- Publisher: A Book Apart; First Edition edition (2010)
- Language: English
- ISBN-10: 0984442553
- ISBN-13: 978-0984442553
- ASIN: B004ZRFJ4G
- Product Dimensions: 8.3 x 5.4 x 0.2 inches
- Shipping Weight: 8 ounces
- Average Customer Review: 4.0 out of 5 stars See all reviews (8 customer reviews)
- Amazon Best Sellers Rank: #218,588 in Books (See Top 100 in Books)
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The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3) Paperback – 2010
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Top Customer Reviews
I'm a veteran copywriter living and working in Shanghai, and found "The Elements of Content Strategy" (buy direct from A Book Apart) great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives. The clients I work with often struggle to keep up with and understand new marketing trends, language and increasingly diverse channels, particularly in digital. What's more, all too often their orientation toward content is to instinctively, yet unconsciously, write content "for themselves" (or to please the boss, a particular problem here in China) as apposed to genuinely focusing on end-user needs.
"The Elements of Content Strategy" provides strategists, copywriters, creative directors--anybody in the content chain--with keen insights, both conceptual and nuts and bolts stuff. As for being "hard to read" as one reviewer wrote, well, every industry has its jargon and abstract ideas. It's best to educate oneself in what they are and make them work for you.
You know it's a great book when you feel that the author has painstakingly edited her works down into a digestible book. There is so much more content that never made it into this book but Erin has done an incredible job of communicating the breadth of the topic and clearly sign-posting where to get into more depth.
I love the book and would recommend it to anybody and everybody that comes into contact with content strategy.
Frankly, after I read this I turned the entire book into a mega outline that I am going to further develop into a database and then add-on Halvorson's and Sheffield's info. Anyone who complains about any of the text's in this area doesn't truly understand that this is a new frontier, and anyone who attempts to organize their thoughts around it are trying to do it for the first time.
Most Recent Customer Reviews
This book is 18 dollars on A Book Apart and you can get the other editions through the site as well. Read morePublished on January 28, 2014 by Amanda S. Throm
I just bought this for $23.00 at the A Book Apart site. I have no idea why it's more expensive here.Published on October 9, 2013 by T. Donnelly
It's been a few days since I finished this book and I'm still not sure what the book was about. It's short so you'd think that it would be packed with short, concise, valuable... Read morePublished on June 20, 2012 by Sterfry