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Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Paperback – January 1, 2007

4.5 out of 5 stars 773 customer reviews

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About the Author

Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year. He is the bestselling author of more than fifty books that have been translated into dozens of languages.

Excerpt. © Reprinted by permission. All rights reserved.

Introduction: Eat That Frog

This is a wonderful time to be alive. There have never been more possibilities and opportunities for you to achieve more of your goals than exist today. As perhaps never before in human history, you are actually drowning in options. In fact, there are so many good things that you can do that your ability to decide among them may be the critical determinant of what you accomplish in life.

If you are like most people today, you are overwhelmed with too much to do and too little time. As you struggle to get caught up, new tasks and responsibilities just keep rolling in, like the waves of the ocean. Because of this, you will never be able to do everything you have to do. You will never be caught up. You will always be behind in some of your tasks and responsibilities, and probably in many of them.

The Need to Be Selective

For this reason, and perhaps more than ever before, your ability to select your most important task at each moment, and then to get started on that task and to get it done both quickly and well, will probably have more of an impact on your success than any other quality or skill you can develop.

An average person who develops the habit of setting clear priorities and getting important tasks completed quickly will run circles around a genius who talks a lot and makes wonderful plans but who gets very little done.

The Truth about Frogs

Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long.

Your “frog” is your biggest, most important task, the one you are most likely to procrastinate on if you don't do something about it. It is also the one task that can have the greatest positive impact on your life and results at the moment.

The first rule of frog eating is this:
If you have to eat two frogs, eat the ugliest one first.

This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and most important task first. Discipline yourself to begin immediately and then to persist until the task is complete before you go on to something else.

Think of this as a test. Treat it like a personal challenge. Resist the temptation to start with the easier task. Continually remind yourself that one of the most important decisions you make each day is what you will do immediately and what you will do later, if you do it at all.

The second rule of frog eating is this:
If you have to eat a live frog at all, it doesn't pay to sit and look at it for very long.

The key to reaching high levels of performance and productivity is to develop the lifelong habit of tackling your major task first thing each morning. You must develop the routine of “eating your frog” before you do anything else and without taking too much time to think about it.

Take Action Immediately

In study after study of men and women who get paid more and promoted faster, the quality of “action orientation” stands out as the most observable and consistent behavior they demonstrate in everything they do. Successful, effective people are those who launch directly into their major tasks and then discipline themselves to work steadily and single-mindedly until those tasks are complete.

In our world, and especially in our business world, you are paid and promoted for getting specific, measurable results. You are paid for making a valuable contribution and especially for making the most important contribution that is expected of you.

“Failure to execute” is one of the biggest problems in organizations today. Many people confuse activity with accomplishment. They talk continually, hold endless meetings, and make wonderful plans, but in the final analysis, no one does the job and gets the results required.

Develop the Habits of Success

Your success in life and work will be determined by the kinds of habits that you develop over time. The habit of setting priorities, overcoming procrastination, and getting on with your most important task is a mental and physical skill. As such, this habit is learnable through practice and repetition, over and over again, until it locks into your subconscious mind and becomes a permanent part of your behavior. Once it becomes a habit, it becomes both automatic and easy to do.

This habit of starting and completing important tasks has an immediate and continuous payoff. You are designed mentally and emotionally in such a way that task completion gives you a positive feeling. It makes you happy. It makes you feel like a winner.

Whenever you complete a task of any size or importance, you feel a surge of energy, enthusiasm, and self-esteem. The more important the completed task, the happier, more confident, and more powerful you feel about yourself and your world.

The completion of an important task triggers the release of endorphins in your brain. These endorphins give you a natural “high.” The endorphin rush that follows successful completion of any task makes you feel more positive, personable, creative, and confident.

Develop a Positive Addiction

Here is one of the most important of the so-called secrets of success. You can actually develop a “positive addiction” to endorphins and to the feeling of enhanced clarity, confidence, and competence that they trigger. When you develop this addiction, you will, at an unconscious level, begin to organize your life in such a way that you are continually starting and completing ever more important tasks and projects. You will actually become addicted, in a very positive sense, to success and contribution.

One of the keys to your living a wonderful life, having a successful career, and feeling terrific about yourself is to develop the habit of starting and finishing important jobs. When you do, this behavior will take on a power of its own and you'll find it easier to complete important tasks than not to complete them.

No Shortcuts

You remember the story of the man who stops a musician on a street in New York and asks how he can get to Carnegie Hall. The musician replies, “Practice, man, practice.”

Practice is the key to mastering any skill. Fortunately, your mind is like a muscle. It grows stronger and more capable with use. With practice, you can learn any behavior or develop any habit that you consider either desirable or necessary.

The Three Ds of New Habit Formation

You need three key qualities to develop the habits of focus and concentration, which are all learnable. They are decision, discipline, and determination.

First, make a decision to develop the habit of task completion. Second, discipline yourself to practice the principles you are about to learn over and over until they become automatic. And third, back everything you do with determination until the habit is locked in and becomes a permanent part of your personality.

Visualize Yourself as You Want to Be

There is a special way that you can accelerate your progress toward becoming the highly productive, effective, efficient person that you want to be. It consists of your thinking continually about the rewards and benefits of being an action-oriented, fast-moving, and focused person. See yourself as the kind of person who gets important jobs done quickly and well on a consistent basis.

Your mental picture of yourself has a powerful effect on your behavior. Visualize yourself as the person you intend to be in the future. Your self-image, the way you see yourself on the inside, largely determines your performance on the outside. All improvements in your outer life begin with improvements on the inside, in your mental pictures.

You have a virtually unlimited ability to learn and develop new skills, habits, and abilities. When you train yourself, through repetition and practice, to overcome procrastination and get your most important tasks completed quickly, you will move yourself onto the fast track in your life and career and step on the accelerator.

Eat That Frog!
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Product Details

  • Paperback: 128 pages
  • Publisher: Berrett-Koehler Publishers; 2nd edition (January 1, 2007)
  • Language: English
  • ISBN-10: 1576754227
  • ISBN-13: 978-1576754221
  • Product Dimensions: 6.2 x 0.4 x 8 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (773 customer reviews)
  • Amazon Best Sellers Rank: #559 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By Liora Hess TOP 1000 REVIEWER on January 4, 2003
Format: Hardcover Verified Purchase
Eat that Frog is an excellent motivational book. The complaints I see by most here are along the lines that there's nothing new in this book. To me, there's nothing new in MOST self help books. After all, we each know that the way to stop procrastinating is to just do what we dread, the way to lose weight is to burn off more calories than we consume, the way to keep house is to clean and organize on a regular basis, and so on. What we seek is some motivation and some reasoning for doing what we dislike doing.
Brian Tracy gives this motivation and reasoning. This is a short, fast read. As the author says, it doesn't go into all the psychology of procrastination; rather, it gets right to the action. Brian Tracy covers such things as determining priorities, delegating and eliminating some tasks, knowing what's okay to procrastinate about, and whether to tackle your "frog" (your big task that will lend the greatest results) first or a lesser priority task.
The result is a clear, concise book that is helpful and shows that by regularly eating your frogs first, you develop a habit that makes it easier to accomplish more than the average person and do it with increasingly less effort. An excellent, worthwhile book that you will likely refer to time and time again.
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Format: Paperback
This books could have easily been titled "Doing Discipline" but I have to admit, I like the title "Eat that Frog", the metaphor really digs into the well of the procrastinator.

Eat That Frog delivers 21 habits that have been determined invaluable for sucess. Forget the reviewers who feel that these habits could have been condensed, to leave any habit out would be a deterrent to the effectiveness of the program.

This book is a brief easy read but is not intended to be a one time read. Tracy offers bullet points and exercises. They should be repeated on a daily basis.

The concept is that the 21 habits repeated daily can result in behavior change in 21 days. Some behavior "experts" disagree, however, with advanced techniques like NLP and Alpha programming, it is actually possible to reprogram yourself and establish new habits much quicker. But, like all conditioning, it must be repeated or it can be lost. Just like physical exercise.

I am glad that Brian Tracy is coming out with these smaller books that act like little coaches in book form. The book is compact and can be carried in a mens briefcase or a ladies purse or bag. You can read it over a coffee break or at other opportune times.

Another great one by the great Brian Tracy.
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Format: Paperback
I really can understand the 1 star reviews. Brian Tracy is such a talented author and trainer that it seems like a waste to read a book by him, especially after you have those 300+ page books that he puts out. You have to understand what Brian is trying to do here. This was intended to be a fast read, to give you 21 powerful techniques to overcome procrastination and achieve success. In that light, Brian has succeeded admirably with this work. Highly recommended.
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To give you a better idea of the content of this book, below please find what the twenty one great ways are (available in both contents and conclusion pages):-

1. Set the table (goal setting)

2. Plan everyday in advance

3. Apply the 80/20 rule to everything

4. Consider the sequences

5. Practice the ABCDE Method continually (rating and prioritizing)

6. Focus on key result areas

7. Obey the Law of Forced Efficiency (do the most important first)

8. Prepare thoroughly before you begin

9. Do your homework

10. Leverage your special talents

11. Identify you key contraints

12. Take it one oil barrel at a time

13. Put the pressure on yourself

14. Maximize your personal powers

15. Motivate yourself into action

16. Practice creative procrastination

17. Do the most difficult task first

18. Slive and dice the task

19. Create large chunks of time

20. Develop a sense of urgency

21. Single handle every task

As you may see, some ways or chapters do overlap. However, the book is not that repetitive and it's a fun read with the author's excellent writing skill. In case you just want a short and interesting book (the title is great) that focuses on procrastination with less coverage of time and life management, this is it. Nevertheless, a drawback may be that many ideas here had been presented in the author's previous books. (I had read three Tracy books before this) Anyway, wish you all tasty frog (things that you keep procrastinating) meals! Enjoy!
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By A Customer on November 21, 2003
Format: Paperback
I don't write a lot of reviews, and I depend on Amazon reviews to help me have honest, non-biased opinion to help me spend my money. In that spirit, let me say that "Eat That Frog" is a complete waste of money. There are a number of good books on procrastination out there, but this book is not one of them.
What ideas this book may contain can all be gleaned from the reviews already written here on Amazon. There's actually more substance in some of them than in the entire book itself. I found myself shaking my head and angrily turning every page, frustrated that Tracy could get away with publishing a book so completely devoid of content. Fortunately this book is short; it deserves to be a pamphlet. A very short pamphlet.
That's not completely fair. The book has content, but it's either embarrassingly common sense, or startlingly unoriginal. Add in the fact that Tracy writes like, well, a second-tier motivational speaker and there you've got it. For example, here's a sentence from chapter 9, "Refuse to allow a weakness or lack of ability in any area to hold you back." Does that motivate you? Does it help you in any way? Me neither. Fill 113 pages with large type and a lot of white space with this empty, thoughtless, and above all condescending blather and you, too, can write a motivational book.
Oh, and don't forget to fill ten pages with blatant self-promotion ("Double your income, Double your time off!") just to beef up the page count and make the book a little thicker.
Perhaps you really are a desperate procrastinator (like myself) who's looking for someone to help him out of his overwhelmingly negative habits. You want to find a book to help?
Read more ›
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