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About Ed Barks
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Blog postAre you eager to learn from the experts about vital communications issues like how to prepare for satellite media interviews, what it takes to pitch big-time interview programs, and why bottom up communications outshines top down?
And what should you heed if you’re a reporter considering a shift from journalism to communications?
I examine issues like these on C-suite Blueprint Radio. Here’s a capsule of recent programming:
Susan Apgood, Executive Vice President and Founde -
Blog postHere’s an excerpt from my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever books are sold. Regard every interview with a reporter as a business deal. It is akin to buying anything from a loaf of bread to a new car. In those cases, the business deal involves an exchange of money. With a reporter, the business deal consists of an exchange of information. Knowledge and opinion are traded as commodities. You are the seller; the reporter is the buyer
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Blog postToday’s edition of C-suite Blueprint Radio features a conversation with Susan Apgood, Executive Vice President and Founder of News Generation. She is also an adjunct professor in the Kogod School of Business at American University in Washington, D.C.
Susan’s company specializes in satellite media tours and radio media tours, connecting her clients with TV and radio stations far and wide from her firm’s studios. That’s what this edition of C-suite Blueprint Radio is all about — getting -
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Blog postHere’s an excerpt from my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever books are sold. There is this theory that reporters and their news sources are adversaries, sometimes even viewed as mortal enemies. I admit to falling into this trap at times.
It is, of course, utter nonsense. Remove the company spokesperson from the face of the earth and reporters would have no foundation for their stories. Subtract the journalists and companies -
Blog postForgive me blatantly tooting my own horn. I can’t help it. I’m excited.
Today is the official release date of my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies.
Here’s a look at the official trailer What’s It All About? The new volume lists over 100 media relations strategies broken out into categories including pre-interview preparations, sharpening the spokesperson’s mindset, performance guidelines for dealing with the press, and more.
It -
Blog postThat’s the title of my new book, now available for pre-order. Publication is right around the corner one week from today.
The new volume lists over 100 media relations strategies — everything from hammering out a message to creating quotable quotes to the vagaries of various interview formats.
Looking for the lowdown on specific reporters? It’s there. Curious about when to use an embargo or go off the record? That’s included, too. What about tried and true methods for respondi -
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Blog postToday’s edition of C-suite Blueprint Radio features an interview with Betsy Fischer Martin. Betsy currently serves as the executive director of the Women & Politics Institute at American University in Washington, D.C.
She is also the former executive producer for Meet the Press during Tim Russert’s tenure there. You may be curious about her experiences in that demanding role. You’re in luck. That’s what we’re here to talk about today.
Here are some highlight -
Blog postFor a couple of years I’ve been compiling a list. No, it’s not a list of gifts I want for my birthday. Or a list of who’s naughty and nice (though, come to think of it, that one merits some thought).
This list is one that helps avoid a Q&A faux pas — turning things confrontational when dealing with reporters or responding to audience questions during a public speaking engagement.
One sure way to negate everything you’ve said to a certain point in a conversation —and to pla -
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Blog postSome jurisdictions are beginning to crawl out from under the isolation necessitated by the pandemic. Select retail and service businesses are opening, at least partially. It is still anyone’s guess when offices will reopen fully and what they will look like (bye, bye, break room; adieu, open office concept).
We still find ourselves in far from an ideal world. Uncertainty and, in some quarters, fear linger. That’s why over the past months I’ve been adding resources to my coronavirus cr -
Blog postIt’s time for a sneak peek into my next book. What’s it about? Hot 100 media strategies. For all the media training projects I’ve led over the years, neither of my first two books dealt specifically with press relations. This ameliorates that gap.
It takes a lifetime to prepare to meet the media. It only takes one bad interview to undo all that hard work.
Don’t Hate the Media, Become the Media Media pros know how the press works. They hold their company’s future in their hands -
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Books By Ed Barks
A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers
Jan 8, 2019
by
Ed Barks
$9.99
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