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Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide Paperback – September 26, 2011
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About the Author
John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.
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Follow John's RECIPE! He works very hard to help people succeed in business. He has humbled me and helped me become a better business person.
Seen from that point of view, the question is: how many nuggets of wisdom does "Duct Tape Marketing" contain? Quite a few, according to my woefully unscientific system of counting how many Post-It notes I attached to the pages that contained something worth remembering. A total of sixteen, which for a 280-page book is quite a lot. What I liked most is that it makes you think. I have had a website for several years that has brought me very few clients, but the fact is I put it up without investing much thought into it, under the unconscious belief that just having my own domain and website would be enough of a differentiator. This is where a book like Jantsch's can help. In a no-nonsense style, he tells you things that are almost Zen-like in their profundity: "Find something that separates you from your competition: become it and speak it to everyone you meet. Quality isn't it, good service isn't it, fair pricing--not it. These are all expectations" (p. 21). Now that is an insight worth paying for. The process of working out your Core Message and the Talking Logo --rather than being simply gimmicky marketing-speak (which I am wary of)-- genuinely sound like worthwhile exercises for people who need to sit down and promote their businesses for the first time. The fact that, contrary to other similar "guru" books, Jantsch does not plug his seminars or websites too obtrusively is another point in the author's favor. All in all, I think there will be something here for everyone who is starting to rethink their marketing efforts.
On the minus side, there are a lot of careless typos, something I find in a lot of the stuff put out by marketing specialists, which is rather amazing, given that marketing is basically about presentation. And what does sloppy writing and feckless proofreading say about you?
His step by step outline like style with tons of useful links makes this a book you'll want to read on your Kindle to be able to view recommended websites.
Marketing Pro or Newbies will find value in this. Highly recommend also signing up for Duct Tape Marketings email (Awesome).
Mike Kawula | Self Employed King