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Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Paperback – January 1, 2007
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About the Author
Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year. He is the bestselling author of more than fifty books that have been translated into dozens of languages.
Excerpt. © Reprinted by permission. All rights reserved.
Introduction: Eat That Frog
This is a wonderful time to be alive. There have never been more possibilities and opportunities for you to achieve more of your goals than exist today. As perhaps never before in human history, you are actually drowning in options. In fact, there are so many good things that you can do that your ability to decide among them may be the critical determinant of what you accomplish in life.
If you are like most people today, you are overwhelmed with too much to do and too little time. As you struggle to get caught up, new tasks and responsibilities just keep rolling in, like the waves of the ocean. Because of this, you will never be able to do everything you have to do. You will never be caught up. You will always be behind in some of your tasks and responsibilities, and probably in many of them.
The Need to Be Selective
For this reason, and perhaps more than ever before, your ability to select your most important task at each moment, and then to get started on that task and to get it done both quickly and well, will probably have more of an impact on your success than any other quality or skill you can develop.
An average person who develops the habit of setting clear priorities and getting important tasks completed quickly will run circles around a genius who talks a lot and makes wonderful plans but who gets very little done.
The Truth about Frogs
Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long.
Your “frog” is your biggest, most important task, the one you are most likely to procrastinate on if you don't do something about it. It is also the one task that can have the greatest positive impact on your life and results at the moment.
The first rule of frog eating is this:
If you have to eat two frogs, eat the ugliest one first.
This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and most important task first. Discipline yourself to begin immediately and then to persist until the task is complete before you go on to something else.
Think of this as a test. Treat it like a personal challenge. Resist the temptation to start with the easier task. Continually remind yourself that one of the most important decisions you make each day is what you will do immediately and what you will do later, if you do it at all.
The second rule of frog eating is this:
If you have to eat a live frog at all, it doesn't pay to sit and look at it for very long.
The key to reaching high levels of performance and productivity is to develop the lifelong habit of tackling your major task first thing each morning. You must develop the routine of “eating your frog” before you do anything else and without taking too much time to think about it.
Take Action Immediately
In study after study of men and women who get paid more and promoted faster, the quality of “action orientation” stands out as the most observable and consistent behavior they demonstrate in everything they do. Successful, effective people are those who launch directly into their major tasks and then discipline themselves to work steadily and single-mindedly until those tasks are complete.
In our world, and especially in our business world, you are paid and promoted for getting specific, measurable results. You are paid for making a valuable contribution and especially for making the most important contribution that is expected of you.
“Failure to execute” is one of the biggest problems in organizations today. Many people confuse activity with accomplishment. They talk continually, hold endless meetings, and make wonderful plans, but in the final analysis, no one does the job and gets the results required.
Develop the Habits of Success
Your success in life and work will be determined by the kinds of habits that you develop over time. The habit of setting priorities, overcoming procrastination, and getting on with your most important task is a mental and physical skill. As such, this habit is learnable through practice and repetition, over and over again, until it locks into your subconscious mind and becomes a permanent part of your behavior. Once it becomes a habit, it becomes both automatic and easy to do.
This habit of starting and completing important tasks has an immediate and continuous payoff. You are designed mentally and emotionally in such a way that task completion gives you a positive feeling. It makes you happy. It makes you feel like a winner.
Whenever you complete a task of any size or importance, you feel a surge of energy, enthusiasm, and self-esteem. The more important the completed task, the happier, more confident, and more powerful you feel about yourself and your world.
The completion of an important task triggers the release of endorphins in your brain. These endorphins give you a natural “high.” The endorphin rush that follows successful completion of any task makes you feel more positive, personable, creative, and confident.
Develop a Positive Addiction
Here is one of the most important of the so-called secrets of success. You can actually develop a “positive addiction” to endorphins and to the feeling of enhanced clarity, confidence, and competence that they trigger. When you develop this addiction, you will, at an unconscious level, begin to organize your life in such a way that you are continually starting and completing ever more important tasks and projects. You will actually become addicted, in a very positive sense, to success and contribution.
One of the keys to your living a wonderful life, having a successful career, and feeling terrific about yourself is to develop the habit of starting and finishing important jobs. When you do, this behavior will take on a power of its own and you'll find it easier to complete important tasks than not to complete them.
You remember the story of the man who stops a musician on a street in New York and asks how he can get to Carnegie Hall. The musician replies, “Practice, man, practice.”
Practice is the key to mastering any skill. Fortunately, your mind is like a muscle. It grows stronger and more capable with use. With practice, you can learn any behavior or develop any habit that you consider either desirable or necessary.
The Three Ds of New Habit Formation
You need three key qualities to develop the habits of focus and concentration, which are all learnable. They are decision, discipline, and determination.
First, make a decision to develop the habit of task completion. Second, discipline yourself to practice the principles you are about to learn over and over until they become automatic. And third, back everything you do with determination until the habit is locked in and becomes a permanent part of your personality.
Visualize Yourself as You Want to Be
There is a special way that you can accelerate your progress toward becoming the highly productive, effective, efficient person that you want to be. It consists of your thinking continually about the rewards and benefits of being an action-oriented, fast-moving, and focused person. See yourself as the kind of person who gets important jobs done quickly and well on a consistent basis.
Your mental picture of yourself has a powerful effect on your behavior. Visualize yourself as the person you intend to be in the future. Your self-image, the way you see yourself on the inside, largely determines your performance on the outside. All improvements in your outer life begin with improvements on the inside, in your mental pictures.
You have a virtually unlimited ability to learn and develop new skills, habits, and abilities. When you train yourself, through repetition and practice, to overcome procrastination and get your most important tasks completed quickly, you will move yourself onto the fast track in your life and career and step on the accelerator.
Eat That Frog!
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Top Customer Reviews
It's a quick read on fundamental principles of time-management. Clearly laid-out for quick reading and reference. As a professional guru on "productivity," I didn't learn anything new, but I enjoyed the stories, metaphors, and analogies used to make important points. I also believe in reviewing solid principles frequently.
I would recommend this book to young and seasoned professionals who are looking to make the best use of their time and energy.
I knew I needed to get my act together. I couldn't get started. I had the motivation but pooped out half way through every attempt. I procrastinated living for almost 3 years after an unexpected life event and I was sick of it. I wasn't a hoarder or a slob, I just let papers pile up, didn't file things or really finish any project I started. This simple easy book did the trick. Follow the rules and your whole life will begin to clear up. I was able to do more work in 24 hours than in almost 3 years. The concepts are easy, and most people know them, you just need to apply them in the right order, with the right mindset, and that's part of what the book teaches you. Take a chance, read the book!
“Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.”
The whole idea is If we can eat the "task" or "goal" we have always wanted to achieve right in the morning, then the rest of the day will be smooth. Tracy helps you to discover what is really what you wanting to accomplish, how to get rid of hinderances, and to do the thing you have always wanted to do. The book is broken down into 21 chapters, that are extremely applicable and life changing if we really put them into practice. Reading the book on it's own won't change you. You have to take the initiative to eat your frog. The crazy thing is that this book is about procrastination, but has a lot of powerful truths that are about leadership. I think that's why I enjoyed this book so much. It didn't just target my love to achieve goals, but my heart to be a good leader who won't just sit around and do nothing.
This is really hard for me to do, but here are just 3 quotes that impacted me:
Chapter 2 - Consider the Consequences: "Successful people are those who are willing to delay gratification and make sacrifices in the short term so that they can enjoy far greater rewards in the long-term"
Chapter 9 - Prepare Thoroughly Before You Begin: "The biggest enemies we have to overcome on the road to success are not a lack of ability and a lack of opportunity but fears of failure and rejection and the doubts that they trigger. The only way to overcome your fears is "to do the thing you fear," as Emerson wrote "and the death of fear is certain."
Chapter 16 - Motivate Yourself To Action: "Most of your emotions, positive or negative, are determined by how you talk to yourself on a minute-to-minute basis. It is not what happens to you but the way you interpret the things that are happening to you that determines how you feel. Your version of events largely determines whether these events motivate or de-motivate you, whether they were energized or de-energize you."
So, if you are looking for a book that will give you a good kick of motivation, with tons of practical tools. I highly recommend Eat That Frog!