Buy new:
$50.31$50.31
FREE delivery:
Aug 10 - 14
Payment
Secure transaction
Ships from
SharehouseGoods
Sold by
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
Buy used: $3.90
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
The Economist Style Guide Tenth Edition
Purchase options and add-ons
The first requirement of The Economist is that it should be readily understandable. Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible.
Readers are primarily interested in what you are saying. The way you say it may encourage them either to read on or to give up. If you want them to read on, then:
- Catch their attention Do not spend sentences setting the scene or sketching in the background. Hold the reader by the way you unfold the tale and by fresh and unpretentious use of language.
- Read through your writing several times Edit it ruthlessly. Cut out anything superfluous. Unadorned, unfancy prose is usually all you need.
- Do not be stuffy Use the language of everyday speech, not that of spokesmen, lawyers or bureaucrats.
- Do not be hectoring or arrogant Nobody needs to be described as silly: let your analysis prove that he is.
- Do not be pleased with yourself Don't boast of your own cleverness by telling readers that you correctly predicted something or that you have a scoop. You are more likely to bore or irritate than to impress them.
- Do not be too chatty Surprise, surprise is more irritating than informative.
- Do not be too didactic Avoid sentences that begin Compare, Consider, Expect, Imagine, Remember or Take.
- Do your best to be lucid Simple sentences help.
- ISBN-101846681758
- ISBN-13978-1846681752
- EditionTenth Edition
- PublisherWiley
- Publication dateMay 3, 2010
- LanguageEnglish
- Dimensions5.8 x 1.05 x 8.8 inches
- Print length272 pages
Books with Buzz
Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more
What do customers buy after viewing this item?
- Most purchased | Highest ratedin this set of products
On Writing Well: The Classic Guide to Writing NonfictionPaperback - Lowest Pricein this set of products
The Sense of Style: The Thinking Person's Guide to Writing in the 21st CenturyPaperback
Editorial Reviews
From the Inside Flap
The tenth edition of this bestselling guide to style is based on the house style manual of The Economist newspaper. It is an invaluable companion for everyone who wants to communicate with the clarity, style and precision for which The Economist is famous. The first section, which has been revised and updated to reflect current usage (or misusage), gives general advice on writing, points out common errors and clichés, offers guidance on the proper use of punctuation and grammar, helps with spelling and hyphens, and much more.
The second section highlights the important differences between American and British English syntax and punctuation, spelling and usage and has been thoroughly revised and updated.
The third section contains a range of useful reference material, which has been checked and revised, covering everything from business ratios and stock market indices to chemical elements, US presidents and British prime ministers. Some new additions are the Greek alphabet, mathematical symbols, the winter Olympic games and the solar system.
An essential book for anyone who writes reports, articles, books, letters or memoranda or even shopping listsThe Economist Style Guide will enlighten, educate and amuse.
- Aggravate means make worse not irritate or annoy.
- Alibi An alibi is the fact of being elsewhere, not a false explanation.
- Anticipate does not mean expect. Jack and Jill expected to marry; if they anticipated marriage, only Jill might find herself expectant.
- Born, borne are both past participles of the verb bear. Born is used in the sense of giving birth: She was born in April. Borne is used for supporting or putting up with (The victims has borne enough pain) and for giving birth in active constructions (She had already borne six children).
- Compare A is compared with B when you draw attention to the difference. A is compared to B only when you want to stress their similarity, as in Shall I compare thee to a summer's day?
- Continuous describes something uninterrupted. Continual admits of a break. If your neighbours play load music every night, it is a continual nuisance; it is not a continuous one unless the music is never turned off.
- Council, counsel A council is a body of people, elected or appointed, that advises, administers, organizes, legislates, etc. Counsel (noun) means advice or consultant, or lawyers who give legal advice and fight cases in court.
- Discreet, discrete Discreet means circumspect or prudent. Discrete means separate or distinct.
- Forgo, forego Forgo means do without; it forgoes the e. Forego means go before.
- Healthy If you think something is desirable or good, say so. Do not call it healthy.
- Jargon Avoid it.
- Journalese and slang Slang, like metaphors, should be used only occasionally of it is to have effect. Avoid expressions used only by journalists, such as giving people the thumbs up, the thumbs down or the green light.
- Political correctness Avoid, if you can, giving gratuitous offence: you risk losing your readers or at least their goodwill, and therefore your arguments. But pandering to every plea for politically correct terminology may make your prose unreadable, and therefore unread.
- Proactive Not a pretty word: try active or energetic.
- Ring, wring (verbs) bells are rung, hands are wrung. Both may be seen at weddings.
- Short words Use them.
Product details
- Publisher : Wiley; Tenth Edition (May 3, 2010)
- Language : English
- Hardcover : 272 pages
- ISBN-10 : 1846681758
- ISBN-13 : 978-1846681752
- Item Weight : 15.9 ounces
- Dimensions : 5.8 x 1.05 x 8.8 inches
- Best Sellers Rank: #2,043,811 in Books (See Top 100 in Books)
- #1,870 in Words, Language & Grammar Reference
- #2,449 in Grammar Reference (Books)
- #4,555 in Writing Skill Reference (Books)
- Customer Reviews:
Important information
To report an issue with this product, click here.
About the author

Discover more of the author’s books, see similar authors, read author blogs and more
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on Amazon-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
For example, it discourages the use of commas in sentences that contain a series of items (a practice that introduces ambiguity into such sentences).
It exhorts
"Do not put a comma before and at the end of a sequence of items unless one of the items includes another and. Thus The doctor suggested an aspirin, half a grapefruit and a cup of broth. But he ordered scrambled eggs, whisky and soda, and a selection from the trolley."
This practice introduces ambiguity as to whether the last two items of a series are actually a grouped item (as is normally indicated by the conjunction "and") or whether they are two independent items in the series. Punctuation is meant to reduce ambiguity; this practice espoused by the Economist serves to increase ambiguity.
In short, this style guide often panders to language laziness and cultural conventions even when those conventions degrade linguistic precision. This lessens its worth as a style guide.
Top reviews from other countries
日本語は勿論付いておりませんので本誌を読める程度の英語レベルは必須ですが、主要な形容詞や助詞やカンマ・コロン・セミコロンなど使い分けなどが非常にシンプルに説明されておりとてもいいThe Economist Englishの勉強にもなります。


