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Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business Paperback – March 14, 2017
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About the Author
Jill Schiefelbein is a former professor, professional speaker, and business communication expert. Her business, The Dynamic Communicator, helps companies solve problems, retain talent, and produce revenue. From analyzing documents obtained from military raids of terrorist camps to building an online education office serving more than 60,000 students, Schiefelbein loves a strategic challenge.
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Top Customer Reviews
-- David Newman, author of Do It! Marketing
I also appreciate that Schiefelbein doesn't overwrite her strategies. She keeps it clear, concise and the reader can move forward or linger if needed. This book is something that I can take to work and try to put some strategies into practice.
It’s rock-solid, stick-to-your-ribs advice on getting your message across put forth in a sort of verbose style that didn’t really excite me. It wasn’t bad: it just wasn’t a page-turner for me.
Is It worth reading. Absolutely. Will you find new insights to help you communicate more effectively? Maybe. Will it keep you awake past your bedtime? No.
It’s an okay read, but not earth shaking.
First thing, it's an easy and clear read, which is a definite asset for a book that talks about clear communication. You may laugh, but through my MBA studies I've been forced to read books about effective communications that, well, didn't communicate effectively.
But this book isn't simply about communication. If anything, it's about delivering communication that is better tailored for the target audience, as well as takes advantage of the selected medium. Put another way, you need to communicate differently if you have a customer-facing Twitter account than if you are preparing a shareholder brief. Again, this seems intuitive, and it actually is, but that doesn't mean it's something immediately obvious to, say, entrepreneurs or people who haven't lived in the business world for years.
Strategies are also touched on. For example, concepts like empathy and such are hammered home. One example would be for a customer service rep having to deliver bad news to a customer. It's often horrible to just flat out say "yeah, you're hosed." Attention must be paid to get into the customer's shoes and "dynamically" deliver the message...say "yes, I know how you feel, it's very frustrating to rely on something like this and have it fail. We can try some things but it may be that we can't fix it easily" or something like that. It sounds scripted (and indeed, Schiefelbein talks about scripting in the book), but when delivered extemporaneously it doesn't sound all that rote at all.
And so on. Techniques on good communication...and persuasive communication...are in this book, and they are certainly reasonable. I mean, people do things for rewards (not necessarily tangible rewards either), so communications that tie into that incentive are often very effective. If people are acting for knowledge of a job well done, then certainly TELL them "hey, job well done" and you've not only created a lot of goodwill but have prepped those people to help you in the future.
I've only touched on the wealth of information and tactics that are in this book. Communications during a crisis. Public communication. Talent retention in this arena. And more. It's a good book.
My main nit is that at times the book seems almost overbroad in scope. I mean, yes it focuses on communication strategies, but I think it wants to me much more, almost like a primer for entrepreneurship. Well, that's a laudable goal, though there's a LOT to entrepreneurship and a single book is going to be a limited arena in which to explore it all. I think a little more focus on the communications strategies would have tightened up this book for me. That aside though, again there's a lot of valuable stuff in here that does merit thinking and reflection...whether for the new business owner or a manager of a division in an existing corporation. I like the book.
Overall a great book that I would recommend for people leaders, managers, etc.