Top positive review
3 people found this helpful
on June 9, 2013
As you will notice this little jewel has already received an impressive collection of five star reviews. And they're there for good reason. This is one beautiful book. The assortment of advertising and typographical examples Louise Fili has assembled makes for very delightful viewing. The book offers a wide variety of both her own work and classic period pieces. As one who does not make his living in this field I can only appreciate this work from the aesthetic point of view. That alone, however, makes this volume well worth owning. For one employed in the trade I can't imagine passing it over.
I have several books by Steven Heller and Louise Fili and this husband / wife collaboration has produced some real treasures. I can only imagine what wonders are housed in their combined archives. They are both to be thanked for making so much of their painstaking research and amazing collection available to the rest of us.
Louise is incredibly gifted in her ability to incorporate the beautiful scripts, ornamentation and images of a bygone era and give them a contemporary look. She, singlehandedly, puts to rest the old canard - "never judge a book by its cover". I have no doubt the packaging she creates outshines most of the products contained therein.
I would add, in addition to the obvious visual merits of this book, Mrs. Fili is quite a wordsmith. She has a definite flair for turning a phrase. Her ability to create prose with a such a decided flourish is rather unique in the genre of the art book. Typically one glides through these books content in just appreciating the images while overlooking the cumbersome writing. Her's is a pleasant exception.
The production quality of this book is all one could hope for and well deserving of its contents. I am quite pleased with this purchase and can't imagine anyone being otherwise. Louise Fili and Steven Heller are certainly prolific but none of their output seems to suffer as a consequence. The only regrets I have felt after finishing one of their books is that there were too few pages. What better compliment!