- Paperback: 160 pages
- Publisher: Allworth Press; 1 edition (November 1, 2002)
- Language: English
- ISBN-10: 1581152507
- ISBN-13: 978-1581152500
- Product Dimensions: 6.1 x 0.4 x 9.1 inches
- Shipping Weight: 12 ounces
- Average Customer Review: 41 customer reviews
- Amazon Best Sellers Rank: #1,328,866 in Books (See Top 100 in Books)
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The Elements of Graphic Design: Space, Unity, Page Architecture, and Type Paperback – November 1, 2002
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"White sets out key concepts of space, unity, page architecture, and typography for the benefit of other designers, art directors, and students. . . . A clear introduction; recommended for anyone learning or reviewing graphic design." ―Library Journal“Alex W. White provides one of the clearest and most thoughtful introductions to graphic design that I’ve read. This book is also one of the few to really demystify the idea and use of white space in design―a topic that at once confuses young designers and causes seasoned clients to curl their lips with disdain. Read and learn.” ―Alexander Isley, Lecturer at Yale Graduate School of Art, past President of AIGA NY “The Elements of Graphic Design’s first edition has been one of the most useful books on the details of design and effective visual communication. The second edition is certain to become a standard in every design studio library.” ―Sharon Werner, founder of Werner Design Werks “An expert educator, Alex W. White has purified the fundamentals of graphic design into a vigorous and all-embracing book. No matter what stage of your design career, this second edition of The Elements of Graphic Design is, or ought to be, required reading.” ―Kevin Smith, AIGA awards recipient, Professor at Parsons, The New School for Design “Student or professional, if you need the ‘simple’ basics―or want to get to more ‘complex’ basics―if you don’t yet know the necessities of successful graphic design―or have forgotten them in the complexity of today’s overwhelming possibilities, here is the book for you. It’s by a guy who has quite a track record of speaking to both.” ―Ed Fella, AIGA Medalist, Professor at CalArts’ graphic design program “This book explains what I try to get across to my designers: how to make all parts of a design work together. My office has a big library and this is the book I hand over when breakthroughs are needed.” ―Matteo Bologna, CD and founder of Mucca Design, New York
From the Publisher
Looking At Your Work with Critical Eyes;
Designers Train Their Inner Judgement with Alexander Whites New Graphic Design Primer
Since graphic design went mainstream, lots of highly creative talent has found its way into the industry. Yet when it comes to the quality of todays design work, the absence of solid aesthetic judgement is often painfully evident.
Boosting the critical and creative sensibilities of design students, self-made designers, and routine-trapped professionals is the goal of THE ELEMENTS OF GRAPHIC DESIGN, a new book by the highly respected graphic designer and design educator Alexander White. In this incisive text, generously illustrated by 350 examples from art, architecture, pop culture, advertising and editorial design, the author demonstrates how imaginative thinking and the lessons gleaned from the best design can lead to quantum leaps in ones design work.
The foundation of Whites approach to design is the element of space and its counterpart, negative or "white space." With convincing arguments, the author shows that thinking about page design from the point of view of "solids and voids" opens the doors to new, more efficient design solutions.
"The single most overlooked element in visual design is emptiness," the author observes. "The lack of attention it receives explains the abundance of ugly and unread design . . . [Emptiness] is more than just the background of a design, for if a designs background alone were properly constructed, the overall design would immediately double in clarity and usefulness."
Whites stimulating comment provides beginning designers and professionals with fresh insights into creative, quality-driven design. Readers will learn to
THE ELEMENTS OF GRAPHIC DESIGN teaches designers how to
- Understand the principles of great page design
- Train theirs mind to see form more accurately and more critically
- Develop a sophisticated sense of the seven design components
- Make type choices that are driven by legibility and readability
- Sensitize themselves to seeing space
- Use space to make their design look more active
In addition, THE ELEMENTS OF GRAPHIC DESIGN boasts striking two- and four-color illustrations, a textbook-example page layout, and a detailed chapter on design history. CONTACT: Birte Pampel, 212.777.8395, ext. 13; firstname.lastname@example.org
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The book reads more like an organization of the author's learning and experiences over time and so can sometimes be a little less "objective" than one might wish for. However, the author makes clear up front that fashion is an inseparable part of design so that what "looks good" today may be passé or even "bad design" another day. The one consistent theme throughout these design books is this: if you want to be different, be bold, not a wuss. Breaking rules is good if you break them like you mean it!
I have yet to encounter a more detailed treatment of white space and how it affects design but for the other topics you will need specialized books such as Lupton's "Thinking with Type" to get a deeper understanding.
All in all, excellent value for money.
However, for those who are learning graphic design, and trying hard to understand graphic design, this is the book to start. They break down many things into a language beginners can understand. Like myself, i first started to read other design books but i couldnt learn from it. That's because i didn't understand them. But this book will definitely will teach the basics and how to get further in them. This book is great for understanding what design really is, how does it differ from fine arts, and what should be applied when thinking about design. They talk mainly about Space, Unity, Page Architecture (for editorial design and desktop publishing), and finally Type. As you can see, they are the basic knowledge required to know as someone starts to learn design.
I am of course also speaking for myself and found that I needed some solid principles to focus and direct my designing and a frame of reference to guide my learning and development. The Elements of Graphic Design came in perfectly with fundamentals broken down and accompanied by demonstrative graphics.
Having read this book several times I've consolidated a lot of the pertinent information and printed out charts that I keep above my desk for reference. I find now that I have a much more methodical and thorough approach to design projects and the quality of my work has improved drastically.
I'm not a graphic designer, but if I wanted to start learning all about it, then I think this is the book to start with.