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Double Your Income in Real Estate Sales Hardcover – December, 2003
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From the Publisher
Blueprint for adapting to the changing marketplace and surviving in the 21st century selling environment. Step-by-step guide to doubling your income and increasing the quality of your life. Promotes rediscovery of two qualities crucial to performance selling: self-discipline and human warmth. Provides common-sense answers to questions aimed at examining and building internal strengths. Presents latest external sales skills. Includes up-to-date information on related environmental matters. --This text refers to an out of print or unavailable edition of this title.
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We begin with a lengthy chapter about tapping into your goals, desires, and will power, followed by another tedious chapter about your life and money, followed by still another chapter on the history of homeownership. By the fourth chapter, readers clamoring to double their incomes are asked to wait a while longer while Ms. Kennedy primarily addresses brokers and owners for another sixty pages. Finally, by chapter five, nearly halfway through the text, we begin to hear what the title told us we would.
To Ms. Kennedy's credit, most of what she has to say is valuable and worthwhile. If you can buckle down and actually get through the 120 pages of preliminary info, you will have a nice idea about your goals, your money, your health, and the history of real estate. After that, her techniques, while generally of the tried-and-true book of tricks, are nonetheless important. She does a nice job of explaining them consisely and offering some new ideas.
Ms. Kennedy also has a lot to say about diet and exercise, as well as how to motivate fellow salespeople. Some of this comes off as "motherly" and even a bit soft-sounding. It leaves you wondering if she truly has both feet set in the real world, or rather prefers to live in an idealized pseudo-reality. It would be nice if Ms. Kennedy's "model office" existed anywhere in real life.
The sad part is, the author has abandoned real estate sales for (perhaps?) the more lucrative area of writing books and speaking publically. I personally do not like to read books from individuals who abandoned their sales careers, but this should not deter you from picking up her book. To her credit, she does not come off as some kind of get-rich-quick guru and her advice is sound and generally timeless.
For a great back to basics book with a catchy (but not necessarily 100% accurate) title, consider this as a worthwhile read.