Ed Barks

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About Ed Barks
My new book, "Insider Strategies for the Confident Communicator: How to Master Meetings, Presentations, Interviews, and Advocacy" is now available.
As with my other books, this one is about business communications — delivering presentations, dealing with reporters, and advocating before policymakers.
Those are the same issues I’ve been helping my clients manage for more than a quarter century, strengthening their messages and how they deliver them. It empowers them with brighter careers, more confidence, a healthier reputation, and fulfillment of long-term business and public policy goals.
❓ Does your business book club need a boost? I’m delighted to visit with you via video conference to chat about any of my books. 📘 Visit www.barkscomm.com/book-clubs-reading-groups for details.
It was an honor to serve for nine years on the National Press Club Board of Governors, where I also formed a group of independent authors that focuses on the business aspects of authorship and publishing.
To stay in touch, sign up for my Communications Community newsletter at https://bit.ly/CommsCommunityRemoteInterviews.
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Blog postIt is a revelation to many speakers that they should drink water and not coffee, tea, etc,, during their presentations.
Why is this important? Water wets your whistle, so a sip every now and then when you’re center stage can enhance your performance (warning: Do not chug; more on this in a moment). Many other beverages tend to dry out your mouth, leaving you in a thick-tongued quandary. That is not something you want inhibiting performance when addressing an important group of consume23 hours ago Read more -
Blog postOccasionally a fleeting idea rumbles through my brain. It may be only a sentence or paragraph, not something that merits an entire blog post or article, or forms the basis for a book. Just arbitrary thoughts about how we communicate in various situations.
I’ve collected several of them here, and hope you will let me know which passages resonate with you. It’s as easy as writing a sentence or two in the “Leave a Reply” box on this post’s web page.
A misperception exists when i1 week ago Read more -
Blog postWhen strategy is the topic, or a crisis arises, who gets called into the corner office for their advice? The lawyers? Issue experts? Financial executives? Sure. Sadly, there is one component often missing — senior communications officers. Stephanie Craig considers that a potentially fatal flaw.
Stephanie is a crisis and reputation strategist. She has served as a trusted advisor to former first ladies, Members of Congress, and C-suite executives. She now leads the consulting practice o2 weeks ago Read more -
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Blog postOh, you haven’t heard the news yet? My new book, Insider Strategies for the Confident Communicator: How to Master Meetings, Presentations, Interviews, and Advocacy, is here. And you can get it for free right here.
The book includes more than three dozen heaping helpings on an array of communications and public affairs conundrums.
Still not sold? Take a look at the table of contents:
The Communications Strategies You Need Insider Strategies for the Confident Communicato3 weeks ago Read more -
Blog postSpeakers develop all kinds of lists. You’ve no doubt seen them — Top 10 Tips to Take-out Food. Baffling Bed Making Mysteries. Seven Salad Dressing Secrets. A Dirty Dozen Bathroom Cleaning Clues.
Say what you will about the practicality of these inventories. There is one list that is worth its weight in gold to any speaker — the attendance list. This applies both to in person and remote presentations.
Experienced public speakers realize they can more effectively reach their aud4 weeks ago Read more -
Blog postIt hardly qualifies as news that CEO pay is out of whack with the rest of the economy. While the typical CEO earned 21 times the amount of a median worker in 1965, that disparity ballooned to 351-fold in 2020.
The U.S. Department of Labor found that hourly wages went up by 4.9 percent last year. Compare that with The Wall Street Journal analysis that “Most CEOs received a pay increase of 11% or more, and pay rose by at least 25% for nearly one-third of them.”
Is that fair? Far1 month ago Read more -
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Blog postWhat?! You don’t yet have your copy of my new book, Insider Strategies for the Confident Communicator: How to Master Meetings, Presentations, Interviews, and Advocacy?! What are you waiting for?
It’s free. Get it here.
It includes more than three dozen portions of advice on a range of communications and public affairs issues. To give you a taste, I’ve excerpted a section titled, “Why You Need to Speak in Public” below.
This topic is often overlooked, yet it goes to t1 month ago Read more -
Blog postNot long ago, C-suite Blueprint Radio shined the spotlight on how the pandemic has impacted Congress and those who advocate before it. Tommy Goodwin was my guest. If you missed it the first time around, it’s worth a listen if you are at all involved in the world of public affairs.
While Congress often grabs headlines, the fact is local policymakers also have a big impact on a company’s public policy success. How can you effectively reach these closer-to-home officials?
That’s2 months ago Read more -
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Blog postMy new book, Insider Strategies for the Confident Communicator: How to Master Meetings, Presentations, Interviews, and Advocacy is now yours for the taking — for free. Yes, it’s free, now and forever.
Rest assured, this is an honest-to-goodness book. We’ve all downloaded so-called books that are little more than 10- or 20-page pdf pamphlets filled with more white space than substance. Friends, that’s not a book.
Insider Strategies for the Confident Communicator is professional2 months ago Read more -
Blog postMy new book, Insider Strategies for the Confident Communicator: How to Master Meetings, Presentations, Interviews, and Advocacy hit the streets last week. Today, an excerpt that seems particularly timely, given that most media interviews are conducted remotely these days.
Did you know that the book is free? Well, it is. Just click here to get your copy.
Even the highest profile media outlets now hold interviews using online video services like Skype and Zoom. The quality isn’t2 months ago Read more -
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Titles By Ed Barks
Insider Strategies for the Confident Communicator is like a greatest hits album from your favorite band. Everything from acing that big presentation to steeling yourself to meet a reporter to advocating before policymakers.
The Communications Strategies You Need
This must-have resource gives you the methods you need to attain your business and public policy goals — in small, tasty morsels — wrapped in one book cover.
Discover the insider strategies that savvy communicators practice day in and day out. They can be yours too when you get your copy of Insider Strategies for the Confident Communicator.
This book comes to the aid of executives and other spokespeople who:
★ Deliver presentations to crowds large and small, in person and remote
★ Deal with reporters
★ Appeal to public officials
★ Participate in remote meetings
Built for Today’s Workplace
Plus, content to help you ramp up your performance on platforms like Skype, Teams, and Zoom. And even more bonus advice on everything from Q&A to crisis communications to digital media.
Add Insider Strategies for the Confident Communicator to your professional library. Make it your easy to reference, one-stop shop that enhances all your communications endeavors. This book is for:
- Executives who speak in a wide variety of public forums, face to face and via video
- Corporate and association spokespeople who deal with the media
- C-suite leaders seeking to advance their company’s business goals
- Government relations pros charged with attaining public policy objectives
- Subject matter experts who tend to drift when addressing audiences, reporters, and public officials
- Developing executives motivated to climb the corporate ladder
- Entrepreneurs newly accustomed to public attention
⚠ Don’t Delay
Get this book today. Become the envy of your colleagues with your poised persona — thanks to Insider Strategies for the Confident Communicator.
Legendary White House Press Secretary Mike McCurry describes "A+ Strategies for C-Suite Communications" this way: “I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization.”
Here are the solutions you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You’ll achieve those long-range business and public policy goals for your company while enhancing your own career.
Barks' book is an essential resource for communications and public affairs experts who counsel their C-suite on strategy. You’ll discover how sustained improvement helps attain long-range business and public policy goals.
You’ll gain invaluable insights on how to:
• Craft a cohesive communications strategy
• Enhance your media relations capabilities
• Sharpen your C-suite’s public speaking skills
• Develop an advocacy strategy that delivers public policy results
• Learn how you can implement a sustained professional development program
• Make sure your messaging is magnetic
• Prepare for reputational risk
• Handle crisis communications
Buy this book today. Discover how to accelerate your career and innovate your business.
Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company’s future in their hands.
Yet even the savviest of media relations pros will admit they could use a reliable, convenient go-to guide. Here it is.
Implementing the common sense advice in this book will move you toward achieving your critical business and public policy goals.
Reporters Don’t Hate You covers it all:
- How to build meaningful, beneficial relationships with reporters
- Why sustained practice is so essential — and tips for how to do it
- What it takes to handle the hottest of hot potato questions
- How to avoid falling victim to reporter tricks and traps
- Why you should compose your headline before the editors do
- Best practices for TV interviews
Whether developing magnetic messaging, granting interviews, or engaging on digital media, you need a ready reference. Reporters Don’t Hate You is the resource you‘ve been seeking.
It takes a lifetime to prepare to meet the media. It only takes one bad interview to undo all that hard work. Ed Barks can prevent you from stumbling into the bad interview abyss.
Buy this book now and start controlling your business deals with the press.
Senator George Mitchell says, “The Truth About Public Speaking offers advice that aids speakers whether they plan to address the local United Way chapter or the United Nations.”
You will discover how to:
• Convey confidence when speaking before any audience
• Persuade, educate, or inform your listeners
• Get rid of annoying nonverbal habits
• Utilize visual aids and presentation software effectively
• Refuse to be sidetracked by off-point or hostile questions
• Craft and deliver a magnetic message
• Find friendly faces in any audience
• Reduce anxiety when addressing a roomful of people
Sports executive Pat Williams knows firsthand that “this book can make a difference in your career and your life whether you are a business executive, athlete, philanthropic leader, even a politician.”
When you buy this book and sign Ed Barks onto your team, you’ll fast forward your career and causes.