Effective Fundraising for Nonprofits: Real-World Strategies That Work 3rd Edition
| Ilona Bray J.D. (Author) Find all the books, read about the author, and more. See search results for this author |
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Getting tax-exempt status for your nonprofit organization is just the first step toward succeeding in your mission -- ultimately, your nonprofit's effectiveness depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how. Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists, and more, the 3rd edition of Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies, and institutions, and covers the tools and staff you'll need to get the job done. Find out how to:
- work with individual donors
- analyze the donor base
- plan special events
- solicit grants from foundations and corporations
- get media coverage
- use the Web to further fundraising goals
- start a side business to raise funds
Best of all, Effective Fundraising for Nonprofits contains expert advice written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books.
The 3rd edition is updated to include a new focus on fundraising in the down economy and features input from development professionals across the U.S. And, you can read up on latest studies on who gives the most and why and the latest tips for "greening" your nonprofit's special events. Plus, you'll get the latest tax figures, guidelines for the new IRS Form 990, and updated resource recommendations and contact information.
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Editorial Reviews
Review
“If you have room for only one book on your fundraising shelf, Effective Fundraising for Nonprofits should be that book.”-Advancing Philanthropy, Published by the Association of Fundraising Professionals
“ Gets into the best ways to keep the money flowing in, including using the Web….” -Accounting Today
“ Provides clear answers for nonprofits, with advice from fundraisers, foundation staffers and journalists.”-San Diego Union-Tribune
About the Author
Product details
- Publisher : NOLO; 3rd edition (August 24, 2010)
- Language : English
- Paperback : 528 pages
- ISBN-10 : 1413312535
- ISBN-13 : 978-1413312539
- Item Weight : 1.85 pounds
- Dimensions : 7 x 1.5 x 9 inches
- Best Sellers Rank: #2,588,659 in Books (See Top 100 in Books)
- #946 in Philanthropy & Charity (Books)
- #1,497 in Business Finance
- #1,645 in Nonprofit Organizations & Charities (Books)
- Customer Reviews:
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About the author

Ilona Bray, J.D. is an award-winning author and legal editor at Nolo, specializing in real estate, immigration law, and nonprofit fundraising. Many of her books are consistent Nolo bestsellers and award-winners. Ms. Bray particularly enjoys interviewing people and weaving their stories into her books.
Bray's working background includes solo practice, nonprofit, and corporate stints, as well as long periods of volunteering, including an internship at Amnesty International's main legal office in London.
She received her law degree and a Master's degree in East Asian (Chinese) Studies from the University of Washington School of Law and Jackson School of International Studies, and an undergraduate degree in philosophy from Bryn Mawr College.
In her spare time she enjoys hiking, going to open houses, writing children's stories, and gardening.
Bray also blogs on Nolo.com on topics such as nonprofit fundraising, real estate, and immigration matters. She's the winner of NAREE's 2012 "Best Blog" award.
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Nolo infuses her "entrepreneurial optimism" about the tough work of fundraising and development, into a reality-based Big Picture : connect with Board vision, mission, Strategic Plan, programs and the work of the Nonprofit, so that the fundraising is on message and makes sense in order to get results. She flags trends such as Direct Mail peaked about three years ago, and it is best to test and evaluate it and tweak it before just killing trees. She frequently lists links and websites that are current of various topics from Special Events, to categories of donors, to grants, to estate giving and social media, all with the directive Keep Great Donor Records and a database to stay current with them.
I led a nonprofit for 31 years. I was reinforced on some tactics in her book, and learned new tactics and strategies as well. Nicely done, Dr. Bray Nolo.
Would I have purchased this if my copy from the library came first? Maybe not but it's a good read for beginners.







