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Drawing Ideas: A Hand-Drawn Approach for Better Design Hardcover – November 19, 2013

by Mark Baskinger (Author), William Bardel (Author)

37 customer reviews

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An intensive how-to primer for design professionals for creating compelling and original concept designs through drawing by hand.

Award-winning designers and workshop leaders Mark Baskinger and William Bardel bring us this thorough course in drawing to create better graphic layouts, diagrams, human forms, products, systems, and more. Their drawing bootcamp provides essential instruction on thinking, reasoning, and visually exploring concepts to create compelling products, communications, and services.

In a unique board binding that mimics a sketchbook, Drawing Ideas provides a complete foundation in the techniques and methods for effectively communicating to clients and audiences through clear and persuasive drawings.

Drawing Ideas: A Hand-Drawn Approach for Better Design

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Editorial Reviews

About the Author

MARK BASKINGER is an associate professor in the School of Design at Carnegie Mellon University. Collaborating with organizations both on campus and beyond, he explores new paradigms for interactive objects, interpretive environments, and experience-driven product development. His work has won design awards from ID Magazine and the Industrial Designers Society of America, has been featured widely in design publications, and has been exhibited in museum exhibitions including the Museum of Modern Art.

WILLIAM BARDEL principal and owner of Luminant Design, which specializes in information design and wayfinding. He has worked as a wayfinding designer at Mijksenaar Arup Wayfinding, as a designer at Joel Katz Design Associates, Concrete Media, and the Metropolitan Museum of Art, and as an information designer at Resort Technology Partners.

Excerpt. © Reprinted by permission. All rights reserved.

The best sketches visualize ideas through good, compelling form; without substance, the form is empty—and without form, the substance has no voice. Sketches need to transfer information and interpret complex information into definable chunks or messages. How they are visualized depends as much on personal aesthetics as on experience.
The rule of thumb is to develop sketches in a straightforward manner while allowing them to be expressive. A few years ago, a Carnegie Mellon design student named Anna Carey coined the term “freshture” in the context of a first-year drawing class. Her insightful, pithy term seemed to sum up the qualities of good sketches the class was describing—fresh and gestural. Freshness or crisp qualities to strokes, so that they look like they are held in tension, make sketches appear more kinetic. Letting gesture influence mark-making by purposefully missing outlines and overdrawing in key areas adds another quality. Said another way, good sketches are accurate and precise in structure and message but rough in an expressive way. This approach allows some flexibility in the reading of the sketch and takes the formality and rigid qualities away to make the drawing more visually accessible. Keeping “freshture” in mind may help to ensure that a sketch reads clearly as a sketch and is not misinterpreted as a final drawing or concrete idea.

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Product details

Hardcover: 304 pages
Publisher: Watson-Guptill (November 19, 2013)
Language: English
ISBN-10: 0385344627
ISBN-13: 978-0385344623
Product Dimensions: 8.5 x 1.2 x 10.5 inches
Shipping Weight: 2.9 pounds (View shipping rates and policies)
Average Customer Review: 4.5 out of 5 stars See all reviews (37 customer reviews)
Amazon Best Sellers Rank: #122,548 in Books (See Top 100 in Books)
- #106 in Books > Arts & Photography > Architecture > Drafting & Presentation
- #466 in Books > Arts & Photography > Graphic Design > Techniques
- #1787 in Books > Arts & Photography > Drawing

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Customer Reviews

4.5 out of 5 stars

5 star		73%
4 star		16%
3 star		8%
2 star		0%
1 star		3%

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Top Customer Reviews

Not about 'how to draw" . . .

ByJayArron January 6, 2014

Format: HardcoverVerified Purchase

I have a fairly strong art library; I live in a rural area and have to teach myself. This book is a great addition to anyone who is interested in communicating visually. Rather than focusing on HOW to draw, the primary focus of this book is (implicitly) WHY to draw. It does not give ideas on what to draw (which is at least suggested by its title). Instead, it is concerned with HOW to communicate your ideas visually, effectively, and efficiently. If you're looking for HOW to draw in an extremely effective way, try Robertson's and Bertling's "How to Draw: drawing and sketching objects and environments from your imagination." Between it and "Rapid Viz", you have the two best "how to draw" books I've found in the last ten years - and they're both available from Amazon. "Drawing Ideas" is the perfect companion volume to these two books; in my opinion, this triad - Drawing Ideas, Rapid Viz, and How to Draw - make up a complete art library. All that's left is paper, pencil, and practice . . . good sketching to you!

11 comment 67 people found this helpful. Was this review helpful to you?YesNo

Capture and communicate concepts quickly

ByBrian Saaron March 26, 2014

Format: HardcoverVerified Purchase

Wish I had bought more books like this instead of going to design school.

The hundreds of drawings and sketches are worth it alone but the writing is also excellent and not fluffy. The focus is on the understanding your goals, following the process, and getting the mindset of creating sketches quickly to communicate rough ideas for further refinement. The book is loaded with great perspectives and tips on how to capture your ideas.

Its great for people with no experience sketching but great for people who have been sketching for a while.
This one is one of my favorites out of all the design books I've bought.

0Comment 15 people found this helpful. Was this review helpful to you?YesNo

A beautiful primer on what you can do now to improve your sketching

ByAlejandroon January 19, 2014

Format: HardcoverVerified Purchase

This is a great book for beginners and experienced sketchers alike. It is beautifully designed, and it will show you exactly why sketching is a skill, and not a talent you have to be born with. It will teach you how to communicate effectively by sketching. Ideal for design students and people who have a general interest in drawing for getting ideas across.

0Comment 4 people found this helpful. Was this review helpful to you?YesNo

... Great book but I wish the digital version was formatted better.

ByRBon November 9, 2015

Format: Kindle EditionVerified Purchase

Greatt book but I wish the digital version was formatted better.

EDIT: Added a pic to show how the formatting gets a bit weird on the kindle version.
Again the book is great lots of great info but the kindle version which is priced similarly is no where near as engaging as the real thing. Yes I have both and I wish I could sell my digital version.

33 comments One person found this helpful. Was this review helpful to you?YesNo

I found this book in a Barnes and Noble and ...

ByRachelle Mccordon March 9, 2017

Format: HardcoverVerified Purchase

I found this book in a Barnes and Noble and couldn't forget about it. It has a lot of information within these pages, everything from line form, product sketches, human figures and even on how to DIY your own sketch book. One of my favorites that I will definitely be keeping.

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It was good. book cover should be light weight paper

Byseung mo shinon September 29, 2016

Format: HardcoverVerified Purchase

It was good. book cover should be light weight paper. Paper selection may be better with finer grain for better details. Message was good
enough in terms of faculties view point. More finished version of each topic would make this book better. Illustrations are well chosen but
may add more selection with balanced regions in the world. Please pursue and explore.

0CommentWas this review helpful to you?YesNo

Not the standard draw

ByChris Aon May 17, 2014

Format: HardcoverVerified Purchase

This is a new way to practice an old art. Designers and artists may find this a novel method to hone skills. Those who have perfected their personal style may not find much helpful. Certainly worth a place on the designer's bookshelf.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

great fundamentals

ByJennifer Halleyon April 2, 2014

Format: HardcoverVerified Purchase

This is an excellent guide for anyone. The basics are easy to understand. I believe that if you have good fundamental skills you can draw anything and this book offers it all.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

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Most Recent Customer Reviews

Insiteful and Inspiring

Wonderful book about design sketching Read more

Published 3 months ago by Amazon Customer

To conquer the whiteboard...

This is helpful for people who aren't necessarily artists to become better at visual communication. I've had coworkers read this book to get better at drawing stuff on the...Read more

Published 4 months ago by K. Wronkiewicz

Five Stars

Beautifully designed book full of helpful advice!Read more

Published 6 months ago by Amazon Customer

Five Stars

thank you.Read more

Published 7 months ago by Applepie

Great product!

Great product!Read more

Published 8 months ago by Phillip Cardon

Five Stars

OK Read more

Published 9 months ago by Carlos Torres

Informative but inconsistent.

I am in the design trade, so I review this book as a professional.
There is much that is good, even great here, particularly for the design or architecture student.Read more

Published 1 year ago by Jean Pargetter

Five Stars

One word... superduperhipermegawonderfullows book.Read more

Published 1 year ago by Amazon Customer

The practice examples are great and very relevant to today's ID student

Currently in the ID program at NCSU. This book is invaluable in understanding how to tell the story and communicate relationships for your viewer.Read more

Published 1 year ago by austntexan

Three Stars

Good dealer service but the book is not so interesting. Rather commonplace in its ideas of creativity.Read more

Published 1 year ago by Ronald

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