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The Economy of One: CODE for Free Agents Paperback – Large Print, September 19, 2011
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About the Author
Elizabeth Allen is the Principal consultant of the sales consulting firm MarketSmartz, based in Kansas City. A self-employed entrepreneur from the age of 25, she has worked in every facet of strategic market planning, national brand management and executive sales management. Elizabeth is the creator and developer of CODE, a proprietary sales and marketing system that has transformed small- and mid-size companies nationwide. In development and test pilots for over ten years, CODE has transformed the sales process of dozens of companies across the United States. Her sales management systems are the subject of The Contractor’s CODE for Marketing and Sales (2006) and Driving Demand: The CODE for Sales (2014). Frequently asked to speak to groups, Elizabeth is a thought leader that delivers cutting edge insight and practical advice on how everyone throughout an organization can meaningfully participate and support the sales process. CODE relieves “Exhausted Rainmakers and Business Owners” from the endless task of having to drive business development. CODE creates a predictable customer pipeline that is not dependent upon the skills of any one individual. CODE delivers a sustainable exit strategy to business owners, while providing a system that will dramatically raise the performance and satisfaction of their organizational team. During the economic downturn of the past several years, Elizabeth has devoted much of her time and effort toward helping the many unemployed “Free Agents” transition to a new “Economy of One.” From her observation that “the only difference between an entrepreneur and someone unemployed is that one has decided that he or she has something to sell,” she developed a new CODE program to teach Free Agents how to “think like an entrepreneur,” whether they become an entrepreneur or end up finding a new job. Elizabeth has taught and facilitated this course to a number of Free Agent groups. The program is documented in her recent book, The Economy of One: CODE for Free Agents (2011). Elizabeth served as a facilitator for The Kauffman Foundation’s FastTrac program and as a mentor for the University of Kansas MBA Graduates Program. Her unique expertise and vast experience has been highlighted in InfoWorld, Entrepreneur Magazine, Concrete Monthly, and on a nationally broadcast PBS special. She has been featured in cover stories in the Johnson County (Kansas) Business Times and the Kansas City Small Business Monthly.
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Top customer reviews
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Earlier in the year I switched jobs and got a few interview books to get myself ready. Even though this was not the most helpful book in my job switch, it had a number of ideas that I found useful.
Ali Julia review
The facts and figures uncovered in the book for the future of our economy and employment are sobering. It's a call to arms for everyone. For those that feel secure in your current job/career; you should take notice and start laying the groundwork for the not too distant future.
Our net worth going forward will be valued by our personal networks. Are you working to grow your personal network everyday? Not only will you have to prove your worth at work but also what you bring to the table regarding your circle of influence.
Everyone is challenged to think like an entrepreneur and start selling themselves.
This is a must read for everyone looking for a job and those that will be looking for a job which could be YOU! This also makes sense for the person that wants to aggressively grow their personal network.
The book presents a complete system for creating new opportunities. I like the system but knowing my tendencies, I can't promise I'll follow it diligently. I will, however, give it a shot. :-)
If you're looking for a job, I consider this to be a must read book like the old "What Color is Your Parachute?" of years gone by. If you're in "transition" and have been looking for awhile, The Economy of One provides a process to help you get the most from your search. And if you choose (or it's chosen for you) to go it alone, The Economy of One makes you realize you're not abnormal or alone.
If we're going to survive, we need to become an economy of one.
The reality of what work will look like in the very near future (most people being "free agents") is sobering, but helped me to think more clearly about acting like an small business person in my job search, even if I plan to be working for someone else.
The book also contains some great real world tools that you can use on day one on how to go about your job search plan in order.
Must read for those currently in transition.