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The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3) Paperback – 2010

4.0 out of 5 stars 8 customer reviews

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Product Details

  • Paperback
  • Publisher: A Book Apart; First Edition edition (2010)
  • Language: English
  • ISBN-10: 0984442553
  • ISBN-13: 978-0984442553
  • ASIN: B004ZRFJ4G
  • Product Dimensions: 8.3 x 5.4 x 0.2 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #218,588 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
I'm surprised by the 2-star customer reviews, and feel determined to do right by the Erin Kissane here in appreciation for her beneficial work.

I'm a veteran copywriter living and working in Shanghai, and found "The Elements of Content Strategy" (buy direct from A Book Apart) great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives. The clients I work with often struggle to keep up with and understand new marketing trends, language and increasingly diverse channels, particularly in digital. What's more, all too often their orientation toward content is to instinctively, yet unconsciously, write content "for themselves" (or to please the boss, a particular problem here in China) as apposed to genuinely focusing on end-user needs.

"The Elements of Content Strategy" provides strategists, copywriters, creative directors--anybody in the content chain--with keen insights, both conceptual and nuts and bolts stuff. As for being "hard to read" as one reviewer wrote, well, every industry has its jargon and abstract ideas. It's best to educate oneself in what they are and make them work for you.
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Format: Paperback
Short but incredibly dense with clear insights, invaluable resources and zero fluff. Erin Kissane knows her stuff and focuses on delivering an engaging and useful overview of content strategy that's accessible without going the "For Dummies" route. If you work on the web in any capacity, this is a must-read.
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Format: Paperback
I first read this book back in 2011. It was the best book I read in 2011. It now serves as both my companion and reference guide. It's well-used, annotated with numerous post-it notes and sporting shed loads of "donkey ears" for quick reference.

You know it's a great book when you feel that the author has painstakingly edited her works down into a digestible book. There is so much more content that never made it into this book but Erin has done an incredible job of communicating the breadth of the topic and clearly sign-posting where to get into more depth.

I love the book and would recommend it to anybody and everybody that comes into contact with content strategy.
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Format: Paperback
This is a great resource, particularly if you have already been practicing Content Strategy (CS). It helps to give you a focus. Prior to this, I read Halvorson's CS, both 1 and 2; and Richard Sheffield's "The Web Content Strategist's Bible" and Ms. Kissane's book helped me to pull those two texts together.

Frankly, after I read this I turned the entire book into a mega outline that I am going to further develop into a database and then add-on Halvorson's and Sheffield's info. Anyone who complains about any of the text's in this area doesn't truly understand that this is a new frontier, and anyone who attempts to organize their thoughts around it are trying to do it for the first time.
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