- File Size: 1155 KB
- Print Length: 85 pages
- Page Numbers Source ISBN: 153714281X
- Simultaneous Device Usage: Unlimited
- Publication Date: August 17, 2016
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B01KM4JIJ2
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
Amazon Best Sellers Rank:
#671,739 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #54 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising > Online Advertising
- #352 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Direct
- #743 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Web Marketing
|Print List Price:||$13.97|
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Email Marketing: Strategies To Capture And Engage Your Audience, While Quickly Building An Authority (Marketing Domination Book 2) Kindle Edition
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|Length: 85 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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Ali Julia review
The book is full of useful tips and guidelines on how you can build reliable email lists in the easiest way possible. You should therefore quit searching for different and various marketing leads and it is all time wasting and there is no telling the amount of money that you could possibly lose in the process. Eric Scott explains some simple and equally practical principles that anyone seeking to venture into the online marketing business for example as an affiliate marketer can comfortable trace, follow and implement.
The book’s strength was its emphasis on becoming an authority in your chosen field. As he points out, there are plenty of ‘experts’, but an authority is someone who experts turn to. Scott is quick to acknowledge it takes a lot of work and no small amount of time to be viewed as an authority, but once you achieve that status, it is much easier to market and sell your products and/or services.
That is also important – his information is general enough that even if you’re not selling a physical product, there is lots of great information to help you. The advice is practical. He points out that email is “permission-based communication”. That permission might be easier to obtain these days, but with inboxes full of email, he has practical advice on how to stay out of the spam box. He goes a step farther – he explains how you can get customers to consistently open your email.
Scott also points out that once trust is lost, it is almost impossible to win back. Before you provide a recommendation for a product or service, remember that your relationship with customers hangs in the balance. If you take a stand on an issue, be decisive, but also be sure you’ve done your research and that you’ll be on the right side of history.
He also explains the importance of blogs and how to implement them into your email marketing strategy. His best advice, though, is that blogs require an investment and the worst thing that can happen is for there to be stale blog posts. Better to delete them and start up again.
Planning is the key for success and you need to define what success is for you. Realistic goals, budgets, and time commitments are important to determine ahead of time. He mentions critical options your email should include (although he didn’t mention the dreaded ‘unsubscribe’ button that is mandatory in most jurisdictions). He discusses metrics and how to effectively determine what is ineffective and, more importantly, what is working well.
With over 2 billion emails sent every day, how do you get yours to stand out? Especially because sometimes your subscribers will feel like they are the ones who receive a billion or two. Scott goes into more technical aspects, but more importantly, he provides a list of the most popular products – pointing out their strengths and weaknesses as well as which would be more appropriate depending on your goals and size of anticipated customer base.
The piece of advice I found most helpful was how to grow as an authority. Scott suggest taking good notes as you learn – on what works, and more importantly, what didn’t. He went as far as to suggesting writing a book to put on Amazon. He made it sound easy – and it might be – but putting out rushed or sub-standard and unedited material is worse than nothing. If you do it right, though, it is something you can gift your subscribers.
Note, I’ve only touched on a fraction of the topics. If you’re planning to put together a business where email marketing can help, this is a great book.
Sam Slydell, as a narrator, did a great job. His voice, tone, and delivery were very suitable for the book. I look forward to listening to more books by both men.
For a long time, I told myself life was too short to worry about things you didn't enjoy, and that I didn't really care about money. Recently, however, I've thought it might be worth the effort to give it a shot. I've begun researching ways to self publish my books, market a blog, and reach a wider audience. This book is one of the better ones I've come across. It's short, but it is concise, and it tells you what it says it will.
I now have a clear idea of exactly how to go about an email marketing campaign. A lot of these processes seem like they might be common sense, but there are a lot of subtleties you wouldn't think about unless someone told you. This book provided all the information I wanted and more. On to step two.
I received a review copy of this book for free at my request and have voluntarily left this review.