Share <Embed>

Buy New

$14.52

A lower priced version of this book is available

Save $8.52 (43%) by choosing the Kindle Edition.

$6.00
Kindle price

$14.52
Paperback price

Read now with the free Kindle app
available on iOS, Android, Mac & PC.

List Price: $19.95
Save: $5.43 (27%)

FREE Shipping on orders over $25—or get FREE Two-Day Shipping with Amazon Prime

In Stock.

Ships from and sold by Amazon.com. Gift-wrap available.

Turn on 1-Click ordering for this browser

Other Sellers on Amazon

Add to Cart

$7.99
+ $3.99 shipping

Sold by: sweethomeliquid2

Add to Cart

$7.99
+ $4.85 shipping

Sold by: Comprep

Add to Cart

$8.95
+ $3.99 shipping

Sold by: marapheng

Have one to sell? Sell on Amazon

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See all 3 images

DotCom Secrets: The Underground Playbook for Growing Your Company Online Paperback – April 28, 2015

by Russell Brunson (Author), Dan Kennedy (Foreword)

503 customer reviews

See all 2 formats and editions Hide other formats and editions

Price

New from

Used from

Kindle

"Please retry"

$6.00

—

Paperback

"Please retry"

$14.52

$7.98

$6.49

If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

Frequently bought together

Total price: $41.43

Buy the selected items together

This item:DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson Paperback $14.52
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details
Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing… by Russell Brunson Paperback $14.71
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details
How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often by Ray Edwards Paperback $12.20
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Russell Brunson

129

Paperback
$14.71
Ray Edwards

95

Paperback
$12.20
Jeff Walker

1,232

Paperback
$11.51
Tanner Larsson

117

Paperback
$17.06
Drew Eric Whitman

244

Paperback
$14.10
Dan S Kennedy

134

Paperback
$12.58

Customers who viewed this item also viewed

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Russell Brunson

129

Paperback
$14.71
Ray Edwards

95

Paperback
$12.20
Jeff Walker

1,232

Paperback
$11.51
Tanner Larsson

117

Paperback
$17.06
Drew Eric Whitman

244

Paperback
$14.10
Scott Fox

385

Hardcover
$18.59

Special offers and product promotions

Editorial Reviews

Review

“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins

“Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” -- Bill Glazier

“I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” -- Dan Kennedy

Book Description

The underground playbook for growing your company online.

See all Editorial Reviews

Product details

Paperback: 236 pages
Publisher: Morgan James Publishing (April 28, 2015)
Language: English
ISBN-10: 1630474770
ISBN-13: 978-1630474775
Product Dimensions: 5.5 x 0.6 x 8.5 inches
Shipping Weight: 1.7 pounds (View shipping rates and policies)
Average Customer Review: 503 customer reviews
Amazon Best Sellers Rank: #3,737 in Books (See Top 100 in Books)
- #13 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
- #16 in Books > Business & Money > Processes & Infrastructure > E-Commerce
- #17 in Books > Business & Money > Marketing & Sales > Sales & Selling

Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?

NO_CONTENT_IN_FEATURE

Start reading DotCom Secrets on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Customer Reviews

Write a customer review

See all 503 customer reviews

Rated by customers interested in

What's this?

Marketing & Sales

4.9 out of 5 stars

Business & Economics Books

4.8 out of 5 stars

Computer Books

4.7 out of 5 stars

Is this feature helpful?

Thank you for your feedback.

Read reviews that mention

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Nick W

THIS IS AN UPSELL

August 29, 2016

Format: PaperbackVerified Purchase

FULL DISCLOSURE - THIS BOOK IS AN UPSELL however, the book and the theory are absolutely A1. Russ provides an amazing look into the world of building a company online and sellling products online. Throughout the book he is trying to upsell you on his programs, his coaching, etc. Good read but idk about the upsells

Comment 90 people found this helpful. Was this review helpful to you?

Yes

Alan TuttTop Contributor: Photography

The Online Business Bible

July 5, 2015

Format: PaperbackVerified Purchase

Having had an online business since January 2003, I've read many, MANY books about online marketing, and have even purchased some of the big-ticket courses, such as Jeff Walker's "Product Launch Formula" and Mike Filsaime's "Butterfly Marketing". I've even had a chance to review Frank Kern's "Mass Control" and "List Control" products. Others I've learned from include Rich Schefren, Glenn Livingston, Todd Brown, Mark Joyner, Terry Dean, Yanik Silver, Jim Edwards, Willie Crawford, Jimmy D. Brown, Dan Kennedy, and the list goes on and on.

I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.

This book has just the right mix of high-level strategy and low-level tactics to make it a solid playbook for anyone who wants to make their online business a profitable one, while operating with the highest degree of ethics and integrity. It has shown me where I have made many mistakes along the way, and as I implement the ideas, I'm finding that it's easier to attract the right customers who resonate with my materials, and help them see the value in owning my higher-end products.

The only downside to this book is that it doesn't address the technical side of things, and this means that a newbie will need to go elsewhere for the final implementation. The good news is that once you have implemented the information here, you won't have to rebuild everything again, because you'll have done it right the first time.

Comment 170 people found this helpful. Was this review helpful to you?

Yes

RM71

This book will (helpfully but unintentionally) challenge your motives for doing business

October 12, 2017

Format: PaperbackVerified Purchase

Partly this book makes me respect Russell Brunson for the complex web of information that he's laid out very simply here. It's clear that Russell knows this information so well that it's become second nature to him. He's practically a walking sales letter, it seems. Unfortunately, that's also what turns me off about the book.

I admit I'm not the sales-y type, and Russell is. That's great. I don't mean to fault the man for what he can't help. My central issue with Dotcom Secrets is that it leaves you with the sense that the primary goal in business isn't to provide people with a product or service that is actually helpful. Rather, it seems like the thing that Russell finds most exciting is that he can use psychology to manipulate people into giving him money. Which is cool, I guess, if you're into that.

Perhaps I'm a bit too romantic (I am), but the culture of the make-money-online world, mostly centered around Clickbank, seems to have very little concern for *what* you sell, but simply that you sell it. Dotcom secret seems perpetuate this ethos. The outlandish number of very obvious grammatical errors alone on the ClickFunnels website (Russel's company) conveys the idea that you can throw any elementary sales pitch together and, who cares, some idiots will fall for it. It all makes me feel a bit dirty.

However, I do plan to plunder this book for its valuable riches (and there are many) and use them in the cause of selling something meaningful and helpful - *because* it's meaningful and helpful.

Comment 23 people found this helpful. Was this review helpful to you?

Yes

Kat Jiménez

Overview of Online Business Marketing but Not a How-To

June 16, 2016

Format: Paperback

This book is alright. For the beginner, it puts all the online marketing strategies "online marketing gurus" like to get entrepreneurs excited about into the larger context of running an online-based business: you need to do market research; you need to build your email list with a freebie; you need to engage in email marketing; and you need to have a mix of free to high-ticket offers. There are some how-to's for each of the phases. However, after trying to implement the email marketing phase, the welcome email series, I'm stuck.

What Russell offers are overviews and some of the elements that go into each. He doesn't offer formulas, and that is something beginners need when starting out. Obviously, one size doesn't fit all, but formulas get the ball rolling. After this, it is just a matter of learning what works and what doesn't, and optimizing if necessary.

The beginner also needs examples of how the concepts Russell is presenting can be applied to different types of businesses. How can you come up with an attractive character for real estate? How can you do so for an e-commerce business? For the welcome email series, what does a different series look like, say for a business with no paid offers yet? What should it look like for a straight up paid offer, such as the tripwire (or one-time) offer, and not Russell's invisible funnel to a webinar that the subscriber pays for if she thinks it is valuable? What are the best types of freebies? (Hint: if you got this book free from Russell, know that books are the worst types of freebies.) Formulas and examples are what make an online business "how-to" product successful.

If you want an overview of how an online-based business is supposed to run like, this book is a good source, better than most introductory books out there. But look elsewhere for a "how-to" on implementing these strategies.

Comment 145 people found this helpful. Was this review helpful to you?

Yes

Sebastian Gaudi

Great book for a newbie in the business (like me)

May 4, 2017

Format: Kindle EditionVerified Purchase

I read over the other customer's feedback (positive and negative) and decided to buy and read this book and formulate an opinion of my own. I have had it in my kindle for the last two-three months and yesterday i started to read it. I am almost halfway. I will tell you this, i have not gotten to the part where it comes across as a huge sales letter to other programs but i can see it will lead there. However, i will also say that what i have learned so far is pretty useful stuff. He does not go into the technicalities of applying these things but he gives plenty of examples of how you can strategize you online presence. If you are a newbie, like i am, this book is pretty sweet to give you some structure. Reading, learning, reading, learning... this saves a lot of time and money down the road.
It may be a huge sales letter but its filled with a lot of golden nuggets.

Comment 10 people found this helpful. Was this review helpful to you?

Yes

Customer images

See all customer images

Most recent customer reviews

truereality

Five Stars

I am only half way through this book, but I am loving it!

Published 12 days ago

Cynthia

One Star

I never received it.

Published 16 days ago

Amazon Customer

Five Stars

Great book, good insight.

Published 18 days ago

Amazon Customer

A must read!!!

One of the two BEST marketing books I've ever read. The other is Expert Secrets by the same author. A must read for any serious marketer!

Published 20 days ago

JDM

Must get, make sure you also get expert secrets.

The first book from Russell Brunson, packed with great info, get it if you plan to sell anything online.Read more

Published 22 days ago

juantimee

Good information.

Still reading.Good information.

Published 29 days ago

Dmitriy K.

Five Stars

Rusel is a Genious!

Published 1 month ago

Rob

lots of ideas and insights shared BUT keep in mind Russell is brilliantly laying the foundation to step you up and into ...

It's worth the investment and read, lots of ideas and insights shared BUT keep in mind Russell is brilliantly laying the foundation to step you up and into some serious business...Read more

Published 1 month ago

Robert Goninan

Yes it's a book for Click Funnels. Yes, ...

Yes it's a book for Click Funnels. Yes, you should only read it if you want to make more money.

Published 1 month ago

Nordic Clinical Customer Care

Great read

Great book, easy read. It was good brushing up on some marketing strategies that I had forgotten about.

Published 1 month ago

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway

This item: DotCom Secrets: The Underground Playbook for Growing Your Company Online

Set up a giveaway

Pages with related products. See and discover other items: web marketing, direct sales, business strategy, publishing company, sales management, the white company

Buy New $14.52

Turn on 1-Click ordering for this browser

Other Sellers on Amazon

DotCom Secrets: The Underground Playbook for Growing Your Company Online Paperback – April 28, 2015

Frequently bought together

Customers who bought this item also bought

Customers who viewed this item also viewed

Special offers and product promotions

Editorial Reviews

Review

Book Description

Product details

Customer Reviews

Read reviews that mention

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Customer images

Most recent customer reviews

Set up an Amazon Giveaway

What other items do customers buy after viewing this item?

Buy New

$14.52