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Ecco Bella FlowerColor Mascara, Black .38 Ounce

4.1 out of 5 stars 382 customer reviews
| 12 answered questions
About the Product
  • This mascara wraps around and lengthens lashes to their longest.
  • It's water resistant, but not waterproof. Gentle, and easily removed.
  • Comes with its own mirror. Excellent for sensitive eyes.
  • Vegan. Gluten-free. Fragrance-free.
  • Paraben-free.


Product Description

Size: 0.25

Mascara in as pure a formula as you can buy; we leave out the lacquer, shellac and alcohol. Based on clay and iron oxides.

Product Details

Size: 0.25
  • Product Dimensions: 4.3 x 0.8 x 0.6 inches ; 1.3 ounces
  • Shipping Weight: 1.6 ounces (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item can be shipped to select countries outside of the U.S. Learn More
  • ASIN: B000URYTOQ
  • UPC: 793379270579 787461589083 036923028906
  • Item model number: 289-1
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (382 customer reviews)
  • Amazon Best Sellers Rank: #4,942 in Beauty (See Top 100 in Beauty)

Important Information

Ingredients
Purified water, carnauba wax, palmitic acid (from palm oil), clay, methylparaben, propylparaben and iron oxides.

Directions
NULL

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Size: 0.25
Having finished chemo and radiation treatments I have become quite a 'post cancer hippie' with regards to all of my personal products. I don't want anything with a bunch of toxic ingredients. Once you really start looking at the ingredients list of products... well, it's more disturbing that I ever realized. I use the EWG skindeep database and try for only products that score a 2 or below, but have a few that are 3 or 4. ([...]

This mascara is about as perfect as you can find. It performs wonderfully for having no crazy crap in it. Yes it will run if you cry, but I look at that as a good thing, it's not exactly normal for mascara not to run - I don't want those chemicals on my body anywhere!

After MUCH research, trial and error - the natural beauty products I have happily settled on that are
1)Low in toxic ingredients
2)Still quality products that work well and
3) Readily available on Amazon

Burt's Bees Radiance Serum (Toxin score: 1)
Juice Beauty Refining Finishing Powder (Toxin score: 2)
Juice Beauty SPF 30 Tinted Mineral Moisturizer (Toxin score: 3)
Larenim Blush (Toxin score: 2)
...Read more ›
9 Comments 238 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Size: 0.25
I have long eyelashes that are medium brown at the base and blond at the tips, and Ecco Bella's black mascara really adds body to them while still looking very natural. It does an equal job of volumizing and lengthening. I use this mascara every day and have had no problems with running or irritation of any kind.

Like most mascaras, I do find that this product has some slight clumpage issues, but that's easily remedied by squeezing the loaded wand into a folded tissue and THEN applying it to the lashes. (This gets all the excess goop off the wand and allows for more precise application.) Voilà! No clumping. It does take about 20-30 seconds to dry, which may be too long for some people; but I actually like this window of time because I can go in with a clean wand/eyelash brush and make minute corrections before the mascara dries.

My skin is oily, so at the end of the day there's sometimes a teeny bit of smudge beneath my eye if I've worn mascara on my lower lashes. However, I have yet to find a non-waterproof mascara that doesn't do this. Nothing that a quick finger-swipe won't fix.

The side of the mascara tube has a built-in mirror that can be helpful for application if you're out and about, although I find it too small to be practical when I'm applying makeup in front of the bathroom mirror.

For me, the most attractive feature of this product is that it has the FEWEST ingredients of any mascara I've ever seen: Purified water, carnauba wax, palmitric acid (from palm oil), clay, methylparaben, propylparaben, iron oxide.

Recommended for those who demand top-quality, cruelty-free products.
9 Comments 98 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Size: 0.25 Verified Purchase
I have small almond eyes and I've never looked good in bold mascara or heavy liners. I used to use a lash tint that I loved but it was discontinued so I tried mascara after mascara in hopes of stumbling across one that wouldn't shout Liza Minnelli in a Derby bowler hat wielding a cigarette. I don't want Definicils defintion. I don't want Dior and their show. I want inquiring minds. I want fresh out of the ocean lashes -- wet black as smooth as kittens claws.

And here it is: Ecco Bella. It's not viscous or dazzling or decadent. It's subtle. It's effortless. It's the most natural looking mascara I've found. A ghost in the daylight.
8 Comments 50 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Size: 0.25 Verified Purchase
This mascara doesn't clump and has a lashtint-like effect.The mirror on the tube is convenient, and it does lengthen and thicken a bit. Overall a nice vegan mascara. I purchase this regularly. Unfortunately,after a full workday it flakes a little and stings in my eyes (I wear contacts) so I recommend removing it after 8 hours or so and applying fresh for the night.
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Size: 0.25 Verified Purchase
Like many other reviewers, I have never found the perfect mascara. I need to lengthen and thicken, but the mascaras I've tried which do that are messy, and tend to make clumps. I have a nice little sonia kashuk comb/brush for eyelashes which helps to remove clumps and lashes sticking together, but would love not to need it. Hoped that this "bare bones" mascara would be great. It's actually not too bad. Goes on cleanly, but I have to apply it at least three times to get any volume. The big issue is the brush. It is not straight as in the picture on Amazon. It is straight in the container, but when pulled out it snaps to a 60 degree angle to the handle. This is a neat way to hold and apply, but when it goes back into the container any excess mascara is scraped off the brush and onto the lip of the container. After a few days there is mascara all over the edges of the container and the wand handle. Cleaning this off is a mess and a waste. I like the formula-it is very black, but the design of the applicator is terrible.

Ecco Bella contacted me shortly after my review went live. They said that the applicator brush should be straight and are sending me a new one. Apparently I received a defective one. I have upgraded my review to three stars and we'll see how it goes.

Jan. 24, 2014: I received the new straight brush and have used it for about a week. Too bad Ecco Bella didn't send a complete replacement, as I wasted a lot of mascara from my first purchase while trying to use the defective brush. Maybe they wanted to be sure the brush was straight. Bottom line is I really love this mascara. It clumps less than any other I have used. It goes on cleanly and is the blackest, most amazingly concentrated color I have ever seen.
Read more ›
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