- Hardcover: 272 pages
- Publisher: Harvard Business Review Press (April 18, 2017)
- Language: English
- ISBN-10: 1633692485
- ISBN-13: 978-1633692480
- Product Dimensions: 6 x 1 x 9 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 28 customer reviews
- Amazon Best Sellers Rank: #93,092 in Books (See Top 100 in Books)
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Dual Transformation: How to Reposition Today's Business While Creating the Future Hardcover – April 18, 2017
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Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma --"I have long puzzled over how existing companies can address the dilemmas of disruption. Dual Transformation provides the answer. This practical guide with compelling case studies is a vital read for today's' leaders."
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The second thing I like about this book is its realism. So much of the business press is filled with quick-fix solutions and feel-good bromides. That’s not the case with Dual Transformation. The authors discuss at length the difficulties one encounters in a dual transformation, and they freely admit their own stumbles along the way – as investors in, consultants to, or executives of companies that have gone through transformations.
A third thing to like about this book is that it is grounded in the world most of us inhabit. Books about transformation tend to dwell on the poster children of the digital era – Uber, airbnb, Facebook, Google, and the like. While the book mentions these firms, it dwells primarily on transformations made by incumbents in mundane businesses such as insurance, newspapers, and education. It even gives the example of a developing nation water utility that has been successfully transforming itself.
A fourth strength of this book is that lays out the leadership and organizational challenges of achieving a dual transformation. Most business books are packed with inspiring stories that leave their readers with a false sense of how easy transformations of one sort or another are. Not these authors. The entire second half of the book addresses the issues of how one leads a dual transformation. The authors make it clear that dual transformation is not for the faint of heart – but at the same time they provide much helpful guidance for those on the journey.
A fifth thing I like about this book is its generosity. Two of the three authors are consultants who have a vested interest in keeping their secret sauce to themselves. But the book’s appendix has a number of tools one can use for a self-guided transformation.
I highly recommend Dual Transformation. There is much in it that is stimulating, insightful, and helpful. It could prove to be one of the seminal books for the era we have entered.
The team behind the book perfectly takes one of the major strategic challenges firms face; how do we reinvent and transform while also running our legacy core? The books lays out a solid framework, roadmap and up-to-date case studies, providing a management blue print for reinvention.
As a management educator and business school faculty in strategy and innovation, I am now putting Dual Transformation into several of our upcoming strategy programs. it will be a cornerstone of our curriculum for our executive students. As a speaker and advisor on strategy I am happy to put the book into our "top three" recommended books for our global clients.
In our work, one of the main challenges is how to get the larger management team and top level managers onboard for upcoming, large-scale transformation projects. I now believe Dual Transformation can be a crucial building block in helping management teams navigate disruptive industry shifts and learn how to better, faster and more succesfully transform.
I hope and believe a large number of global managers will benefit greatly from this excellent work.