very proven script to sell high end coaching over the phone. You see everything you need to create upsells, downsells, and e-mail selling sequences after you get the e-mail. None of this is theory. All of it has been tested and proven in Brunson's business.

You even get a complete template/script for writing a sales letter (online or offline) selling just about any offer. Very detailed.

He only mentions Clickfunnels a few times, until the end. And of course the software would make setting up these offers easier. But you don't need Clickfunnels to learn from this book. And you don't need Clickfunnels to use what he teaches here. Most of what you learn here would even work when advertising a local business, or selling over the phone.

No, I don't know Russell Brunson. No, I'm not a customer of his. (Except for a couple of his books). But if you are trying to sell something online, this book is your path to doing it so that you generate a profit.

12 people found this helpful

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Top reviews from other countries

pshiks2010

Absolutely fantastic - Marketing Bible!

Reviewed in the United Kingdom 🇬🇧 on July 1, 2020

Verified Purchase

Absolutely fantastic. I worked with an online business marketing coach 2 years ago and although a lot of this was covered - it wasn’t taught in the same way. I learn much more by reading and then doing. This book along side a coach has cogs turning ahead of a new product launch which is service based and I’m looking forward to implementing what I’ve learnt in this. It’s a must read for anyone looking to bring their business online or those who want to set up an online business. I wish I would have come across it sooner ahead of launching my current product! Highly recommend it. Take notes whilst you’re going through it. It’s definately a book you’ll keep coming back to.

One person found this helpful

Joanna Foss, Velo Apartments Ltd.

Disappointed that I spent money on it!

Reviewed in the United Kingdom 🇬🇧 on November 21, 2018

Verified Purchase

I am an avid reader so it is really surprising that I only read half of this book and somehow I don't feel like going back to it. After over 100 pages, I learnt nothing. Lots of childish pictures, little of content. I would have paid £5 maximum for this book, but over £10 is a rip-off. I was expecting something else. Yes, I am going to read it till the end, but since it is in a perfect condition I am going to put it for sale immediately after.

6 people found this helpful

Kampamba Chelu

Entrepreneur, network marketing affiliate marketing etc

Reviewed in the United Kingdom 🇬🇧 on February 25, 2022

Verified Purchase

This book is good for any type of business you want to start. If its network marketing, affiliate marketing its like a guide to building a six figure income going from zero to hero.

One person found this helpful

roger stoyles

This is a great book.

Reviewed in the United Kingdom 🇬🇧 on September 19, 2015

Verified Purchase

Any one considering a internet marketing career should read this book. This business is hard to crack, this book explains the mindset, copyrighting skills, techie skills etc, etc. The average person will not succeed, do not believe the hype spouted by the book/courses sellers. After reading this book you will either start your business or try something else. I wish this book had been available years ago, it would have saved me a lot of time and money. This is a great book.

2 people found this helpful

Amazon Customer

A good book for Americans and hard sales people

Reviewed in the United Kingdom 🇬🇧 on January 18, 2018

Verified Purchase

A good book for Americans and hard sales people. I picked up some useful tips for my service based business but overall it does not fit with my perception of selling.

6 people found this helpful

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DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition) Paperback – April 28, 2015

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