- Paperback: 224 pages
- Publisher: Allworth Press; 2 edition (March 15, 2011)
- Language: English
- ISBN-10: 1581157622
- ISBN-13: 978-1581157628
- Product Dimensions: 8 x 8.1 x 10 inches
- Shipping Weight: 1.7 pounds (View shipping rates and policies)
- Average Customer Review: 32 customer reviews
- Amazon Best Sellers Rank: #172,426 in Books (See Top 100 in Books)
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The Elements of Graphic Design 2nd Edition
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"Student or professional, if you need the 'simple' basics - or want to get more 'complex' basics - if you don't know the necessities of successful graphic design, - or have forgotten them in the complexity of today's overwhelming possibilities, here is the book for you. It's by a guy who has quite a track record of speaking to both." Ed Fella, AIGA medalist, former Detroit commercial artist, Professor at CalArts' graphic design program.
"This book explains what I try to get across to my designers: how to make all parts of a design work together. My offoce has a big library and this is the book I hand over when breakthroughs are needed." Matteo Bologna, CD and founder of Mucca Design, NYC
About the Author
Alex W. White is the author of The Elements of Logo Design: Design Thinking, Branding, and Making Marks, Listening to Type: Making Language Visible, and Advertising Design and Typography. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University.
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Top customer reviews
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I expressed my views to several friends who recommended it. One of them loaned me the book format. Turns out this is a good example of trying to force good physical book design to electronic copy without making any changes. In the physical book, the text of the book is surrounded by illustrations in the margin of each page. This book design is an inventive way appeal to both visual and verbal learners.
I'd rate it 5 stars for content. The author has a clear writing style which renders abstract concepts into understandable ideas. The examples and illustrations in the marginalia underscore his explanations. I ended up buying the book for my reference library because it contains information that I will use again and again. I would recommend this book to anyone who wants an introduction to the basics of design with one proviso - read it in book format, not the Kindle format.
There is no clear visual hierarchy here and in practice, the author seems to hate the white space that he spends so much of the text (rightfully) exalting. The pages are busy and designers with problems focusing (nearly all of us, right?) are going to find the pages nearly unreadable.
If you can get past the layout though, this is one of the best introductions to graphic design that I have ever read. The content is well written and explained and easy to understand. You can immediately apply it to your work and see your layouts and logos improve immediately. The book is essential.
Buy it for the content and apply that content, the quality of your work will skyrocket.
Overall, if you are a designer, you should absolutely own this book, but maybe look elsewhere for examples to illustrate the principles contained within.
Four stars for content.
Seriously, this layout is bad.
It's fairly basic stuff, and I had an intuitive grasp of most, although not all, of it. If you're looking to learn it, this is a great book to do it.
The only problem?
The graphic design within the book itself is EXTREMELY busy and distracting. This may be a personal thing, but I found the fact that the borders of each page were absolutely LITTERED with examples of the concepts being discussed to be irritating and made it harder to focus on the information itself.
The information is solid, simply presented, and fantastic for a beginner. IF they can get over the poor graphic design present within the book itself.
I did like the book, and found it useful, but I'd rather have seen the information presented in a more forthright manner and perhaps the examples on one side of the book rather than being clustered around the information itself and ALSO taking up another page for full sized pictures of design. It doesn't flow, and quite often there's little harmony.
Ironic, but I'd still recommend it.