- Hardcover: 624 pages
- Publisher: Wiley; 5 edition (September 23, 2009)
- Language: English
- ISBN-10: 0470373601
- ISBN-13: 978-0470373606
- Product Dimensions: 8.3 x 1.1 x 10 inches
- Shipping Weight: 2.6 pounds
- Average Customer Review: 42 customer reviews
- Amazon Best Sellers Rank: #687,776 in Books (See Top 100 in Books)
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Economics of Strategy 5th Edition
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“…the book seeks to supply an economic lens for viewing the broad sweep of the strategic activities of the firm.” (Times Higher Education Supplement, Thursday 28th February 2008) --This text refers to an alternate Hardcover edition.
From the Publisher
Designed to engage and challenge students, this comprehensive book applies modern economic principles to study a firm's strategic position. The first section focuses on a company's boundaries, economics, transactions costs, economies of scale and scope and diversification. The second part deals with industrial organization economics such as market structure and dynamic price competition and concludes with four detailed industry analyses. The third segment covers strategic positioning and dynamics. The final section offers topics associated with internal organization. Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world. --This text refers to an alternate Hardcover edition.
Top customer reviews
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The book is dense in content about strategy and economics, but I found it a little bit complicated and dry with no concerete numerical exercises. Usually, strategy and economics readings are much more engaging and mind-provoking.
I had to buy it for my Business Processes course at business school (full time MBA program).