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About Ed Barks
My latest book, "Reporters Don't Hate You: 100+ Amazing Media Relations Strategies," is now available. You can get your copy right here on Amazon. It's for spokespeople who deal with the press. One reader described it as "an AP Style guide for media relations. Mine will be dog-eared!"
Does your business book club need a boost? I'm delighted to visit with you via video conference to chat about any of my books. Visit www.barkscomm.com/book-clubs-reading-groups for details.
My previous book, "A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers," reveals how communications executives can counsel their C-suite leaders on their company's communications and advocacy strategies.
It's a follow up to my first book, "The Truth About Public Speaking: The Three Keys to Great Presentations," now available in a second edition. That book sets forth an intuitive system for executives who speak in public -- which, let's face it, is nearly every one of us at one time or another. It may be that big Zoom presentation, a video call with office mates, a funding pitch to venture capitalists -- even testifying on Capitol Hill.
In my "day job," I work with my clients to strengthen their messages and how they deliver them. Everything I do revolves around communications strategy and sustained improvement over the long run. The way I do that is by working on extended engagements with communications and government relations executives who counsel their C-suite leaders on business strategy. It empowers them with brighter careers, more confidence, a healthier reputation, and fulfillment of long-term business and public policy goals.
Why do I write books? I've always been a writer, whether it was news copy in my radio broadcasting days or speeches, columns, news releases, and more as a communications pro. Books are a natural extension of that lifelong calling.
Not long ago, I wrapped up nine years of service on the National Press Club Board of Governors, and now convene a group of independent authors there that focuses on the business aspects of authorship and publishing.
Discover more about my books at www.barkscomm.com/eds-books.
Media inquiries, see www.barkscomm.com/press-gallery.
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Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company’s future in their hands.
Yet even the savviest of media relations pros will admit they could use a reliable, convenient go-to guide. Here it is.
Implementing the common sense advice in this book will move you toward achieving your critical business and public policy goals.
Reporters Don’t Hate You covers it all:
- How to build meaningful, beneficial relationships with reporters
- Why sustained practice is so essential — and tips for how to do it
- What it takes to handle the hottest of hot potato questions
- How to avoid falling victim to reporter tricks and traps
- Why you should compose your headline before the editors do
- Best practices for TV interviews
Whether developing magnetic messaging, granting interviews, or engaging on digital media, you need a ready reference. Reporters Don’t Hate You is the resource you‘ve been seeking.
It takes a lifetime to prepare to meet the media. It only takes one bad interview to undo all that hard work. Ed Barks can prevent you from stumbling into the bad interview abyss.
Buy this book now and start controlling your business deals with the press.
Legendary White House Press Secretary Mike McCurry describes "A+ Strategies for C-Suite Communications" this way: “I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization.”
Here are the solutions you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You’ll achieve those long-range business and public policy goals for your company while enhancing your own career.
Barks' book is an essential resource for communications and public affairs experts who counsel their C-suite on strategy. You’ll discover how sustained improvement helps attain long-range business and public policy goals.
You’ll gain invaluable insights on how to:
• Craft a cohesive communications strategy
• Enhance your media relations capabilities
• Sharpen your C-suite’s public speaking skills
• Develop an advocacy strategy that delivers public policy results
• Learn how you can implement a sustained professional development program
• Make sure your messaging is magnetic
• Prepare for reputational risk
• Handle crisis communications
Buy this book today. Discover how to accelerate your career and innovate your business.
Senator George Mitchell says, “The Truth About Public Speaking offers advice that aids speakers whether they plan to address the local United Way chapter or the United Nations.”
You will discover how to:
• Convey confidence when speaking before any audience
• Persuade, educate, or inform your listeners
• Get rid of annoying nonverbal habits
• Utilize visual aids and presentation software effectively
• Refuse to be sidetracked by off-point or hostile questions
• Craft and deliver a magnetic message
• Find friendly faces in any audience
• Reduce anxiety when addressing a roomful of people
Sports executive Pat Williams knows firsthand that “this book can make a difference in your career and your life whether you are a business executive, athlete, philanthropic leader, even a politician.”
When you buy this book and sign Ed Barks onto your team, you’ll fast forward your career and causes.