- Hardcover: 144 pages
- Publisher: First Command; First Edition edition (October 1, 2007)
- Language: English
- ISBN-10: 0979365406
- ISBN-13: 978-0979365409
- Product Dimensions: 4.8 x 0.8 x 8.2 inches
- Shipping Weight: 6.4 ounces (View shipping rates and policies)
- Average Customer Review: 37 customer reviews
- Amazon Best Sellers Rank: #976,951 in Books (See Top 100 in Books)
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The Elephant in the Room Hardcover – October 1, 2007
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About the Author
Ed Baker is not just one person.....he's the sum total of the experiences of hundreds of financial advisors and thousands of clients just like you, all wanting to realize their dreams and prepare for financial freedom
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About the author: On the back of the book it states that Ed Baker is a pseudonym and that it was written by First Command Financial Planning and its advisors. Someone mentioned it was for marketing purposes or a secondary motive but the bottom line is: Who cares who wrote the book or why! Isn't every book a marketing tool? Books are the ultimate marketing vehicles to sell IDEAS. The real truth is the idea itself. In a sea of information overload this book had a very clear and simple message about one's values and behavior towards money. If First Command wrote the book for marketing purposes - Good for them! I'll buy into something promoting values. It definitely stands apart from all the other books sitting on the shelf that are thicker, more expensive, and less helpful. This is one way a company can brand themselves as different from the rest of the so called `dedicated advisors' out there who really only want the bottom line -your money.