- Paperback: 128 pages
- Publisher: Berrett-Koehler Publishers; 2nd edition (January 1, 2007)
- Language: English
- ISBN-10: 1576754227
- ISBN-13: 978-1576754221
- Product Dimensions: 6.2 x 0.4 x 8 inches
- Shipping Weight: 4 ounces
- Average Customer Review: 4.6 out of 5 stars See all reviews (936 customer reviews)
- Amazon Best Sellers Rank: #27,597 in Books (See Top 100 in Books)
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Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Paperback – January 1, 2007
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About the Author
Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year. He is the bestselling author of more than fifty books that have been translated into dozens of languages.
Excerpt. © Reprinted by permission. All rights reserved.
Introduction: Eat That Frog
This is a wonderful time to be alive. There have never been more possibilities and opportunities for you to achieve more of your goals than exist today. As perhaps never before in human history, you are actually drowning in options. In fact, there are so many good things that you can do that your ability to decide among them may be the critical determinant of what you accomplish in life.
If you are like most people today, you are overwhelmed with too much to do and too little time. As you struggle to get caught up, new tasks and responsibilities just keep rolling in, like the waves of the ocean. Because of this, you will never be able to do everything you have to do. You will never be caught up. You will always be behind in some of your tasks and responsibilities, and probably in many of them.
The Need to Be Selective
For this reason, and perhaps more than ever before, your ability to select your most important task at each moment, and then to get started on that task and to get it done both quickly and well, will probably have more of an impact on your success than any other quality or skill you can develop.
An average person who develops the habit of setting clear priorities and getting important tasks completed quickly will run circles around a genius who talks a lot and makes wonderful plans but who gets very little done.
The Truth about Frogs
Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long.
Your “frog” is your biggest, most important task, the one you are most likely to procrastinate on if you don't do something about it. It is also the one task that can have the greatest positive impact on your life and results at the moment.
The first rule of frog eating is this:
If you have to eat two frogs, eat the ugliest one first.
This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and most important task first. Discipline yourself to begin immediately and then to persist until the task is complete before you go on to something else.
Think of this as a test. Treat it like a personal challenge. Resist the temptation to start with the easier task. Continually remind yourself that one of the most important decisions you make each day is what you will do immediately and what you will do later, if you do it at all.
The second rule of frog eating is this:
If you have to eat a live frog at all, it doesn't pay to sit and look at it for very long.
The key to reaching high levels of performance and productivity is to develop the lifelong habit of tackling your major task first thing each morning. You must develop the routine of “eating your frog” before you do anything else and without taking too much time to think about it.
Take Action Immediately
In study after study of men and women who get paid more and promoted faster, the quality of “action orientation” stands out as the most observable and consistent behavior they demonstrate in everything they do. Successful, effective people are those who launch directly into their major tasks and then discipline themselves to work steadily and single-mindedly until those tasks are complete.
In our world, and especially in our business world, you are paid and promoted for getting specific, measurable results. You are paid for making a valuable contribution and especially for making the most important contribution that is expected of you.
“Failure to execute” is one of the biggest problems in organizations today. Many people confuse activity with accomplishment. They talk continually, hold endless meetings, and make wonderful plans, but in the final analysis, no one does the job and gets the results required.
Develop the Habits of Success
Your success in life and work will be determined by the kinds of habits that you develop over time. The habit of setting priorities, overcoming procrastination, and getting on with your most important task is a mental and physical skill. As such, this habit is learnable through practice and repetition, over and over again, until it locks into your subconscious mind and becomes a permanent part of your behavior. Once it becomes a habit, it becomes both automatic and easy to do.
This habit of starting and completing important tasks has an immediate and continuous payoff. You are designed mentally and emotionally in such a way that task completion gives you a positive feeling. It makes you happy. It makes you feel like a winner.
Whenever you complete a task of any size or importance, you feel a surge of energy, enthusiasm, and self-esteem. The more important the completed task, the happier, more confident, and more powerful you feel about yourself and your world.
The completion of an important task triggers the release of endorphins in your brain. These endorphins give you a natural “high.” The endorphin rush that follows successful completion of any task makes you feel more positive, personable, creative, and confident.
Develop a Positive Addiction
Here is one of the most important of the so-called secrets of success. You can actually develop a “positive addiction” to endorphins and to the feeling of enhanced clarity, confidence, and competence that they trigger. When you develop this addiction, you will, at an unconscious level, begin to organize your life in such a way that you are continually starting and completing ever more important tasks and projects. You will actually become addicted, in a very positive sense, to success and contribution.
One of the keys to your living a wonderful life, having a successful career, and feeling terrific about yourself is to develop the habit of starting and finishing important jobs. When you do, this behavior will take on a power of its own and you'll find it easier to complete important tasks than not to complete them.
You remember the story of the man who stops a musician on a street in New York and asks how he can get to Carnegie Hall. The musician replies, “Practice, man, practice.”
Practice is the key to mastering any skill. Fortunately, your mind is like a muscle. It grows stronger and more capable with use. With practice, you can learn any behavior or develop any habit that you consider either desirable or necessary.
The Three Ds of New Habit Formation
You need three key qualities to develop the habits of focus and concentration, which are all learnable. They are decision, discipline, and determination.
First, make a decision to develop the habit of task completion. Second, discipline yourself to practice the principles you are about to learn over and over until they become automatic. And third, back everything you do with determination until the habit is locked in and becomes a permanent part of your personality.
Visualize Yourself as You Want to Be
There is a special way that you can accelerate your progress toward becoming the highly productive, effective, efficient person that you want to be. It consists of your thinking continually about the rewards and benefits of being an action-oriented, fast-moving, and focused person. See yourself as the kind of person who gets important jobs done quickly and well on a consistent basis.
Your mental picture of yourself has a powerful effect on your behavior. Visualize yourself as the person you intend to be in the future. Your self-image, the way you see yourself on the inside, largely determines your performance on the outside. All improvements in your outer life begin with improvements on the inside, in your mental pictures.
You have a virtually unlimited ability to learn and develop new skills, habits, and abilities. When you train yourself, through repetition and practice, to overcome procrastination and get your most important tasks completed quickly, you will move yourself onto the fast track in your life and career and step on the accelerator.
Eat That Frog!
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Top customer reviews
It contains what I think is generally good advice regarding time management.
My main issue is that I've read a lot of the very specific advice before in Getting Things Done by David Allen, and 4 Hour Work Week by Tim Ferriss.
If you've read both of those books, there is really no reason to read this one. In fact I'd recommend reading both of those instead, because they cover everything in this and more.
What's covered in this books is in a nutshell:
-a RELENTLESS focus on the MOST IMPORTANT tasks over the less important. The author reminds you that you will NEVER be caught up with everything you have to do, and the average person has somewhere between 110%-140% of what they can actually handle on their plate. Getting caught up is should not be the goal, rather honing in on the 3 MOST IMPORTANT tasks of 20, and making sure those get done even though they are the hardest, most complicated, time consuming, boring, etc. is a major key to success.
-Pareto Principle a.k.a 80/20 rule.
-Make lists of everything you need to do.
-Learn to plan and identify NEXT ACTIONS in advance. He recommends a daily / weekly / monthly split, but I think there are better ways to go about this.
-Pick the hardest, but most important and meaningful tasks first.
-Don't let setbacks phase you. observe them, observe your feelings, acknowledge them, but continue.
One other comment about the book, the font must be 20 pt, very large, and it's a short book at only 120 pages. It took my only about 2-3 hours to read. I subtract points for this, b/c although some great books can be short - in the particular style that the author writes, you won't find deep meaning or context in his message.
He may tell you to pick the hardest, most important task first for example, but without a well-written anecdote, or interesting statistic, it's more difficult to fully contextualize his advice and some of it gets lost.
Overall, good advice, but I've read most of it before in the two aforementioned books. Had I not read Gettings Things Done or 4 Hour Work Week, I would have probably given this a 3.5 / 4.
An ok read, doesn't take too long, but I'd recommend GTD and 4HWW over this.
I already use some of the tips they provided, but it was nice to read that some techniques I've always used in my work was suggested in this book. For some who may need advice or a direction in being productive and lessening their procrastination habits this book is wonderful! I loved every second of it and enjoy having it on my shelf!
There's not a lot of theory, there's not a lot of fluff. There are some things that are repeated throughout the book which simply emphasizes it's importance.
It actually has very little to do with procrastination. I guess the solution to procrastination is action.
Carrying this a step further, I let the frog photos' titles become a diary of success. Say I must go to HR to fill out benefit forms. My frog picture is renamed to: z_1a_HR benefits forms
When it's done I rename it to: X_14 0703_HR benefits forms 14 = year 2014 and 0703 = July 3rd
X_14 0703 will force the computer to sort all the entries under X (crossed off goals) in date order. There you have it: a list of the frogs I gulped down. If only I liked to eat frog legs, I'd cook up a batch and dance for hours.
Yes, I was aware of previous methods for gaining success, but as with all fast food burger joints, I hadn't found my hang out, until now! I liked the simplicity and ease of Brian's writing and approach. I ate this frog in little pieces, having downloaded it to my Kindle app, which I use on my phone. Whenever I found myself with 15-30 minutes of 'time'. I would pull it up and read. I even got some great ideas for other references. But, my favorite part: Eat That Frog isn't associated with a Shoe Maker! I don't have to 'just do it' anymore! So boring and lifeless. I can be much more active and removed from the marketing image!!
I now have frogs around the office to remind me of my goals. Some of them even have their own "name tags" (the goal).