- Paperback: 336 pages
- Publisher: CreateSpace Independent Publishing Platform; 2 edition (September 2, 2014)
- Language: English
- ISBN-10: 1500981974
- ISBN-13: 978-1500981976
- Product Dimensions: 5 x 0.8 x 8 inches
- Shipping Weight: 15.5 ounces
- Average Customer Review: 72 customer reviews
- Amazon Best Sellers Rank: #792,910 in Books (See Top 100 in Books)
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Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success 2nd Edition
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"Once again the best book ever written about email marketing. A massive amount of new information."
--Jay Baer, President of Convince & Convert, New York Times best-selling Author of Youtility, and Co-Author of The NOW Revolution
"More tips--many of them far from obvious--from a master of retail email marketing. A must-read."
--Don Davis, Editor in Chief of Internet Retailer Magazine
"Chad White is one of the top thinkers in the email world! Anytime I am asked how someone can learn more about email, I reference this book."
--Simms Jenkins, Founder & CEO of BrightWave and Author of The New Inbox and The Truth About Email Marketing
"A roadmap to success. In an easy-to-read format, it can be used as a go-to reference on all things email marketing."
--Andrew Bonar, Head of Client Success & Deliverability at Campaign Monitor and Publisher & Editor-in-Chief of EmailExpert.org
"Required reading for any marketer looking to build a first-class digital marketing strategy"
--Kyle Lacy, Director of Global Content & Research at the Salesforce ExactTarget Marketing Cloud, Coauthor of Social CRM for Dummies and Branding Yourself, and Author of Twitter Marketing for Dummies
"Email Marketing Rules gives marketers a well-structured, easy-to-follow template for reviewing and improving their programs."
--Dr. Dave Chaffey, Digital Marketing Author and CEO & Publisher SmartInsights.com
"Chad White simplifies the rules of the game. Those who fail to follow Chad's rules do so at their own risk."
--Loren McDonald, VP of Industry Relations at Silverpop, An IBM Company
"Chock-full of practical insights that will improve the profitability of your company's email marketing efforts"
--Jeff Rohrs, VP of Marketing Insights at the Salesforce ExactTarget Marketing Cloud and Author of AUDIENCE
About the Author
Chad White has written thousands of posts and articles about email marketing trends and best practices--as a journalist at Condé Nast and Dow Jones & Co., and as a researcher and analyst at the Direct Marketing Association, Litmus, and the two largest email service providers in the world, Responsys and Salesforce.com..
His research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, U.S. News & World Report, Advertising Age, Adweek, MarketWatch, and SmartMoney.
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
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And it was well worth the wait.
Writer, editor and e-mail marketer Chad White's extraordinary handbook, Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success, is by far the most intelligible, comprehensive and practical handbook yet written on the subject.
The 300-page book makes it unassailably clear—and not just from his bio on the back— that White is an accomplished "hands-on" email marketer; that he's not only been to the mountain, but around the block.
White walks you through 120 essential e-mail marketing rules-of-thumb, or in his words "the rules that separate great marketers from good marketers."
And the trip is eye-opening.
Encyclopedic in scope, Email Marketing Rules covers everything you ever wanted to know, and leaves out the hucksterism that normally pollutes books of this sort.
My one criticism of White's book: I couldn't read it 20 years ago.
Five stars for Email Marketing Rules. Buy it. Read it. Keep it handy.
However, even if you are a seasoned email marketer this book will add a lot of value to know knowledge.
I found this book valuable because it will start by describing the most fundamental rules of email marketing and then will expand them.
Plus, what I loved most about Chad's book is that once you read all the rules, he will show you how they interconnect, in the second part of the book.
I would have loved to see more examples of implementation, but maybe that will be a different book on it's won.
I have tons of notes from it, I will try to regularly get back to this book and gift it to everyone who will get started with email marketing (colleagues, acquaintances).
I feel like an email marketing expert after reading this book.
For example, my church's emails kept going into my spam folder and I was missing out on updates. On a closer look, they were violating a number of deliverability rules explained in this book, that got them into my spam folder.
So I got in touch with them and we are now setting up an consulting appointment.
A really BIG THANK YOU!
Most recent customer reviews
A lot of good chunks of great advice.
Email marketing is evolving fast.