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Eat Mor Chikin: Inspire More People: Doing Business the Chick-fil-A Way Hardcover – June 1, 2002

4.7 4.7 out of 5 stars 287 ratings

Truett Cathy is a real-life Horatio Alger story. He grew up in a boarding house his mother operated, where he learned the principles of hard work, fairness, honesty, loyalty, and respect. When he opened a small restaurant in 1946 with his brother Ben, he put those principles to work and immediately began to experience their rewards.

Twenty-one years later Truett Cathy opened the first Chick-fil-A restaurant, which was unique in America in two ways: it served the first boneless breast chicken sandwich, and it was the first fast-food restaurant to operate in a shopping mall. Today there are more than 1,000 Chick-fil-A restaurants with more than $1 billion in sales annually.

Truett Cathy has achieved his success while living the life of a servant leader. From the age of eight, when he iced down the Cokes he was selling at his front-yard drink stand and saw the resulting growth in sales, he has sought ways to please customers. That attitude is evident today at each Chick-fil-A restaurant, where Operators and team members have been inspired by the founder's commitment to others.

Truett Cathy's commitment reaches far beyond the people who work and eat in his restaurants. Through the WinShape Centre Foundation, funded by Chick-fil-A, he operates foster homes for more than 120 children, sponsors a summer camp for more than 1,600 children, and has provided college scholarships for more than 15,000 students.

In
Eat Mor Chikin: Inspire More People, Truett Cathy challenges readers to focus on people and principles. Then good success will surely follow.
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About the Author

Armed with a keen business sense, a work ethic forged during the Depression, and a personal and business philosophy based on biblical principles, Truett Cathy took a tiny Atlanta diner, originally called the Dwarf Grill, and transformed it into Chick-fil-A, the nation’s largest quick-service chicken restaurant chain with more than $5 billion in sales in 2013 and more than 1,800 locations. His tremendous business success allowed Truett to pursue other passions – most notably his interest in the development of young people.

Product details

  • Publisher ‏ : ‎ Looking Glass Books, Inc; First Edition (June 1, 2002)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 200 pages
  • ISBN-10 ‏ : ‎ 1929619081
  • ISBN-13 ‏ : ‎ 978-1929619085
  • Item Weight ‏ : ‎ 15.2 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.7 x 8.5 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 287 ratings

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Customer reviews

4.7 out of 5 stars
287 global ratings

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Customers say

Customers find the book easy to read and inspiring. They appreciate the personal stories and real-life encounters that are included. The writing style is clear and concise, making it a quick and enjoyable read for all readers.

AI-generated from the text of customer reviews

31 customers mention "Readability"31 positive0 negative

Customers find the book easy to read and engaging. They say it's an excellent read about the founder of Chik-fil-A. The book is inspiring and everyone in business should read it, as well as anyone interested in a good old American story.

"What a cool read that gives you a glimps into this empire...." Read more

"great read from an exceptional business leader" Read more

"...Take of the children, and we take care of the future. A lovely book. William Teh Investor | Author | Entrepreneur..." Read more

"...A lot of businesses can benefit from his story and advice. The book was interesting and easy to read." Read more

26 customers mention "Motivation"26 positive0 negative

Customers find the book inspiring and motivating. They appreciate its insights into strong business practices and philosophy. The book provides a view of what S. Truett Cathy thinks is important, showing that you can be very principled without having profit as your main goal. It describes the virtues of a life of service to others, and it touches their hearts with its faith foundation.

"...it is also the inspiration of their foundation of faith that really touches your heart. I loved this read." Read more

"...Mr. Cathy provided excellent tips for business success. A lot of businesses can benefit from his story and advice...." Read more

"Excellent and inspiring book about the founder of Chik-fil-A" Read more

"I’m an entrepreneur, and this book is a great executive summary reminder of strong business practices. I reread this on work trips on the plane...." Read more

12 customers mention "Story quality"12 positive0 negative

Customers find the book's story engaging with personal stories and real-life encounters. They appreciate the details about Mr. Cathy's life and accomplishments, as well as the history of the Chik-fil-A franchise. The book provides an insightful glimpse into this empire.

"What a cool read that gives you a glimps into this empire. Surrounded with personal stories and real life encounters this book is powerfully-..." Read more

"I like this book because of the details of the life and accomplishments of Mr. Cathy" Read more

"...So, if you are interested in reading about S. Truett Cathy, his wonderful story and love for God expressed in his love for children, then I..." Read more

"...should read this book, as well as anyone interested in a good old American success story. Rags to riches done the right way." Read more

6 customers mention "Writing style"6 positive0 negative

Customers find the book's writing style clear and easy to understand. It's a quick read that their young children enjoy.

"...with personal stories and real life encounters this book is powerfully- written with a fun twist. It’s easy to read with all the stories interwoven...." Read more

"...It is both simple and deeply written, sharing Mr. Truett Cathy's values, outlook, and choices he made doing business, giving back, and leaving his..." Read more

"...The book was interesting and easy to read." Read more

"...Inspiring and humbling. I liked it so much, and it’s written so clearly that my young ones love it...." Read more

Top reviews from the United States

  • Reviewed in the United States on September 15, 2024
    What a cool read that gives you a glimps into this empire. Surrounded with personal stories and real life encounters this book is powerfully- written with a fun twist. It’s easy to read with all the stories interwoven. But it is also the inspiration of their foundation of faith that really touches your heart. I loved this read.
    One person found this helpful
    Report
  • Reviewed in the United States on April 22, 2024
    great read from an exceptional business leader
  • Reviewed in the United States on March 5, 2016
    This is the 5th book I read written by Mr. Truett Cathy. It is both simple and deeply written, sharing Mr. Truett Cathy's values, outlook, and choices he made doing business, giving back, and leaving his legacy. The 3 main ideas I took away from this reading are
    1) In business, sometimes it is more important to do what's right, instead of what's best
    2) You don't have to be smart to care, you just need a heart
    3) The children are the future. Take of the children, and we take care of the future.

    A lovely book.

    William Teh
    Investor | Author | Entrepreneur
    TTTrends Investments
    2 people found this helpful
    Report
  • Reviewed in the United States on November 23, 2021
    Every business owner and business student should read this book. Mr. Cathy provided excellent tips for business success. A lot of businesses can benefit from his story and advice. The book was interesting and easy to read.
  • Reviewed in the United States on July 23, 2024
    Good book to learn about the thoughts and philosophies about Chick-fil-A
  • Reviewed in the United States on April 5, 2017
    S. Truett Cathy strived to do the best job he could do.Whether he was selling Coke or delivering newspapers he wanted to do his best.This is what made him a great business man.He began his career for buying 6 cokes at the grocery store for$.25 and selling them a nickel a bottle.only people started catching on.Then he would buy the Cokes from the Coke truck his business got to be so good he was able to add other soft drinks also.
    His brother Ben and him opened their first restauraunt in 1946 The Dwarf House.Sadly both of his brothers were killed in a plane crash.In 1967 he opened Chick-fil-A making popular his chicken sandwiches a secret receipe.Lady Bird Johnson was served one.Also Harlem Sanders of Kentucky Fried Chicken.When asked if it was the best chicken sandwich he had ever eaten he replied second best!Cathy and his wife later founded Foster Homes and they keep their businesses closed on Sunday for Church and family time.Cathy also was a Sunday School teacher for 13 year old boys.Thank you for taking the time to read this review!!!
    8 people found this helpful
    Report
  • Reviewed in the United States on August 24, 2022
    Excellent and inspiring book about the founder of Chik-fil-A
  • Reviewed in the United States on March 21, 2022
    I like this book because of the details of the life and accomplishments of Mr. Cathy
    One person found this helpful
    Report