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Elevator Pitch Essentials: How to Get Your Point Across in Two Minutes or Less Perfect Paperback – September 25, 2008
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Top Customer Reviews
The basic premise is that we should put less emphasis on the "how" and the myriad of small details of what you're offering, and instead on the bigger picture (the what, why, and who).
The book starts by defining what an elevator pitch is and shows you three practical examples of elevator pitches and why they work (which are as follows):
1) SalesLogix, a company the author used to work for;
2) This book;
3) His own personal pitch.
It's important to have these three very different examples because the corresponding elevator pitches include or exclude certain elements accordingly. For example, the SalesLogix pitch delineated the core proposition to customers by comparing the company's product with those of two well known competitors. Worth noting is that neither the pitch for this book itself nor the personal pitch focused on competition because it's not relevant or useful to convey what's being sold in those instances.
The book then goes on to describe the Nine Cs that make or brake an elevator pitch:
In addition to the nine points above, there are further recommendations about common mistakes that can occur when making elevator pitches, plus examples of "before" and "after" case studies.
Every entrepreneur and consultant should consider reading this book.Read more ›
A good product has an essentially simple quality to it. Entrepreneurs who fail to close a deal complain the "Customer doesn't get it". The bigger story about an elevator pitch is a good one represents a sound understanding of the essential value of a product to the customer. It may seem overly simplistic but it is anything but.....
Chris does a great job of honing the message. Its tough to do well. It takes a lot or rewrites and failed customer calls, but as Twain knew well it takes a lot of time to get the story right. Chris's book helps you get there with fewer mistakes.
In my opinion the author took the concept to far. In this book they repeated the theme of making a lot of noise and not giving enough detail. The reader is left without anything concrete to use. Worse, the theme is that of promoting used car salesmanship antics.
I'm giving the book 1-star, but only because that is the minimum.
A complete waste of money and time - and I'm being extremely kind when I say that.