DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition) Paperback – April 28, 2015
“Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” -- Bill Glazier
“I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” -- Dan Kennedy
“I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.” -- Allan Tutt, Amazon Customer
“If you want to know how to prime a customer for a purchase and un- derstand how to get people to sell themselves on your product, then this is the book.” -- Linda Leon, Amazon Customer
“Russell shares amazing insights into what makes a dotcom business succeed, if you don't follow these principles you'll surely struggle.” -- Dan, Amazon Customer
“There is nothing to not like! The explanations are so clear. Combined with Expert Secrets you can learn all you need to skyrocket your business success beyond your wildest imagination.” -- Stan, Anderton
The Underground Playbook For Growing Your Company Online
Founder of Click Funnels, Russell Brunson, shares the secrets that he’s learned about driving online sales from helping 10,000’s of en- trepreneurs sell millions of dollars of products, and services
What is DotcomSecrets?
It is NOT just another “how to” book on Internet Marketing.
It is NOT about getting more traffic to your website - yet these secrets will help you to get exponentially MORE traffic than you’ve ever experienced before.
It is NOT about increasing your conversion - yet these secrets will increase your conversion MORE than any headline tweak or split test ever could.
In Russell Brunson's experience, after working with hundreds of thousands of businesses he realized that low traffic or conversions are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).
Inside this book will find the actual playbook we created after running thou- sands of tests and perfecting what works online. You now have access to all of the processes, funnels and scripts that we used to scale companies online.
DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.
Russell Brunson is a serial entrepreneur who started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement!
For over 10 years now Russell has been starting and scaling companies online. He owns a software company, a supplement company, a coaching company, and is one of the top super affiliates in the world.
DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online.
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.
- Publisher : Morgan James Publishing; 1st edition (April 28, 2015)
- Language : English
- Paperback : 236 pages
- ISBN-10 : 1630474770
- ISBN-13 : 978-1630474775
- Item Weight : 0.01 ounces
- Dimensions : 5.5 x 0.62 x 8.5 inches
- Best Sellers Rank: #97,805 in Books (See Top 100 in Books)
- Customer Reviews:
Reviewed in the United States on October 12, 2016
Reviews with images
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
I’m specifically writing this to address the reviewers claiming this book disappointed them because it’s “just a big sales pitch for ClickFunnels.”
Imagine reading ‘Joy of Cooking’ because you want to feel confident in the kitchen. Maybe cooking is new to you, or you never had proper guidance. At the end of the book it casually mentioned that while you already have all the info you need to whip up delicious dishes – that *if* shopping for ingredients and preparing dishes sounds utterly overwhelming to you, that you feel lost, they also happen to have a takeout service you could call.
For someone to chuck the book and say “it was all just a sales pitch” is to discard a wealth of knowledge and strategies.
Having worked in website design, programming, and marketing since 2005 I can truthfully say you do not need to use ClickFunnels to put this information to use. It looks brilliant and I’m sure it would get you going faster than manually laying out a design, building the forms, hooking up a mailing list, etc. but that’s your call.
I wish I’d read this years ago. I can already envision how I’ll adjust the way I present my own services to potential clients. More importantly, I can imagine how this would be helpful to other business owners big and small who have something to offer the world (whether you’re selling a product, or are service-based).
If the only thing this book does is jog your thinking on the possibilities in separating yourself from your personal hours available – to replicate your expertise beyond what you can possibly offer by doing everything one-on-one, directly – then you’ll already add several digits in ROI for the meager $10-20 you spend to tap into this knowledge. (that's not the only concept in the book, but it really stood out for me, the guy always wearing lots of hats and feeling short on time)
To be clear, I have no affiliation with ClickFunnels. I just hate to see reviews talking down genuinely valuable information all because they were soooo put off by the mention of software existing. I almost listened to them.
If you’re on the fence, this book is worth a read. I’m almost overflowing with new ideas for growth and opportunity in 2019 now that I finished it.
First, as has been pointed out before....Yes, it's a book written to promote Clickfunnels. All marketing books are written as a lead generation tool. Mine are, as are everyone else's.
Soooooo...why five stars? The content is phenomenal. Here is what you are getting...
Tested and proven format and script for a lead generation page. Proven script and layout for a "Free plus shipping" lead generation offer.....and scripts and layouts for webinar selling...and a very proven script to sell high end coaching over the phone. You see everything you need to create upsells, downsells, and e-mail selling sequences after you get the e-mail. None of this is theory. All of it has been tested and proven in Brunson's business.
You even get a complete template/script for writing a sales letter (online or offline) selling just about any offer. Very detailed.
He only mentions Clickfunnels a few times, until the end. And of course the software would make setting up these offers easier. But you don't need Clickfunnels to learn from this book. And you don't need Clickfunnels to use what he teaches here. Most of what you learn here would even work when advertising a local business, or selling over the phone.
No, I don't know Russell Brunson. No, I'm not a customer of his. (Except for a couple of his books). But if you are trying to sell something online, this book is your path to doing it so that you generate a profit.
Top reviews from other countries
Reviewed in the United Kingdom 🇬🇧 on November 21, 2018