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Email Marketing: A guide to the Internet's most effective marketing tool Paperback – May 15, 2009
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Top Customer Reviews
This book, which I read on a short flight recently, taught me that email marketing isn't rocket science - it just needs to be carefully planned and executed - no more "gosh it's the last Tuesday of the month - better spam my mailing list".
So moving on - I'll be segmenting my list, keeping it relevant and above all never be boring. Let's hope it works.