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The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life Hardcover – January 16, 2014
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"This breezy, advice-packed book is a valueable road map for those who are looking to do their own thing on the side." --ForeWord Review
“This is a practical book… full of great ideas.” --Choice magazine
"Your definitive guide to side gigs." --Proud Money
"Just about everyone--no matter how experienced you are--will find great gems in this book." --Quintessential Reading
From the Inside Flap
Weary of pink-slip anxiety and the never-ending money squeeze? Join the millions who are starting side-gig businesses, and taking back their financial futures!
Do-it-yourselfers and solopreneurs are everywhere, launching eBay stores, artisanal eats, e-books, life coaching services, apps, tutoring businesses—you name it—on top of their regular jobs. They’re adding to their incomes, building safety nets, learning new skills, and finding a sense of fulfillment they never dreamed possible.
One study found that more than a third of under-40 respondents had started supplemental businesses. And the trend extends further, as Baby Boomers eyeing retirement are turning to sideline endeavors to sustain their lifestyles.
Get in on the action with The Economy of You, a groundbreaking book that both documents the exploding side-gig phenomenon and supplies how-to information for creating a lucrative venture of your own, including:
• Tips for figuring out the ideal side-gig
• Ideas for keeping start-up costs low
• Advice on juggling a fledgling enterprise and a full-time job
• Strategies for finding your “tribe” and
building a social network
• Branding and marketing basics that bring results
• When and what to offer for free
• And much more
The Economy of You recounts story after story of people who are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Even the author’s own entrepreneurial journey, triggered by the job anxieties of a turbulent profession and income demands of a new baby. Her self-created series of financial planners, along with extra freelance work, supplied the additional revenue stream she needed.
Your current job may be comfortable, but there’s no guarantee it will grow sufficiently to cover rising expenses—or even last beyond the next paycheck. It’s up to YOU to build stability by tapping into your inner entrepreneur and becoming a money-making engine. It’s empowering, gratifying, and surprisingly easy to do with The Economy of You.
Kimberly Palmer is senior money editor and Alpha Consumer blogger at US News & World Report. She is the author of Generation Earn: The Young Professional’s Guide to Spending, Investing, and Giving Back, as well as a series of financial guides, Palmer’s Planners, sold through her Etsy shop. Kimberly has appeared on NBC’s Today Show, CNBC, CNN, and local television and radio shows across the country to talk about smart money decisions. She lives with her husband and two children in the Washington, D.C., area.
Connect with Kimberly Palmer at:
Top Customer Reviews
More practically the book:
1) helped me think through my motivation for pursuing a side gig,
2) brainstorm ideas of things I am good at / interested in and people would pay for including ways to fit it into my already busy life / career
3) understand how to prepare and launch my idea including free resources to help me create, market and manage it
4) provided great information on utilizing social media as well as branding and pitching the side gig
The book also has a series of questionnaires and worksheets that are so useful when you start to take action. (e.g., a questionnaire to determine if you are ready, a worksheet to help you brainstorm ideas, another to create a plan, one to help with the pitch, another to help with the financial aspects, etc.).
Lastly, it has an AMAZING appendix of the top fifty side-gigs that includes a description, what type of person(s) each is best for, information and/or example(s) and resources for each.
Entrepreneurship is seen as a risky endeavor, but is it really any riskier than relying on ONE source of income to take care of all your expenses and needs of your family? Kim paints a diverse picture of the "side-gig" economy. It's a safer brand of entrepreneurship because -- by definition -- it's extra incremental income; you're not necessarily relying on it to put food on the table, but rather to build a little buffer cushion in case the whole day job thing doesn't work out.
This book isn't peddling any sort of get-rich-quick-schemes, but does share the stories of dozens of normal people making a real impact on their lives by running their own businesses in their spare time. It's sure to get your juices flowing on what kind of side-gig you could set up, or how to grow an existing biz idea into a bigger earner.
[Disclosure: I was given an advance copy for review.]
The Economy of You is smart. It encourages authentic careers that stem from what you love most. She even includes a Top 50 Master List to get your imagination going. The book is organized in chapters that share stories of how other people maintain gratifying side-gig, and the "Top Takeaways" for you, the reader. An example that really hit home for me is the issue of time management, and deciding how to balance job, family, and a new side-gig. Since Palmer is a financial expert, she tells you how to make the money work so you can gain financial freedom.
All in all... Palmer is your go-to-girl for tips on living in today's economic climate. If you were to supplement her fresh ideas with a basic financial planning book like Buy Low, Sell High, Collect Early and Pay Late: The Manager's Guide to Financial Survival you'll have a great understanding of down-to-earth money management. (RC)
This book is for the person who's worried about their economic future working for someone else. What I liked was that I found over 100 different interviews with people who've made the jump to entrepreneurship. We read why they made the jump, their struggles and their success stories.
I also like Palmer's discussion on how to mesh your new side-gig with your current job. If you do it right, your side gig should enhance your current position, not detract from it. Hopefully your side gig will help you learn new skills be remain relevant at work. If not, you'll have a parachute at the end of your rope.
The tips included with the book are fantastic for the person launching their business. How will you decide what to do? It's covered. How will you market your product? It's covered. How will you network with other pros? It's covered. How will you set up the business so that it has a firm footing? Again, it's covered.
If you're thinking about starting a side gig and are wondering how and where you should "jump in," The Economy of You is a great spot to start. I like this better than The E Myth for people wondering where to begin. I would recommend the E Myth over this book for people already with some side-gig experience and wondering why it isn't working as expected.
(disclosure: I was given a review copy of the book)