From Publishers Weekly
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I found Emotional Branding disappointing in two respects:
1) The book does not live up to the promise of its title. Read more
Read it and you will fall in love with all your stakeholders and they will fall in love with your brand.Published 7 days ago by Karley Beadman
Emotional Branding by Marc Gobe is timeless in how he takes a deeper look into cultural aspects of buying habits. Read morePublished 21 months ago by Imagine Nature
Loved all the marketing info, but one of my biggest takeaways for me is around how Gobe manages decisions. Read morePublished 23 months ago by Monie Wheatcroft
I struggle to find marketing books, especially ones focused on new media, that are not 90% fluff, and 10% original, realistic and practical ideas [please contact me if you have... Read morePublished on May 13, 2014 by sam tift
I have just purchased this. I guess I thought this book would be a "How To" but it is actually just about theory with a lot of statistics. I am sooo disappointed. Read morePublished on April 3, 2014 by Lisa V