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Ego Is the Enemy Hardcover – June 14, 2016
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The instant Wall Street Journal, USA Today, and international bestseller
“While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I’ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.” —from the prologue
Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.
Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to history. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by conquering their own egos. Their strategies and tactics can be ours as well.
In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.”
- Print length256 pages
- LanguageEnglish
- PublisherPortfolio
- Publication dateJune 14, 2016
- Dimensions5.22 x 0.92 x 7.32 inches
- ISBN-101591847818
- ISBN-13978-1591847816
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| The Obstacle is the Way Expanded 10th Anniversary Edition | Stillness is the Key | The Daily Stoic Boxed Set | Lives of Stoics | Courage is Calling | Discipline is Destiny | |
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Editorial Reviews
Review
—Steven Pressfield, author of the New York Times bestseller The War of Art
“Whether you’re starting out or starting over, you’ll find something to steal here.”
—Austin Kleon, author of the New York Times bestseller Steal Like An Artist
"This is a book I want every athlete, aspiring leader, entrepreneur, thinker and doer to read. Ryan Holiday is one of the most promising young writers of his generation."
—George Raveling, Hall of Fame Basketball coach, Nike’s Director of International Basketball
"I see the toxic vanity of ego at play every day and it never ceases to amaze me how often it wrecks promising creative endeavors. Read this book before it wrecks you or the projects and people you love. Consider it as urgently as you do a proper workout regimen and eating right. Ryan’s insights are priceless."
—Marc Ecko, founder of Ecko Unltd and Complex
"I don't have many rules in life, but one I never break is: If Ryan Holiday writes a book, I read it as soon as I can get my hands on it."
—Brian Koppelman, screenwriter and director, Rounders, Ocean’s Thirteen and Billions
“In his new book Ryan Holiday attacks the greatest obstacle to mastery and true success in life—our insatiable ego. In an inspiring yet practical way, he teaches us how to manage and tame this beast within us so that we can focus on what really matters—producing the best work possible.”
—Robert Greene, author of the #1 New York Times bestseller Mastery
“We’re often told that to achieve success, we need confidence. With refreshing candor, Ryan Holiday challenges that assumption, highlighting how we can earn confidence by pursuing something bigger than our own success.”
—Adam Grant, author of the New York Times bestsellers Originals and Give and Take
“Once again Ryan Holiday has laid down the gauntlet for readers willing to challenge themselves with the tough questions of our time. Every reader will find truths that are pertinent to each of our lives. Ego can be the enemy if we are unarmed with the cautionary insights of history, scripture, and philosophy. As was said to St. Augustine more than a thousand years ago, 'pick it up and read'; for to not do so is to allow the enemy to bring despair.”
—Dr. Drew Pinsky, host of HLN’s “Dr. Drew On Call” and “Love Line”
"Ryan Holiday reminds us that the real success is in the journey and learning process.”
—Lori Lindsey, former U.S. Women’s National Team soccer player
“I would like to rip out every page and use them as wallpaper so I could be reminded constantly of the humility and work it takes to truly succeed. In the margins of my copy, I have scrawled the same message over and over—'pre-Gold.' Reading this inspiring book brought back me back to the humility and work ethic it took to win the Olympics.”
—Chandra Crawford, Olympic Gold Medalist
"What a valuable book for those in positions of authority! It has made me a better judge."
—The Honorable Frederic Block, United States District Judge and author of Disrobed
“It's rare that I finish a book then immediately reread it, this time with a yellow marker in hand…I can't recommend this book highly enough.”
—Kevin Rose, entrepreneur and technology investor
"In an age when self-promotion and celebrity are glorified to the hilt and 'hero' gets overused, Ryan Holiday's book is a reminder that the biggest impediment to achievement is often ourselves. Holiday retells stories of the famous and not so famous that will both inspire you and stop you in your tracks. This is a book to savor by reading it in increments so the power of the examples sinks in, leaving time for healthy reflection. If the rat race of modern life has you feeling burned out, Ego is the Enemy just might help you view philosophy as anything but a relic of the ancient Greeks."
—Edith Chapin, executive editor at NPR News
"Removing the ego is a daily struggle but it feels a little easier after reading this."
--Martellus Bennett, NFL Tight End, Super Bowl Champion
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
It’s wrecked the career of promising young geniuses.
It’s evaporated great fortunes and run companies into the ground.
It’s made adversity unbearable and turned struggle into shame.
It derails ambition, turns success into poison, and makes failure the most bitter taste of all.
Its name? Ego.
Ego is the enemy—of what you want to achieve, of what you have, and what you’re struggling to overcome.
It’s an internal opponent warned against by every great philosopher, in our most lasting stories and countless works of art, in every culture, in every age.
In the pages of this book, we fight to destroy it before it destroys us.
Product details
- Publisher : Portfolio; First Edition (June 14, 2016)
- Language : English
- Hardcover : 256 pages
- ISBN-10 : 1591847818
- ISBN-13 : 978-1591847816
- Item Weight : 2.31 pounds
- Dimensions : 5.22 x 0.92 x 7.32 inches
- Best Sellers Rank: #9,165 in Books (See Top 100 in Books)
- #84 in Motivational Management & Leadership
- #110 in Business Motivation & Self-Improvement (Books)
- #212 in Success Self-Help
- Customer Reviews:
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The key to increase personal and professional success.
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I never knew so little about the EGO!
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About the author

Ryan Holiday is one of the world's bestselling living philosophers. His books like The Obstacle Is the Way,Ego Is the Enemy,The Daily Stoic, and the #1 New York Times bestseller Stillness Is the Key appear in more than 40 languages and have sold more than 5 million copies. Together, they've spent over 300 weeks on the bestseller lists. He lives outside Austin with his wife and two boys...and a small herd of cows and donkeys and goats. His bookstore, The Painted Porch, sits on historic Main St in Bastrop, Texas.
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book readable and well-thought-out. They also find the lessons worthwhile and the general takeaways make sense. Readers describe the book as awesome about the influence of ego. However, some find the pacing repetitive, disjointed, and boring. Opinions are mixed on the value for money, with some finding it worth every penny and others saying it's disappointing and a waste of time.
AI-generated from the text of customer reviews
Customers find the book great, well-thought-out, and instructive. They say the author is excellent, and not a word is wasted. Readers also mention the writing comes from a place of growth and self-understanding.
"...With this short, accessible book, Holiday gives us the tools we need to do just that." Read more
"...The author is obviously well-prepared and has done the reader the favor of dissecting individual, organizational and political actions through a..." Read more
"Good book explaining how our ego limits us all in many ways. Well thought out book unlike some I’ve read lately...." Read more
"...It is like a mirror to one's self. An ego meter. It is a great read, and I will definitely recommend it to friends and family." Read more
Customers find the book thought-provoking, saying it provides much-needed intellectual support. They say the lessons are worthwhile and the concepts are fine. Readers also mention the book is important and a great reminder for all of us.
"...Holiday’s aphoristic style of advice, bolstered by memorable stories is what gives us the tools we need to remember this wisdom when our egos start..." Read more
"...writing style to be inspiring, while still being very readable and relatable...." Read more
"Good book explaining how our ego limits us all in many ways. Well thought out book unlike some I’ve read lately...." Read more
"I really enjoyed this book. It is like a mirror to one's self. An ego meter...." Read more
Customers find the book awesome and helpful. They say it beautifully utilizes the traits of various leaders to shape its messages. Readers appreciate the clear examples of ego failure and high-profile people. They also say the author is a great thinker and has mastered the art of penetrating the mind.
"Absolutely loved all the elements in this book. The author beautifully utilizes the traits of various leaders to shape his messages in this..." Read more
"Ryan Holiday is undoubtedly one of the greatest modern thinkers of my generation...." Read more
"...That is the most overly simplified, basic bro definition of ego I've heard in awhile...." Read more
"Ryan is Genius! He helps us portray what is our truest enemy! Our ego..." Read more
Customers find the illustrating style of the book good, interesting, and refreshing. They appreciate the subject-to-subject outline and the no-nonsense style. Readers also mention that the book is well organized and articulated with clear themes.
"...The setup was great! Very authentic looking. First question: what's your favorite book? Ego is the Enemy by Ryan Holiday...." Read more
"...However, the book is exactly how it looks and I am looking to read it." Read more
"...Thank you Ryan for this beautiful piece of work." Read more
"...Love his style and you feel as though he is sitting across from you having a conversation about the subject...." Read more
Customers find the book entertaining, exciting, and amazing. They appreciate the good stories, quotes, and questions.
"...It's got all the makings of a blockbuster book: short chapters, fun stories, 6th grade reading level, and intriguing chapter titles like Don't Be..." Read more
"...One of his strengths as an author is that he fills his books with fascinating stories and anecdotes throughout history which for me opens doors of..." Read more
"...illustrated the folly of doing so in a way that felt liberating, exciting, and may have even induced a cathartic lump in the throat...." Read more
"...He uses these in a way that is very engaging, fun, and thought provoking...." Read more
Customers have mixed opinions about the value for money of the book. Some mention it's worth every penny and the bibliography is worth the price. Others say it's disappointing, a colossal waste of time, and boring.
"...I think you are special, and important, and worthy of being loved...." Read more
"...And, it's got 20,000 reviews! Well, book is trash. I used to be one of those readers who finished any book they bought. Not anymore...." Read more
"...just the quotes at the beginning of each chapter and the bibliography are worth the price." Read more
"This a good book but not the best book for me." Read more
Customers find the pacing of the book repetitive, disjointed, and boring. They also say the message lacks structure and is rambling.
"...That is the most overly simplified, basic bro definition of ego I've heard in awhile...." Read more
"...It just didn't draw me in, nor provide any substantial revelations...." Read more
"...One thing I didn't like about this book is that the structure is sometimes completely lost...." Read more
"...In a timely manner.The book was ok. Lots of it felt repetitive and I could have done without the small political stuff...." Read more
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Those familiar with Holiday’s last book, “The Obstacle is the Way,” will know exactly what practical philosophy means. Eschewing the commonly held view that philosophy is the province of academics in classrooms bloviating about abstract concepts, Holiday follows the Stoic tradition that puts philosophy firmly in the realm of everyday life. It’s about learning to deal with destructive emotions, unpredictable circumstances, self-interested people, and yes, ego, without succumbing to them. It’s philosophy as a way of achieving a better life.
In “Ego is the Enemy,” Holiday moves beyond the clinical definitions of ego and places the concept firmly in the realm of the practical. To be sure, the clinical and the practical in this case have some common ground. Modern psychologists define the ego as a critical part of identity construction, and further, an egotist as someone excessively focused on himself. Holiday defines ego along those lines: “an unhealthy belief in our own importance. Arrogance. Self-centered ambition…It’s when the notion of ourselves and the world grows so inflated that it begins to distort the reality that surrounds us.”
The idea that becoming untethered from reality is the primary symptom of an ego out of control is the thread that unites all three sections of this book. Holiday expands this idea throughout the three sections that form a continuum - Aspire, Success, and Failure - to show how this form of ego plagues everyone from the ambitious and striving, to the wildly successful and those who have been crushed by personal and professional defeat. In our own lives, we are always somewhere on that circle of aspiration, success and failure.
To this end, Holiday goes right to the sources of practical wisdom: the primary sources of great practical wisdom – Seneca, Marcus Aurelius, Aristotle, and Martial to name a few - and the biographies of those who apply that wisdom to great effect or ignore it at their own peril.
This is where Holiday’s other key influence, strategist and author Robert Greene, becomes apparent. Like Greene, all of Holiday’s chapters start out with a short, pithy title sets the direction of the advice contained within the chapter. From there, Holiday mines the stories of great men and women who have either applied the advice laid out in the chapter title or ignored it and shows us the consequences of both.
For example, in the chapter titled, “Restrain Yourself” in the Aspire section of the book, Holiday launches right into the story of Jackie Robinson. As the first black player in the newly integrated MLB, Robinson faced discrimination and outright abuse at the hands of everyone from his own teammates and opponents, to hotel managers and restaurant owners and, of course, the press. At any point, Robinson could have lashed out, fighting back to defend his dignity against the injustices he faced.
But Robinson knew that if he fought back even once, it would end his MLB career and set the prospect of full integration of the league back for a generation. As Holiday writes, “Jackie’s path called for him to put aside both his ego and in some respects his basic sense of fairness and rights as a human being.”
Now, it’s likely that few of us will face the kind of treatment Robinson did, but the lesson here is that when we have ambitions and goals, we’re likely to run into the kind of people that Robinson did. The kind who react to your striving with cold indifference. The kind who aim to weaken your will with taunts and jeers. The kind who will go out of their way to sabotage you and undo all your efforts.
Holiday concludes here that ego tells us to snap back at these people and demand the respect we think we deserve. But that won’t earn it from anyone. We must ignore this impulse, no matter how badly we’re treated, and continue to work on our craft and ourselves. We must forget what we think the world owes us and focus on building our base, developing our skills and continuing to learn.
The rest of the chapters follow this same model, and plumb the depths of modern and ancient history to show us how those who put their egos aside achieve great things. Think of New England Patriots head coach Bill Belichick spending years doing unpaid grunt work and film study before finally getting a chance to put his knowledge into practice. Think of the great conqueror Genghis Khan seeking greater knowledge and expertise from those he defeated, rather than forcing them into silent subservience.
Yet, others turn themselves into cautionary tales. Howard Hughes was a mechanical genius who inherited a successful family business, and then squandered all of it through a lack of focus, entitlement and paranoia. John DeLorean had a great vision for an automobile company, but never built the solid foundation of leadership skills he would need to run a successful company.
Holiday gives us a healthy dose of both kinds of stories, and that’s what makes the advice in this book stick with us. Ultimately, practical philosophy is meant to be used in our daily lives, away from the safety of our reading chair. Holiday’s aphoristic style of advice, bolstered by memorable stories is what gives us the tools we need to remember this wisdom when our egos start to take control of us.
Holiday positions the three states of our lives – Aspire, Success and Failure – as being a never ending continuum. We must put our egos aside as we aspire to our goals, aside when we achieve them, and aside again when we flame out and have to start over. At each stage, ego threatens to knock us off the continuum altogether and lock us into an unproductive state of stasis.
Taming your ego is never easy, but it is essential when we are confronted by failure or bolstered by success, as we all will be in our lives. Ego can easily let both conditions become debilitating: With success, we think we can stop being humble and working hard. In failure, we can become paralyzed, blaming others for our rotten luck and ignoring the fact that it’s on us to right the ship.
Ego is always encroaching on us, even after we think we’ve beaten it back. As Daniele Bolelli puts it, a floor doesn’t stay clean because you’ve swept it once; you must sweep again and again. With this short, accessible book, Holiday gives us the tools we need to do just that.
Quite frankly, I have nothing but praise for this book, which I believe is a “must-read” for managers within any profession. It is neither oversimplified, nor overstated. In fact, the author drives his points home through multiple approaches and with a diverse array of references to historical figures and events, which exemplify both the control of ego and the lack thereof. The book is beyond a mere self-help resource, and is actually quite interesting to read. The author is obviously well-prepared and has done the reader the favor of dissecting individual, organizational and political actions through a specialized lens that ferrets out how ego has led to failure. These examples are not archaic parables, but include modern business figures, both well known and virtually unknown. Yet he does not simply call out failures of renowned egotistical figures, but offers analysis of how successful individuals chose the high ground over receiving personal praise in order to produce favorable outcomes on a much larger scale and for the greater good. Perhaps more importantly, he provides an equal number of examples were a humble individual or approach led to success on many levels. In the end, the reader will hopefully and candidly assess himself/herself, or as was the case for me, become more self-aware and see the glaring comparisons to my own past acts of egotistical actions. If one accepts the author’s many examples that support the assertion that ego holds so many of us back from our potential, then his ensuing suggestions and stoic philosophies become meaningful propositions worthy of our considerations.
I did not find the book preachy or sanctimonious. I didn’t feel the author was pushing any specific dogma, but he does use the platform of stoicism as the guide here. Nonetheless, subsequent to laying out his case, the author’s pronouncemnts appear less as indictments of people, but rather the specific natural human tendency that is stronger is some of us than it may be in others: unchecked self-indulgent ego and the overemphasis on one’s own importance. The author challenges us to think back to the reason we started a career, chose a profession, accepted an assignment or launched a project. Was the purpose to feed our own egos, or did that proclivity sneak in somewhere along the way. The author aptly discusses the paradox wherein we must either choose to complete the job we originally were tasked to do, or merely to achieve recognition without truly accomplishing as much as we would have without expending the energy and capital seeking personal accolades.
I found the author’s choice of content and his writing style to be inspiring, while still being very readable and relatable.
I would propose that those considering this book are somehow aware that they could be affected by their own egos. Perhaps someone suggested it to them, or maybe a review or ad made them curious about how their ego might be at work. The paradox, of course, is that many people with pronounced egos will reject overtures into the examination of their own egos, as self-awareness is not a common trait among egotistical people. Hopefully, they will be motivated by some measure to start reading this book. As for me, the way I came to read the book is unimportant here, but within the first few pages, I found myself intrigued and looked forward to each reading session until I had finished. Aside from the impact it has had on me of purposefully controlling my own ego, a never-ending task indeed, the book has also launched me into seeking a better understanding of stoicism, and practicing it in my daily life. Now, as an instructor of organizational leadership, I’ve incorporated into my presentations quite a bit of the author’s teachings and even quotes from his book (because he seems to capture some points so well that I could find no renowned scholars or historical figures that said it better). I certainly hope we see more offerings of this caliber and practical utility from author Ryan Holiday.
Top reviews from other countries
Un libro che vorrei che tutti potessero leggere almeno una volta.





































