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Eccentric Orbits: The Iridium Story Hardcover – June 7, 2016
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Iridium the satellite system was a mind-boggling technical accomplishment, surely the future of communication. The only problem was that Iridium the company was a commercial disaster. Only months after launching service, it was $11 billion in debt, burning through $100 million a month and crippled by baroque rate plans and agreements that forced calls through Moscow, Beijing, Fucino, Italy, and elsewhere. Bankruptcy was inevitable—the largest to that point in American history. And when no real buyers seemed to materialize, it looked like Iridium would go down as just a “science experiment.”
That is, until Dan Colussy got a wild idea. Colussy, a former head of Pan-Am now retired and working on his golf game in Palm Beach, heard about Motorola’s plans to “de-orbit” the system and decided he would buy Iridium and somehow turn around one of the biggest blunders in the history of business.
In Eccentric Orbits, John Bloom masterfully traces the conception, development, and launching of Iridium and Colussy’s tireless efforts to stop it from being destroyed, from meetings with his motley investor group, to the Clinton White House, to the Pentagon, to the hunt for customers in special ops, shipping, aviation, mining, search and rescue—anyone who would need a durable phone at the end of the Earth. Impeccably researched and wonderfully told, Eccentric Orbits is a rollicking, unforgettable tale of technological achievement, business failure, the military-industrial complex, and one of the greatest deals of all time.
- Print length560 pages
- LanguageEnglish
- PublisherAtlantic Monthly Press
- Publication dateJune 7, 2016
- Dimensions6.5 x 1.5 x 9.25 inches
- ISBN-100802121683
- ISBN-13978-0802121684
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Editorial Reviews
Review
Named one of the “Top 10 Nonfiction Books of 2016” and one of the “20 Books That Defined Our Year” by the Wall Street Journal
Named a Book of the Year 2016 by the Economist
An Amazon Best Book of the Month
A Hudson Booksellers’ Best Book of 2016 (Best Business Interest)
“Engaging and ambitious . . . Eccentric Orbits is maximalist nonfiction, 500 pages of deep reporting put forward with epic intentions . . . a panoramic narrative, laced with fine filigree details, that makes for a story that soars and jumps and dives and digresses . . . [A] big, gutsy, exciting book.”―Wall Street Journal
“Those with visions of vast satellite communications networks dancing in their heads would do well to read John Bloom’s new book on [Iridium] . . . Bloom . . . tells this story well . . . He does a good job of explaining the technology and the importance of the inventors who made the technology possible.”―Washington Post
“Think of Final Cut, Steven Bach’s gripping account of the notorious movie disaster ‘Heaven’s Gate.’ Or The Smartest Guys in the Room, Bethany McLean and Peter Elkind’s chronicle of the collapse of Enron, and The Big Short, Michael Lewis’ tale of the cratering of the national economy. Eccentric Orbits . . . is a tale of ham-fisted management that’s lively enough to invite comparisons to those modern classics.”―Los Angeles Times
“An exhaustive account . . . Eccentric Orbits not only offers good corporate drama, but is an enlightening narrative of how new communications infrastructures often come about: with a lot of luck, government help and investors who do not ask too many questions.”―Economist
“Eccentric Orbits is a story rich in larger-than-life characters, including shady Cold War operatives and warrior-like Motorola executives . . . Bloom gives a wonderful sense of what an engineering marvel Iridium was.”―Bethany McLean, Strategy + Business (Best Business Books 2016)
“An inspiring history as well as an effective business thriller . . . Bloom argues convincingly that creating and then saving Iridium was one . . . desperately difficult―and brilliant―achievement.”―New Scientist
“Extensive . . . Sprawling . . . A detailed and entertaining history of the rise, fall, and rebirth of Iridium.”―Space Review
“A good read.”―Marketplace
“Highly engaging . . . Check it out.”―News Tribune
“A prize-worthy example of the investigative genre . . . [Eccentric Orbits] has conflict and triumph on a Wagnerian scale . . . John Bloom has achieved in Eccentric Orbits an admirable balance of the human and the technological in what is at heart an age-old tale of one man’s triumph against apparently insuperable odds.”―Literary Review
“An outstanding read . . . [An] inspiring story . . . Highly recommended.”―ATC Reform News
“Eccentric Orbits does for the 1990s birth of the satellite phone industry what Tracy Kidder’s Soul of a New Machine did for the next-generation computer business. It’s a wild story . . . Funny, informative, exciting . . . A sprawling masterpiece of history and reporting.”―Shelf Awareness
“Spellbinding . . . A tireless researcher, Bloom delivers a superlative history . . . A tour de force.”―Kirkus Reviews (starred review)
“Eccentric Orbits is a remarkable work. I had known about Iridium but not about its fascinating history. John Bloom’s writing style is attractive and the level of detail is astonishing. This was a page-turner for me!”―Vint Cerf, Chief Internet Evangelist, Google
“Interested in giant, head-scratching miscalculations by a great American company? The power of one man to rescue the world’s biggest deployment of low-earth satellites? A place where genius engineering meets a total lack of common sense? Then John Bloom’s book about Motorola’s multibillion-dollar debacle, Iridium, is for you. Eccentric Orbits is both a novelistic thriller and a cautionary tale, a page-turner about a reach for the heavens and a business primer on a near-fatal fall back to the earth.”―Julian Guthrie, author of The Billionaire and The Mechanic
“John Bloom’s Eccentric Orbits, which tells the story of one of the most ambitious projects in the history of technology, is the most compelling book I have read in a long while. Bloom somehow coaxed the deepest thoughts and darkest secrets out of many satellite engineers, skeptical VCs, business royalty, inner-city tycoons, Italian marketers, Russian rocket launchers, Arabian princes, corporate CEOs, African leaders, Washington insiders, insurance giants, Pentagon brass, government lifers, politicians, and frustrated bankruptcy judges. This is a masterpiece of research and storytelling. If not for Bloom, one of the greatest stories of American ingenuity and bullheadedness would still lie scattered in thousands of documents and the memories of those who lived it.”―Gary Kinder, author of Ship of Gold in the Deep Blue Sea
“This is a monumental piece of non-fiction, not just for the breadth and depth of the research, but for its audacity: Bloom seeks to make technology and marketing and high finance dramatic and funny and instructive of the human condition―and succeeds. Until I read this, I had always assumed that my cell phone was created by something like spontaneous combustion; like one day, it just appeared between my right hand and my ear, as if it had always belonged there. Bloom has given all of us―all billions of us―the back story on it, and what a strange, tangled, convoluted, fairly hilarious one it is.”―Jim Atkinson, Texas Monthly contributing editor
“Build a better mousetrap, and the world will erect every possible obstacle to its success. That’s the sobering lesson of John Bloom’s book on the progress of a reliable, cheap, encrypted, worldwide mobile phone system to supermarket shelves. The exhilarating lesson is that it can be done if you have visionary geeks, hard-boiled veterans, retired capitalists, and the occasional eccentric rebellious bureaucrat determined to do it. This is high scientific journalism, exciting business journalism, and a rattling good tale. It even includes Nazis.”―John O’Sullivan, author of The President, the Pope, and the Prime Minister: Three Who Changed the World
“Impeccably researched, and in smooth, easy prose, John Bloom interweaves fascinating historical trivia about the space race, satellites, and global communications with detail-filled personality snapshots and cringingly revealing, often disturbingly humorous, insights about the many ways big business can shoot itself in the foot.”―John Brewer, former president and editor-in-chief, New York Times Syndicate and News Service
“Pacy [and] . . . worth reading, not just for the wild ride that involves secretive Saudi sheikhs, plucky terrorists, never-say-die businessmen and Bill Clinton, but also as a reminder of how vast business can be vastly dumb . . . A thrilling boom-to-boom corporate drama.”―Sunday Times (UK)
“John Bloom’s account of the Iridium satellite network is more than a ripping read, it is both a commentary on the way we do technology today and a reminder of Friedrick Hayek’s observation that presumed experts and planners are the last people you want picking winners. A tale well told is a thing of delight, and John Bloom’s Eccentric Orbits: The Iridium Story does not fail.”―Quadrant (Australia)
“Riveting . . . I’ve never used the term ‘tour de force’ in a book review before, but if it ever belonged in one, it is this review of Eccentric Orbits.”―800-CEO-READ
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Eccentric Orbits
The Iridium Story
By John BloomGrove Atlantic, Inc.
Copyright © 2016 John BloomAll rights reserved.
ISBN: 978-0-8021-2168-4
Contents
Prologue: The Death Sentence,1 The Conspirators,
2 Nerds, Nazis, and Nukes,
3 The Spooks,
4 The Dreamers,
5 Treasons, Stratagems, and Spoils,
6 Rocket Man,
7 Fast Eddie,
8 Man Overboard,
9 The Wonks Scramble,
10 The Tower,
11 Et Tu?,
12 The Fixer,
13 Chicken Little,
14 Four Dead Birds in the Situation Room,
15 Moose Hunters, Marines, and Thugs,
Epilogue: Twilight of the Warriors,
Author's Note,
Notes,
Photo Credits,
Index,
CHAPTER 1
THE CONSPIRATORS
APRIL 15, 2000
KENNEDY WINTER WHITE HOUSE,
PALM BEACH, FLORIDA
It was the season of the dot-com bubble. Computer jargon had come into vogue — "Y2K" instead of "2000" — which was more than ironic for the year when all things high-tech became suspect. It was the spring when the NASDAQ stock exchange crashed, bringing down half of Silicon Valley with it, but that was long after Iridium had been taken off the trading board anyway, a symbol of failure and corporate hubris of the highest order. By the time Dan Colussy started studying Iridium LLC, more out of curiosity than anything else, it was being talked about in terms reserved for iconic business failures like the Edsel, Betamax tape, and, more recently, Pets-dot-com. As a brand, Iridium seemed as shopworn as Bill Clinton, scarred by the Monica Lewinsky scandal, entangled in a Balkan war no one understood, trying to preserve his legacy in the few months he had remaining. There couldn't have been a more turbulent moment to tell a cranky President that seventy-four American satellites were about to be intentionally put into uncontrolled death spirals that would end up destroying the world's largest man-made constellation.
When he did hear about it, Clinton was reportedly incredulous. Was there a chance, he asked, that one of the errant satellites would be dangerous to the public? Demolish a bus full of schoolchildren in Kansas — something like that?
"Well, Mr. President," came the answer, "not likely, but we can't rule it out."
Clinton's response was unequivocal: Not on my watch.
What his lieutenants had failed to tell Clinton was that the fate of Iridium might not be within his control. The satellites had been launched by private industry, without a single government dollar being invested. In fact, there were corporations owned by sovereign nations, including Russia and China, that were part owners, whereas the United States was a mere customer. The satellites might soon be crashing to Earth whether Clinton liked it or not.
Fortunately, unbeknownst to the Commander in Chief, a meeting was taking place in a second White House, a makeshift shirtsleeve White House from another era, an oceanside villa where another Democrat had solved other crises four decades earlier. It was not entirely coincidence that when two old Harvard classmates convened to talk about the ailing Iridium system, they did it in Joseph Kennedy Sr.'s house at 1095 North Ocean Boulevard in tony Palm Beach, Florida. John Castle, the current owner, was an American history buff and, more to the point, a lover of the grand gesture. It was in this white Mediterranean getaway home where Castle and his old friend Dan Colussy — two men who had never before had anything to do with operating satellites or telephone networks or working in outer space — would have a what-if luncheon that might, just possibly, solve the President's problem.
The meeting in the Kennedy Winter White House that spring happened because the phone in John Castle's yacht stopped working.
On March 17, 2000, Castle's forty-two-foot Hinckley Sou'wester, named the Marianne in honor of his wife, was locking through the Panama Canal, north to south toward the Pacific Ocean, with Colussy aboard. The Marianne was making a round-the-world voyage, but since Castle was busy running his eponymous New York investment bank, Castle Harlan, he could join the yacht only sporadically. The rest of the time he lived vicariously through satellite phone conversations with his captain. The previous week, as the yacht approached Central America from the Atlantic side, Castle had called Colussy to ask his friend if he'd ever traversed the Canal and, if not, would he like to come aboard for a few days. Actually Colussy had traveled through the Canal, but not since 1954, when he was a boyishly skinny ensign and navigator on the Coast Guard cutter Blackhaw, serving under a dapper captain who insisted that the ship stop at every resort and tourist spot between Charleston and Honolulu so that he could disembark in his dress whites and ... well, Colussy was never sure what the captain did exactly, but he was a mustang officer who loved the nightlife. Colussy accepted the invitation to fly down and make the passage, as he wanted to see how the Canal had changed since it was returned to Panama in 1999. He boarded the yacht at the port of Colón, in Limon Bay, and enjoyed naval shoptalk with the captain all through Gatun Lake and the Gaillard Cut.
And then Castle's Iridium phone went dead. Fortunately the Marianne was close enough to Gamboa for Colussy to get a cell signal and get back in contact with Castle. Colussy had known Castle for almost four decades and sat through many tense meetings with him, so he knew Castle was crotchety and easily annoyed. On this day he was yelling about Motorola's decision to shut down Iridium. Castle was especially upset because it was the only phone that worked all the time, at all longitudes and latitudes, without any kind of delay.
Listening to Castle rant, Colussy had an epiphany.
"John, I already know all about this."
It was more or less coincidence — one of a hundred coincidences that would favor Colussy's quest that year — that a neighbor of his in Anne Arundel County, Maryland, was a midlevel Motorola executive. If he'd been a high-level executive, he never would have talked to Colussy. If he'd been at a lower level, he wouldn't have known enough. But Dennis Dibos was perfect. When you live in the moneyed suburbs of Washington, D.C., especially the area around Annapolis, the canonical six degrees of separation becomes two or three, so maybe it wasn't such a coincidence after all. Colussy lived half the year in Florida and the other half in Glen Oban, an unincorporated area of mansions arrayed across a picturesque part of the Broadneck Peninsula, where average incomes were 170 percent of the national average and where the men who ran the military-industrial complex had established a Republican enclave in an overwhelmingly Democratic state. It was there, during the previous summer, that Colussy had first noticed the struggles of Iridium in the financial press and decided to purchase a little of the vastly deflated stock, thinking, Someone will save this thing. It's too valuable to waste. The following day he asked his wife, "Don't you golf with someone who's married to a guy who works for Motorola?"
In fact, she did, and Helene knew everything he needed. She knew the name of the woman in her golfing group (Jan), the name of the woman's husband (Dennis), his rank at Motorola (Vice President of Public Relations), and the reason he was able to live in Annapolis while commuting to Motorola headquarters in Schaumburg, Illinois.
"Invite them to dinner" was all Colussy said.
Dennis Dibos, it turns out, was not exactly close to the satellite division of Motorola. His area of responsibility was, in fact, golf. He flew around the country setting up golf tournaments for the company, and he was the current champion at Chartwell, the club the Colussys had just joined. But as luck would have it, another couple had already been invited to dinner that same night: recently retired four-star Admiral Chuck Larson and his wife, Sally. Since Dibos was himself a reserve naval officer, this was like a club boxer being invited to a private dinner with Muhammad Ali. Admiral Larson had been Commander in Chief of CINCPAC, the U.S. Pacific Command in Honolulu, pretty much as high as you can go in the Navy, but he was better known locally as a popular superintendent of the Naval Academy — in fact as "the man who saved the Academy," having been brought in for a second stint in the job to clean up an institution mired in cheating scandals, drug scandals, sexual- assault scandals, and even a stolen-car scandal. Larson was the kind of impressive military figure that normally exists only in fiction, having been a Top Gun fighter pilot, a nuclear submarine commander running sensitive Cold War spy missions, and, incidentally, the guy who carried the black suitcase containing the nuclear launch codes for President Nixon. But if Colussy thought he needed Larson to loosen up Dibos, he needn't have worried. The weather was warm, so dinner was served on the terrace overlooking the Severn, and the conversation was so effortless that Colussy decided he didn't need to waste any time. Before dinner was over he turned to Dibos and said, "I'm curious about Iridium. What can you tell me?"
Dibos was more than happy to expound on the subject and turned out to be a fount of information, mostly negative company scuttlebutt about what was regarded as Motorola's biggest mistake of recent years. Iridium was bad news, he said. It was a narrowband system in the emerging broadband world. It didn't have enough capacity to carry the kind of data people would need in the future. The Iridium phone was cumbersome and much too large. Motorola was anxious to get rid of the whole thing. He knew most of the history of the project. He knew the three executives directly in charge of Iridium and gave Colussy their names. He also knew why the satellites were being abandoned, or at least the official version of that story. He knew approximately how many billions had been spent on the system, and he knew where the bodies were buried.
Colussy made a few follow-up phone calls after the dinner party, but nothing too serious. He was still skeptical about Motorola's threats to force Iridium into bankruptcy, especially since he'd learned from Dibos that Motorola had only an 18 percent ownership share while the rest of the company was held by venture partners around the world, many of them tied directly to powerful countries like China, Russia, India, Japan, and Saudi Arabia. Colussy had always been a "small-cap guy" — Wall Street jargon for companies valued under a billion dollars — so Iridium sounded a little too rarefied, the kind of company that would need the global support of a true large-cap multinational like Sony or AT&T. It was certain to be attractive to anyone trying to establish a stronger foothold in the booming global telecom markets. Colussy purchased some Iridium stock, certain that once the company was bailed out, the price would soar — only to be shocked when, less than a month after meeting with Dibos, Iridium did go ahead and file for Chapter 11 bankruptcy protection. He still didn't believe it could be anything more than a reorganization. When he saw that Craig McCaw had expressed interest in buying the company, he assumed the whole saga had fallen into the category of one big organization selling its mistake to another big organization. McCaw was the original cellular visionary, having bought up the very first cell-phone licenses in the 1980s and built a company that he eventually sold to AT&T for $20 billion. McCaw was in many ways the perfect choice to figure out the next stage of telecommunications.
But now that had all turned sour. Motorola went through a six-month due diligence process with McCaw, who said he would probably buy Iridium out of bankruptcy for $600 million, but McCaw backed out at the eleventh hour, sending the Motorola board of directors into paroxysms of rage. Now apparently they'd simply thrown up their hands and shut everything down.
As Castle continued to rant about his dead satellite phone, Colussy felt an inner pang that was close to outrage. He'd been in love with aeronautics since he was a boy, watching wide-eyed as barnstormers barreled into town to star in "air circuses" at his great-uncle's dairy pasture in Coudersport, Pennsylvania, later to become Colussy Brothers Airport. He'd then gone on to become a licensed commercial pilot and airline executive, so everything about aerospace fascinated him. He couldn't believe that such a revolutionary scientific achievement was about to be destroyed.
The conversation between the two men was brief, but it brought home the immediacy of the situation: if Motorola was actually turning off the phones, then maybe this was something more than a typical Chapter 11 reorganization.
Colussy disembarked in Panama City, flew back to his winter home in Palm Beach Gardens, and resumed working on his short irons. But he continued to brood over the satellites. Why would Motorola shut off the phones of sixty-three thousand paying subscribers? Even if the birds were destroyed next month, why wouldn't they keep the revenue flowing until the last moment? More to the point, why couldn't a giant corporation like Motorola restructure the company with a new business plan? A few days later Castle called from New York to say that Iridium service had started up again as the Marianne neared the Cook Islands, but his sources at Iridium were warning him that as soon as his yacht crossed the 120° west longitude line, the service would be lost again as it was passed off to the Thailand earth station, which was no longer operational. What was going on?
Colussy decided to investigate, and a few days later he called Castle again.
"What do you think of Iridium as an investment?" Colussy asked his friend.
"At the right price, I like it," said Castle.
And so the conspiracy began. Hence on this Saturday in mid-April Colussy brought his investigative findings to the very room in Palm Beach where, four decades earlier, John F. Kennedy had written the words "Ask not what your country can do for you — ask what you can do for your country." The room was small, but Castle took pains to make it look as it had when Senator Kennedy wrote Profiles in Courage while recovering from back surgery. From the window you could see the six palms planted in the exact positions they'd occupied when the Kennedy boys were playing touch football on the soft zoysia grass. It was a place, Castle thought, imbued with good mojo, an incubator of ideas.
John Castle lived in a realm of opulent display and First World creature comforts. An investment banker who preferred the nineteenth-century term "merchant banker," he gave the impression of a throwback tycoon straight out of a Dickens novel: Falstaffian in his girth and appetites, puffy faced and crinkly eyed, fastidious in his refined tastes for Thoroughbred horses, fine wines, society balls, and Park Avenue penthouses. Castle was the very picture of East Coast Old Money, although that picture was misleading. His money was brand spanking new, as he had grown up in the small town of Marion, Iowa, a precocious Eagle Scout who left to attend MIT and scrap his way up through the rarefied investment banking world of New York City. He was regarded, in fact, as the "savior" of legendary investment bank Donaldson, Lufkin & Jenrette (DLJ) during the free-spending eighties, an era when Wall Street's dealmakers were regarded as wizards and alchemists, existing as they did in an arcane universe of leveraged buyouts, corporate raiding, junk bonds, and exotic securities. Castle thrived in that world long after its more famous proponents had either crashed and burned or become persona non grata among their peers. His reputation — first at DLJ, then at his own boutique bank — never lost its luster, even when one of his high-flying takeovers would go unexpectedly bad.
Colussy, who drove over from his winter home facing the eighth hole at BallenIsles Country Club, was also self-made, but in every other respect Castle's opposite. He had grown up in a small Pennsylvania town, then excelled at the Coast Guard Academy, before going on to run Pan American World Airways and several other companies. Soft-spoken, slender, athletic, low-key, a fan of classic jazz and real yachts (the kind that have sails), Colussy had an affable manner reminiscent of Jimmy Stewart. Colussy's story was, in fact, almost stereotypically American, complete with a 1953 wedding to a New England beauty who became a homemaker and mother, two daughters he sent to private schools in both New and Old England, a period of military service, a rise through the corporate world as the family joined yacht clubs and gated communities, a social life full of dinner parties with other buttoned-down couples, and a modest fortune that he built through hard work and sensible investments in tax-free municipal bonds. His children sometimes made fun of him for playing Andre Kostelanetz, Perry Como, and the sound track from The Phantom of the Opera during dinner and for drinking the same chianti classico for years at a time. Coming of age during the Eisenhower era, he believed that America was the greatest country in the world and that the free enterprise system provided the best opportunities for the greatest number of people. Dan Colussy was decidedly not a fan of leveraged buyouts, junk bonds, mortgage-backed securities, or anything that would later be emblematic of the financial world that he called "guys in their pajamas with laptops." Racehorses bored him. But right now he had more immediate concerns: he was looking for someone he could trust from Wall Street, and someone who understood Iridium.
(Continues...)Excerpted from Eccentric Orbits by John Bloom. Copyright © 2016 John Bloom. Excerpted by permission of Grove Atlantic, Inc..
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Product details
- Publisher : Atlantic Monthly Press (June 7, 2016)
- Language : English
- Hardcover : 560 pages
- ISBN-10 : 0802121683
- ISBN-13 : 978-0802121684
- Item Weight : 2 pounds
- Dimensions : 6.5 x 1.5 x 9.25 inches
- Best Sellers Rank: #380,611 in Books (See Top 100 in Books)
- #144 in Astronautics & Space Flight
- #342 in Aeronautics & Astronautics (Books)
- #586 in Astrophysics & Space Science (Books)
- Customer Reviews:
About the author

John Bloom is a journalist and entertainer born in Dallas, Texas, who grew up in Little Rock, Arkansas, and now lives in New York City. While serving as New York bureau chief for United Press International, he was an eyewitness to the events of 9/11 and was nominated by UPI for the Pulitzer Prize. His work for Texas Monthly magazine has been nominated three times for the National Magazine Award, and he has written for dozens of newspapers and magazines, as well as being a columnist for the New York Times Syndicate, the Los Angeles Times Syndicate, and Creators Syndicate. He graduated summa cum laude from Vanderbilt University, where he was a Grantland Rice Scholar for his work as a teenage reporter and columnist for the Arkansas Democrat. In 1982 he created the pseudonym of "Joe Bob Briggs," using that pen name anonymously until he was outed in 1985. He then performed under that name on a number of television shows and at live venues, winning two Cable ACE Awards for a show called "Joe Bob's Drive-In Theater" on The Movie Channel and a similar show called "MonsterVision" on TNT. As an actor he has appeared in a dozen movies, including "Casino" and "Face/Off," in addition to writing, performing and executive producing about 20,000 hours of broadcast television.
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Reviewed in the United States on August 8, 2016
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To preface my review of Bloom's book it is worthwhile to briefly lay out my experience in this area with satellites, mobile systems and Motorola. I had a thirty-year relationship with Motorola, as a joint venture partner, as a consultant to the Chairman, as a customer when COO of NYNEX Mobile now Verizon, and as the CEO of a company in which they had invested. The relationship allowed me to see most of the principals in the book first hand and further to see the company in a broad context. I also spent time in the satellite world, actually architecting one of the first mobile systems in the 70s. I also had a parallel experience to Colussy, albeit an order of magnitude smaller.
Thus I approach Bloom's book with a somewhat multiple exposure experience set. I also approach it with a firsthand knowledge of many of the principals and moreover of the technical and business facts as I was exposed to. Bloom tells a fantastic story. I have no knowledge of his principal, his Odysseus, and his sailing through Scylla and Charybdis. But I can commiserate with him and his frustrations. I dealt with only 20 countries and an order of magnitude less in scale of the financing. But the trials and tribulations all ring true. It is told with a sense of being there and having to deal with the many characters thrown in the way. One wonders how anything gets accomplished given what the entrepreneur goes through in today's world. There are very few who set out and continue to the completion. Bloom takes the reader on that journey, and his inclusion of the steps are essential to appreciate the success.
Bloom presents a fast paced tale of the birth and near death of the Iridium satellite system. This is really a story of three "characters" First of Iridium, the satellite system developed by Motorola to provide global telecommunications coverage. Second, Motorola and its management and how they mis-managed the whole process. Third, it is about Colussy, the man who sought to revive Iridium just at its death's doorstep, and managed to working through the problems of financing, bankruptcy, Motorola, the US Government, and some 200 plus countries. The book then is the interplay of all three of these characters, animate and inanimate.
First, Colussy, ostensibly a successful businessman, in retirement, sees an opportunity in resurrecting Iridium just as Motorola is ready to push a self-destruct switch. Just what he sees is often problematic because each time he takes a hill, there are several more in front of him. But he manages to persevere. His interactions are all too familiar to any person who has tried to start a business, especially one spanning many countries and involving the US Government. He in many ways is the quintessential entrepreneur.
Second is the Iridium project. Here Bloom touches on some of the details but this is not a book for anyone who wants to understand Iridium the technology. It is clear again and again that Bloom is not technical and that he does not want to venture down that path. However, I do believe that understanding Iridium is essential to understanding the overall understanding.
During the 1990s, mobile communications was expanding. It moved from analog in the late 80s to digital systems in the 90s with CDMA and TDMA in the US and GSM (a TDMA variant) throughout the world. With digital one had ever improving voice compression systems but the need to expand coverage was ever increasing. Cell sites had at best a 1-mile radius of coverage and that meant about 3 sq mi of coverage per site. The large cities were being covered at a rapid rate but major portions of the world had none. To achieve that would be very costly. Thus Motorola, and some others, came up with what could be called cell sites in the sky, lots of satellites. In addition to work properly they had to be low, to reduce the delay in the voice signal. Classic satellites like those of Intelsat were at 23,000 miles and the voice delay was about 0.25 sec, which was unacceptable. Thus Motorola came up with a constellation of dozens of small satellites that were close to the earth and allowed low power and minimal delay. However, they had to "hand-off" calls, like cell sites did on the earth, but to do so in space, thus using a complicate dynamic inter-satellite link. Then of course they needed bandwidth and agreements with 200 countries, no mean task.
Third, we have Motorola. This book is as much about Motorola as about anything. Motorola was a Chicago based company with a great record in radio communications for the public and government entities. They made boxes, transmitters, receivers, processing units. They sold boxes to customers who then did something with them. Mobile companies integrated then into cellular systems, paging companies integrated them into paging services, and police and fire departments integrated them into their operations. Thus Motorola was a manufacturer with great quality and a sales force that sold the boxes better than anyone else.
However, Motorola was not a service company. It was a product company. What is the difference between a product business and a service business? It is best characterized by the metaphorical statement: "The dogs have to eat the dog food". Product business sells to the owner of the dog. Nice label, good price, great placement, fantastic advertising and promotion. The service business requires that the dog food be consumed, again and again. The dog does not care about the label, about the sales person. The dog sniffs it and eats it, or not. Service means that one must understand the end customer, the "dog". The lack of this comes through again and again in Bloom.
Iridium was to be a service company. The structure became Byzantine however, in an attempt for Motorola to still execute its role as a product company. Motorola just did not understand the service business. It thus created a monster in the way it structured Iridium, protecting its underlying product business construct.
Also Motorola management was oftentimes blunt and aggressive. It grew up dealing with truckers, police departments, local governments, and never really dealt with customers. It was reflective of a Chicago culture. They knew how to "push" a sale through a difficult channel, and yet did not understand the end user customers. The "dogs" at the end of the dog food.
Bloom lays out each of these elements on a step by step basis giving examples so that by the time the reader completes the book they all fall elegantly in place.
Now the problem was, as Bloom notes, Motorola had a brilliant team on the design of the system. The built off of the Star Wars technology of Brilliant Pebbles and related designs. What is clear from Bloom, but perhaps should have been more emphasized, is that no one seems to have thought of revenue or costs. Who was to buy this system and what price? The team never seems to have signed up users ahead of time, they relied on weak third party inferences that there were customers.
The second problem was that the system design, albeit elegant was very technically challenging and the overall system was complex. Bloom lays this out in detail.
The third problem was just time. It took longer but at the same time the world was changing. GSM penetration exploded, digital was pervasive, and the Internet was the stalking horse of the future. Voice was becoming a tertiary service at best. Data, namely Internet access, was becoming the critical element. I was at the time this was occurring switching from a IP voice business to a fiber Internet backbone system. The irony was that Motorola was one of my investors and they should have seen this happening as it did in literally a few months! Namely the world was changing under their plan.
Thus Bloom starts out with Chris Galvin commencing the deorbiting of about 80 satellites, namely allowing them to just drop from orbit and hopefully burn up before hitting anyone. Then the tale takes Colussy through the never ending impediments thrown in his path by Motorola, as Motorola itself is starting its own downward spiral, which will take a bit longer.
Bloom then takes Colussy from the near death of the system to his final snatching victory from the jaws of defeat. It reads superbly and should be viewed as how not to do something in the corporate world and how a real entrepreneur works.
Bloom on the other hand from time to time makes statements which do not necessarily reflect the facts. It seems clear he got them from somewhere but reality may have had an alternative.
On p67 Bloom makes the statement that Comsat was not interested in voice communications. Having done the architecture for Intelsat V at Comsat in 1975 I remember, and still have the documents, that were mostly voice. This is a typical statement I see again and again in Bloom and it detracts, and was unnecessary for his exposition.
On p69 he talks of inter-satellite links. Lincoln Lab had designed and launched several satellites for the Air Force, the LES series. I was at Lincoln before Comsat. I was in that Group and interfaces with DoD. When I did Intelsat V we looked at inter-satellite links and the design actually had them. It would be microwave because the problem of pointing a laser were too complex. In 1993 my colleagues from Lincoln and I met with the Motorola Iridium management to discuss these factors. It was then known that laser pointing still had a bit to advance.
On p 90 there is a discussion of the antenna. The Marisat satellites of the 70s had such antenna for the same reasons.
On p 111 there is a discussion of the Galvin discussions. Here as elsewhere the question keeps coming up; where is the revenue coming from. I recall one of the senior management saying they were targeting executives on elephant hunts in Kenya. I did not know any of these folks but somehow the source of revenue should have been a bit stronger than that.
On p 122 was the balloon discussion. I had seen at least a dozen balloon proposals over the years and I still see a few. Needless to say they never materialized for a variety of reasons, most obvious from just an operational perspective.
On p 150 the discussion of Motorola and the Russians is classic. I never had any problems with the Russians, but then I did not act so arrogantly.
On p 180 there is a discussion regarding the fact that the system was not interoperable with mobile and it had poor propagation characteristics inside buildings. By the late 90s GSM could work inside a beer house in Prague. Thus user expectations were changing. The system required a complex interoperability capacity and that just added costs and complexity.
On p 183 there is the discussion of the FBI and CALEA. Any telecom operator would know of CALEA, namely we had to have access for Government agencies using a CALEA warrant. This was something they should have known, especially given their government businesses. Also their cellular systems we often carrying more wiretaps than the fixed line businesses.
On p 198 is the most telling part. "How to get the million subscribers/" One would have thought they had this laid out before spending penny one, but alas this was classic if you had never been in the service business.
On p 330 it relates the crash of a Soviet satellite and the concern. The reason for concern was twofold. First the Russian made indestructible satellites. They just did not burn up. Second this satellite if I remember had a nuclear power source, I believe plutonium. It landed somewhere in western Canada. The concern was radiation as well as the indestructible Russian design.
Overall the book is superbly well organized and does a great job in presenting each of the characters. It also presents a near tragic tale of over management and under estimation. To recall my father's warning; prior planning prevents poor performance. My corollary was; always make sure there is a second exit.
The second is that there are no citations in the book, with the sources listed at the end but never referenced in the main text. It is pretty clear that interviews also made up a large portion of the research and it would have been nice if there was some way of indicating who said what to Bloom so that we could evaluate the credibility of the source to the events.
The book is mostly the story of Dan Colussy and his quest to buy Iridium from bankruptcy. The Iridium satellite constellation was a voice (and later data) constellation mostly made by Motorola to provide worldwide coverage. We learn the history, the regulations, the players who invested, and eventually the likely future of these satellites. Iridium became known as a failure, but then rose again with a different, successful business plan.
The story has ups and downs, betrayal, and plenty of drama, so that when you are unfamiliar with the story (as I was), you naturally want to keep reading to see what happens. Bloom summarizes the information well, and gives the story to you in a way that made it comprehensible (only rarely was the chronology hard to follow, which is impressive given how much was going on). Bloom likes to go into tangents in the footnotes and sometimes in the text (at least, if you consider some of the biographies of the people tangents), but I mostly found these fun diversions that were related to the main story.
I would also caution that Bloom rarely speaks about the technology in Iridium (probably for the better), and that there are some minor technicalities that he may get wrong there (see other reviews, for example, Dr. Terrence McGarty on Amazon), but these are usually small corrections (such as someone else having done some aspect of Iridium before, so that it was not completely novel), and are not important to the main story of Iridium. The book also uses hyperbole about the technological revolution of Iridium, in my opinion. It is compared to the Manhattan project in complexity, which is clearly not true (the Manhattan project involved the creation of several small towns), and while Iridium technology was competently done, it seems more like an impressive innovation than some amazing technological breakthrough. Satellites connecting to other in space is impressive, but I think the book tries to make Iridium seem too much like a technological revolution when it was a more modest, but still impressive achievement.
The book is a bit long, but I enjoyed it throughout and learned a lot about a service I didn't remember. The story is mostly business focused, but you will still learn the basics of what Iridium was and how it was different than other satellite constellations of the time. You also learn the history of Motorola and how businesses talk with regulators and vice versa.
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Two characters stood out - Colussy as the main lead, but also Robyn. Really without her, Colussy wouldn't have been able to speak to the right people and arguably the satellites would have been quickly de-orbited. It just goes to show that sometimes you can't succeed in life/projects without allies in big organisations. Robyn really made the discussions happen. I'd have loved to know more about her story as she seemed a really decent and good person. She understood the human interest in the technology. If there is ever a movie (and there needs to be!), as I was reading the book I was imagining Robyn being played by Cathy Bates. I think it can be summarised that Colussy played a very diplomatic and likeable person. I'm still thinking who would play his character in the movie....
The central part of the story was about the efforts to keep 'the birds' aloft. If the satellites are allowed to de-orbit, then there is no system and no assets to use. I loved the story as there are so many different characters and it story is told as "The good guys(Colussy, Robyn and a few others) trying to keep the satellites flying, while the other guys keep wanting the satellites to fall back to earth". Sometimes it's difficult to keep up with the different characters who Colussy deals with to ask for their investment. I didn't count the number of deadlines and extensions to the de-orbit, but it must be something like 5 or 6. I did cry (with joy) once in the story, towards the end of chapter 13 - you may do the same if you become engrossed with the story!
Obviously we know how the story ends, as Iridium kept going and is a continued success with next gen system being rolled out. What the book tells gives us is the twisting and turning that happened to achieve it. It also explains the many plots and ideas used to keep the deadlines extending. That is really where the tension happened. I also liked the fact that story told us a lot about how the private and public sectors work. This book is a guide in business success, better than any of the self-help guides I've read.
I really hope John Bloom keeps writing this type of story. Thoroughly enjoyed the book and would highly recommend it

Iridium is a fantastically ambitious and sophisticated satellite complex which provides communications anywhere on the planet. Originating in the US star wars programme , Motorola tried to develop the technology but never made it viable. Consequently after years of losing shed loads of money, they wanted to deorbit the satellites – easier said than done with massive insurance liabilities. This is the story of Dan Colussy, ex Pan Am boss and a Florida retiree, and his battle to save iridium.
It was in 1957 that the Russians’ Sputnik, the earliest primitive prototype of a communications satellite, really stimulated the space race. The shock of this Russian success launched the American space programme for real. Their first successful response was Hagen’s Vanguard.
From 1983 when President Reagan proposed Star Wars, billions of $ were poured into a fantastically complex arsenal of satellites equipped with weapons to destroy Soviet missiles.
One star wars system was a constellation of several hundred lightweight low earth orbit (LEO) satellites carrying infra red sensors to track Soviet missiles. They carried no nukes and the whole system was entirely defensive. They were intelligent communications satellites . When the USA military abandoned the $44 billion project in 1994, having persuaded Mikhail Gorbachev to seek peace with the West, Motorola took the technology and developed Iridium.
The Iridium LEO satellites were fundamentally different from the geostationary high orbit satellites. They orbited over the poles covering the whole globe. One communication passes through a herringbone pattern of up to 12 satellites and is independent of any ground transmitters.
But Motorola could not make the project viable.
Dan Colussey had the vision to anticipate the potential value of the technology and took up the battle to create a viable entity with Motorola, the Pentagon plus numerous commercial interests. The 10 years which began with the announcement of Iridium in June 1990 were full of treachery, deception and espionage worthy of the Roman senate at its worst.
But by the time that it was saved by Dan Colussey its effect on business and government had become revolutionary. It had become essential for asset tracking (shipping and airlines) fisheries management, airline cockpit communications, military communications, early warning systems for Pacific tsunamis, and cell service for people all over the globe who otherwise would not have mobile phones.
Authoritative and vivid with full description of key individuals from around the world involved this story come alive. A compulsive read.



further, things that can be stated in one sentence, are described in many many sentences. And a lot of BS also. Author is very opinionated about many topics.
It is not strange the book needs so many pages. It is not a wonder i keep falling asleep while reading.
not recommended.