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Eichler: Modernism Rebuilds the American Dream Hardcover – November 30, 2002
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"Broad in format and with much white space, this book continues to sell Eichler's vision..." -- Neil Jackson, Journal of Architecture
"Paul Adamson and Marty Arbunich have created a satisfying tome for both architectural buffs and retrophiles worldwide..." -- Frank Nolan, Eichler Network
"The book is important for serious students of California modernism and domestic architecture, and, of course, for mid-century groupies." -- Kenneth Caldwell, Line Magazine (of American Institute of Architects, San Francisco)
Top of my list is 'Eichler'...it's a book that captures the spirit of its subject." -- Patricia Poore, Old-House Interiors
From the Inside Flap
Joseph Eichler was a pioneering developer of residential suburbs whose socially conscious ethic progressive planning, and elegant modern design for moderately priced housing in California still serves as a standard for housing developments today. Defying conventional building industry wisdom by hiring a group of progressive architects to plan subdivisions and design reasonably priced homes, Eichler provided more than 11,000 residences that helped meet the dramatic need for post-World War II housing with extraordinary commodity and style.
Through the 1950s and sixties, Eichler Homes gained national and international acclaim for its innovative yet affordable features. Eichler and his architects improved family living when they initiated flexible open planning and built-in furnishings that reformed traditional rooms. The kitchen opened onto a "multipurpose room" (the forerunner of today's great room); the living and dining rooms were combined, and often used to separate the children's rooms from the parents' room; and a central atrium brought the ambient joys of the Californian climate inside while expanding interior vistas.
Eichler's social conscience inspired him to confront prevailing business and political trends that promoted racism and discouraged creative land use. His subdivisions, recalling the planning ideas of Clarence Stein, were based on village concepts, and he publicly declared a policy of nondiscrimination.
Fifties-era photographs capture the now-classic style that introduced middle-class families to a modern way of life. Popular today, as they were then, the Eichler homes represent a legacy of design integrity and demonstrate a level of quality for residential development that remains unparalleled in the history of American building.
Top Customer Reviews
In these days of bloated giants, Eichler's houses also demonstrate the attractiveness of small, compact designs.
Book is 85% text, 15% photos. Most of the text would be unnecessary if there was more photographic support. As they say, a picture is worth a thousand words.
That said, as a working architect, I found enough valuable tidbits to keep the book. But I wouldn't recommend it for an architectural library, outside of its purely academic appeal.
Most Recent Customer Reviews
If you love mid-century modern homes, you will love this book.Published 4 months ago by Marshall A. Widman
A great book for anyone interested in California Architecture. A nice inclusion of Mid-century Modern.Published 10 months ago by Valerie Cheshire
Beautiful pictures accompany an in-depth history. Well bound. Great coffee table book.Published 11 months ago by Anna Steffen
The book is worth putting on your coffee table. The quality of the pictures is amazing. They are taken by Ernie Braun who was the official photographer for the company. Read morePublished on June 20, 2014 by Marin Q
Eichler homes were ahead of their time... quite an inspiration for true indoor and outdoor living.
Enjoy! What true genius!