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About Edward Swiderski
Ed's expertise includes:
Strategy, process, tools, and techniques
Implementation and success management
Data segmentation and activation
Revenue generation and automation
Mr. Swiderski began his career with Voyager.net, while attending Michigan State University. This unique, hands-on experience with a "dot com" was the initial catalyst for his career, and led to immediate opportunities upon graduation.
After working with a Microsoft Certified Partner for a a few years, Mr. Swiderski was sought out by Microsoft to join the company as Enterprise Services Executive. In this role, he was responsible for managing several states in the Midwest region, specifically focused on enterprise cloud solutions. Ed's core responsibilities included orchestrating sales, account management and successful delivery of enterprise engagements.
An entrepreneur at heart, Ed eventually left Microsoft to start-up Kambio, a Chicago-based digital marketing agency. In addition to digital services, Kambio provided a marketing automation platform, capable of delivering web, social and outbound content.
In June of 2013, Kambio was acquired by partner Legacy Marketing, one of the nations largest independent experiential marketing agencies, based in Chicago. Ed served as Senior Vice President of Digital Services and Business Development at Legacy.
Ed now serves as CEO of Klever, the first all-in-one CRM, Marketing Automation and Web Content Platform. His primary initiatives include expanding the customer base and ensuring customer success.
While Ed is a nerd by trade, his true passion is education. After graduating from MSU, Ed signed up for the Alumni Association and almost immediately began building his Spartan network. He started advocating MSU by becoming the Vice President of the regional Chicago Club, and eventually was invited to join the Alumni Board of the College of Communication Arts & Sciences. Ed fulfilled a six-year term with a select group of Spartans from around the country (and is humbled to be associated with some of the smartest and most successful individuals he knows).
If you live in Chicago, there's a good chance you've come across a Streetwise vendor at some point. While Streetwise vendors are all over the city, many people don't fully understand the core mission of the organization--including myself until being asked to join the board. Becoming a board member has opened my eyes to the homeless and underemployed people of our city. I could not be more proud to be serving on a board with such incredible people. Currently I serve on the board as the Marketing Committee Lead and Strategy Committee Team Member. Read more about Streetwise here! And I'd be happy to take you to lunch to help you better understand our mission and how you can help!
Ed is actively involved in mentoring. He enjoys working 1-on-1 with hand picked students selected for the Ten4Ten Mentoring Program, created by the MSU College of Communication Arts & Sciences Board. Mike Smiy is graduate student of the prestigious Peter Stark Producing Program at the University of Southern California, and an Advertising major at Michigan State University prior to that. His entrepreneurial spirit and passion for the entertainment business have been fundamental in the formation of his new production company, Hueline Pictures.
Ed also mentors for SPARK, which provides life-changing apprenticeships to youth in underserved communities across the United States.
He received a Bachelor of Arts in Information Technologies/Management from Michigan State University, and has studied the Masters of Information Systems program from DePaul University.
Outside of his professional career, Ed was also the winner of ABC's The Bachelorette season 5.
Ed co-authored "Pinterest for Business", a business marketing guide focused on leveraging the fastest growing social media network, Pinterest.
The complete guide to profiting from Pinterest!
Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business!
LEARN HOW TO:
• Make the right first moves after you’ve signed up for Pinterest
• Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more
• Quickly set up your branded Pinterest business page
• Weave a visual statement that attracts users and convinces them to insert their own stories
• Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience
• Use Pinterest to “show and tell,” and leverage the powerful psychology of images
• Create a word-of-mouth Pinterest network that goes viral
• Win by “pinning” within Pinterest’s most important categories
• Reach “the power behind the pins”
• Stand out on a crowded “pinboard”
• Use infographics to communicate more information and encourage more repinning
• Replace costly conventional advertising with inexpensive Pinterest campaigns
• Supercharge your Twitter and Facebook marketing by integrating Pinterest
• Understand Pinterest’s etiquette and avoid its pitfalls