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Emotion As Promotion: A Book of Thirst Hardcover – April 21, 2005
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About the Author
Rick Valicenti is the founder and principal of Thirst, an internationally recognized design consultancy founded more than twenty years ago. The firm is also known for typography and has designed a new font, Infinity, for this book.
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Sit in the park reading it carefully, you will find the most compelling portions of the book are those describing thirst failures in detail. Salvation lies here for the reader, both designer and client.