- Paperback: 448 pages
- Publisher: Routledge; 4th edition (March 27, 2010)
- Language: English
- ISBN-10: 0415805686
- ISBN-13: 978-0415805681
- Product Dimensions: 9.1 x 7.4 x 0.9 inches
- Shipping Weight: 1.6 pounds
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #659,996 in Books (See Top 100 in Books)
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4th Edition (Communication Series) 4th Edition
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About the Author
Richard M. Perloff is Professor and Director of the School of Communication at Cleveland State University. He has taught at Cleveland State University for 30 years. Prior to that, he received his Ph.D. in mass communications at the University of Wisconsin-Madison and completed a postdoctoral fellowship in social psychology and communication at Ohio State University. Dr. Perloff has written books on persuasion, political communication, and applications of social science to the AIDS crisis. A Fellow of the Midwest Association for Public Opinion Research, he is nationally known for scholarship on perceptions of media effects.
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