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The Education of Millionaires: Everything You Won't Learn in College About How to Be Successful Kindle Edition
|Length: 287 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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Top Customer Reviews
The author offers compelling arguments for how university education can sometimes be an impractical investment in life. Alternative skills that the author postulates can't be learned in university, are offered up as more useful endeavors for becoming wealthy and successful (or whatever the hell people think are worthwhile goals these days). These skills are backed up with case studies citing real world examples of people who have succeeded either without or irrespective of a university degree.
Although the author makes good points (in fact, university or not I think it's incredibly useful to train in the specific skills he mentions) I was not left completely convinced. The author is very enthusiastic but the apparently pitch-perfect narrative around his case (ie: "education always bad, not going to school but do "real stuff" (whatever that is) is invariably better" which is obviously super simplistic) could suggest it's much more storytelling than rigorous analysis in some cases. The book in general relies heavily on anecdotal stories around "lived experiences" for seemingly a select few non-educated who succeeded against all odds (predictably for this kind of book, the sob-and-underdog-stories around the people in the case studies are piled on). Lived experiences can be important, but in this case the stories seem very optimistic (in some cases like they were destined to succeed) probably ignoring the risks and personal struggles around their path to riches (and also it feels sometimes like the author is retrospectively "pidgeonholing" their success stories to fit around the skills he proposes for success without taking external factors or serendipity into account).
All in all an interesting read, and despite my 3 stars, could be a recommended buy to read about the proposed alternative skills for own self-development, and to challenge yourself on what skills did your university education actually provide you. However it would be good to have a book around this subject that treated it less like a sales pitch and was more realistic about the real risks and pitfalls of not having formal education, be it university or a vocational degree.
This guy came up with a great title, that's about it. The writing is juvenile and unpolished. There are some interesting anecdotes, but very little effort was made to tie them together to form a compelling narrative. In the end, this is a self promotion pamphlet of a narcissistic millennial with little actual content, perspective or real business experience outside of direct marketing. Instead of discussing actual skills and techniques that successful people use, he so much space in the book denigrating college degrees that I have to believe the book was sponsored by Peter Thiel and his anti-college crusade.
The publisher and editor should be embarrassed to associate themselves with this drivel. The author has 50 pages of content, and wastes the other 200+ pages rehashing of the same info, weird asides and links to the authors friends.
Please save yourself a few hours and a few bucks, buy a different book.
I feel so benefited by the fact that I never took an undergraduate marketing class, and instead read this book, got out in the real world, and practiced with an open mind. The people I know who did take marketing classes seem to believe in ridiculous rules (one I often hear is, "you have to tell someone about something seven times for them to buy it") that professors told them. If you know good marketing tactics and can do them well, you can tell a customer about something one time, with one impression, and get a buy from them.
It's the little, simple tips that Ellsberg articulates that will help you most. For instance: When marketing something, think about the need of the customer that you are selling to. That tip alone is worth the purchase price, and probably more practical than anything you would get in a traditional academic education about marketing.
Some objections I have read from other reviewers suggest that the book is a bit sleazy, and that Ellsberg is shamelessly promoting other entrepreneurs. This book is anything but sleazy. In fact, Ellsberg distinguishes between unethical and ethical marketing, with a very clear and helpful social message: do not push your product on someone who does not need, want, or have interest in it. The reason most people hate salespeople is because they think of telemarketers who lie to you claiming you've "signed up to hear about their product" or door-to-door salesmen who try up-front to sell you something without actually thinking about what you need and want, and whether or not their product fits that.
There are plenty of other tips in here: how to build a brand for yourself instead of a resume, how to sell, how to lead, how to network with helpful mentors. Ellsberg really is scratching college graduates where they most itch, so I strongly recommend this book, along with a couple of other great books - SPIN Selling by Neil Rackham, and Think & Grow Rich by Napoleon Hill, to anyone who wants to take charge of their own destiny by learning business technique, as opposed to business theory or business rules.
Most Recent Customer Reviews
I was skeptical because it had a few negative reviews. But that makes sense since the idea of not going to college is still radical to most...Read more
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