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The Elements of Graphic Design: Space, Unity, Page Architecture, and Type Paperback – November 1, 2002
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"White sets out key concepts of space, unity, page architecture, and typography for the benefit of other designers, art directors, and students. . . . A clear introduction; recommended for anyone learning or reviewing graphic design." ―Library Journal“Alex W. White provides one of the clearest and most thoughtful introductions to graphic design that I’ve read. This book is also one of the few to really demystify the idea and use of white space in design―a topic that at once confuses young designers and causes seasoned clients to curl their lips with disdain. Read and learn.” ―Alexander Isley, Lecturer at Yale Graduate School of Art, past President of AIGA NY “The Elements of Graphic Design’s first edition has been one of the most useful books on the details of design and effective visual communication. The second edition is certain to become a standard in every design studio library.” ―Sharon Werner, founder of Werner Design Werks “An expert educator, Alex W. White has purified the fundamentals of graphic design into a vigorous and all-embracing book. No matter what stage of your design career, this second edition of The Elements of Graphic Design is, or ought to be, required reading.” ―Kevin Smith, AIGA awards recipient, Professor at Parsons, The New School for Design “Student or professional, if you need the ‘simple’ basics―or want to get to more ‘complex’ basics―if you don’t yet know the necessities of successful graphic design―or have forgotten them in the complexity of today’s overwhelming possibilities, here is the book for you. It’s by a guy who has quite a track record of speaking to both.” ―Ed Fella, AIGA Medalist, Professor at CalArts’ graphic design program “This book explains what I try to get across to my designers: how to make all parts of a design work together. My office has a big library and this is the book I hand over when breakthroughs are needed.” ―Matteo Bologna, CD and founder of Mucca Design, New York
From the Publisher
Looking At Your Work with Critical Eyes;
Designers Train Their Inner Judgement with Alexander Whites New Graphic Design Primer
Since graphic design went mainstream, lots of highly creative talent has found its way into the industry. Yet when it comes to the quality of todays design work, the absence of solid aesthetic judgement is often painfully evident.
Boosting the critical and creative sensibilities of design students, self-made designers, and routine-trapped professionals is the goal of THE ELEMENTS OF GRAPHIC DESIGN, a new book by the highly respected graphic designer and design educator Alexander White. In this incisive text, generously illustrated by 350 examples from art, architecture, pop culture, advertising and editorial design, the author demonstrates how imaginative thinking and the lessons gleaned from the best design can lead to quantum leaps in ones design work.
The foundation of Whites approach to design is the element of space and its counterpart, negative or "white space." With convincing arguments, the author shows that thinking about page design from the point of view of "solids and voids" opens the doors to new, more efficient design solutions.
"The single most overlooked element in visual design is emptiness," the author observes. "The lack of attention it receives explains the abundance of ugly and unread design . . . [Emptiness] is more than just the background of a design, for if a designs background alone were properly constructed, the overall design would immediately double in clarity and usefulness."
Whites stimulating comment provides beginning designers and professionals with fresh insights into creative, quality-driven design. Readers will learn to
THE ELEMENTS OF GRAPHIC DESIGN teaches designers how to
- Understand the principles of great page design
- Train theirs mind to see form more accurately and more critically
- Develop a sophisticated sense of the seven design components
- Make type choices that are driven by legibility and readability
- Sensitize themselves to seeing space
- Use space to make their design look more active
In addition, THE ELEMENTS OF GRAPHIC DESIGN boasts striking two- and four-color illustrations, a textbook-example page layout, and a detailed chapter on design history. CONTACT: Birte Pampel, 212.777.8395, ext. 13; firstname.lastname@example.org
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
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I am a software developer by trade, but I also do graphical design for user interfaces and web sites. I can't afford to absorb a large amount of material on this subject just to extract the essentials. This book is exactly what I need.
The Elements of Graphic Design lives up to its namesake, Strunk and White's Elements classic, both in quality and succinctness.
That being said, the book read more like an exercise in stream of consciousness writing, and groovy book design, rather than trying to make a concerted effort at introducing the elements of the craft of graphic design.
I got through the "7 Components of Design" and felt like 3 of them were the same (unity, balance, and gestalt) or, that there wasn't a good explanation of their differences. It felt like most of the time, the author would say the WHAT (you do) only. If you were lucky, you got a taste of the HOW (to do it), and only if you were really lucky, maybe a bit of the WHY. Or maybe it was that all of those were included, but not in any form of coherency.
I started this book over 3 times, thinking it was me and that I simply wasn't getting into the flow of the material. Instead it was like Lane Meyer (John Cusak) in `Better Off Dead' when the teacher is explaining advanced mathematics and everyone in the class was laughing and getting it except Lane (and the movie watchers).
Most recent customer reviews
I'm not a graphic designer, but if I wanted to start learning all about it, then I think this...Read more