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Edge Strategy: A New Mindset for Profitable Growth Hardcover – January 19, 2016
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"Edge strategies" describe the process of finding new opportunities at the edge of the existing ones... It is refreshing to read a new strategy book that does not make grand gestures . And this is a book that the CFO will love too because it's not going to cost the earth! 5/6 Stars” Børsen, Denmark
In its customer-friendly forms Edge Strategy is a valuable corrective to the obsession with transformational ideas.” The Economist
Here is the main premise of Edge Strategy: Companies can accelerate growth by finding new uses for their existing assets. Sounds simple but it’s not.” Consulting magazine
clearly written and offers many examples of how to apply these ideas to your own company.” The Globe and Mail
ADVANCE PRAISE for Edge Strategy:
John Tague, President and CEO, Hertz Corporation
Alan Lewis and Dan McKone offer an alternate path to growth and show how implementing an edge strategy’ creates value in a sustainable way. To presume it doesn’t apply to your industry or situation would be missing a great opportunity.”
Kevin Mayer, Senior Executive Vice President and Chief Strategy Officer, The Walt Disney Company
We all need peripheral vision. Edge Strategy offers a clear and powerful framework for identifying and leveraging opportunities for growth that can sometimes be hard to seeat the edges of your core business. A must-read.”
Darrell Webb, President and CEO, Guitar Center
Refreshingly pragmatic advice for driving growth, with a strong ROI, in any business.”
John Rainey, CFO, PayPal
Edge Strategy flips the conventional notion of strategy on its head and provides an insightful take on where some of the best value-creating innovations come from.”
Robin Hayes, President and CEO, JetBlue
Edge Strategy will help you and your business pull some of the most powerful levers at your disposal. Lewis and McKone outline a clear, smart approach to driving newand greateryield from assets you already manage . . . and delighting customers in the process.”
Tom Polen, Executive Vice President and President, Medical Segment, Becton, Dickinson and Company (BD)
If you’re looking for a playbook to higher growth and customer loyalty, Edge Strategy hits the mark. I expect every reader will take away new ideas to put into practice and improve their company’s performance.”
About the Author
Dan McKone is a managing director and partner at L.E.K. Consulting and a member of L.E.K.’s global leadership team. He has led hundreds of client engagements across many industries and has spent the last two decades advising on corporate strategy and growth, business model evolution, and value-based decision making.
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Top Customer Reviews
This book is laced with numerous and easily relatable examples of business success by employing edge strategy. A great read for those who want to become even more successful.
The authors contends that businesses need to stop basing their growth plan solely on their core strategy but should look also to the boundaries of their business - from their customers' perspective - to generate incremental growth.
The book is a "must read" for both leaders and change agents. I found it to be quite thought-provoking, as it forces the reader to think beyond their current strategic framework. It is sure to cause healthy discomfort for business executives who manage solely by historical success.
Most Recent Customer Reviews
I do recommend this book!