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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Hardcover – February 17, 2009

4.1 out of 5 stars 40 customer reviews

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Product details

  • Hardcover: 368 pages
  • Publisher: Wiley; 2 edition (February 17, 2009)
  • Language: English
  • ISBN-10: 0470238275
  • ISBN-13: 978-0470238271
  • Product Dimensions: 6.3 x 1.2 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars 40 customer reviews
  • Amazon Best Sellers Rank: #117,962 in Books (See Top 100 in Books)
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