Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

  • List Price: $24.95
  • Save: $10.00 (40%)
FREE Shipping on orders with at least $25 of books.
Only 12 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
Elements of Design: Rowen... has been added to your Cart
+ $3.99 shipping
Used: Very Good | Details
Condition: Used: Very Good
Comment: Used book in very good condition. Supplemental materials are not guaranteed with any used book purchases. Ships same or next business day. Standard shipping is USPS. Expedited shipping is UPS. Expedited shipping will NOT deliver to HI, AK, PR, PO Boxes, APO/FPO. Excellent customer service.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 5 images

Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships Paperback – July 1, 2002

3.9 out of 5 stars 23 customer reviews

See all 3 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$14.95
$7.98 $6.84

Get a FREE Amazon Echo with The Princeton Review
Subscribe to the Self-Paced Study Course for SAT and prep whenever you want. Learn more
$14.95 FREE Shipping on orders with at least $25 of books. Only 12 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships
  • +
  • Design Language
Total price: $25.90
Buy the selected items together

Editorial Reviews

Review

"I feel so kindred to her process and philosophy. She poignantly illustrates that design is a life discipline. I wish I'd had the opportunity to study with her." --Interior Design

"A loving tribute to an influential design instructor presented in lesson form. Part profile of a great instructor, part tutorial, this overview of Kostellow's work remains a source of inspiration and coaching for future industrial designers." -- Design Issues

"Any book about such an important figure deserves to be read again and again, especially its essays by such luminaries as Paola Antonelli and Judy Collins." -- Metropolis

"An invaluable resource to students, designers and instructors, the book reconstructs Kostellow's teaching methodology and exercises, which oncehelped shape American design and now resets the stage to do so again." --I.D. Magazine

"This book collects, for the first time, her exercises on abstract visual relationships. The work is of interest to anyone involved in any aspect of design as it explores the fundamentals of form, structure, and space." --DesignLink

About the Author

Gail Greet Hannah is a writer specializing in design and marketing. She was a friend of Rowena Reed Kostellow and worked with her to publish her teaching method. She lives in Cold Spring Harbor.
NO_CONTENT_IN_FEATURE

The latest book club pick from Oprah
"The Underground Railroad" by Colson Whitehead is a magnificent novel chronicling a young slave's adventures as she makes a desperate bid for freedom in the antebellum South. See more

Product Details

  • Series: Design Briefs
  • Paperback: 144 pages
  • Publisher: Princeton Architectural Press; 1 edition (July 1, 2002)
  • Language: English
  • ISBN-10: 1568983298
  • ISBN-13: 978-1568983295
  • Product Dimensions: 7.1 x 0.5 x 8.5 inches
  • Shipping Weight: 13.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #49,147 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
This is a technical book that is an attempt to teach what RRK developed over a lifetime obsession with visual compositions. She did one thing, over and over, refining it over a long and productive career at Pratt, in Brooklyn. As such, I believe that it would best be used in the classroom, rather than as a simple read for those who want to understand modern design. Being ignorent about issues in studio design - really doing it, rather than observing it like I do - I got a lot out of it. But I will need to refer to it and read through many more times to truly absorb the exercises. For what it is, the book is a masterpiece as an exercise in visual thinking and the method left its imprint on many of the greatest American designers from before WWII to the 1980s.
Recommended, but for designers rather than design critics.
Comment 23 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I do believe I am somewhat qualified to review this work. After all I was one of Rowena's "boys" in the early 1960s.
The last time I saw Rowena in 1985 she told me she was working on a book. At the time, I was teaching three dimensional design at the University of the Arts in Philadelphia. I too wanted to write a book about three-dimensional design and had given it a good start. Along the way I realized the impossibility of writing about dimensional design. It can't be done. It can be approached, as this present work does. But when you get right down to understanding the words on the page, they are as slippery in writing as they were with Rowena in person. I couldn't conceive how she could write it down. It is not surprising that she did not finish it. Her thoughts were too abstract to concretize them.
I recall one dialog with her:
"Not quite," she said turning my work. "Just look at it."
"I'm looking, Rowena, "I replied.
"Well look at it some more. You need to get the balance."
The book outlines a series of exercises that Rowena used to develop the ability to see dimensionally. As her student, I did all those exercises, and looking at them in the book and reading the comments of others (many of whom were my classmates) brings back many memories.
I recall how, four years after graduation, I was working in an ID office designing a typewriter, when suddenly it all became clear. I phoned her that evening. "Well, you were a smart kid, Winston. I figured you'd get it."
And then six more years from there, seeing the "convexity" problem that my parents had so proudly displayed in their living room, and realizing that I now *at that instant,* saw why she had been disappointed with it. My experiences are echoed by many of those quoted.
Read more ›
Comment 48 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I was a student of Ms. Reed at New York's Pratt Institute. This work by Gail Hannah is an important, and accurate, description of Reed's visual design methodology that has had far reaching positive consequences for our nation. Anyone seeking to understand how the visual design of three-dimensional objects can be taught, and subsequently successfully implemented, will appreciate this book. The practice of designing three-dimenional objects for use by people is an oft misunderstood subject since it is not conventional engineering nor an art unto itself. Industrial design is a unique combination of skills that forms a bridge between the end user of objects and the manufacturer. Hannah's work on Ms. Reed, her origins, and her teaching technique, begins to fill the gap in our knowledge of American ingenuity and our ability to invent. Highly recommended.
Comment 17 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I agree with one of the reviewers in that the rules presented in this text should not be applied loosely and expected to produce "a beautiful design". As far as industrial design goes it still is not even so great. HOWEVER what it does teach is basic 3-dimensional design. There are lessons in here that anyone who works in a 3-d medium (interior, industrial, fashion, sculpture, etc) should be fluent in. I did the exercises and it has allowed me to get such a tighter grasp on my work and understand all the subtle effects I can produce in it. It is also invaluable to me as a reference guide. Study this book in order to help develop your sense of 3 dimensional structure and compositions but not as a base for design education (only because design incorporates much more than "beauty").
Comment 11 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
I am a Interior Design professor at a state college, and I have used this book in my Studio 1 for sometime. This book provides a really good way of introducing basic visual compositional theories to students, especially for beginning students. Some have said that the book is of no value and that it presents an old way of looking at product design. Well, that's just sad, and let me tell you why.
There are two kinds of problems in the world, ill-defined and well defined. 1+1=2: this is thought of as a well defined problem, the answer will always be 2. Design is subjective for the most part, and for a single problem there might be multiple answers, there are no perfect or no one answer for a design problem. Different people have provided methods of simplifying a design problem, making it easy for a designer to frame a design problem. One of the methods of framing and thinking about design problems are provided in this book. The idea of Dominant, Subdominant and Subordinant, is easy to understand for students. I believe that this book should be read by every design student (Interior Design, Architecture, PD, Industrial. Design etc.) Sure, it might not be of much value for a seasoned designer. Using this book with practical exercises is my recommendation.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships