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Joe Valley

The EXITPreneur's Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success Paperback – June 1, 2021

by Joe Valley (Author)

4.9 182 ratings

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“The EXITpreneur’s Playbook is the ultimate guide to selling an online business. We all need to transition our businesses someday, and those that learn from this book will have a smoother experience, an improved deal structure, and a stronger bank account.” —Walker Deibel, bestselling author of Buy Then Build

Most people start an online business for the freedom, autonomy, and money that come with entrepreneurship—but what they often find instead is the feeling that they’re running on a hamster wheel and can’t jump off. If you were looking to exit your business, would you know how? Do you know what your business is truly worth?

This book will shift your mindset from entrepreneur to EXITpreneur. After all, the majority of all the money you’ll ever make from your business comes on the day you sell—so it’s important to get the exit right. In The EXITpreneur’s Playbook, Joe Valley shares his experience in all facets of exiting an online business through direct experiences and real-life examples, with clear math and logic. You’ll learn to:

Assess the value of your business and reverse engineer a path to an incredible exit
Avoid the “ignorance discount” when selling a business on your own
Negotiate favorable deal terms and conditions
Calculate the all-important seller’s discretionary earnings
Create rock-solid pillars every buyer wants

The EXITpreneur’s Playbook is the definitive guide to achieving your own incredible exit, at the right time and value, and with the best deal structure that allows you to move on to your next adventure—with not just money in the bank, but satisfaction and peace of mind.

Print length

304 pages
Language

English
Publication date

June 1, 2021
Dimensions

5.5 x 0.76 x 8.5 inches
ISBN-10

1544514301
ISBN-13

978-1544514307
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Editorial Reviews

Review

"This book is a must-read for online entrepreneurs. The EXITpreneur's Playbookprovides powerful, clear, and easy-to-read information to help you understand the value of your most valuable asset: your business."
--Gino Wickman, author of Tractionand Entrepreneurial Leap

From the Back Cover

Like a good story, there are two sides to every business sale--plus the guy in the middle, which is where I can be found these days. But I've been on the buying and selling sides of my own business deals too. I've also been on the losing-way-too-much-money side, the what-the-hell-have-I-done side, and the thankfully-this-advisor-is-helping-me side.

From my own business startups, acquisitions, and exits, to the hundreds that I've helped facilitate over the last eight years, one thing remains true:

In most cases, more than 50 percent of all the money you'll ever make from your business comes on the day you sell it.

In fact, if your business is less than thirty-six months old and growing rapidly, the percentage is much higher.

And for an EXITpreneur? Well, the next incredible exit is just around the corner.

Product details

Publisher ‏ : ‎ Lioncrest Publishing (June 1, 2021)
Language ‏ : ‎ English
Paperback ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 1544514301
ISBN-13 ‏ : ‎ 978-1544514307
Item Weight ‏ : ‎ 13.6 ounces
Dimensions ‏ : ‎ 5.5 x 0.76 x 8.5 inches

Best Sellers Rank: #416,451 in Books (See Top 100 in Books)
- #420 in Starting a Business (Books)
- #1,171 in Sales & Selling (Books)
- #2,745 in Entrepreneurship (Books)

Customer Reviews:
4.9 182 ratings

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Joe Valley

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Joe Valley is a serial entrepreneur, EXITpreneur, advisor, and partner at Quiet Light, one of the leading online-focused M&A firms in the world. He has built, bought, and sold over a half dozen companies of his own, and has helped thousands of online entrepreneurs achieve their goals. Joe holds a business degree from Northeastern University, is a Certified Mergers and Acquisitions Professional, and is a frequent guest expert in mastermind groups, on podcasts, and at events for online entrepreneurs throughout the world. He lives in North Carolina with his wife and two children. Learn more about Joe at EXITpreneur.io.

Customer reviews

4.9 out of 5

182 global ratings

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Talik Nelems

great read for online business owners!

Reviewed in the United States 🇺🇸 on January 19, 2023

Verified Purchase

Really put it into perspective the actions I need to take to sell my business for the most money possible!

Helpful

Janine

By far the best book I've read on this topic - Engaging, rich information, easy to read

Reviewed in the United States 🇺🇸 on June 16, 2021

Verified Purchase

I was immersed in this book. I don't read a lot of books cover-to-cover in one day (rarely), but I have to say that this is one of the first ones that I did this for in a very long time.

I've been reading nonfiction since I was 18 (I'm 37 now) on books of all genres such as real estate, financial education, business, ecommerce, etc.. Needless to say there's not a lot of "new" information to me, as everything is written before a hundred times ..... EXCEPT THIS BOOK. It's a very good read, interesting and best of all, engaging and not at all boring!

My favorite was the 4 Pillars - risk, growth, transferability, documentation. I run a couple of ecommerce businesses right now and I have to admit, that I never operated my businesses from the perspective of transferability. I do all things myself which is probably hard to transfer (I gotta start thinking about this), and there are times when I would do some of the product re-packaging or shipping from the basement of my house (before you start judging - just to give you some background - my ecommerce brand does around $1.5mil in annual revenue). This isn't very "transferable" either.

I'm so glad I found this book - if I ever wish to sell my business, there are a lot of tips and concepts mentioned in this book I need to start thinking about (and great real life examples from previous exit-preneurs).

I absolutely love all the stories of the EXITpreneurs. it is very inspiring, especially since I identify with two of them. I would highly recommend this book to all would-be EXITpreneurs, as well as current ENTREpreneurs who aren't even thinking about selling their business yet. As for all the wannabes - this book is for you, too. Read the stories of the EXITpreneurs. if that doesn't inspire you, then I don't know what will.

2 people found this helpful

Helpful

Mom in MN

Every SMART business owner needs to read this book

Reviewed in the United States 🇺🇸 on June 17, 2021

Verified Purchase

Reading this book reminds me of the saying people attribute to taking care of your health, "You can take a little time to exercise, eat right, and sleep right now, or you can take A LOT of time to recover from being sick later." Make your choice. The EXITPreneur's Playbook simply and conversationally details exactly what an entrepreneur can do at the start of her business (or put in place now well before an eventual sale) to not only maximize the value of her company overall, but make the work to prepare for a sale much easier and less time consuming.

The book is a fast read (<3 hours) and covers everything you can add to your business and operating plan now to grow a company to maximum value when you are ready to sell (the Four Pillars). It also details what your bookkeeper can be doing besides the books to have the documentation you need ready to go. And it lets you know what metrics your CPA can help you track so you can demonstrate the growth potential to a future buyer.

Nothing the author recommends is hard to do - you just need to plan it into your business execution so you are working smarter to build a high value asset with your business. Honestly, it's pure stupidity to run a business without having the advice shared in this book in mind. For most people, their business is their most important asset, and determines the lifestyle they will have in the future.

As a side note, the author and his partner have personally advised me on businesses and you can't find people who operate from a higher integrity and willingness to help. They are first class professionals who's first thought is how to be of the most service to others.

6 people found this helpful

Helpful

Erick Danzer

Joe Valley is the real deal, and this book is potentially life altering if you are a business owner

Reviewed in the United States 🇺🇸 on June 17, 2021

Verified Purchase

Joe Valley is the real deal. I know because he helped me achieve a great exit/acquisition of my own. I interacted with him for years before the sale. I'd seen him work on other big deals successfully. At the time, my business was great, but had some weaknesses from an acquisition point of view. I took Joe's advice, made adjustments to my business structure and operations, and achieved a great acquisition.

As you follow the advice in this book to prepare your business for a possible sale, you *actually make the business itself stronger.* Looking at your business from the perspective of potential buyers allows you to see and address weak spots. Whether you decide to sell or not, you'll reap the benefits. And if you do decide to sell, you'll be prepared.

Joe has been successful over and over and over again. He's seen a lot, done a massive number of business acquisitions, and he knows what works. Both buyers and sellers of businesses work with him repeatedly. He has high trust on both sides of the equation.

Now he's poured the sum total of his experience and knowledge into a book. It's a lot of information, but it's also extremely, precisely targeted on what you most need to do to prepare your business for a sale. Get it, read it, make any needed adjustments to your business. It could literally be worth tens of thousands, hundreds of thousands, or even millions of dollars to you if you are a business owner.

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Top reviews from other countries

Donna

Every business owner should read this book!

Reviewed in the United Kingdom 🇬🇧 on February 1, 2022

Verified Purchase

This book is essential reading for any business owner. If you plan to sell your business at any point (even if that's years away) there is tonnes of beneficial advice here to help you maximise the amount you are able to sell for whilst saving yourself a lot of headaches in the process. I’ve sold my business (using the author’s company, Quiet Light) and know first-hand just how valuable the advice in this book can be. Even if you don't have plans to sell right now, one day you might - and will be glad you implemented everything here. If not, the advice simply helps you to build a better business. I’d highly recommended.

David B.

Practical advice for selling your business

Reviewed in Canada 🇨🇦 on June 15, 2021

Verified Purchase

I sold my business through Joe several years ago and he was exactly the person I needed to guide me through my first business exit- professional, candid, and knowledgeable. Similarly, this is exactly the book you need to read if you run an online business, whether you’re thinking of selling or not (let’s be honest- eventually you WILL think about selling)

One person found this helpful

Alejandro G.

Want to sell your business? Read this book.

Reviewed in Mexico 🇲🇽 on October 28, 2021

Verified Purchase

I own an ecomm brand and got an offer on it. I knew nothing about selling a business, so I bought this book as a guide and it was a great choice. I now know what I need to do in order to sell. Thanks, Joe!

–A

Umran

Gamechanger for Entrepreneurs | Must read if you are looking to start a business

Reviewed in India 🇮🇳 on December 23, 2021

Verified Purchase

I am in love with the book. The cover caught my attention, but the content gave me chills. Its a Cult Classic for Entrepreneurs looking for to build successful businesses & get the most bang when they want to Exit. All nuts & bolts, all practical.

Kelsey Farrar

Love this book!

Reviewed in Canada 🇨🇦 on June 15, 2021

Verified Purchase

This book is a fantastic read for anyone looking to sell their business for top dollar. The best thing about this book? Joe writes in a way that we can all understand. I've left sticky notes all over the book so I can revisit concepts and strategies when the time comes in the future.

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