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Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets Hardcover – June 13, 2001
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"Everyone who manages IP for a company, a university, or a federal agency, should look at this handbook and the Web site associated with it." (The Federal Lawyer, Nov/Dec 2001)
"A beacon of light for organizations trying to make intellectual property a dynamic property rather than a fixed legal asset." —Business Finance Magazine, November 2001
Top customer reviews
One only needs to look at the Spring 2012 sale of 925 AOL patents to Microsoft for $1.1 billion to make the case. The reported catalyst for the transaction was pressure exerted by an AOL shareholder activist who thought AOL was under managing the intellectual assets of the company! The particular IP in the AOL case was patents, but there are many other forms of intellectual assets that can be optimized, managed, and monetized.
Suzanne Harrison and Patrick Sullivan have focused their careers on sharing best practices in IAM. To accelerate their goals they have created a very readable overview of best practices for the management and value creation of Intellectual Assets. To be clear, even though the book is easy to read, it is more than a primer. Harrison and Sullivan are experts in their own right and have tapped into some of the best IAM minds at leading forward thinking companies to provide a roadmap to help you create an IAM solution for your company. Throughout the book there are direct insights from IAM thought leaders in major corporations such as Proctor and Gamble, Philips, AT&T, Visa, Samsung, Nielsen, Juniper Networks, and Rambus.
This book has something for everyone. If you're new to the IAM space, this will help you and your company to develop a clear actionable roadmap of activities for you to initiate. I you are already an IAM expert you can benefit from the insights provide by Harrison and Sullivan and their expert colleagues spotlighted throughout the book.
This sequel by Suzanne Harrison and Patrick Sullivan now takes the original research and updates and expands upon it. Both updating and expansion are key to the books value. A lot has changed since the first book was written, and even more has been learned by the best-practice contributors to the book. The case study format provides a powerful way to understand how to best lead an IP, technical or business development organization. The insights gained by the reader will certainly allow him/her enhance their effectiveness and efficiency in leading their own organizations.
Paul Germeraad, President, Intellectual Assets, Inc.
Most recent customer reviews
Few variables are more likely to dictate short- and long-term commercial success than a firm's ability to convert...Read more